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Everything you need to know about what's included in each Envato AI plan and how generations work.
The way creatives use AI isn’t uniform, and it shouldn’t be priced like it is. Some people generate a handful of images a month to test a direction. Others run dozens of iterations daily across video, audio, and design before lunch. A single plan that treats both of those workflows identically either overcharges one group or underserves the other. That tension is why Envato’s AI subscription plans now scale with creative intent.
In February, we launched three new subscription tiers — Core, Plus, and Ultimate. Each one includes unlimited downloads of 25+ million creative assets (stock video, photos, music, sound effects, templates, graphics, fonts, 3D assets, and more) with a lifetime commercial license. That foundation is the same across every plan.
What scales is AI. All three Envato AI pricing tiers include access to Envato’s full AI toolkit — image generation, video generation, music generation, voice generation, sound generation, graphics generation, AI image editing, and AI mockup generation — powered by the same models, with the same features. The difference is how many Envato AI generations you get per month.
Let’s walk through each tier in detail: what you get, how generations work, and what kind of creative rhythm each plan is built for.
Envato AI pricing includes three subscription tiers:
All plans include Envato’s full AI toolkit and a lifetime commercial license.
| Plan | Monthly Price* | AI Generations | Stock Downloads | License |
| Core | From $16.50/month | 10/month | Unlimited | Lifetime commercial |
| Plus | From $39/month | 100/month | Unlimited | Lifetime commercial |
| Ultimate | From $109/month | Unlimited | Unlimited | Lifetime commercial |
*Billed upfront annually
From US$16.50/month (billed upfront annually)
Core is built around Envato’s creative library, and that library is substantial. Unlimited downloads across 25+ million assets — stock video, photos, music and stems, sound effects, video templates, design templates, graphics and illustrations, fonts, 3D models, Lottie animations, presentations, LUTs, mockups, and more — with fresh content added daily. Everything is covered by a lifetime commercial license, meaning anything you download can be used in an end product for client and commercial work indefinitely, even if you later unsubscribe. For creatives whose projects run on stock assets, Core delivers the full breadth of Envato’s catalog at the lowest Envato AI cost.
Core also includes 10 AI generations per month across the full AI toolkit. That’s enough to get your hands on the tools and see what they’re capable of — generate an image concept, test a voiceover, see what AI video you can produce from a single frame or text prompt. Ten generations is a tasting menu, not a production pipeline, but for creatives who have been curious about AI without wanting to commit to an AI subscription, it’s a low-stakes way to start exploring. And if those 10 generations leave you wanting more, upgrading to Plus or Ultimate is easy and instant.
For students, the same Core features are available at 30% off with a verified educational email, making it one of the most affordable ways to get both a professional-grade creative library and a first look at AI tools in one subscription.
Core is the natural fit for creatives whose work is built on stock assets. Think designers pulling templates and graphics for client projects, editors sourcing footage and music, presenters building decks from professional templates. It’s also a strong starting point for students and beginners who want a comprehensive creative library with commercial licensing from day one. The 10 AI generations per month make it a good entry point for anyone who’s curious about AI tools but wants to explore at their own pace before committing to a heavier plan.
From US$39/month (billed upfront annually)
Plus includes everything in Core — unlimited stock downloads, lifetime commercial license, the full creative library — with 100 AI generations per month across Envato’s AI toolkit, covering AI image generation and editing, AI video generation, AI music and sound effects, AI voiceovers, AI graphics, and AI mockups. If Core is where you explore AI, Plus is where you start building with it.
A hundred generations per month opens up a different kind of creative process. You can run three or four rounds of iteration on a client concept using AI image generation, refine the best option with AI editing tools, generate a motion test to see how it moves as a video, produce a voiceover, and still have generations left for the next project. The workflow stops being linear (generate one thing, move on) and starts becoming exploratory — testing ideas across formats, discovering connections between image and motion, using audio generation to inform visual direction. For a closer look at what that kind of multi-tool workflow looks like end to end, check out our guide to building a full AI video workflow with Envato.
This is the tier where Envato’s model-agnostic approach starts to really pay off. Behind each tool, Envato routes your prompts to the best available model for the job across image generation, video, music, voice, and more. The lineup is constantly evolving — as new models launch and existing ones improve, Envato integrates them so you’re always generating with the latest technology. With 100 generations per month, you have the capacity to take real advantage of that breadth. A freelance designer can move fluidly between image generation, editing, and mockups within a single client engagement. A content creator producing short-form video can prototype visual concepts, generate backing audio, and test voiceover tones, all within the same Envato AI subscription and under the same commercial license.
The AI tools in Plus are identical to those in Ultimate. Every model, every feature, every capability. The only variable is how many times you hit Generate each month.
