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Hilary Tailor

Hilary Tailor is co-owner of HST Creative, a London-based design consultancy that provides innovative solutions for design-led brands. She's also a fiction writer with two published novels, and her next book, Between the Waves, is due out in April 2025.

Design

Why we shouldn’t be so focused on generational marketing

Are we placing too much importance on generational marketing?

Hilary Tailor 7min read 30 May 2025

Design

Hue knew? A colorist’s guide to color and trend forecasting for brands

Discover how to predict the next color trend with colorist Hilary Tailor

Hilary Tailor 8min read 26 Apr 2025

Design

Why do certain colors become big? Demystifying seasonal color trends

Colorist Hilary Tailor demystifies the process of setting color trends.

Hilary Tailor 7min read 17 Mar 2025

Design

How to develop a successful color palette for a brand

Learn how to approach building a color palette for a brand.

Hilary Tailor 6min read 6 Feb 2025

Design

The 5 principles of a successful brand bible

Learn five principles of developing a successful brand bible.

Hilary Tailor 8min read 4 Jan 2025

Promotion

Freelance to founder—lessons from building a design career

Get inspired to start your own creative business with these five tips.

Hilary Tailor 8min read 20 Dec 2024

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