{"id":73766,"date":"2024-12-02T20:04:12","date_gmt":"2024-12-02T09:04:12","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=47584"},"modified":"2025-11-11T18:52:29","modified_gmt":"2025-11-11T07:52:29","slug":"christmas-ad-campaigns","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/christmas-ad-campaigns","title":{"rendered":"A festive deep dive into the art of Christmas ad campaigns"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Christmas adverts aren\u2019t <span style=\"margin: 0px; padding: 0px;\">new. In the 19th century, companies often ran newspaper commercials to promote festive goods. One of the first of these was&nbsp;<a href=\"https:\/\/www.macys.com\/\" target=\"_blank\" rel=\"noopener\">Macy\u2019s in the US<\/a>. They were simple and focused on products like toys and clothing. Macy\u2019s is also credited with starting <\/span>the idea of a Christmas window display, which became a big part of their holiday marketing\u2014a sort of proto-visual Christmas ad!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/esnpc.blogspot.com\/2020\/11\/a-window-into-history-of-macys.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"660\" height=\"380\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/11\/macys.jpg\" alt=\"New York Times, December 9, 1875, page 8\" class=\"wp-image-89631\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/11\/macys.jpg 660w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/11\/macys-300x173.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It was the mid-20th century that completely transformed things, though, turning Christmas advertising into a visual spectacle. In the winter of 1995, Coca-Cola\u2019s \u201cHolidays Are Coming\u201d campaign launched, featuring those iconic red trucks.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"1995 Coca Cola Christmas Advert 1 (Holidays Are Coming)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/X13N-Bx17Oc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Suddenly, Christmas ad campaigns were more than just flogging products; they were selling a feeling! Some companies, like Budweiser, didn\u2019t even show the brand, like in their 1987 advert with Clydesdale horses pulling a sleigh through a snowy neighborhood.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/11\/horses-1024x769.jpg\" alt=\"Budweiser 1987\" class=\"wp-image-89633\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/11\/horses-1024x769.jpg 1024w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/11\/horses-300x225.jpg 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/11\/horses-768x577.jpg 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/11\/horses.jpg 1029w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/11\/budweiser-1024x769.jpg\" alt=\"Budweiser 1987\" class=\"wp-image-89632\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/11\/budweiser-1024x769.jpg 1024w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/11\/budweiser-300x225.jpg 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/11\/budweiser-768x577.jpg 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/11\/budweiser.jpg 1029w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The advert ends in a still that resembles a Christmas card, with a voice-over that wishes everyone a happy Christmas from Budweiser\u2014the only time the brand is mentioned!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the late 1990s and early 2000s, brands focused more on storytelling and playful visuals.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Gap - That&#039;s Holiday &quot;Mountains&quot; 11-02-1999\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/6k0Kv78evKI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gap\u2019s 1999 Christmas advert featured kaleidoscope-like dancers decked out in their clothing, spinning and skating around in the snow in fancy patterns. This was all about fun and joy, tapping into that Christmas spirit.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Sainsburys Family Christmas (John Cleese) - 1990&#039;s UK Advert\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/SRERdpp3vfc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Brands like Sainsbury\u2019s in the UK focused on family and harnessing emotions, advertising products that could be part of a giant Christmas Day family meal with a dash of John Cleese\u2019s British humor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"margin: 0px; padding: 0px;\">Also, in the early 2000s, brands started experimenting with online platforms to complement their traditional media&nbsp;Christmas campaigns.<\/span> Things like introducing interactive Christmas e-cards and festive microsites meant that companies could engage directly with their consumers in a more personalized way. This was also when the idea of viral marketing started to grow, and holiday-themed content could spread across the internet to a much bigger audience.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"OfficeMax&#039;s Viral Phenomenon - Elf Yourself 2007\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/YVtY8m4-_ZA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.platform81.com\/in-the-loop-elf-yourself-officemax\/\" target=\"_blank\" rel=\"noopener\">Elf Yourself<\/a><span style=\"margin: 0px; padding: 0px;\">, created by OfficeMax&nbsp;in 2006, was one of those early viral Christmas ad campaigns. It invited users to upload photos of themselves and their friends to make funny Christmas-themed dance videos. This was&nbsp;<em>genius<\/em><span style=\"margin: 0px; padding: 0px;\"><em>;<\/em>&nbsp;people<\/span> wanted to share the results, so it kept reachin<\/span>g more people. It was so successful that&nbsp;they did it again the following year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key themes in Christmas ad campaigns<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Nostalgia and tradition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nostalgia can be a powerful tool in advertising and perhaps even more so in Christmas commercials. Brands tap into memories of Christmas to create a connection with the audience, and this generally appeals to a wide range of demographics. It\u2019s one of those rare things that can bridge generational gaps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Family and togetherness<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Christmas is supposed to be a time when families come together, so Christmas ads highlight those moments of connection. They tend to resonate because they reflect the emotions many associate with the season.