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Instagram is a platform where images and videos are presented together in an ever-scrolling feed. But it’s that simplicity of design that keeps users coming back, again and again, to browse the latest posts. If you want to engage an audience on Instagram, grow your channel, drive awareness for a new product, or promote a sale, you’ll need an Instagram ad template.
What Is An Instagram Video Ad?
Adverts on Instagram are paid for content that helps to drive awareness and engagement and are a big part of any Instagram marketing campaign. There are plenty of useful options when it comes to advertising on Instagram: Photo, Video, Carousel, Collection, Instagram Stories, and Ads in Explore. To get started with an Instagram ad you need an Instagram business account – then you can create an advert directly in the Instagram app, or via Facebook Ads Manager.
Benefits of Instagram Advertising
Here’s why advertising on Instagram is essential if you’re looking to attract and engage users via the social network.
- The audience is vast:
More than 1 billion active monthly users and growing! Advertising allows you to target your audience by location, interests, and more, so you can be strategic with your posts and make sure that your content is seen by the right people - It’s easier to cut through the noise:
Instagram’s feed may not be as much of a ‘pay to play’ environment as Facebook’s, but you’re still competing with heavyweight content, and professional ads help you to get noticed. - Motion catches the eye:
Video ads and Instagram Story ads are sure to stop your audience in their tracks while scrolling, and can help to convert browsers into customers.
How to Make an Instagram Video Ad
It can be intimidating to begin creating Instagram adverts, but it doesn’t need to be! Professionally designed templates on Envato Elements can help you get started with amazing and easy-to-use social media assets to enable you to stay ahead of the curve when it comes to social media trends. And to measure the success of ad campaigns, you can use various Instagram analytics tools.
How Long Should an Instagram Video Ad Be?
The video duration of your adverts can be anything from 15 second clips on Instagram Reels, to minute-long promotional videos via your Instagram Stories for those fleeting, quick messages, like sales. They could be something deliberately unhurried with Carousel ads that tell a story, or they might even just feature a photograph!
Top 10 Instagram Ad Templates for 2025
10. Coffee Shop Instagram by CoCoBasics
Coffee Shop Instagram
This set of amazing templates for Instagram is perfect for any bistro or coffee shop. Create beautiful drinks menu layouts and stylishly showcase your offer & products for your customers.
9. Instagram Stories no.3 by Atamotion
Instagram Stories no.3
This is an ultramodern and versatile, creatively animated social media After Effects template with unique looking Instagram Stories. It‘s a fantastic way to upgrade your social media presence, display and promote your new products, promotions, blogs, fashion, announcements and more.
8. Instagram Carousel by uicreative
Instagram Carousel
Display a nice flow of your products and topics with Instagram Carousel post templates to personalize and share with your audience. This pack can be used by anyone who wants to show their story in a unique way.
7. Instagram Pack by motionbeard
Instagram Pack
Modern, clean, and elegant posts for Instagram. Be interesting, share your inspiration, travel adventures, and your new posts with friends.
6. Travel Ticket Instagram Story Templates – Brush Design Style by spacestudio
Create a magical profile in your Instagram with a unique grid of posts! This template contains 9 fully editable and customizable Instagram Story templates that were designed in Sketch, Photoshop and Illustrator to stand out of the crowd.
5. Instagram Stories and Posts Pack by Nullifier
Instagram Stories
If you want to attract more customers to your brand, it’s crucial to stand out on social media! This kit of animated posts and stories are perfect for catching your customers’ eyes to increase conversions.
4. Sport Instagram Ads Post and Story Template by peterdraw
Sport Instagram Ads Post and Story Template
This template is ideal for sport and fitness content. Perfect for sharing your sports inspiration, create stunning and eye-catching social media content using this Instagram Story template.
3. Colorful Instagram Stories by Media_Stock
Colorful Instagram Stories
Create magical Instagram Stories with this set of colorful templates. Use splashes of color to amaze your audience, and tweak specific and unique design elements to fit your brand.
2. Fashion Instagram by rgbryand
Fashion Instagram
Ideal for fashion and clothing brands, these Instagram Post and Stories templates are perfect for promoting your business with a sleek modern aesthetic.
1. Optik Instagram Stories & Posts by TherealistNetwork
Instagram Stories
Check out this amazing selection of animated posts for Instagram! Take advantage of the many variations and create brilliant stories and posts that go viral.
So, there you have it, your complete guide to the best social media marketing templates to engage with your audience on Instagram and boost your online presence. Remember, even though you’re using a template to help you save time, that doesn’t mean it has to limit your creativity. Some of the best social media executions are often the ones that start with a template and are then easily edited to represent your brand and show off your unique style.
