{"id":98999,"date":"2026-04-30T14:28:48","date_gmt":"2026-04-30T04:28:48","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=98999"},"modified":"2026-05-13T15:35:03","modified_gmt":"2026-05-13T05:35:03","slug":"what-font-does-the-new-york-times-use","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/what-font-does-the-new-york-times-use","title":{"rendered":"What font does The New York Times use? A complete typography breakdown"},"content":{"rendered":"\n<p>One of the most recognizable names in media publishing, The New York Times boasts a journalistic and typographic heritage that keeps it at the forefront of both news and publication design. But what font does The New York Times use?<\/p>\n\n\n\n<p>The answer isn\u2019t just one typeface. The New York Times uses a carefully crafted typography system that works seamlessly across print and digital platforms.<\/p>\n\n\n\n<p>In this guide, discover the exact fonts used by The New York Times, explore their history, and find alternatives you can use in your own editorial designs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What font does The New York Times use?<\/h2>\n\n\n\n<p><strong>The New York Times uses multiple fonts depending on context:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Logo:<\/strong> Engravers\u2019 Old English BT<\/li>\n\n\n\n<li><strong>Headlines:<\/strong> NYT Cheltenham<\/li>\n\n\n\n<li><strong>Body text:<\/strong> NYT Imperial<\/li>\n\n\n\n<li><strong>Digital platforms:<\/strong> NYT Franklin and NYT Imperial<\/li>\n\n\n\n<li><strong>Supplements:<\/strong> NYT Karnak<\/li>\n<\/ul>\n\n\n\n<p>This combination allows the newspaper to maintain a consistent, authoritative identity across print, web, and mobile experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the New York Times font called?<\/strong><\/h2>\n\n\n\n<p><strong>There is no single \u201cNew York Times font.\u201d<\/strong> Instead, the publication relies on a system of custom and adapted typefaces, each designed for a specific role \u2014 from headlines to body text to <a href=\"https:\/\/elements.envato.com\/learn\/web-design-trends\">digital readability<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The New York Times fonts explained<\/strong><\/h2>\n\n\n\n<p>The New York Times brand uses a typographic system that works across print and digital. While some fonts have remained relatively consistent over the paper\u2019s 175-year history, others have been introduced to improve legibility on modern interfaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Logo font: Engravers\u2019 Old English BT<\/strong><\/h3>\n\n\n\n<p>The New York Times logo font is Engravers\u2019 Old English BT, a blackletter display font designed by Morris Fuller Benton in 1901.<\/p>\n\n\n\n<p>While the logo has remained largely unchanged over nearly two centuries, the version we recognize today was introduced in 1967. It became bolder and less condensed, and the \u2018stop\u2019 was dropped from the end of the newspaper\u2019s name, losing a reported 1,000 outraged subscribers at the time.<\/p>\n\n\n\n<p>A typographer named Edward Benguiat was also tasked with subtly refining the logo, replacing the arrow inside the \u201cT\u201d with a diamond. The update was so subtle that only the most eagle-eyed readers noticed.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C5TRi_OtPww\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C5TRi_OtPww\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Headline font: NYT Cheltenham<\/strong><\/h3>\n\n\n\n<p>The print newspaper uses NYT Cheltenham, a heavily customized version of the 1896 Cheltenham typeface, originally designed by Bertram Goodhue and Ingalls Kimball.<\/p>\n\n\n\n<p>With its strong editorial tone and excellent readability, NYT Cheltenham has become synonymous with The New York Times\u2019 headline style.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Body text font: NYT Imperial<\/strong><\/h3>\n\n\n\n<p>For body text, The New York Times uses NYT Imperial, a custom serif font and a close relative of Times New Roman.<\/p>\n\n\n\n<p>This typeface ensures clarity and legibility across long-form articles, making it ideal for dense editorial layouts.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DW35mArCWgb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DW35mArCWgb\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Additional fonts: NYT Karnak and NYT Franklin<\/strong><\/h3>\n\n\n\n<p>In supplements such as The New York Times Book Review, the newspaper uses NYT Karnak, a slab-serif font based on the original Karnak from the 1930s.<\/p>\n\n\n\n<p>On digital platforms, including the website and social media, the typography system expands to include NYT Franklin \u2014 a custom version of Franklin Gothic \u2014 used alongside NYT Imperial and NYT Cheltenham.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXFeyjWAUbm\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DXFeyjWAUbm\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Magazine fonts: NYT Mag Serif, Sans, and Slab<\/strong><\/h3>\n\n\n\n<p>In The New York Times Magazine, three additional custom fonts set the publication apart: NYT Mag Serif, NYT Mag Sans, and NYT Mag Slab, designed by Henrik Kubel in 2015.<\/p>\n\n\n\n<p>The <em>NYT<\/em> is acutely aware of the heritage and authority that this oldest of American daily newspapers represents, with any changes to its typography \u2014 however low-key \u2014  extremely considered. Even the newspaper itself fell foul of the <a href=\"https:\/\/www.nytimes.com\/2020\/01\/24\/style\/typography-font-design.html\" target=\"_blank\" rel=\"noreferrer noopener\">typography<\/a><a href=\"https:\/\/www.nytimes.com\/2020\/01\/24\/style\/typography-font-design.html\" target=\"_blank\" rel=\"noopener\">police<\/a>, when a journalist misidentified the font used on <a href=\"http:\/\/nytimes.com\" target=\"_blank\" rel=\"noreferrer noopener\">nytimes.com<\/a> as Georgia, which had actually been replaced by <strong>Imperial<\/strong> in 2017.\u00a0<\/p>\n\n\n\n<p>Over time, the newspaper has honed this multifaceted brand system through its typography, turning to custom fonts for brand control and cross-platform usability, with a particular emphasis on the accessibility of web typefaces.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>No surprise really, given that now more than 95% of the newspaper&#8217;s 12.78 million total subscribers are <a href=\"https:\/\/www.amediaoperator.com\/news\/new-york-times-q4-2025-bundle-family-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital-only<\/a>.&nbsp;<\/p><\/blockquote><\/figure>\n\n\n\n<p>The key takeaway for designers looking to take a leaf out of <em>The New York Times<\/em> playbook? In an increasingly competitive and uncertain media environment, newspapers need to evolve, and their typography should adapt with them. The <em>NYT<\/em> font deck executes this to perfection, with every typeface perfectly suited to its use and context.\u00a0<\/p>\n\n\n\n<p>And while designers can emulate <em>The New York Times<\/em> typography style, keep in mind that it\u2019s not possible to purchase and licence the actual <em>NYT<\/em> fonts commercially. But no problem. There are plenty of <a href=\"https:\/\/app.envato.com\/shared\/workspaces\/423d8225-1360-4d26-a616-739f62cc13c7\" target=\"_blank\" rel=\"noreferrer noopener\"><em>New York Times <\/em>font alternatives<\/a> to try.