Fashion week 2024 recap—spring/summer color inspiration from Milan Fashion Week to Paris Fashion Week 2024

From buttery yellows to Brat green, discover the color trends set to shape the visual landscape in 2025, straight from the Fashion Week catwalks.

Cat Hufton 13min read 4 Oct 2024
Fashion week color palette

Fashion Week is one of the most critical dates in the industry’s calendar, and every September, new, emerging, and established designers—from New York, London, Milan, and Paris—prepare to reveal their spring/summer collections. 

Of course, while the trends and themes revealed on the runways are integral to the fashion industry, they’re also an essential source of inspiration for the broader design community—especially the color palettes

Incorporating the most on-trend color combinations can breathe new life and relevance into your work, from advertising to graphic design and branding. From earthy neutrals and foliage greens to expansive blues and rebellious reds, here are the top color trends to emerge from spring/summer 2025 runways.

New York Fashion Week 2024 color palettes 

New York Fashion Week color palette

New York Fashion Week revealed various themes, from new takes on nautical and preppy classics to nods to athleticism and politics (given its simultaneous running with the U.S. Open and election trail). Colors that represented optimism and rebellion were also integral to many collections. 

Pantone reports that the colors to emerge from New York Fashion Week for SS25 are “a harmonious grouping of exotic brights, earthy mid-tones, timeless neutrals, and an array of eco-inspired foliage greens and expansive blues. They are rooted yet dynamic, reflecting our desire for authenticity and the spirit of joyful individualism and optimism.”

Nautical blues

For instance, while Jason Wu chose cool Robin-egg blue to add freshness to his SS25 collection, Tommy Hilfiger and Tory Burch opted for classic baby blue and navy. Proenza Schouler also tapped into the nautical theme by adding navy and white stripes to floor-sweeping frayed-hem evening gowns.

Neutrals & prints

Regarding neutrals, beige, biscuit, cream, and white were seen across the New York Fashion Week runways mixed with camo and animal prints, checks, maritime stripes, and metallics. 

Brat green & ecotones

As Pantone reports, green was also crucial, including the neon shade of the moment, ‘brat green,’ which 3.1 Phillip Lim told Vogue was a color I wore in California when I was young. Other eco-green tones included sage at Off-White, mint at Aknvas, and primary green at Ralph Lauren. 

Monochrome moments

Monochrome also had its moment. For example, on the final day of New York Fashion Week, Michael Kors used black and white as the backdrop to an array of beautiful textures—from sequinned flowers to lace, crochet, and feathers—while CFDA/ Vogue Fashion Fund winner Melitta Baumeister used black and white as the predominant palette for her athletic-inspired show, which featured plisse fabric dresses, American football-inspired shoulders, supersized jerseys, and tank-shaped dresses. 

Pinks & reds

On the more exotic side of the color spectrum, bold pink and red shades were mixed with polka dots and checks at Carolina Herrera while pops of pillar box-red added impact to Proenza Schouler’s line-up of long, sweeping dresses. The shade also brought a sense of individuality and freedom to Off-White, Aknvas, and Tommy Hilfiger collections. 

Mellow yellows

Yellow, meanwhile, added positivity and optimism to Carolina Herrera, Luar, and Tommy Hilfiger. The sunny hue was also a standout shade among Ralph Lauren and Melitta Baumeister’s minimal palettes. 

From soft neutral shades to expansive blues, take inspiration from New York Fashion Week and weave its inspirational use of color into your work using the creative assets on Envato.

London Fashion Week 2024 color palettes

London Fashion Week color palette

London Fashion Week celebrated its 40th anniversary this year, making it feel even more celebratory than usual. Little wonder, then, that so many of the collections were inspired by heritage and history. For instance, one of the prevailing themes seen across the runways of J.W. Anderson, Emilia Wickstead, and SS Daley was references from literature. Oversized menswear-inspired tailoring and 1920s romance were also themes to note.

What can we expect in terms of color trends? Pantone Color Institute experts say, “The unexpected collection of colors featured in London Fashion Week spring/summer 2025 combines romance with practicality for a fresh and optimistic vibe. 

Infused with a flourish of playfulness and hints of nostalgia, this palette of energy-rich brights, eco-inspired tones, country classics, and flawless monochromes invites a feeling of liberation with its contrarian approach and inherent statement of modern contrasts”.

Executive Director of the Pantone Color Institute, Beatrice Eiseman added: “Colors for London Fashion Week spring/summer 2025 inspire a new feeling of liberation. Combining heritage charm with modern sensibilities, this unconventional and multifaceted color mix emulates our desire to exercise personal freedom, encouraging us to experiment, express, and unlock our original style.”

