{"id":74557,"date":"2025-04-08T13:10:29","date_gmt":"2025-04-08T03:10:29","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=61435"},"modified":"2025-11-11T18:49:26","modified_gmt":"2025-11-11T07:49:26","slug":"70s-aesthetic","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/70s-aesthetic","title":{"rendered":"The 70s aesthetic revival is loud, messy, and exactly what we need right now"},"content":{"rendered":"\n<p>Dust off your platform boots and crank up Fleetwood Mac because the groovy vibes of the 1970s are about to flood the design world.<\/p>\n\n\n\n<p>In this article, we&#8217;ll explore the resurgence of the 70s aesthetic across design, fashion, and culture in 2025. Let&#8217;s connect the dots on how the vibrant comeback and the 50-year cycle are creating a backlash against the <a href=\"https:\/\/elements.envato.com\/learn\/minimalism-vs-maximalism-design-style\" target=\"_blank\" rel=\"noreferrer noopener\">minimalism<\/a> and AI-generated content that have defined the last few years. This revival isn&#8217;t just about style; it&#8217;s about cultural reset and authenticity.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#nostalgia\">Nostalgia cycles and the 50-year rule<\/a><\/li>\n\n\n\n<li><a href=\"#elements\">70s graphic design elements that are coming back<\/a><\/li>\n\n\n\n<li><a href=\"#brands\">Brands embracing the 70s aesthetic<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nostalgia\">Nostalgia cycles and the 50-year rule<\/h2>\n\n\n\n<p>Design trends often resurface in 20- to 50-year cycles, so we\u2019re right on time to welcome back the 1970s. Since the 1990s and <a href=\"https:\/\/elements.envato.com\/learn\/y3k-aesthetic-k-pop-cybersigilism\" target=\"_blank\" rel=\"noreferrer noopener\">the Y2K aesthetic<\/a> dominated in the early 2020s, the natural next step is moving back in time. <a href=\"https:\/\/elements.envato.com\/learn\/what-is-millennial-pink\" target=\"_blank\" rel=\"noreferrer noopener\">Millennials<\/a> and <a href=\"https:\/\/business.tutsplus.com\/tutorials\/how-to-market-to-millennials-young-professionals--cms-32069\" target=\"_blank\" rel=\"noreferrer noopener\">Gen Z<\/a> are romanticizing past decades that many have never experienced.<\/p>\n\n\n\n<p>The 50-year cycle is a fascinating lens for understanding nostalgia cycles, not only in graphic design but also in culture in general. The idea is that aesthetics and cultural trends tend to resurface roughly 40 to 50 years after being popular. So we\u2019re in time for a &#8217;70s revival.<\/p>\n\n\n\n<p>While it may seem random, this comeback is led by generational psychology, media cycles, and trend fatigue. People who lived through those eras are reaching leadership roles and are now in a position to reinterpret what once felt normal into something fresh but nostalgic.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C27f78dOpkd\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C27f78dOpkd\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Fashion is one of the first signs of a style coming back, and after the minimalist and clean lines of recent years, it\u2019s natural to give way to the 70s aesthetic. Platform shoes, bell bottoms, and crochet tops have started appearing on runways and streetwear. We\u2019ve also seen new movies inspired by the end of the 60s and the start of the 70s, showing us a more straightforward fashion style and a nostalgic look.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DB_57E5yzKa\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DB_57E5yzKa\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>In interior design, the famous Togo sofa became popular just a few years ago, creating a market for reproducing this modular furniture style. Along with shag carpets, lava lamps, and earthy tones, we\u2019re seeing complete living rooms that look like the 70s.<\/p>\n\n\n\n<p>Social media memes started to embrace this trend and quickly made their way into graphics, groovy aesthetics, vintage color palettes, <a href=\"https:\/\/design.tutsplus.com\/articles\/15-retro-font-to-download--cms-30490\" target=\"_blank\" rel=\"noreferrer noopener\">wavy fonts<\/a>, and even <a href=\"https:\/\/elements.envato.com\/audio\/70s\" target=\"_blank\" rel=\"noreferrer noopener\">70s music<\/a> featured on Instagram reels. We&#8217;re also seeing photo edits with heavy grain that look straight out of the 1970s, pushing away the polished and commercial feel of earlier social media trends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The 70s revival is a reaction to minimalism and AI-generated content<\/h3>\n\n\n\n<p>The 2010s and early 2020s were defined by super-minimalist designs\u2014think <a href=\"https:\/\/elements.envato.com\/fonts\/sans-serif\" target=\"_blank\" rel=\"noreferrer noopener\">sans-serif logos<\/a>, clean and sterile branding, and tech-inspired UI. But as AI-generated content becomes popular on the internet, designers crave something <a href=\"https:\/\/elements.envato.com\/learn\/back-to-basics-organic-graphic-design-trends\">more organic<\/a>, playful, and imperfect\u2014just like the funky and fun 1970s. Hand-drawn elements, grainy textures, and psychedelic graphics feel human compared to clean AI-generated graphics.