{"id":74071,"date":"2025-01-16T10:50:16","date_gmt":"2025-01-15T23:50:16","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=57695"},"modified":"2025-11-11T17:35:57","modified_gmt":"2025-11-11T06:35:57","slug":"jessica-walsh-type-of-feeling","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/jessica-walsh-type-of-feeling","title":{"rendered":"A journey into emotional typography: Jessica Walsh on creating Type of Feeling font foundry"},"content":{"rendered":"\n<p>Typography isn\u2019t just about wrapping words in a pretty package\u2014it\u2019s also a vital tool for storytelling and evoking emotion. <a href=\"https:\/\/elements.envato.com\/learn\/meet-the-experts-jessica-walsh\">Jessica Walsh<\/a>, the fearless creative force behind boutique branding agency <a href=\"https:\/\/andwalsh.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">&amp;Walsh<\/a>, has recently launched <a href=\"https:\/\/typeoffeeling.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Type of Feeling<\/a>\u2014a new font foundry exploring the emotional power of <a href=\"https:\/\/elements.envato.com\/learn\/font-trends\">fonts<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jessica Walsh launches new font foundry, Type of Feeling<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DE7ODd9ScBj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DE7ODd9ScBj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Launched in August 2024 after five years of development, <em>Type of Feeling<\/em> focuses on creating fonts that evoke genuine emotion and craft distinctive brands. The foundry offers a thoughtfully curated collection of typefaces designed with input from designers to address common challenges in font discovery, testing, and licensing. Each font tells a unique story, emphasizing emotional resonance and creative flexibility, making it easier for brands and designers to find a typeface that feels authentically aligned with their vision.<\/p>\n\n\n\n<p>We sat down with Jessica to discuss her passion for crafting expressive typefaces beyond aesthetics and how typography can be a vehicle for creativity, storytelling, and authenticity.&nbsp;<\/p>\n\n\n\n<p>From the stories behind her signature fonts like <em>Jubel<\/em> and <em>Ssonder<\/em> to her commitment to accessibility and authenticity, read on to learn how Jessica developed <em>Type of Feeling<\/em> to channel real emotion into brand-defining moments.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CpiG3_tLzXn\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CpiG3_tLzXn\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What inspired you to start a type foundry focused on emotional type?<\/h3>\n\n\n\n<p>I\u2019ve been drawn to typography since I was a child. It\u2019s incredible how effortlessly it can communicate so much. I used to collect menus and matchbooks from restaurants, captivated by the details in their typography. In college, I watched the <em>Helvetica<\/em> documentary, and it completely changed my perspective on how deeply typography shapes our lives. I even made my family watch it during my winter break\u2014they thought I was obsessed!<\/p>\n\n\n\n<p>My career in brand design reinforced my belief that typography is one of a brand&#8217;s most distinctive assets. Over the years, I\u2019ve worked with many brands to create custom typefaces, seeing firsthand how unique typography can significantly enhance a brand\u2019s visual identity. This love for distinctive type inspired me to take it further and explore creating typefaces imbued with emotion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can you walk us through the journey of developing Type of Feeling?<\/h3>\n\n\n\n<p>Our primary goal with <em>Type of Feeling<\/em> is to introduce more dynamic and distinctive typefaces into the world.<\/p>\n\n\n\n<p>After five years of crafting this collection, we officially launched it in August 2024. Along the way, we created many fonts (and scrapped a fair number, too). For us, it wasn\u2019t just about putting more typefaces out there; it was about ensuring they effectively evoke emotion and allow designers to create truly distinctive work.<\/p>\n\n\n\n<p>We spent time learning from designers to understand their pain points, from discovering and testing fonts to licensing them. We wanted to integrate those insights into <em>Type of Feeling<\/em>, making the process simpler and less draining for both brands and designers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s the story behind some of your signature fonts, like Jubel and Ssonder?<\/h3>\n\n\n\n<p>With this collection, we wanted to create diverse stories so everyone could find a font that resonates with them or their brand.<\/p>\n\n\n\n<p><em>Ssonder<\/em> is inspired by the realization that every person you see or pass has a complex and unique life\u2014a delicate web of experiences and memories. I\u2019ve felt this before but never knew how to articulate it. We designed every detail in the font to reflect that delicacy, from its beautiful ligatures to its stylistic sets symbolizing connection and intricacy. We emphasized this concept through mockups, showcasing the font on candles, matches, and books to reinforce its nuanced and introspective feel. It\u2019s one of my favorites!<\/p>\n\n\n\n<p><em>Jubel<\/em>, on the other hand, tells an entirely different story. It\u2019s inspired by joy and celebration, with bold strokes and lively curves that exude excitement. The \u201ce\u201d even looks like it\u2019s smiling, perfectly reflecting the jubilant mood.<\/p>\n\n\n\n<p>Each typeface in the collection has its own world, making it easier for designers to envision how it could be used in their projects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does Type of Feeling aim to make custom and expressive typography more accessible to smaller businesses and nonprofits?