<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Fonts like The New York Times                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/app.envato.com\/search?itemType=fonts&#038;term=newspaper&#038;sort=relevance\" target=\"_blank\" rel=\"noopener\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/bia-transitional-serif-sans-typeface-72K7CTB\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Bia | Transitional Serif &amp; Sans Typeface        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            bykineks        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/5d2b2121-5267-4963-bbb1-4f01363182d9?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=e104f2b07c49f726daf5718c72cb308ca16097e5281a7943be06e64076a38f22\"\n            alt=\"Bia | Transitional Serif &amp; Sans Typeface\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/fayte-blackletter-gothic-QRR868C\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Fayte Blackletter gothic        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            ThatThatCreative        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/3a40490d-b320-47e9-904f-e3ebe510077c?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=3efd89ec8728aabf42a2c8ae584d168ca75f312a04ed5bdd0c7a128b98c79395\"\n            alt=\"Fayte Blackletter gothic\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/billian-a-modern-serif-font-GZPD6BR\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Billian A Modern Serif Font        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            IHDSTD        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/8202cc92-3f53-45c1-98a5-50c291946442?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=7698726336bc6188c2a262e26c25eb2f88539db8c2ef17569cc44cf11c053d2a\"\n            alt=\"Billian A Modern Serif Font\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>New York Times fonts at a glance<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Usage<\/th><th>Font Name<\/th><th>Style<\/th><\/tr><\/thead><tbody><tr><td>Logo<\/td><td>Engravers\u2019 Old English BT<\/td><td>Blackletter<\/td><\/tr><tr><td>Headlines<\/td><td>NYT Cheltenham<\/td><td>Serif<\/td><\/tr><tr><td>Body text<\/td><td>NYT Imperial<\/td><td>Serif<\/td><\/tr><tr><td>Digital<\/td><td>NYT Franklin<\/td><td>Sans-serif<\/td><\/tr><tr><td>Supplements<\/td><td>NYT Karnak<\/td><td>Slab serif<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why The New York Times uses multiple fonts<\/strong><\/h2>\n\n\n\n<p>The New York Times is acutely aware of the heritage and authority it represents. Every typographic decision\u2014however subtle\u2014is carefully considered.<\/p>\n\n\n\n<p>Over time, the newspaper has refined a multifaceted typography system that prioritizes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Legibility across platforms<\/strong><\/li>\n\n\n\n<li><strong>Strong editorial identity<\/strong><\/li>\n\n\n\n<li><strong>Consistency in branding<\/strong><\/li>\n\n\n\n<li><strong>Accessibility in digital design<\/strong><\/li>\n<\/ul>\n\n\n\n<p>This is especially important today, with more than 95% of the newspaper\u2019s 12.78 million subscribers being digital-only.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cheltenham and a short history of newspaper typography<\/h2>\n\n\n\n<p>Newspapers were among the first print publications in the US, connecting disparate states and increasingly sprawling cities in the 19th century. The first port of call for essential current events, as well as birth, marriage, and death announcements, the earliest newspapers were made available to the general public on newsstands in major cities like New York and San Francisco. As the oldest daily in the country, <em>The New York Times<\/em> (formerly the <em>New-York Daily Times<\/em>) occupied a unique place in American culture, forging the model of what newspapers could be in this early era.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>As more rival publications emerged, the design value of newspaper typography became apparent. <br><br>Larger, bolder headlines captured the attention of passing folk, while distinctive logotypes helped newspapers to carve out their own niche in the growing newspaper market.&nbsp;<\/p><\/blockquote><\/figure>\n\n\n\n<p><strong>Cheltenham<\/strong> was originally designed by architect Bertram Goodhue for publishing company The Cheltenham Press in New York, before being refined by Morris Benton at American Type Founders (ATF) in 1902. The typeface was soon recognized by the wider publishing community for its Arts and Crafts-inspired style and clear legibility, and was adopted by <em>The New York Times<\/em> as part of a mixed repertoire of headline typefaces as early as 1912.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DSGOTmZD7Tk\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DSGOTmZD7Tk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>However, it wasn\u2019t until much, much later, in 2003, that the newspaper adopted its own custom version of the font,&nbsp;<strong>NYT Cheltenham<\/strong>, for almost all of its headline copy. With its distinctive character and editorial tone, it\u2019s the perfect fit for the newspaper\u2019s modern era, balancing old-school intellectualism with readable clarity for both screen and print.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CMP8BANLkdb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CMP8BANLkdb\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What makes The New York Times typography unique?<\/h2>\n\n\n\n<p><em>The New York Times<\/em> takes a measured approach to typography that can feel at odds with the fast-moving digital climate it now operates in, but it\u2019s all for good reason. Here are three features that make <em>The New York Times<\/em> typography unique:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The NYT uses a strict typography system.<\/strong> It\u2019s more than a single <em>NYT<\/em> font that makes <em>The New York Times<\/em> typography so effective. Each typeface plays a supporting role in crafting a holistic brand identity, maintaining legibility, editorial character, and digital usability through every story and page.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fonts like <em>The New York Times<\/em> may exist\u2026but the newspaper\u2019s custom typefaces prevent mimicry.<\/strong> In a crowded media industry, subtle tweaks to bespoke typefaces may seem like an indulgence. In fact, they spell the difference between subscribers viewing the <em>NYT<\/em> as a beacon of trustworthy journalism or just another daily paper. By keeping its brand typography super tight, <em>The New York Times<\/em> maintains a completely distinctive identity that has remained largely unchanged over the centuries.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tradition over novelty. <\/strong>Some things move fast (greyhounds, takeout deliveries), but the <em>NYT<\/em> isn\u2019t in that game. <em>The New York Times<\/em> brand prioritizes heritage over newness, credibility over quick clicks, because it knows that\u2019s why its audience sees it as a reliable and trustworthy source of news in an uncertain world. So it makes complete sense that its typographic approach follows along the same lines.