Designing desire: The psychology of luxury packaging design
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Branding
Branding goes far beyond a logo — it’s the personality of a business and the experience people feel. Strong branding builds trust, recognition, and emotional pull.
In this category, you’ll find quick, practical guides on visual identity, messaging, color, typography, and real-world application across social, packaging, and web. Whether you’re creating or refreshing a brand, these tutorials help you craft something intentional and memorable.
Envato gives you the tools to move faster—logo templates, type resources, mockups, color palettes, vectors, and AI features to explore ideas with ease.
The aim is to help you design branding that looks polished, communicates clearly, and remains consistent everywhere it appears.
10 rules of personal branding for creatives
Discover how to take your creative business to the next level in 2025.
The art of timeless design—Rob Janoff shares how he designed the iconic Apple logo
Designer Rob Janoff shares how he crafted one of history’s most recognizable symbols—the Apple logo.
Create with me: design a sleek skincare brand with Jannah
Get inspired by these real-life creatives using Envato.
How to promote your personal brand—niche content marketing tips for creatives
Learn how to carve out your niche using content marketing.
Get the Vivienne Westwood aesthetic—the enduring legacy of a fashion icon
Discover how Vivienne Westwood’s rebellious punk spirit and daring designs redefined fashion.
From agency grind to design empire—building a successful design studio with Christopher Doyle
Discover how Aussie designer Christopher Doyle left behind the agency grind to run his own business.
Sustainable design trends & tips—how creatives can lead the change
Learn how creatives can lead environmental change through sustainable design.
Unlimited creative assess and access to AI tools.
Top-tier gen AI models. Commercial use. Ever-evolving tools.
ImageGen
Create unique visuals in diverse styles with simple text prompts.
MusicGen
Make your own music with text prompts and presets.
ImageEdit
Remove backgrounds, erase objects & upscale effortlessly.
VideoGen
Generate videos from static images and text prompts.
Plus more
VoiceGen, GraphicsGen, SoundGen and more coming soon.
Behind the beat: how New York producer K. Sparks created Envato’s new sonic branding
Discover how New York producer K. Sparks crafted Envato’s bold new sonic branding.
How to prioritize your mental health as a freelancer—5 tips for avoiding creative burnout
Learn Beci Orpin’s advice for staying inspired and avoiding creative burnout.
Finding your confidence as a creative with 2024 Adobe MAX speaker Kristy Campbell
Get to know the inspiring Kristy Campbell and learn her expert advice for finding your creative spark.
Designing Our Future: 8 Creatives Fighting For Environmental Change
Meet eight inpspiring creatives using their talents to drive environmental change.
Celebrating NAIDOC Week 2024: 10 Incredible First Nations Creatives to Follow
Want to support more Aboriginal creatives in your community? Start by following these ingenious indigenous designers...
What is Sustainable Advertising? Why More Mainstream Brands are “Going Green”
Explore Coca-Cola's 2024 green campaign and the rise of sustainable advertising.
How to Craft Effective Brand Guidelines as a Creative Freelancer
Here’s how to craft effective online brand guidelines for 2024.
Embracing creative transformation with Rainn Wilson—from creative evolution to spiritual revolution
We chat with Rainn Wilson about his impressive career journey, the power of creative transformation, and the launch of his exciting new podcast, Soul Boom.
Branding FAQs
A strong brand identity is clear, consistent, and memorable, using design and messaging that reflect the brand’s personality and values.
Designers use mockups to preview logos, packaging, websites, and social media posts, ensuring the brand maintains a consistent look and feel in real-world environments.
Not right away. Start simple: who you are, what you do, who it is for, and how you want to be perceived. Strategy can grow as you do.
Yes, Envato includes thousands of templates, fonts, mockups, color palettes, and vector graphics that help you build a complete visual identity.
Yes, Envato’s mockup library helps you showcase logos, business cards, signage, packaging, and apparel, making brand presentations look polished and professional.
Yes, tools like GraphicsGen, ImageGen, and MockupGen aid in concept exploration, creating custom graphics, refining images, and generating brand presentation mockups.
Browse by category
Discover ideas faster with ‘Browse by category’ on the Envato blog. Jump straight into the topics that matter most to your work: Design, Video & Filmmaking, Music & Audio, What’s New on Envato, or AI & Creativity. Explore curated articles, tutorials, and trend insights tailored to each discipline. Whether you’re sharpening your skills, testing new tools, or streamlining your process, each category is designed to help you optimize your creative workflow with Envato and move from idea to execution more efficiently.
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