<\/h3>\n\n\n\n<p>Our pricing operates on a sliding scale based on company size, allowing independent businesses to access our fonts affordably. For nonprofits, if the pricing still isn\u2019t feasible, we encourage them to reach out so we can work out a customized pricing model. We\u2019re excited to share upcoming projects with nonprofits soon!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CuCSipMrjiX\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CuCSipMrjiX\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What are your top tips for designing a stand-out font?<\/h3>\n\n\n\n<p>We always ask three key questions: Is it distinctive? Is it timeless? Does it evoke a feeling when used?<\/p>\n\n\n\n<p>We avoid following trends too closely, as they can quickly make a font feel dated. Instead, we aim to create something unique\u2014like the ampersand in <em>Conforto<\/em>, the \u201ce\u201d in <em>Jubel<\/em>, or the ligatures in <em>Ssonder<\/em>.<\/p>\n\n\n\n<p>My top tip is not to be afraid of breaking the rules\u2014within reason. For example, our next release features varying degrees of expressiveness, from wild aesthetics to clean serifs, making it adaptable for diverse projects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does typography build an emotional connection between the brand and the audience?<\/h3>\n\n\n\n<p>Typography has a rich history dating back to 1455, and its forms have always been connected to cultural and emotional responses. Letterforms can evoke authority with sharpness and rigidity, exude confidence with boldness, or flow with natural curves to feel approachable.<\/p>\n\n\n\n<p>A great example is our work with Plenty. Many produce brands use neutral palettes and indistinct typography to signal \u201chealthy,\u201d but we asked why greens couldn\u2019t look as appetizing as burgers and fries. We created custom typography that made you <em>desire<\/em> to eat greens.<\/p>\n\n\n\n<p>Our team called the font file \u201cTasty Type\u201d because the brief was to design a typeface that felt delicious. This approach transformed the typography into the central element of Plenty\u2019s branding, making their packaging stand out and sparking emotional responses in consumers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s fueling your creativity right now? Are there any industry trends that you\u2019re loving?<\/h3>\n\n\n\n<p>We love the trend of brands returning to their roots and embracing a heritage feel. This trend is influencing some exciting explorations in our current projects\u2014more to come soon!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do you see AI affecting the future of font design?<\/h3>\n\n\n\n<p>AI will eventually be capable of doing almost everything, making proper regulation essential. AI-generated designs should serve as inspiration, not the final product.<\/p>\n\n\n\n<p>We use tools like MidJourney to create mood boards and spark ideas, but we don\u2019t rely on them for final executions. Typographers may shift from technical execution to a directorial role in the future, especially if AI remains unregulated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do you have any design pet peeves that put you into instant \u201cedit mode\u201d?<\/h3>\n\n\n\n<p>I can\u2019t stand widows, overusing type styles in one layout, or poorly kerned menus. I\u2019m learning to let it go\u2014at least in public!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What do you love about mockups for professional design?&nbsp;<\/h3>\n\n\n\n<p>Mockups help reinforce each font\u2019s story and emotional essence. For example, we used candles, matches, and books to showcase <em>Ssonder<\/em>\u2019s delicacy and complexity. Each typeface has a unique world of characters, ligatures, mockups, and photography that brings its narrative to life. The fun part has been seeing how others use it in ways we never imagined!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Type of Feeling: where fonts speak louder than words<\/h3>\n\n\n\n<p>The philosophy behind <a href=\"https:\/\/typeoffeeling.com\/\" target=\"_blank\" rel=\"noopener\"><em>Type of Feeling<\/em><\/a> reminds us that typography isn\u2019t just about design\u2014it\u2019s about connection, storytelling, and emotion. From the jubilant curves of <em>Jubel<\/em> to the delicate intricacies of <em>Ssonder<\/em>, each typeface of Jessica Walsh\u2019s new font foundry invites designers to push boundaries, express their creativity, and create work that truly resonates.&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re an aspiring creative or a seasoned professional, we hope Jessica Walsh\u2019s journey inspires you to explore typography in bold and unconventional ways.<\/p>\n\n\n\n<p>Ready to dive deeper? Check out these interviews with <a href=\"https:\/\/elements.envato.com\/learn\/beci-orpin\">Aussie design icon Beci Orpin<\/a> and <a href=\"https:\/\/elements.envato.com\/learn\/kristy-campbell\">2024 Adobe MAX headliner Kristy Campbell<\/a>, or brush up on the hottest <a href=\"https:\/\/elements.envato.com\/learn\/graphic-design-trends\">graphic design trends predicted for 2025<\/a>. check out <a href=\"https:\/\/elements.envato.com\/\">Envato<\/a>\u2019s extensive library of expressive fonts to elevate your next project.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jessica Walsh of &#038;Walsh discusses her new font foundry and how it&#8217;s changing the way we think about fonts.<\/p>\n","protected":false},"author":30,"featured_media":90615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[157,176],"tags":[],"class_list":["post-74071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-fonts"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/74071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=74071"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/74071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/90615"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=74071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=74071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=74071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}