<\/li>\n<\/ul>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Fonts like The New York Times                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/app.envato.com\/search?itemType=fonts&#038;term=newspaper&#038;sort=relevance\" target=\"_blank\" rel=\"noopener\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/acello-geometric-sans-serif-CSS6CNJ\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Acello \u2013 Geometric Sans Serif        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            craftsupplyco        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/58cec5b3-a9e9-4b8c-8006-370df52dd328?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=5c183764a60d9a0b97679ef46cd5cc027f9f64fc35ba53fc99a193a0454fe8e2\"\n            alt=\"Acello \u2013 Geometric Sans Serif\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/gazzad-WXWH6Y5\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            GAZZAD        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            monoletter        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/6905320c-0129-40b7-bb47-eb2e92c6028b?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=409950cabf306673a665b73cb5b5b857e325e2ed272f5a971003557301d4e16c\"\n            alt=\"GAZZAD\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/bladge-a-modern-blackletter-font-6N524RT\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Bladge a Modern Blackletter Font        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            Blankids        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/f16a6245-1757-4fe7-b8bb-e3d9ac042fec?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=b9868bf321ab3de01873eb6b533d427775caee5af21f4ba18c4f97a260613652\"\n            alt=\"Bladge a Modern Blackletter Font\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">New York Times font alternatives<\/h2>\n\n\n\n<p>Looking for newspaper fonts like <em>The New York Times<\/em> uses? For publishing and editorial projects, as well as blogs and social media, these <a href=\"https:\/\/app.envato.com\/shared\/workspaces\/423d8225-1360-4d26-a616-739f62cc13c7\" target=\"_blank\" rel=\"noreferrer noopener\">New York Times font alternatives<\/a> will ensure important messages resonate with your audience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/elements.envato.com\/cambridge-bold-decorative-gothic-font-CD6UNF9\" target=\"_blank\" rel=\"noreferrer noopener\">Cambridge<\/a><\/h3>\n\n\n\n<p>A worthy match for <em>The New York Times<\/em> logotype, <strong><a href=\"https:\/\/elements.envato.com\/cambridge-bold-decorative-gothic-font-CD6UNF9\" target=\"_blank\" rel=\"noreferrer noopener\">Cambridge<\/a><\/strong> is a traditional Blackletter font in the English tradition. Set this gothic typeface in crisp black lettering to mimic <em>The New York Times<\/em> logo font.&nbsp;<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/9165a0bb-d318-4252-977e-9b0c75dd79d6?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=9555ce14a93874278a68e4abfb33dcef6db388e366296c85bd2f92656c0907a2\"\n                            alt=\"Cambridge - Bold Decorative Gothic Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/9133f75f-a2ec-4e8e-ad33-1b7d2d8f6612?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=b0ed556abbfc77d0bc62c02668a9f721e6647dd971fb31a45be11d12b82e2e61\"\n                            alt=\"Cambridge - Bold Decorative Gothic Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/e688ff8a-f026-4047-a6d0-341c493e3c53?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=fda424a26e1db430c11a414e1eb028c089b6a863d3b3e3d5289612a449b809b6\"\n                            alt=\"Cambridge - Bold Decorative Gothic Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/ef985330-7884-492a-b2c9-4620794cc4b3?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=8b04d5aac4297aa3fa63722f47093395ad345e39ca5c553c6e5f87b870b8a713\"\n                            alt=\"Cambridge - Bold Decorative Gothic Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/fc6a9de9-f264-47e9-9ef9-a71dc411dd7b?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=43a22c0a663df0af7681bc867b7019c3be101889b7f354c14ad9ac8bc8e86b85\"\n                            alt=\"Cambridge - Bold Decorative Gothic Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/88385ac0-2b5f-45e6-ad87-59ed4637b9ac?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=4e88478b68b2b31503ea3ce3cc1d647e9f828281e7ba0d86b7a6146e89781199\"\n                            alt=\"Cambridge - Bold Decorative Gothic Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/5f8b2602-30c7-41a2-8dd9-7ca625d52e36?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=42d51ab4c4d9bdfab975b06e96838c7af0b2886e73f0368331ad684241f0a945\"\n                            alt=\"Cambridge - Bold Decorative Gothic Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/3ffa1e39-d4ef-4a87-9f9d-4ff1e9df9888?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=cf6de6871e744ad7fce26096460d0203517c943afcec4b389c664294851a880e\"\n                            alt=\"Cambridge - Bold Decorative Gothic Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/2b1b1f3a-aa0f-4048-9499-26b4b7d09e94?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=d89635fe8243cf6f87ac97a27e529a5316eb4e98804c6bfe7fc35483256cdba3\"\n                            alt=\"Cambridge - Bold Decorative Gothic Font\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Cambridge &#8211; Bold Decorative Gothic Font            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/naulicrea\" target=\"_blank\">\n                    naulicrea                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/cambridge-bold-decorative-gothic-font-CD6UNF9\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/elements.envato.com\/capires-art-deco-font-K2K5ML5\" target=\"_blank\" rel=\"noreferrer noopener\">Capires<\/a><\/h3>\n\n\n\n<p>A good Cheltenham font alternative, <strong><a href=\"https:\/\/elements.envato.com\/capires-art-deco-font-K2K5ML5\" target=\"_blank\" rel=\"noreferrer noopener\">Capires<\/a><\/strong> is a fluid font with a 1930s feel. It perfectly captures that bridging style between Art Nouveau and Art Deco.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/53320506-88ea-4e17-baab-64b4af3fc1bb?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=84c1e5a40206df1c12bc6d83ce725fa7744c46a232278370f22367564dfa8dbe\"\n                            alt=\"Capires - Art Deco Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/6c0f39ed-5132-4ac7-9ddd-45f68353c06e?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=ea6b55932d88fec6078ba07231a23aa3335fd883c89014e75b13f27459cafc88\"\n                            alt=\"Capires - Art Deco Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/94c549d9-8e2f-4fbe-ad24-409859dbc642?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=7ffe8f03c3d5573b7db969dfb2b25ac12f4923a115d80c7d17ca76ca88597e89\"\n                            alt=\"Capires - Art Deco Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/965ddbec-b845-49f6-8527-59954405d0d5?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=02ca94efea0c11b9d7620789b47be3ada09a9453852d15b5730f21601e26892f\"\n                            alt=\"Capires - Art Deco Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/9f85f38c-7b79-4b86-8b31-934413ccb871?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=734f2e94e9c279c0f3be25d2994b6021a5fd1ea4ab4bea2e327d15556cfc4f39\"\n                            alt=\"Capires - Art Deco Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/5a549778-020b-4d9d-8399-38ff88eda182?