Introducing Envato’s new AI experience: one place to generate it all

Generative AI has changed how creative work begins. Creating an image takes seconds. Turning a sketch into a video is easier than ever. But while AI has transformed how quickly we can generate content, it hasn’t transformed how we work.

Creative ideas rarely stay in one format. An image becomes a video. A video needs music. A campaign grows into dozens of assets. Every new idea builds on the last. Creatives don’t create in straight lines — they riff. Yet today’s AI creative workflows often force you to switch between separate tools, rebuild prompts, reupload reference files, and start over whenever your idea evolves.

The problem isn’t generating content anymore. It’s maintaining creative momentum.

Envato’s new AI experience brings image, video, music, sound, and other AI Tools together in one connected creative experience, so every generation becomes the starting point for the next.

Everything starts in one place — and keeps moving

Creative work shouldn’t begin with deciding which AI tool to open.

Whether you’re creating an image, generating a video, composing music, or experimenting with sound, Envato now gives you one place to start. You begin with an idea, then build on it as the project takes shape, without having to jump between disconnected creative experiences.

That’s important because creative work rarely ends with a single asset.

A campaign might begin with a hero image before expanding into social videos, display ads, background music, presentation graphics, and dozens of campaign variations. In most AI workflows, every new format means opening another tool, uploading the same references, and rebuilding the context you’ve already created.

Envato removes those interruptions.

Generate an image. Turn that image into a video reference. Add music that complements the final edit. Continue experimenting without leaving the same creative space or starting from scratch.

Rather than treating image, video, music, and sound generation as separate tasks, Envato brings our AI Tools together as connected stages of the same creative process.

Your workflow becomes continuous instead of fragmented, helping you stay in your creative flow from the first idea to the final output.

Every generation becomes another riff

Most AI tools treat every prompt as a new beginning. Envato doesn’t.

Imagine you’re creating content for a new coffee brand. You generate a hero image of the product. After refining the lighting and composition, you use that same image as the reference for a promotional video. Once the video is complete, you generate background music that matches the campaign’s tone, then create additional variations for social media.

Nothing needs to be downloaded or rebuilt between steps. Every output becomes another creative input. Instead of asking, “What’s next?”, with Envato, you can ask, “What can I build from this?”

Creative work rarely arrives fully formed. It evolves through small experiments, unexpected discoveries, and better ideas. Every generation is another riff on the last.

It’s a subtle shift, but one that makes the creative process feel less like a series of separate tasks and more like building on an idea.

Create with better references 

As part of the new AI experience, references have been completely reimagined to make it easier to create with the right context. You can now search Envato’s stock catalog directly from the references modal and use photo or video assets as creative direction for generations, without needing to find them elsewhere, download them, and re-upload them. 

You can also easily access recent references, assets from your workspaces, previous generations, downloaded stock assets, or upload your own files, all from one place. Once you’ve got your reference, simply type @ in your prompt to attach it, so you can spend less time managing files and more time building on your best ideas.

Sessions keep everything organized

One of the most frustrating parts of working with AI isn’t creating something great. It’s finding out how you created it.

Which prompt produced the strongest result?

Which reference image did you use?

What changed between version two and version five?

Envato automatically captures the prompts, references, refinements, and outputs behind every creative idea inside organized sessions. Instead of managing folders, screenshots, and copied prompts, you have a complete record of your creative thinking.

Your sessions don’t just save your work. They preserve the journey that created it.

See your ideas evolve with Flow

Creative work is rarely linear. A first idea leads to another. You try different directions, refine what works, and build on the strongest concepts. But in many AI tools, that creative journey disappears as soon as you generate something new. Earlier prompts become difficult to find, iterations get buried, and it’s hard to remember how you arrived at your best result.

That’s where Flow comes in.

Sometimes you just want to browse your finished creations — and Gallery is perfect for that. Other times, you want to remember how an idea came together. That’s where Flow shines. It gives you a visual way to explore your creative journey, showing how one generation led to the next, so you can trace refinements, revisit earlier ideas, and keep riffing instead of starting over.

Whether you’re making small edits to an image or developing an idea across multiple formats, Flow keeps the journey connected — not just the final output.

As your projects become more ambitious, that context becomes just as valuable as the assets themselves. Instead of asking “Which version came first?” or “What prompt created this?”, you can see your creative thinking unfold step by step and confidently continue where you left off.

Turn stock assets into new creative ideas

For many, the creative process doesn’t begin with a blank page. It begins with inspiration.

Envato brings AI generation closer to the stock assets you already use, making it easy to transform existing images into entirely new creative work.

Use a stock image as the reference for an original generation. Refine that generation into a new visual direction. Turn it into a video. Expand it into a complete campaign.

Instead of treating stock and AI as separate workflows, we bring them together into a single, connected creative experience — helping you riff on existing ideas rather than replacing them.

Keep every project connected

Creative work rarely exists in isolation. Generated assets belong to campaigns. Campaigns belong to clients. Clients belong to projects. Envato makes it easy to connect your AI generations with the wider creative work they support through Workspaces.

Instead of scattered assets and disconnected experiments, your AI creations stay organized alongside the projects they help bring to life.

AI without the complexity

The AI landscape moves fast. New models arrive with different strengths, capabilities and approaches. Keeping up with them — let alone deciding which one makes sense for a particular creative task — can quickly become another job in itself.

That’s where Envato ModelMatch comes in.

ModelMatch is the technology working behind the scenes to help match creative tasks with appropriate AI models. Rather than asking you to compare providers, model versions and capabilities before you start, it lets you stay focused on what you actually want to make.

Our AI specialists continually evaluate leading models against real creative workflows, giving ModelMatch an evolving ecosystem of technology to draw from as AI advances. That means the technology underneath the experience can keep changing and improving without asking you to rethink your workflow every time a new model launches.

You focus on the creative. ModelMatch handles more of the AI complexity behind the scenes.

The future of AI creative workflows starts here

The first generation of AI helped creatives generate content faster.

The next generation needs to help creators keep creating.

That’s what Envato’s AI Tools are designed to do.

By bringing image, video, music, sound, and more into a single connected experience, every generation becomes another creative riff. Every idea has somewhere to go. Instead of starting over with every prompt, you keep building, refining, and exploring until the work feels right. Sessions preserve your ideas, Workspaces keep projects organized, and stock assets become the starting point for entirely new creative directions.

This is more than a new interface.

It’s the foundation for a simpler, more connected approach to AI creativity — one that grows with the way creative professionals actually work today, while making room for whatever comes next.

Want to explore? Take a look at Gemini Omni Flash, one of the newest models added to Envato.