{"id":94648,"date":"2026-02-02T15:54:09","date_gmt":"2026-02-02T04:54:09","guid":{"rendered":"https:\/\/elements.envato-staging.com\/learn\/?p=94648"},"modified":"2026-04-21T12:35:18","modified_gmt":"2026-04-21T02:35:18","slug":"how-to-design-a-mascot","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/how-to-design-a-mascot","title":{"rendered":"How to design a mascot: From concept to animated brand character"},"content":{"rendered":"\n

From the Michelin Man to Duo the Owl, a brand\u2019s mascot<\/a> is typically either cherished, tolerated, or fondly despised. When executed well, mascots can be a cheeky and memorable way for a brand to interact with its audience, and in some cases, represent a company for decades.<\/p>\n\n\n\n

But what makes a good mascot, and when should one be used? Throughout this short tutorial on how to design a mascot, we explore the process of creating a brand mascot, including how to concept, design, and animate a one\u2011of\u2011a\u2011kind character using an AI\u2011assisted workflow<\/a>.<\/p>\n\n\n\n

How to design a mascot: step-by-step<\/h2>\n\n\n\n
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