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=1c5d5c86d5270bf0fd33a40a0ba216a8e3031825f91cae7f89d3f578c08f726a\"\n                            alt=\"Capires - Art Deco Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/626a671b-bf20-4305-9b48-e844bfed3906?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=c8327a12879c4e6a93ee1c13b7a35f1b4e273768aae4226e1df1b37937aa56f5\"\n                            alt=\"Capires - Art Deco Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/1cae8dd3-b471-4520-b72d-b5c8828680ae?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=9de036973345cf45846d44223e3f1f22376321da63c3682416dfc3c44ce8e47b\"\n                            alt=\"Capires - Art Deco Font\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Capires &#8211; Art Deco Font            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/craftsupplyco\" target=\"_blank\">\n                    craftsupplyco                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/capires-art-deco-font-K2K5ML5\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/elements.envato.com\/goldoni-LBJ7WX\" target=\"_blank\" rel=\"noreferrer noopener\">Goldoni<\/a><\/h3>\n\n\n\n<p>It may not be a spot-on copy of <em>The New York Times<\/em> typography, but <strong><a href=\"https:\/\/elements.envato.com\/goldoni-LBJ7WX\" target=\"_blank\" rel=\"noreferrer noopener\">Goldoni<\/a><\/strong> successfully captures that intellectual editorial mood. Use for headlines, magazine designs, and blog titles.<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/9f203d1f-18d0-47f5-9e4e-2db61ccfd624?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=53ba9eabec796e372713822aa63db1ca698e9343709f1d888294fc7d7f011ea2\"\n                            alt=\"Goldoni\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Goldoni            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/sharkshock\" target=\"_blank\">\n                    sharkshock                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/goldoni-LBJ7WX\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/elements.envato.com\/aureate-a-sophisticated-serif-PZ82XU7\" target=\"_blank\" rel=\"noreferrer noopener\">Aureate<\/a><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/elements.envato.com\/aureate-a-sophisticated-serif-PZ82XU7\" target=\"_blank\" rel=\"noreferrer noopener\">Aureate<\/a><\/strong> is a simple and sophisticated serif that makes a credible <em>New York Times<\/em> font alternative to NYT Imperial. With its slightly rounded letterforms, it also softens body text, keeping it within that 1930s aesthetic.<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/585d8253-564b-450a-96d8-f6865cf36935?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=26f380529a47a52be80019e0c3b9645f9d504e1cd50204e94e1c3464624510b6\"\n                            alt=\"Aureate - A Sophisticated Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/dcff528c-1491-4a3a-aa24-4d16b9fe80c8?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=b8f1c5f9b87af781f29cdf0d5ea8ac019347c6259056d02fb7208d583e03a515\"\n                            alt=\"Aureate - A Sophisticated Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/9ba8d188-9425-464e-b313-1de32e641d3d?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=e25ade21eab65db623768aaa6265908aeae4a3a4415ebc61cde01c4a24a63e3a\"\n                            alt=\"Aureate - A Sophisticated Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/ea354b0b-2448-4f18-a46e-32f3f849fa32?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=0abd63f97d799e1e74019073dc57e3030427e82c39985faba148729c845e12bd\"\n                            alt=\"Aureate - A Sophisticated Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/a819d40e-3502-4e10-83d8-1a16048cef7c?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=fb8fea2a710bd72694bf7e3fe6c59365eba0ffc6ed6e84a7d6d07859d7690cea\"\n                            alt=\"Aureate - A Sophisticated Serif\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Aureate &#8211; A Sophisticated Serif            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/casscappello\" target=\"_blank\">\n                    casscappello                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/aureate-a-sophisticated-serif-PZ82XU7\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/elements.envato.com\/aither-blackletter-font-LW9HQ7M\" target=\"_blank\" rel=\"noreferrer noopener\">Aither<\/a><\/h3>\n\n\n\n<p>A bold Blackletter typeface that is highly legible, <strong><a href=\"https:\/\/elements.envato.com\/aither-blackletter-font-LW9HQ7M\" target=\"_blank\" rel=\"noreferrer noopener\">Aither<\/a><\/strong> is a worthy <em>alternative to the New York Times<\/em>&nbsp;logo. You could experiment with bolder color choices than the newspaper brand if you want to create something a little different.<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/d5171e77-1468-44db-bee9-4d7895d7f39b?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=34f1ec6bc357d334d411bd6b08c24dab2a1adf641e744ed2af3a5b9a3b5bc94f\"\n                            alt=\"Aither \u2013 Blackletter Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/0f91d240-0a9b-4c81-8595-ff70d2454e6b?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=7f94e6b10f8e2c1a7b0d190d8da6e6b5bb71838a6ad2507d5094d5410aceabb3\"\n                            alt=\"Aither \u2013 Blackletter Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/5368cc44-10eb-4e30-8420-0bda18c0a77a?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=52a25c01f6fe1c7654a8298e32796f4572c5c1f7a2b51b5f7262e311b82ba485\"\n                            alt=\"Aither \u2013 Blackletter Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/9be90af5-7358-4887-a821-65dc3aff3a91?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=05c71f9fb2b61f37c32c24b073dd42073728388d697068d46a5d034fe5ae53af\"\n                            alt=\"Aither \u2013 Blackletter Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/a8ffac9a-0ac5-4d75-937a-c40dbf9aa8dd?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=b69ff808dd333a4bbfbcb2bdd18f767b1329d83ac5e7a0e38771fab925725474\"\n                            alt=\"Aither \u2013 Blackletter Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/af68d220-6616-44ba-a54f-4dbf07438f88?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=4e8c269ad247609411c8dfb021682d9d2399cfa0d6c90436d6847f804ed01b4f\"\n                            alt=\"Aither \u2013 Blackletter Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/d3a28e90-b9df-4252-9418-16cdb66e2eee?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=e8331e841f940601fc89844797c1334af4e81814bb578b081369b8763c7a8242\"\n                            alt=\"Aither \u2013 Blackletter Font\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Aither \u2013 Blackletter Font            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/craftsupplyco\" target=\"_blank\">\n                    craftsupplyco                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/aither-blackletter-font-LW9HQ7M\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/elements.envato.com\/pesto-mafio-bold-sans-serif-font-LWBGVA5\" target=\"_blank\" rel=\"noreferrer noopener\">Pesto Mafio<\/a><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/elements.envato.com\/pesto-mafio-bold-sans-serif-font-LWBGVA5\" target=\"_blank\" rel=\"noreferrer noopener\">Pesto Mafio<\/a><\/strong> taps into that vintage European aesthetic <em>The New York Times<\/em> does so well. This is a highly readable typeface that would suit headlines and pull quotes for newspapers, blogs and magazines.