<\/p>\n\n\n\n<p>As popular culture becomes saturated with <a href=\"https:\/\/elements.envato.com\/learn\/envato-ai-features\" target=\"_blank\" rel=\"noreferrer noopener\">AI-generated content<\/a>, embracing the 1970s can be an act of rebellion against sameness. It can also feel like experimentation and community, which are missing in today\u2019s tech-driven world. A revival of a past trend can create a sense of comfort and familiarity that feels safe, warm, and real.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zines: Climate change, political movements, and protests<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/girlsgetbusyzine.tumblr.com\/post\/26916136907\/shocking-pink-was-a-feminist-zine-put-out-by-a\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"657\" height=\"1024\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-3-657x1024.jpg\" alt=\"Shocking Pink feminist zine inspired by retro design\" class=\"wp-image-91002\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-3-657x1024.jpg 657w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-3-192x300.jpg 192w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-3-768x1197.jpg 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-3.jpg 850w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><\/a><figcaption class=\"wp-element-caption\">Source: Girls Get Busy<\/figcaption><\/figure>\n\n\n\n<p>Protest and <a href=\"https:\/\/elements.envato.com\/learn\/brand-activism\" target=\"_blank\" rel=\"noreferrer noopener\">activism<\/a> were core elements of the 1970s, with counterculture movements having a profound impact on the wider society. There\u2019s a similar energy of rebellion, community-building, and self-expression today, and the DIY and anti-establishment spirit of <a href=\"https:\/\/elements.envato.com\/learn\/fanzine-web-design-inspiration\">1970s zines<\/a> and posters is mirrored in today\u2019s independent creators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wait, what does Art Nouveau have to do with the 70s aesthetic?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Art_Nouveau#\/media\/File:Tassel_House_stairway.JPG\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"850\" height=\"720\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-7.jpg\" alt=\"Art Nouveau Tassel House stairway \" class=\"wp-image-91003\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-7.jpg 850w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-7-300x254.jpg 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-7-768x651.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><figcaption class=\"wp-element-caption\">Tassel House stairway, Brussels, Belgium, designed by Victor Horta, 1892-93. <\/figcaption><\/figure>\n\n\n\n<p>While the 1970s revival and the resurgence of Art Nouveau in 2025 might seem like totally separate styles, they\u2019re actually deeply connected.<\/p>\n\n\n\n<p>Art Nouveau originated roughly in the late 1800s to the early 1900s, and while it had different names in different countries, the sentiment originated from the same ideal. Art Nouveau was against industrial mass production (does it sound similar to AI?); artists wanted to reunite with their craft, and it affected everything from architecture to jewelry design.<\/p>\n\n\n\n<p>Art Nouveau and the 1970s share similar aesthetics, like wavy lines inspired by nature, free-flowing shapes, and psychedelic swirls. However, the 1970s provided a brighter color palette compared to the Art Nouveau period. Instead of <a href=\"https:\/\/elements.envato.com\/learn\/color-trends-graphic-design\" target=\"_blank\" rel=\"noreferrer noopener\">soft pastels<\/a>, the 1970s used <a href=\"https:\/\/elements.envato.com\/learn\/mustard-yellow\" target=\"_blank\" rel=\"noreferrer noopener\">bright mustard<\/a>, <a href=\"https:\/\/elements.envato.com\/learn\/yellow-ochre\" target=\"_blank\" rel=\"noreferrer noopener\">yellow ochre<\/a>, and rust.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.behance.net\/gallery\/213506921\/Xero-(Lola-Cosmetics)\/modules\/1215067065\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"850\" height=\"536\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-4.jpg\" alt=\"example of the 1970s aesthetic in advertising\" class=\"wp-image-91004\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-4.jpg 850w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-4-300x189.jpg 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-4-768x484.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/figure>\n\n\n\n<p>So, how are these two trends related to 2025? Designers are revisiting everything hand-drawn and embracing curved layouts. Echoing Art Nouveau\u2019s belief and rebellion against the machine, 2025 has been pushing against AI and missing the nostalgic feel of handmade products, eco-conscious choices, slow design, and artisan aesthetics. So don\u2019t be surprised if many design styles you see around also have an Art Nouveau background.