{"id":74390,"date":"2025-03-17T04:30:00","date_gmt":"2025-03-16T17:30:00","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=59762"},"modified":"2025-12-02T17:05:37","modified_gmt":"2025-12-02T06:05:37","slug":"seasonal-color-trends","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/seasonal-color-trends","title":{"rendered":"Why do certain colors become big? Demystifying seasonal color trends"},"content":{"rendered":"\n

It\u2019s happened to us all\u2014you walk through a city, and the same color palette pops up in every shop window, from clothing to kitchenware to sneakers. Unconnected brands all seem to have had the same idea simultaneously. How do they do it?<\/p>\n\n\n\n

I sit on Pantone’s color committee<\/a>, which predicts many seasonal color trends designers will follow. If you want to get ahead of next season’s color trends<\/a>, here’s some insight into how we choose the colors you’ll soon see everywhere.<\/p>\n\n\n\n

Color forecasting and the Pantone View color committee<\/strong><\/h2>\n\n\n\n

I was invited to join Pantone’s color committee in the early noughties. I’d been working as a color and trend forecaster in the sportswear industry for years, and it was because of this niche interest that I was invited, one morning, to a studio in east London and found myself in a room with the most influential people, colorwise, on the planet.\u00a0<\/p>\n\n\n\n

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