{"id":75546,"date":"2025-07-15T00:23:51","date_gmt":"2025-07-14T14:23:51","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=66074"},"modified":"2026-04-15T06:21:28","modified_gmt":"2026-04-14T20:21:28","slug":"ai-motion-design-workflows-tips","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/ai-motion-design-workflows-tips","title":{"rendered":"How motion designers are using AI: Workflow tips, tools & real examples"},"content":{"rendered":"\n

Here\u2019s an understatement: AI in motion design is evolving at lightning speed. As a motion graphics designer, I\u2019ve been intrigued and a little overwhelmed by the explosion of creative AI tools<\/a> in everyday workflows.<\/p>\n\n\n\n

After Envato launched its own AI video generation tool, VideoGen<\/a>, ignoring this shift wasn\u2019t an option. So I dove in \u2014 asking around the community, testing new tools, and learning how AI tools for animators and motion designers are changing the game.<\/p>\n\n\n\n

From prompt engineering for visuals to style transfer, here\u2019s a practical look at how generative AI for creatives is being used by pros and the AI workflows for motion designers shaping the future of video content.<\/p>\n\n\n\n

AI workflows for motion designers: How pros use it in real projects<\/h2>\n\n\n\n

Image and video generation tools are probably the first thing you think of when you think of AI. Platforms like ImageGen<\/a> can produce everything from photorealistic fashion shoots to the trippy images we see all over the internet today. These platforms use algorithms trained on large data sets (models) to produce images based on written or visual prompt inputs<\/a> \u2014 it\u2019s what gives you the ability to turn your profile picture into a Studio Ghibli-esque illustration or a dragon, as you prefer.<\/p>\n\n\n\n

I have to be honest, I couldn\u2019t initially see the fun in prompting as a form of creative expression; wrestling with AI to get the result I wanted felt tiresome. But I\u2018ve encountered a few main workflows that alleviate many of my former concerns. The first is training your own models.<\/p>\n\n\n\n

Training custom AI models for motion graphics projects<\/h3>\n\n\n\n

Vitor Texeria<\/a>, from the 3D-focused, Madrid-based studio NotReal<\/a>, has been experimenting with creating his own data sets trained on the distinct style of NotReal.<\/p>\n\n\n\n

\n
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/path><\/g><\/g><\/g><\/svg><\/div>
View this post on Instagram<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/a><\/div><\/blockquote>