Airy blues

On the runways, airy blue hues proved to be some of the most uplifting. For instance, Emilia Wickstead used powder blue to bring a fresh feel to oversized suits, floral midi dresses, and embellished gowns. At the same time, J.W. Anderson added impact to minimal mini silhouettes with powdery, navy, and bright Olympic-blue hues. 

Meanwhile, Richard Quinn’s exquisitely embellished formal dresses featured royal blue, turquoise, and powder blue prints. Moreover, some of the most standout looks at Apujan’s whimsical show—think chunky cable-knit shrugs and matching pants, floor-sweeping dresses, and printed tracksuits—came in brilliant shades of mood-boosting blues.

Eco greens

Shades of pale mint and darker abstract botanical greens, seen throughout Erdem’s collection, were on the more eco-inspired end of the color spectrum. Blazing green also added a bolder splash of color to Emila Wickstead’s collection, while J.W. Anderson opted for a darker, more utility shade. At Burberry, soft neutrals were complemented with trenches and cargo pants in earthy shades—from dark moss to light army green and khaki. 

Heritage neutrals 

A heritage theme was also seen in London Fashion Week’s strong use of neutrals, such as at SS Daley, where oversized menswear-inspired tailoring was crafted in tan and camel fabric, and traditional brown tweed suits were reimagined with long-length jackets and Bermuda shorts. Erdem’s oversized Savile Row tailoring was presented in classic shades of navy and gray to represent the more masculine side of his collection, inspired by Radclyffe Hall’s 1928 novel The Well of Loneliness.

Spring shades 

There were also plenty of spring-appropriate colors, including lemon-yellow at 16Arlington, where chiffon cropped tops, chartreuse layered tulle gowns, and bright primary-yellow chiffon dresses were inspired by the lighting of Pedro Almódovar’s 2011 psychological thriller, The Skin I Live In.

At Emila Wickstead, sugary pastel-pink pieces were peppered within the collection of floral midi skirts, trouser suits in languid fits, and an array of hot-pink dresses. Silk dresses, opaque tulle tutus, and bodysuits with dramatic embellishment were also seen at Simone Rocha.

From sugary pastels to heritage neutrals and textures, integrate the top palettes from London Fashion Week with these items from Envato.

Milan Fashion Week 2024 color palettes

Milan Fashion Week color palette

For spring/summer 2025, Milan Fashion Week’s most high-profile fashion houses were inspired heavily by the world’s most glamorous icons from a bygone era. 

Back to black

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These elegant muses also played into one of Milan’s key themes: summer black. For instance, Vogue reported that at Dolce & Gabbana, starlets such as Marilyn Monroe, Monica Vitti, and Marlene Dietrich inspired its sultry balconette bodice, lingerie-detailed mini dresses, and sexy playsuits. At Jil Sander, models showed how to wear the shade for summer with oversized tailoring and loose-fit pants nodding to silhouettes of the ‘40s and ‘80s.

Adding to the list of fashion heavyweights was Gucci, whose heavily black collection featured mini dresses and matching wide-brimmed hats, floor-skimming dresses, and beautifully embellished coats inspired by the jet-set era of the 1960s and the icon Jackie O. 

Reinvented florals

Reinvented florals were another central theme at Milan Fashion Week. For example, Marco De Vincenzo and Etro presented giant blooms on intarsia knits, ruffled silk dresses, and fishtail skirts. Meanwhile, bright green and steel-blue florals appeared on chiffon evening gowns, split at the thigh at Roberto Cavalli. While black may have dominated at Dolce & Gabbana, their much-loved deep-red romantic florals also appeared on several dresses. Floral patterns in statement red and white and pop-bright pastels also impacted Marni’s collection, which was made entirely from cotton.

Pale pastels

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But amongst the sultry palettes, lighter pastels had a place too. Shades of peach, pink, yellow, and green in dip-dyed satin added softness at Jil Sander, while Versace showed its sweeter side with baby pastel shades of blue and yellow mixed with chocolate brown. Lavender and lime green florals were also splashed across trouser suits, form-fitting dresses, and blazers or paired with contrasting prints in caramel and copper. Pastel green was also used to bring freshness to Marni’s well-received collection of cotton separates.

Bohemian neutrals

Bohemian influences were seen in many collections where neutrals prevailed, such as Alberta Ferretti and Roberto Cavalli, where sleek cream looks were paired with statement wrap-around shades and ankle-strap mules. Creamy buttermilk tones also made up the final looks of Dolce & Gabbana’s signature sultry show.