Plus is built for creatives who’ve moved past experimenting with AI and started relying on it. Freelance designers using AI image generation to iterate on client concepts. Content creators — YouTubers, podcasters, social media managers, short-form video producers — who need to generate visuals, audio, and video across multiple projects each month. Small business owners producing their own marketing assets. If AI has become a regular part of how you work and 10 generations isn’t cutting it, Plus gives you room to really build with these tools.
From US$109/month (billed upfront annually)
Ultimate includes everything in Plus, only now you have unlimited AI generations. Subject to Envato’s Fair Use Policy, there are no monthly caps, no throttling, no mental math about whether a particular idea is worth spending a generation on.
The creative difference here is psychological as much as practical. When you’re not counting, you generate differently. You follow instincts that would otherwise get filtered out by “is this worth it?” calculations. You try the weird prompt. You push your AI-generated videos in a direction you haven’t tested before. You generate multiple AI tracks to experiment with seven completely different audio moods for the same piece, because hearing all seven changes how you think about the visual edit. The ceiling is gone, and what replaces it is momentum.
For creatives whose daily workflow already runs through AI — video producers prototyping concepts before touching a timeline, designers iterating across dozens of variations to find the direction that clicks, marketing teams generating and testing creative assets at volume — Ultimate means the tools keep up with the pace of your thinking. There’s no reset date to plan around, no rationing mid-month. You generate freely, experiment without hesitation, and let the work dictate the output.
Ultimate is for creatives and teams where AI generation is a daily constant. Agencies producing creative assets at scale across multiple client accounts. Production teams using AI video and image generation as a core part of their pre-production and concepting process. Marketing departments running high-volume content operations where generating, testing, and iterating on creative happens continuously. If you’re the kind of creative who would rather spend time making than monitoring a generation counter, this is the plan that gets out of your way.
We kept this deliberately simple. One generation equals one click of a “Generate ✨” button — or any variation of it, like “Generate Style ✨” or “Generate Changes ✨” — regardless of which tool you’re using, what type of content you’re creating, or what settings you’ve applied. No credit weighting, no complicated multipliers. Generating an image costs the same as generating a video or a music track.
A few specifics worth knowing: if a single prompt returns multiple output options (say, one image prompt generating three variations), that counts as one generation. If a generation fails due to a technical error or gets blocked for moderation, it won’t count against your balance and should restore automatically within two hours. Actions like upscaling, uploading a reference image, or using the prompt enhancer don’t consume generations — only the final Generate click does.
Generations reset monthly based on your subscription start date, even on annual plans. Unused generations don’t roll over. A tracker on your Account page and within each AI tool’s interface shows your remaining balance, so there’s no guesswork involved.
The creative asset library — 25+ million items and growing daily — remains unlimited across Core, Plus, and Ultimate. The lifetime commercial license covers both stock downloads and AI-generated assets, meaning anything you create or download can be used in personal, client, and commercial projects as part of an end product. That licensing persists even if you later unsubscribe; completed projects stay covered.
The AI tools themselves are consistent across all tiers. Core, Plus, and Ultimate give you the same toolkit, models, and features. The only lever that moves between plans is generation volume.
If you’re here primarily for the stock and creative asset library but want the option to dip your toes into AI when curiosity strikes, Core gives you that at Envato’s most accessible price. If AI has become part of your regular production rhythm — iterating on concepts, drafting video and audio, refining edits — Plus gives you solid generation capacity to work with. And if AI is embedded in your daily creative output and you want nothing between your ideas and their execution, Ultimate clears the path to unlimited creativity.
You can upgrade mid-cycle with prorated billing, so there’s no penalty for starting lean and scaling up as your workflow evolves.
For full pricing details across all plans, visit the Envato pricing page.
Yes. All three Envato AI subscription plans include unlimited downloads of 25+ million stock and creative assets with a lifetime commercial license.
Yes. Upgrades take effect immediately, and billing is prorated so you only pay the difference for the remainder of your current period.
Your balance resets at the start of your next subscription month. You can also upgrade to a higher tier at any time if you need more generations before then.
Yes. The Student plan includes the same features as Core — unlimited stock downloads and 10 AI generations per month — at a 30% discount with a verified educational email.
The Envato AI cost depends on which plan you choose. Core starts at $16.50/month (billed annually) with 10 AI generations, Plus at $39/month with 100, and Ultimate at $109/month with unlimited generations. All plans include unlimited stock downloads and a lifetime commercial license. Visit the Envato pricing page for full details.
No. Unused generations reset at the start of each subscription month and don’t carry over, regardless of billing cycle.
Yes. No monthly caps or hidden limits on AI generations. Usage is subject to Envato’s Fair Use Policy.
No. Every plan includes the same AI tools — image generation and editing, video generation, music and sound effects, voiceovers, graphics, and mockups. The tools and underlying models are identical across tiers; only the number of monthly generations differs.
A tracker is available on your Account page and within each AI tool’s interface.
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