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"elements\">70s graphic design elements that are coming back<\/h2>\n\n\n\n<p>The 70s aesthetic permeated everything from music, art, fashion, and music videos to interior design. Warm palettes and <a href=\"https:\/\/design.tutsplus.com\/tutorials\/how-to-create-a-70s-striped-geometric-pattern--cms-109118\" target=\"_blank\" rel=\"noreferrer noopener\">retro patterns<\/a> are big on social media and fashion, and even animated motion graphics are featuring liquid-like transitions. Let\u2019s take a look at some of the funky styles coming back this year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Groovy typography<\/h3>\n\n\n\n<p>70s typefaces are bold and curvy, giving off a relaxed energy. Fonts like Cooper Black and Balloon are great examples. Retro custom scripts are becoming popular in branding, album covers, and social media. A wavy and trippy aesthetic also captures the free spirit of the 70s.<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/030dfa49-5336-4353-b993-eda26cbac36f?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=9f2b859e2fff82e51b89714b7420e306c1f823977bf694ef0dd7c4a1a1c5afb9\"\n                            alt=\"Hippie Mods | Groovy Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/1d0cf202-4d21-4b43-b40a-ef2e7560179f?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=2f59e690a653f65eac12153e5fcb742b66cd46026fca8edddf7a3512fba87670\"\n                            alt=\"Hippie Mods | Groovy Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/264cbd2a-465c-4dab-8e5b-55b4f3cb1125?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=d2ac5e53f6ac9ac96a7524f5aa2df58df64afbc783070df98fe2bf5fb6ed8992\"\n                            alt=\"Hippie Mods | Groovy Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/47dba045-54a1-44bd-bb69-833ee7b30f54?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=67865604076e52e54e1832f043042c4ba1965e849ca58aa08d6de2d2c425bb48\"\n                            alt=\"Hippie Mods | Groovy Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/4c4af879-ab07-4713-bc3c-39904f3edf12?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=7b524e0b81710a60682c86933d2d8266b0f52d6737fa9011fff4fe33a29bc896\"\n                            alt=\"Hippie Mods | Groovy Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/6f6d511c-ab38-45ad-8af5-9ca5e7a8cc57?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=ba7b8225704edfc92b79beb952c604f83eb59c30820ce8660ac4130d37a4b888\"\n                            alt=\"Hippie Mods | Groovy Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/84d1ce6b-5cd6-4ccd-8cd4-7250427e922e?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=dfbdf23c6d7495f64c0443a03d0aef102c1e94956a42943d78a2482a459e993f\"\n                            alt=\"Hippie Mods | Groovy Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/c4ba7bcb-6c8d-437e-acb0-e40d19588ef2?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=efe221cfaf0c8e8aedbbf83bf2dbed3c211e9f9cb7edbaec101cfc3014748d22\"\n                            alt=\"Hippie Mods | Groovy Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/deee5ed0-1783-4f26-953b-aa2b1c1c26e8?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=7cc7c7add1ea9abdafecbe07902cb1bf7ed612f1120a8f68407d5f78e239641d\"\n                            alt=\"Hippie Mods | Groovy Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/e770c117-5607-43e2-87e8-7def8d15fc45?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=9f468c65be2adba5865e942de27f21fc63f518dad3af9037a1831e7c95befec4\"\n                            alt=\"Hippie Mods | Groovy Font\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Hippie Mods | Groovy Font            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/joliciatype\" target=\"_blank\">\n                    joliciatype                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/hippie-mods-groovy-font-CPHDNLZ\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--grid elements-product-embed--has-info elements-product-embed--count-1\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"elements-product-embed__grid-wrap\">\n            <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/hippie-mods-groovy-font-CPHDNLZ\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Hippie Mods | Groovy Font        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            joliciatype        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/030dfa49-5336-4353-b993-eda26cbac36f?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=9f2b859e2fff82e51b89714b7420e306c1f823977bf694ef0dd7c4a1a1c5afb9\"\n            alt=\"Hippie Mods | Groovy Font\"\n        >\n    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\">2. Warm color palettes<\/h3>\n\n\n\n<p>Warm and muted tones like mustard yellow, burnt orange, avocado green, and deep browns have been popular in interior design. This is a natural progression from the living rooms of the 50s and 60s. The warm tones add to the free-spirited and relaxed nature of the 70s. Many of these colors are now often paired with modern gradients and textures for a fresh, innovative take.<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/66572c90-0f35-4d51-b1f8-9da26492e36a?