<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/2ee13e76-d2fc-4049-a095-c888f227da8e?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=209ad74a9bbc34f6f7e504ea867575fb4347272ec11ffe206f55f3a625dda641\"\n                            alt=\"Pesto Mafio - Bold Sans-Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/14257f61-b085-483f-b391-9a2e72563802?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=631e6fb04677a7b8f0169a90fb8acecf577f8df1e1bb89b6c409f8ebc4e442e6\"\n                            alt=\"Pesto Mafio - Bold Sans-Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/1513448e-5e3b-474d-9b41-c53985a668ca?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=4f5f48aabaabbf89e0aeb7366481a154630ff869e67cb68e7b39f5a0a6b2c052\"\n                            alt=\"Pesto Mafio - Bold Sans-Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/2998becb-a967-48dd-9f49-dff6aa9885a4?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=2ac41c665340cfdd890c3771030cd906f78e6f457945d7d7159727a8e6b44736\"\n                            alt=\"Pesto Mafio - Bold Sans-Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/5603bef3-8e3f-4011-9d30-f5ee6df01d58?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=bd110d1e137e3419db75f2f8fd902541b9bf3035ed9e553b8a2a0d63a538e8fd\"\n                            alt=\"Pesto Mafio - Bold Sans-Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/5d49d62b-df0a-413b-98f0-c5d18cefa81b?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=39ad1296b80898ae2fc45ac7fdbf861b434e14a6fb2585a9406c525d8ab88570\"\n                            alt=\"Pesto Mafio - Bold Sans-Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/76a51926-b285-4d69-b18e-ee78ef4425cb?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=912dcc8faaece55d621303fbba27d3b09316a004a9a5ddd036dfbbc4273354fe\"\n                            alt=\"Pesto Mafio - Bold Sans-Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/ece12eaf-3035-498c-b671-aea248f94fb7?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=1b08f21c7a6564354439afabce1b4236c3028d81de8277f25e81cb8ec6fc1609\"\n                            alt=\"Pesto Mafio - Bold Sans-Serif Font\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Pesto Mafio &#8211; Bold Sans-Serif Font            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/Studio-Coasta\" target=\"_blank\">\n                    Studio-Coasta                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/pesto-mafio-bold-sans-serif-font-LWBGVA5\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/elements.envato.com\/media-times-L5YZWT2\" target=\"_blank\" rel=\"noreferrer noopener\">Media Times<\/a><\/h3>\n\n\n\n<p>Keep your body text crisp and traditional with <strong><a href=\"https:\/\/elements.envato.com\/media-times-L5YZWT2\" target=\"_blank\" rel=\"noreferrer noopener\">Media Times<\/a><\/strong>, an elegant serif typeface that is a close <em>New York Times<\/em> font alternative to NYT Imperial or Times New Roman.<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/07eca5f7-771e-4189-9758-58331b940cf1?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=32885be5f6b1df1586b29421b36bfce6460d786c9464d7ea06a2121840a368e1\"\n                            alt=\"Media Times\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/fa37c4be-8110-4a35-8dde-eddc71e78f37?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=c29e40fc6b1a3933882da52766229f80a7ef61723ad3c7e9ad57a48c04b3060c\"\n                            alt=\"Media Times\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/fd746f08-1eaf-4ea9-8cfd-c752dc05734e?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=f6dbfad2e9b16d108aaf0d68610378f87047b6e21ab1ec9e7af6d3a6d4670061\"\n                            alt=\"Media Times\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/5e3a42bf-af5c-44d0-be69-c9252aae03d7?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=d57fd58f01417339fd13510cbd59afd430bc92f78895d54d71e9c808b5dd0225\"\n                            alt=\"Media Times\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/41b75387-3a25-496c-a382-947ee1a135c8?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=75f643c99c1533d716623c342b08cfa6214d809a9ead2ba0912e8c6d1a09d48e\"\n                            alt=\"Media Times\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Media Times            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/shirongampus\" target=\"_blank\">\n                    shirongampus                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/media-times-L5YZWT2\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/elements.envato.com\/media-times-2-0-82ACYSL\" target=\"_blank\" rel=\"noreferrer noopener\">Media Times 2.0<\/a><\/h3>\n\n\n\n<p>Pair the original&nbsp;<a href=\"https:\/\/elements.envato.com\/media-times-L5YZWT2\" target=\"_blank\"><strong>Media Times<\/strong><\/a>&nbsp;font above with this&nbsp;<a href=\"https:\/\/elements.envato.com\/media-times-2-0-82ACYSL\" target=\"_blank\">swankier version<\/a>, which will give titles and quotes a curvy character for a cohesive brand look.&nbsp;<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/550ca7bf-e02d-4103-8c07-8c7bc6cefd3c?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=4bb4846d2a0c679c1230a76b875301c09c3e9ef4803361a4e8246842abf0c06a\"\n                            alt=\"Media TImes 2.0\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/cd876888-38e6-4a13-b7e7-8401a35dd025?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=24a35c443fc5fdfeaab0c862d1dba26533f40f99ab7587ef442795b65bc761e1\"\n                            alt=\"Media TImes 2.0\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/d26057a1-7d01-4d1d-b958-42c37449f74a?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=0bbad88df5050f2ee6540cc82e76d527f5efdb4248f760ca94693d5ea2c05acd\"\n                            alt=\"Media TImes 2.0\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/f13ed2e6-c5bb-4e3d-9f50-9ea972748215?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=c3c6c9da9689e5317d79cfad86ce1a875ba24c0ce3eb31e91193ca7d11ca31db\"\n                            alt=\"Media TImes 2.0\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/9cb4a563-9b17-40c7-b985-852c26825dec?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=f78b6c7f8ca8782ff2e1d664d7784135fafc4d49b2667d0c338a2af7b8f12a88\"\n                            alt=\"Media TImes 2.0\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Media TImes 2.0            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/shirongampus\" target=\"_blank\">\n                    shirongampus                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/media-times-2-0-82ACYSL\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/elements.envato.com\/fonseca-art-deco-font-family-pack-LM7FQS8\" target=\"_blank\" rel=\"noreferrer noopener\">Fonseca<\/a><\/h3>\n\n\n\n<p>Looking for newspaper fonts like those used by <em>The New York Times<\/em>? <strong><a href=\"https:\/\/elements.envato.com\/fonseca-art-deco-font-family-pack-LM7FQS8\" target=\"_blank\" rel=\"noreferrer noopener\">Fonseca<\/a><\/strong> is a vintage-inspired typeface that would make a fitting alternative to the paper\u2019s favored Cheltenham.<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/9e40a81e-9966-488e-9634-0f36c23662b1?