{"id":75325,"date":"2025-06-19T21:55:54","date_gmt":"2025-06-19T11:55:54","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=51709"},"modified":"2025-11-30T12:27:44","modified_gmt":"2025-11-30T01:27:44","slug":"core-brand-values","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/core-brand-values","title":{"rendered":"How to define your core brand values (and why you should)"},"content":{"rendered":"\n

Your core brand values are the compass that points to the true North of your business success. Which means they\u2019re pretty darn important.<\/p>\n\n\n\n

But what are brand values, and what do you do with them once you have them? Let\u2019s start from the very beginning by taking up the relationship between a brand and its values.<\/p>\n\n\n\n

What are brand values?<\/h2>\n\n\n\n

Values stand at the very core of your brand. They\u2019re the center from which everything radiates\u2014including your brand\u2019s look (design), message (voice), and relationships (customer service).<\/p>\n\n\n\n

And unless you\u2019ve been living under a rock with no wi-fi connection (which is pretty hard to find these days), I\u2019m sure you already know that you need to create a brand<\/a> around your business.<\/p>\n\n\n\n

If you\u2019ve got no idea how to start thinking of your business as a brand or how having a brand can help it grow, you can find out all about it in our article covering what branding is<\/a> (hint: it involves unicorns!<\/em>)<\/p>\n\n\n\n

If you\u2019ve already got the basics of branding covered, then you may already know that branding can be quite an involved process. Contrary to what many small business owners tend to think, branding goes way deeper than a simple logo<\/a>.<\/p>\n\n\n\n

On the whole, a brand consists of two main \u201cexternal\u201d aspects:<\/p>\n\n\n\n