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Grace is a graphic designer and design writer, and heads up creative agency Blue Whippet Studio, based in Manchester, UK. A self-confessed 'print geek', Grace loves to share her experiences of graphic design with others and has written about creative trends and design history for a wide range of publications and blogs, including Adobe, Shutterstock, Envato and InDesign Magazine.
Grace studied social anthropology and the anthropology of design at Cambridge University and UCL, before working in marketing and graphic design roles in agencies and in-house. Today she balances running Blue Whippet alongside a top-ranking design blog.
Blurry commuters, empty train stations and soft bloom lighting. Gen X Soft Club encapsulates the moody, slow-paced aesthetic that was so embedded into late 90s pop culture that it almost passed us by.
Minimalism. Good taste. Beige. In 2026 some things just don’t sound right when it comes to design. Younger consumers are shaking things up and demanding so much more from the brands they buy. More fun, more color, more chaos!
Football teams have them. Your local diner probably has one. Mascots are ever-present, but have rarely taken center stage in mainstream branding over the past decade. That’s all set to change as major brands launch an army of fresh mascot designs, vying to win over our hearts and wallets. In 2026, your brand isn’t really […]
Users are abandoning Meta’s platform in their millions, so can a timely 2026 rebrand place Instagram back in the social media spotlight?
Maximalism is back in a big way in 2026, with weird and wonderful nostalgia aesthetics resurfacing on social media. Wacky Pomo, or Wacky Postmodern, is a 90s design trend inspired by kids' game shows, animations and children’s packaging design. It’s exaggerated, extreme and super fun, but you’ll need to leave your good taste at the door to really get into it.
The ultimate antidote to ‘millennial blanding’, the Hyper Goo aesthetic is Gen Z maximalism taken to the extreme. Playful, glitchy and gloopy, Hyper Goo branding merges anti-design elements with a Los Angeles skater aesthetic.
Glass butterflies, fish trapped in bubbles and…floating cats? Frutiger Aero is the mid-2000s design trend you didn’t know you needed.
Coca-Cola have dropped a rebrand based around the brand's classic design heritage…but has it already misfired?
Discover the primal power of storytelling in design with the 2026 mythcore trend.
Slick and polished, sports luxe is the new aesthetic take on athleisure style, with the 2026 trend powered by major tournaments like the FIFA World Cup and Tour de France, and translating to branding, marketing and design this summer.
Explore movie typography trends shaping 2026, from bold film fonts to cinematic branding, with inspiring examples and practical tips for creating impactful, screen-ready typography.
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