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=ec2d871b9f67a09c4b47bedb60dac1f68120707abd85b6467718575588bf1694\"\n                            alt=\"Fonseca | art deco font family pack\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/1fdc5d6c-6cfb-4a09-91fe-f2a55c1cb8b3?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=19136291935776ee61425c1b3d531392bb9c7ef49d6b513b773b144037984455\"\n                            alt=\"Fonseca | art deco font family pack\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/161b492f-dfa6-40fe-90c9-d86246d46da4?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=0b00d920cc8b9d8ad2ea8ce1cdc30d22308d9b80c8fbf78be12f0bbe4cf06718\"\n                            alt=\"Fonseca | art deco font family pack\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/dd406255-2763-492d-8768-5531f14f876b?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=08a6da2369e1ac2b347e30792fef9e68c7bf79297244732a84e4620b61283d24\"\n                            alt=\"Fonseca | art deco font family pack\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/5b1dfa6d-1557-448c-ad4a-15bfc9b74a8e?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=4c523d19ea9688dd6e04f2a51da9b21d0c0346dd3bab0d01487a11461fd63eb5\"\n                            alt=\"Fonseca | art deco font family pack\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/732efd04-f09f-47db-bc12-78a50c0100ef?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=32b13d1202a3f3b6d35d436f35f40bbc1fe0ada68c3df2dc663b3eae68df705c\"\n                            alt=\"Fonseca | art deco font family pack\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/c98f28c9-dfad-47c0-9a0d-2ff12401c860?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=f246efb296e19a48a9fd1016781bdf71c45156093fad654e460d514846479259\"\n                            alt=\"Fonseca | art deco font family pack\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/eed5f51e-52b4-4862-b4de-b223f70e09fe?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=c3bcb7329f101c57b9377e010eb8503a39eccdd50268fd45aa81286e2905a035\"\n                            alt=\"Fonseca | art deco font family pack\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/57f67756-a7ae-438f-92b9-418efa7a8614?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=246ba1273058feb803110eedb06193a35d1ac844f2ca079816b5bdcaf68b5419\"\n                            alt=\"Fonseca | art deco font family pack\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/2f17de24-e60f-4728-a840-ffa57b5dee5a?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=35ab53daf80a54968563945e33d8b9d0702efc0e865b5c54fce2248925b11b07\"\n                            alt=\"Fonseca | art deco font family pack\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Fonseca | art deco font family pack            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/nasir-udin\" target=\"_blank\">\n                    nasir-udin                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/fonseca-art-deco-font-family-pack-LM7FQS8\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Milano<\/h3>\n\n\n\n<p>This wildcard <em>New York Times<\/em> font alternative may not be an exact copy of the newspaper\u2019s branded type, but it would sure look good on magazine and blog titles, wouldn\u2019t it? And as with all of <em>The New York Times <\/em>fonts, <strong><a href=\"https:\/\/elements.envato.com\/milano-bold-serif-HX6ZWGN\" target=\"_blank\" rel=\"noreferrer noopener\">Milano<\/a><\/strong> ticks the boxes for intellectual influence and strong legibility.<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/de330e8e-2a28-4d6c-9844-512389f859ec?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=91034731e27ce4a2ef337b40bc61bd3d722c7dbd3ca5964c501f978a37dba326\"\n                            alt=\"Milano - Bold Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/153a82ae-0052-40b7-b8e8-d910589bd64d?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=001a772f7980568bbb6d5420cbfabcce081b1dc9e475e7857c4c03d2a782633a\"\n                            alt=\"Milano - Bold Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/21b63225-b628-4d9f-92f4-f9115c61f5d3?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=5e4d1e722272ac8ae78a36f9253562bea6fe383cc8b7ac6574fc2a0b6b4e49e3\"\n                            alt=\"Milano - Bold Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/2debdb48-d63c-4664-988f-afaaa674649f?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=2dfe77649828d009e26232b075ee2ab757457e5d9764941846a1839b29f85611\"\n                            alt=\"Milano - Bold Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/30ec2c29-8c72-401f-8c9e-386d15e21a93?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=00f90c7f18ac3f510780d3d79eb4458f1550d14b4cfd363dbd21c98474a0147a\"\n                            alt=\"Milano - Bold Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/57acb0e0-7600-48d2-aaf1-7135bcb23e2a?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=0f307706045d320e52f24c453b471060a9f0f95bbfb2857d4f69fba1ab19ebc0\"\n                            alt=\"Milano - Bold Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/5cf0e436-cdcf-4872-ac53-1a3d93d83453?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=2acb219707a8011f2dab26c74de66b877b5c07a64190b88c71185cc8627608ee\"\n                            alt=\"Milano - Bold Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/8701188e-4716-48b6-9082-9637492a498b?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=4ed59f9b0d8efc65f3fe7c3a76241ffeb8a1c06351f265994f0d56356eddb9fd\"\n                            alt=\"Milano - Bold Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/9d9344c8-7d48-40af-b8fb-94d2d6e4d4dc?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=9321d9ac4f31d8807faa9bcd6eef3f6df83d8cd658c5a365530eddff840ab1ee\"\n                            alt=\"Milano - Bold Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/a179e364-7522-4488-90ae-cfbda73a4d1a?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=49e00c89194824206ad95399b507a9095aa98427fb51110888c43702103b8733\"\n                            alt=\"Milano - Bold Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/a52c7d60-a262-46d4-b564-d111e051506a?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=4658058ae3da4d8955690e4de4ce5205a62032aef48cfc7bc1bbeb95bc9bd920\"\n                            alt=\"Milano - Bold Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/b0408773-56a9-4e5c-ad19-63f6d23cb125?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=dfe0950537007f40c8ff6f75e47967e069dadddbd0da69025f746146c1795bd4\"\n                            alt=\"Milano - Bold Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/b98c2523-64ad-4f5b-b13d-ea782ea9f6e2?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=36f647a820556ea0928bf4aee7286afb5c59f169fb38c61dfda8117101ac5efd\"\n                            alt=\"Milano - Bold Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/da5abb48-1cd3-4fea-a2b8-a27422132d94?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=880ce79a95b8992936d9ac26e9ae630a9a3e441da128f87d5c37e70c97e2ea12\"\n                            alt=\"Milano - Bold Serif\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/ed413811-03a7-49e9-878c-da155ff08d28?