{"id":75699,"date":"2025-08-07T03:32:29","date_gmt":"2025-08-06T17:32:29","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=66943"},"modified":"2026-02-03T09:43:50","modified_gmt":"2026-02-02T22:43:50","slug":"brand-mascot","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/brand-mascot","title":{"rendered":"The power of a brand mascot and how to create your own"},"content":{"rendered":"\n

Brand mascots are having a significant moment. In a world where faceless corporations dominate the marketing landscape, brands are rediscovering that memorable characters create the human connections that algorithms can\u2019t replicate, even in the age of AI brand design<\/a>.<\/p>\n\n\n\n

You might think of mascots as those costumed characters cheering at sporting events, but brand mascots <\/strong>are everywhere once you start looking. They’re the friendly faces that make companies feel trustworthy. Unlike their sports counterparts, who only appear on game days, brand mascots work around the clock to build a connection.<\/p>\n\n\n\n

Whether you\u2019re a fresh startup craving some spark or an old hand needing a facelift, this guide is your backstage pass. We\u2019ll show you how to design a mascot<\/a>, including using Envato’s AI tools, and then adding design assets to create a character the internet can\u2019t help but love. No sewing required.<\/p>\n\n\n\n

Why brand mascots are winning hearts and wallets<\/h2>\n\n\n\n

Brand mascots aren’t just cute marketing gimmicks. Recent research from The Moving Picture Company found that campaigns featuring brand characters increase market share gain by 41%<\/a> compared to campaigns without mascots.<\/p>\n\n\n\n

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Mascots eat celebrities for dinner.
\ud83d\udd38They have 18% more recognition (68% vs 50%).
\ud83d\udd38They have 24% more correct brand attribution (45% vs 21%).
\ud83d\udd38They have 4% less incorrect brand attribution (8% vs 12%). (according to a study from Distinctive Bat).

Check out @ehdecker<\/a> for more. pic.twitter.com\/zc3jpvdSab<\/a><\/p>— Stef Hamerlinck (@stefhamerlinck) July 11, 2025<\/a><\/blockquote>