Before you make up your mind, let\u2019s look at the pros and cons of AI in marketing, as well as some recent examples. Plus we’ll suggest AI marketing tools<\/a> to help you realise your own creative campaign ideas. We’ll cover:<\/p>\n\n\n\n Perhaps you\u2019re a marketing purist and don\u2019t use any AI in creating campaigns or content (that’s cool), or maybe you\u2019re one of the 57.5%<\/a> of marketers who are already using AI in their work, consciously or not. The reality is that a growing majority of design and marketing tools use AI in some way, from the minor (tracking video subtitles) to the major (complete AI content generation for creative output). <\/p>\n\n\n\n Some critics point to the lack of naturalism in AI imagery and videos \u2014 we\u2019re all familiar with the overly glossy and eerily perfect aesthetic that AI can bring to creative content. But with AI becoming increasingly sophisticated, and with Meta planning to enable AI ad creation<\/a> by the end of 2026, there\u2019s a strong likelihood that AI could overtake traditional marketing and advertising within a short time. So watch this space.<\/p>\n\n\n\n\n
![\"ai](\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/07\/envato-labs-ai-ef17ffdc-3b0e-45f0-a3da-290a1974b264-2.jpg\")
The biggie: Should marketers use AI for branding and campaigns?<\/h2>\n\n\n\n