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=f736056059b8b9a071ad17d70e4418157652f61823dd54d588c84e39032d2fa3\"\n                            alt=\"Milano - Bold Serif\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Milano &#8211; Bold Serif            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/Glyphonic\" target=\"_blank\">\n                    Glyphonic                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/milano-bold-serif-HX6ZWGN\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">How to recreate The New York Times typography aesthetic<\/h2>\n\n\n\n<p>Looking to replicate the look and feel of <em>The New York Times<\/em> typography for your own projects? Whether you want a close match to <em>The New York Times<\/em> style or a unique spin on newspaper branding, these pro tips will help you cultivate the right journalistic aesthetic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Balance heritage and novelty with typeface choices<\/h3>\n\n\n\n<p><em>The New York Times<\/em> needs to appear both trustworthy and at the forefront of fast-moving current events. Their typography strategy achieves both by combining old-school or <a href=\"https:\/\/app.envato.com\/search?itemType=fonts&amp;term=transitional+serif&amp;sort=relevance\" target=\"_blank\" rel=\"noreferrer noopener\">transitional serif fonts<\/a> with more contemporary, quirky type styles. In your own designs, try a traditional serif for body copy alongside a more characterful <a href=\"https:\/\/app.envato.com\/search?itemType=fonts&amp;term=logo&amp;sort=relevance\" target=\"_blank\" rel=\"noreferrer noopener\">logo font<\/a> or headline font to strike the perfect balance of heritage and modernity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create a newspaper-worthy type hierarchy<\/h3>\n\n\n\n<p>Newspaper articles contain (unsurprisingly) a lot of text, so a typeset design will benefit from the bones of a good typography structure. This means dividing your fonts and font weights across a descending range of categories, from headlines and subheadings to bullet points, quotes, and body text. And once you have this in place, stick strictly to the <strong>type hierarchy<\/strong> to promote consistency across your entire publication.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. White space is your new best friend<\/h3>\n\n\n\n<p>When recreating The New York Times&#8217;s type-focused aesthetic, it\u2019s really important to let typography&nbsp;breathe. With fewer images and distractions to break up long-form paragraphs, allocating plenty of <strong>white space<\/strong> alongside columns and between sections can make a world of difference to the overall design.<\/p>\n\n\n\n<p>If it\u2019s too crowded, visitors will simply click away (or disappear to track down their best reading glasses). See white space as your design reset. And breathe\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Promote digital usability over print<\/h3>\n\n\n\n<p>It\u2019s no secret that the publishing industry has traveled a rocky road over the last couple of decades. As readers turn away from traditional print formats to digital content, we\u2019ve seen some titles fail to adapt quickly enough to a rapidly changing environment.&nbsp;<\/p>\n\n\n\n<p>In your own projects, even if you are creating a print-first publication, don\u2019t neglect the possibility (probability!) that your publication will probably fare better as a digital edition, whether in blog or email format. With this in mind, select typefaces that include&nbsp;<strong>compatible web fonts,<\/strong>&nbsp;and look for type styles better suited to website and app design. Think accessibility, contrast, and <strong>legibility<\/strong>, even on the smallest of screens.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXBjGJLiADp\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DXBjGJLiADp\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Common mistakes to avoid when recreating <em>The New York Times<\/em> typography&nbsp;<\/h2>\n\n\n\n<p>Designers are only human, but these common mistakes can help you swerve the pitfalls of editorial design and steer your newsworthy designs to the top of the publishing charts.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Sacrificing legibility for style<\/h3>\n\n\n\n<p>Don\u2019t be drawn in by that overly fancy font. Put it down. Good. Now go back to that font that you could actually read.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Going serif on serif<\/h3>\n\n\n\n<p>Yes, Cheltenham is a serif font, so in fact <em>The New York Times<\/em> does just this, but what we\u2019re getting at is combining a traditional serif, like <strong>Times New Roman<\/strong>, for headlines with a very similar old-style serif for body copy. This will take your editorial designs back in time, not in a great way. It\u2019s giving more FT than NYT.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Losing a grip on spacing<\/h3>\n\n\n\n<p>Newspapers are meant to have denser text than other types of content\u2014you\u2019re aiming for \u2018intellectual journalist\u2019 after all, not \u2018infinite-scroll influencer\u2019. <\/p>\n\n\n\n<p>As a result, certain type rules apply. One is that text should be neatly spaced or kerned rather than heavily spaced out. Keeping a tight kerning on body text can actually improve readability and flow, while also pulling paragraphs together into neat columns. You may also want to <strong>justify text<\/strong> to maintain visual neatness.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DTQO0aRjK0X\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DTQO0aRjK0X\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Real-world examples of The New York Times typography style<\/h2>\n\n\n\n<p>Aside from <em>The New York Times<\/em> itself, there are other inspirational websites, brands, and blogs that use similar type traits to NY\u2019s oldest newspaper. Here are some <em>New York Times<\/em> style examples from different industries as food for thought.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Editorial design<\/h3>\n\n\n\n<p>Online blogs, magazines, and zines, as well as print magazines and newspapers, often use fonts like <em>The New York Times<\/em> or adopt similar typography styles. A case in point is the magazine <em>The New Yorker<\/em>, which uses a custom masthead font designed in 1925 that isn&#8217;t a million miles away from Cheltenham.<\/p>\n\n\n\n<p><em>The Atlantic<\/em> also uses a serif font for its masthead and titles: a custom typeface called&nbsp;<strong>Atlantic,<\/strong>&nbsp;based on old American versions of Garamond. Another Magazine&nbsp;also adopts a similar typographic style to&nbsp;The New York Times Magazine, with a sans-serif body copy and subtle serif headline font.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXIQBlODEmU\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DXIQBlODEmU\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXE3vWHFuPq\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DXE3vWHFuPq\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXHEa2nkpAv\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DXHEa2nkpAv\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Luxury branding<\/h3>\n\n\n\n<p>You\u2019ll find plenty of <em>New York Times<\/em> branding traits in the luxury and heritage sectors. <strong>Loewe<\/strong> and <strong>Herm\u00e8s<\/strong> have both adopted 1930s typeface styles for their brand typography, often setting these in bright or jewel colors for a fashion-forward touch.