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=d777a0bc97b4dfa05ad2a5d36d62eb8d31be67e137d47bcbbb7731ec6db69430\"\n                            alt=\"Retro Groovy Cartoon Illustration\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Retro Groovy Cartoon Illustration            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/visuelcolonie\" target=\"_blank\">\n                    visuelcolonie                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/graphics\" target=\"_blank\">\n                    Graphics                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/retro-groovy-cartoon-illustration-STP9G4L\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--grid elements-product-embed--has-info elements-product-embed--count-1\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"elements-product-embed__grid-wrap\">\n            <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/retro-groovy-cartoon-illustration-STP9G4L\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Retro Groovy Cartoon Illustration        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            visuelcolonie        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/66572c90-0f35-4d51-b1f8-9da26492e36a?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=d777a0bc97b4dfa05ad2a5d36d62eb8d31be67e137d47bcbbb7731ec6db69430\"\n            alt=\"Retro Groovy Cartoon Illustration\"\n        >\n    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\">3. Vintage-inspired illustrations<\/h3>\n\n\n\n<p>Hand-drawn illustrations with cartoon characters, folk art, and a retro feel are all over T-shirts and branding materials. Think of sunbursts, mushrooms, flowers, and smiley faces, all reminiscent of the 1970s. These illustrations could pass for originals these days.<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info elements-product-embed--count-3\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/retro-illustration-set-LTG8BVQ\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Retro Illustration Set         <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            Graphicapital        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/8b6529d6-4eed-4c8d-ae55-80a85f181dc2?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=f697cc91b005623a7c99070f4bdb4a6a856df03e22c0f359725e6200222a6184\"\n            alt=\"Retro Illustration Set \"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/retro-toys-for-kids-4A9D73\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Retro toys for kids        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            moonery        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/a41a0840-7c2f-466f-80b4-3befd689d5fa?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=1387d4fc6a11d283955ffb86ba67a4bc3827b57dd3744f6dc75fea0a28fd7a53\"\n            alt=\"Retro toys for kids\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/vintage-celestial-retro-illustrations-tarot-QMM8UDG\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Vintage Celestial Retro Illustrations Tarot        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            Julia_Dreams        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/c30e3014-18bb-4cf5-b403-851aeda1af64?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=7b1021d20a9bac69bc022c4c41021a5bd38007be08b0575ab18baf12f229f05f\"\n            alt=\"Vintage Celestial Retro Illustrations Tarot\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h3 class=\"wp-block-heading\">4. Retro patterns and textures<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/elements.envato.com\/graphics\/tie+dye\" target=\"_blank\" rel=\"noreferrer noopener\">famous tie-dye effect<\/a> brings a nostalgic and tactile effect to digital designs. Patterns like checkerboards, wavy stripes, and grainy textures add an old-time quality to images. A grainy texture makes many photographs look vintage and taken with a film camera. Patterns can add an interesting look to designs and reinforce vintage-inspired illustrations.<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info elements-product-embed--count-3\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/tie-dye-backgrounds-6PZEB3V\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Tie-Dye Backgrounds        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            FreezeronMedia        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/d1f70a60-b511-49ea-b823-8daf152a3641?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=e805137b8e19547acc3f6d4e2533edd4823062684e1df02cb52574fdb556372d\"\n            alt=\"Tie-Dye Backgrounds\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/retro-wavy-pattern-EW4HTPV\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Retro wavy pattern        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            AlexArty        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/c712bd06-1a60-4dbf-978e-d5dc94222913?