Marigold orange

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For those craving something bolder and brighter, marigold orange added a welcome dose of energetic color. For instance, Alberta Ferretti used the shade to bring energy and optimism to chiffon floral gowns and cotton strapless dresses. Jackie O’s influence was also felt in Gucci’s bright-orange mini dresses and oversized brimmed summer hats. 

With these items from Envato, you can add the top palettes from Milan Fashion Week to your work, whether you add a sense of tranquillity with Milan’s soft neutrals or bring statement impact with marigold orange and bright floral textures. 

Paris Fashion Week 2024 color palettes

Paris Fashion Week color palette

Paris Fashion Week is a significant highlight thanks to its wealth of storied fashion houses and emerging pool of design talent. This year, however, many of these houses were in a state of transition, such as at Valentino, where Alessandro Michele debuted his first collection for the house. 

Budgets for shows were also reported as being notably smaller. Julie Gilhart, former fashion director at Barneys, told Vogue, “Paris didn’t seem 100 percent ‘in flow’ because there is so much change in the houses — both new and anticipated. It’s a transition time with much hope for the future.”

But transitions aside, there were plenty of highlights and points of inspiration. Key themes included underwear, such as outerwear seen at Chloé, Hermés, and Valentino, and ‘80s power dressing championed by Saint Laurent’s Anthony Vaccarello. The creative director delved into the archives and personal style of the house’s founder, Yves Saint Laurent, to create a silhouette built upon strong-shouldered double-breasted blazers and slouchy pants. Sheer fabrics such as silk and gossamer were also everywhere, with designers from Victoria Beckham to Chanel and Hermés presenting sensual skirts, sexy dresses, and ethereal gowns. 

Butter yellow

In terms of color, butter yellow made its mark across the Parisian runways, and Chloé, Alexander McQueen, and Giambattista Valli showed how to wear the hue both day and night by way of summery dresses and show-stopping gowns.

Mixing textures

Vogue reported that Alessandro Michele’s collection for Valentino ‘was a rich tapestry of bows, tassels, polka dots, feather boas, and, yes, ruffles, scads of them, erupting from collars and falling in tiers down long A-line gowns’. While there were no significant color repetitions, the texture was integral to this romantic collection celebrating individualism.

Cool contrasts

Contrasts were also a significant theme, with black and white peppered with softer or bolder shades. For instance, pops of primary red, green, and blue broke up Balenciaga’s otherwise monochrome-heavy show, with buttermilk yellow also appearing on one elegant pussybow-tied dress. 

Likewise, at Stella McCartney, a parade of elegant neutral and monochrome looks was punctuated with accessories and clothing in baby blue, pillar box red, pale pink, and mint green. Black and white also dominated Chanel’s much-anticipated collection, aside from a smattering of its signature tweed looks updated in candy pastel shades. 

Feel good shades

Eschewing this trend was Hermès’s Nadège Vanhée, who created a collection of shades in light tan, caramel, deep berry, and black. Vanhée told Vogue, ‘“What I want to convey as the message is the idea of an assertive sensuality,” she said. “You know, it’s about the summer, a feel-good summer, and, really, this relationship you have with your skin.” 

From buttermilk yellow to pairing softer shades with sleek monochrome, integrate the chicest palettes from Paris Fashion Week with these items from Envato.

Wrapping up Fashion Week 2024—what were this season’s top trends?

Black and white dominated the spring/summer collections at New York, Milan, and Paris Fashion Weeks, adding a sultry, sophisticated edge to the season. Neutrals like tan, caramel, and chocolate brown also played a major role, offering modern contrast against lighter shades. Yellow tones—from buttery hues to bold sunshine shades—brought optimism and energy across the runways.

Brighter, bolder colors made a splash as accents to black-and-white palettes, with designers like Balenciaga in Paris and Melitta Baumeister in New York offering a fresh take on color-blocking. Pastels, bold pinks, reds, and oranges added extra vibrancy to the mix.

For your design work, think about combining unexpected colors—like pastels and caramel seen at Versace—and don’t be afraid to break away from typical summer palettes. Fashion’s influence on creative industries is undeniable, and keeping up with these trends can add originality to your projects.

Let this season’s runways inspire you, and remember to explore all the creative assets on Envato to integrate these fresh, impactful color trends into your work.

Want more color trend inspiration? Explore the best color schemes in logo design, take our color palette quiz, and learn about the history of vermilion, the world’s most passionate color. To explore the items featured in this article and find more trending assets, check out our color palette collection on Envato.

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