&nbsp;<\/p>\n\n\n\n<p>British luxury house <strong>Burberry<\/strong> has also returned to a subtly serif logo typeface after flirting with a sans-serif font since 2018. Perhaps a counter-reaction to the mass \u2018Helvetica-ization\u2019 of modern luxury branding that has seen a large number of brands dropping their traditional serif logos over the last decade.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DVQkYeNjPa0\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DVQkYeNjPa0\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CoZtJTItow-\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CoZtJTItow-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Website design<\/h3>\n\n\n\n<p>Over recent years, we\u2019ve seen digital designs U-turn on sans serif typefaces, with more websites adopting serif typography. Even industries that would have been the traditional stronghold of minimal sans serifs, such as design agencies and architecture practices, have turned to&nbsp;<em>New York Times<\/em>&nbsp;font styles to lend authority and elegance to web layouts.&nbsp;<\/p>\n\n\n\n<p>Creative agency <a href=\"https:\/\/www.studioherrstrom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studio Herrstrom<\/a> has a very <em>NYT<\/em>-coded web design, rendered in striking black and white, while architects and interior designers <a href=\"https:\/\/www.studiodado.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studio Dado<\/a> have embraced a beautiful vintage serif for their serene website, designed by digital agency Motto.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DKRm627MFJL\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DKRm627MFJL\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DPlvQxFCC6c\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DPlvQxFCC6c\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The NYT : Master of timeless typography\u00a0\u00a0<\/h2>\n\n\n\n<p><em>The New York Times<\/em> is an institution in more ways than one. Journalism heavyweight, heritage newspaper\u2026and typographic icon. While the newspaper\u2019s design choices whisper rather than shout, they offer a type masterclass in elegant restraint. Its authority is no accident, but by intentional design, and it\u2019s clear the newspaper has gone to great lengths to refine and protect its brand typography over the years.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re designing your own blog, magazine, or editorial layout and wondering what font does the New York Times use, The New York Times typography system is a powerful reference point. Study it, adapt it, and build your own distinctive typographic voice.<\/p>\n\n\n\n<p>Discover more <a href=\"https:\/\/app.envato.com\/workspaces\/423d8225-1360-4d26-a616-739f62cc13c7\" target=\"_blank\" rel=\"noreferrer noopener\">New York Times font alternatives<\/a> for both print and digital projects, plus discover how to create editorial-standard <a href=\"https:\/\/elements.envato.com\/learn\/ai-infographic-design\">infographics in Illustrator and GraphicsGen<\/a>. And don&#8217;t miss Envato&#8217;s new <a href=\"https:\/\/elements.envato.com\/learn\/envato-font-preview-tool\">font preview tool<\/a>, which allows you to test fonts before you download!<\/p>\n\n\n\n<section class=\"section-primary toggle-section narrow-width\">\n  <h3 class=\"toggle-section__title\">What font does the New York Times use FAQ<\/h3>\n  <div class=\"toggle-section__items\">\n                      <div class=\"toggle-section__item\">\n              <button class=\"toggle-section__heading dt-disable-in-preview\" aria-expanded=\"false\">\n                What is the New York Times logo font?<span class=\"toggle-section__icon\"><\/span>\n              <\/button>\n              <div class=\"toggle-section__content\" hidden>\n                <p><i><span style=\"font-weight: 400;\">The New York Times<\/span><\/i><span style=\"font-weight: 400;\"> logo font is <\/span><b>Engravers&#8217; Old English BT<\/b><span style=\"font-weight: 400;\">, a blackletter font designed in 1901. Subtly changed in the 1960s, the logo still looks very similar to the design used by the newspaper over its 175-year history.<\/span><\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"toggle-section__item\">\n              <button class=\"toggle-section__heading dt-disable-in-preview\" aria-expanded=\"false\">\n                Is The New York Times font free?<span class=\"toggle-section__icon\"><\/span>\n              <\/button>\n              <div class=\"toggle-section__content\" hidden>\n                <p><span style=\"font-weight: 400;\">No, the fonts used by <\/span><i><span style=\"font-weight: 400;\">The New York Times<\/span><\/i><span style=\"font-weight: 400;\"> are not commercially available to purchase, as they are exclusively licensed to the newspaper. You can, however, find good <\/span><a href=\"https:\/\/app.envato.com\/shared\/workspaces\/423d8225-1360-4d26-a616-739f62cc13c7\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">New York Times<\/span><\/i><span style=\"font-weight: 400;\"> font alternatives<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"toggle-section__item\">\n              <button class=\"toggle-section__heading dt-disable-in-preview\" aria-expanded=\"false\">\n                What is the closest font to The New York Times headline font?<span class=\"toggle-section__icon\"><\/span>\n              <\/button>\n              <div class=\"toggle-section__content\" hidden>\n                <p><b>Cheltenham<\/b><span style=\"font-weight: 400;\"> closely matches the custom font used by <\/span><i><span style=\"font-weight: 400;\">The New York Times<\/span><\/i><span style=\"font-weight: 400;\"> for headlines, NYT Cheltenham. Alternatively, try<\/span><a href=\"https:\/\/app.envato.com\/fonts\/0fea0984-7cc3-4f5b-a2c2-5dac7ba75437\" target=\"_blank\" rel=\"noopener\"> <b>Espial<\/b><\/a><span style=\"font-weight: 400;\"> or<\/span><a href=\"https:\/\/app.envato.com\/fonts\/5e14e80c-54a7-4374-92c6-239fe355c9b0\" target=\"_blank\" rel=\"noopener\"> <b>Fonseca<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"toggle-section__item\">\n              <button class=\"toggle-section__heading dt-disable-in-preview\" aria-expanded=\"false\">\n                Can I use The New York Times font?<span class=\"toggle-section__icon\"><\/span>\n              <\/button>\n              <div class=\"toggle-section__content\" hidden>\n                <p><strong data-start=\"6782\" data-end=\"6850\">No, the official NYT fonts are custom and not publicly available<\/strong>, but there are many similar alternatives.<\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"toggle-section__item\">\n              <button class=\"toggle-section__heading dt-disable-in-preview\" aria-expanded=\"false\">\n                What font is used in The New York Times articles?<span class=\"toggle-section__icon\"><\/span>\n              <\/button>\n              <div class=\"toggle-section__content\" hidden>\n                <p data-start=\"6647\" data-end=\"6735\"><strong data-start=\"6647\" data-end=\"6701\">The New York Times uses NYT Imperial for body text<\/strong> and NYT Cheltenham for headlines.<\/p>\n              <\/div>\n            <\/div>\n                <\/div>\n<\/section>\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\"@type\":\"Question\",\"name\":\"What is the New York Times logo font?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The New York Times logo font is Engravers&#8217; Old English BT, a blackletter font designed in 1901. 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