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=0edaf598849cb5e0744e7bd84d5f13a3ded8046e94c3b6644dfa117cc32af98d\"\n            alt=\"Retro wavy pattern\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/film-grain-textures-KR89FK9\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Film Grain Textures        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            roompoetliar        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/50b80fff-e246-4e46-b313-c7082f8908fc?w=900&#038;cf_fit=scale-down&#038;q=85&#038;format=auto&#038;s=27fa58d1ca01c6efc0183c9c55fb674f35876051d4ff8c03ca93b560890477e0\"\n            alt=\"Film Grain Textures\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brands\">Brands embracing the 70s aesthetic<\/h2>\n\n\n\n<p>Over the last few years, we&#8217;ve already started seeing the 1970s aesthetic come back, and some brands aren&#8217;t afraid to do it first. Let&#8217;s look at a few brands that fully embrace this cultural trend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ford Bronco<\/h3>\n\n\n\n<p>Ford recently launched a heritage edition of the Ford Bronco, adding a retro style to the throwback design. While this isn\u2019t a car website, we can absolutely say that this car is an instant classic. Popular for being the first SUV in the market and an American classic, the Bronco was the most popular in the 1970s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.motortrend.com\/news\/2025-ford-bronco-free-wheeling-appearance-package-first-look-review\/photos\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"850\" height=\"477\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-8.jpg\" alt=\"Ford Bronco with 1970s style\" class=\"wp-image-91007\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-8.jpg 850w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-8-300x168.jpg 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-8-768x431.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Glossier<\/h3>\n\n\n\n<p>Since its beginning, the Glossier makeup brand has drawn inspiration from the 1970s for its visual identity, logo, and overall image. The logo is bold, bubbly, and tilted, reminiscent of the 1970s.<\/p>\n\n\n\n<p>The color palette, with its <a href=\"https:\/\/elements.envato.com\/learn\/color-pink\" target=\"_blank\" rel=\"noreferrer noopener\">pink<\/a>, purple, and other hues, evokes a 70s aesthetic. Add <a href=\"https:\/\/design.tutsplus.com\/tutorials\/how-to-design-a-retro-60s-flower-pattern--cms-40809\" target=\"_blank\" rel=\"noreferrer noopener\">floral patterns<\/a> and glitter to scream 70s style.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/uk.glossier.com\/products\/night-out-set?variant=51755245896058\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-10-819x1024.jpg\" alt=\"Glossier products with 70s aesthetic\" class=\"wp-image-91008\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-10-819x1024.jpg 819w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-10-240x300.jpg 240w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-10-768x960.jpg 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2025\/03\/70srevival-10.jpg 850w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Pepsi x Law Roach<\/h3>\n\n\n\n<p>Pepsi collaborated with renowned fashion stylist Lawrence Roach to launch a nostalgic capsule collection inspired by the 1970s roller derby culture. The campaign was based on the Wild Cherry flavor. Pepsi is a brand that strives to be at the forefront of pop culture and style, and this capsule collection isn\u2019t any different.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DBuK6SxyBCH\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DBuK6SxyBCH\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to embrace the return to authenticity?<\/h2>\n\n\n\n<p>The 1970s revival is proving to be more than just a trend; it is a cultural reaction to the digital and minimalist sameness that has dominated recent years. As we move into 2025, the bold, bubbly, and messy 70s aesthetic will define authenticity, embracing imperfection and celebrating human creativity.<\/p>\n\n\n\n<p>This is when the power of individualism and rebellion becomes a comfort against AI. You can easily recreate the 1970s aesthetic by downloading a wide range of <a href=\"https:\/\/elements.envato.com\/collections\/TNPS83MVW5?utm_source=my_collection&amp;utm_medium=link&amp;utm_campaign=share_collection\">70s assets<\/a> from Envato, from photos and graphics to textures and patterns. If you liked this article, you might like to read about the <a href=\"https:\/\/elements.envato.com\/learn\/vivienne-westwood-aesthetic\">Vivienne Westwood aesthetic<\/a> or <a href=\"https:\/\/elements.envato.com\/learn\/retro-graphic-design-trends\" data-type=\"link\" data-id=\"https:\/\/elements.envato.com\/learn\/retro-graphic-design-trends\">retro design trends<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2025, the 1970s revival brings bold design in reaction to AI sameness and minimalist trends.<\/p>\n","protected":false},"author":175,"featured_media":91251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[157,168],"tags":[],"class_list":["post-74557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/74557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/175"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=74557"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/74557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/91251"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=74557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=74557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=74557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}