David Allegretti

David Allegretti is Senior Writer & Editor at Envato. With over a decade of professional writing experience, he's shaped the digital voice of Australia's biggest online media brands across editorial and branded content. As Native Content Editor at Pedestrian Group, David oversaw content production for VICE, Pedestrian.TV, Refinery29, Kotaku, Gizmodo, Lifehacker, Business Insider, and The Chainsaw. Throughout his career — including earlier work at VICE and extensive freelance projects — he's led branded content campaigns for Nike, McDonald's, Uber, Adidas, Nintendo, and hundreds more global brands. His work has appeared in The Guardian, The Age & Sydney Morning Herald, The Japan Times, MTV, Junkee, BuzzFeed, Beat Magazine, Broadsheet, and Concrete Playground (where he was Melbourne Editor), among many others. David's career has taken him worldwide, including living in Japan as a travel writer — deepening his appreciation for how technology shapes global communication. Fascinated by AI his entire life, he's covered artificial intelligence as a journalist since 2018. When he's not crafting content, you'll find David immersed in art in all its forms, always consumed by a good story — whether fictional or non-fictional — reading, watching everything from current releases to classic films and TV series, gaming, or constantly listening to podcasts. He also loves to run and play football ("soccer" as the less cultured refer to it).