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Generosity and giving<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"1914 | Sainsbury&#039;s Ad | Christmas 2014\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NWF2JBb1bvM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The theme of generosity is closely tied to the spirit of Christmas, so many brands make ads that focus on acts of giving, whether that\u2019s a kid sharing their favorite toy or a neighborhood coming together to help others in need. These ads remind us that Christmas is about more than just receiving\u2014it&#8217;s about giving and spreading joy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Humor and light-heartedness<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While many Christmas ad campaigns are going for gentle schmaltz, some aim to be more light-hearted and entertaining. In the UK, Aldi\u2019s <a rel=\"noreferrer noopener\" href=\"https:\/\/www.aldi.co.uk\/kevin\" target=\"_blank\">Kevin the Carrot <\/a>series of Christmas adverts became a huge hit; so much so, in fact, that their promotional cuddly toy series repeatedly sold out. They\u2019ve been viewed millions of times across social media and have done wonders for Aldi\u2019s brand awareness.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Chaos as Aldi shoppers fight for Kevin the Carrot toys.<a href=\"https:\/\/t.co\/WMyqa0FAVx\">https:\/\/t.co\/WMyqa0FAVx<\/a> <a href=\"https:\/\/t.co\/gIt1NTuEUU\">pic.twitter.com\/gIt1NTuEUU<\/a><\/p>&mdash; LADbible (@ladbible) <a href=\"https:\/\/twitter.com\/ladbible\/status\/1065603157374451712?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">November 22, 2018<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How brands win in the Christmas ad space<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creating an emotional connection<\/strong>. They have to make people <em>feel<\/em>. It doesn\u2019t matter if that\u2019s tears in their eyes, a nostalgic throwback, or something funny, but they must connect the audience emotionally.\u00a0<\/li>\n\n\n\n<li><strong>Building consistent traditions.<\/strong> If a brand can achieve consistency for <span style=\"margin: 0px; padding: 0px;\">its Christmas ads every year, it can start building anticipation.\u00a0<a rel=\"noopener\" href=\"https:\/\/www.johnlewis.com\/content\/gifts\/every-john-lewis-christmas-advert-ever-aired\" target=\"_blank\">John Lewis<\/a><\/span>\u00a0has nailed this, and its Christmas advert is now something people look forward to\u2014an event that creates a buzz!<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The Gifting Hour<br><br>Do you know where to look? \ud83d\udc40 \ud83c\udf81 <a href=\"https:\/\/twitter.com\/hashtag\/TheGiftingHour?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#TheGiftingHour<\/a> <a href=\"https:\/\/t.co\/JFyPtHNZ4n\">pic.twitter.com\/JFyPtHNZ4n<\/a><\/p>&mdash; John Lewis &amp; Partners (@JohnLewisRetail) <a href=\"https:\/\/twitter.com\/JohnLewisRetail\/status\/1856970866329829510?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">November 14, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Through collaborations<\/strong>. Collaborating with popular artists, influencers, or other brands can help widen the reach of a Christmas ad and let each partner tap into new audiences. Plus, the content will feel fresher and more relevant.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tips to make a successful Christmas ad campaign<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Understand <\/strong>your<strong> audience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Like any video project<span style=\"margin: 0px; padding: 0px;\">, you need to\u00a0<a href=\"https:\/\/elements.envato.com\/learn\/define-a-target-audience\" target=\"_blank\" rel=\"noopener\">know your target audience<\/a> before creating a Christmas ad campaign<\/span>. What is it about Christmas that really makes them tick? Younger people might be more drawn to themes such as sustainability or humor, while older folks might appreciate traditional, nostalgic narratives. Tailoring the content to your audience\u2019s values and expectations is the first step to creating a successful Christmas ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Focus on storytelling<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As we\u2019ve seen from the examples here, <a href=\"https:\/\/elements.envato.com\/learn\/storytelling-in-animation\">storytelling<\/a> is central to <span style=\"margin: 0px; padding: 0px;\">many successful Christmas ad campaigns. <span style=\"margin: 0px; padding: 0px;\">Narrat<\/span>ives should be simple but compelling; the best stories make us\u00a0feel\u00a0something and<\/span> leave a lasting impression.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make a high-quality production<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As technology has advanced, we\u2019ve come to expect a minimum level of quality for audio and video work. High production values in Christmas commercials help create the sense of magic and wonder associated with the season. Using <a href=\"https:\/\/elements.envato.com\/stock-video\/christmas\">stock video<\/a>, <a href=\"https:\/\/elements.envato.com\/audio\">music<\/a>, and <a href=\"https:\/\/elements.envato.com\/video-templates\">design templates<\/a> can help keep everything looking professional.<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--grid elements-product-embed--has-info elements-product-embed--count-3\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                                                    Unlimited <span><a href=\"https:\/\/elements.envato.com\/all-items\"><strong>Creative Assets<\/strong><\/a><\/span>. Access to <a href=\"https:\/\/elements.envato.com\/ai\/\"><strong>AI Tools<\/strong><\/a>.\n                                            <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"elements-product-embed__grid-wrap\">\n            <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/merry-christmas-sale-instagram-ad-b199-H25TWFA\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Merry Christmas Sale Instagram Ad B199        <\/h3>\n                    <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n                Be_Achemit            <\/span>\n            <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/366406095\/Preview-Image.jpg?w=900&#038;h=506&#038;cf_fit=cover&#038;q=85&#038;format=auto&#038;s=d8f751b0b2bc37fcfde2cfe163b71156ca10084bf3664bfa48b8bbfae935d80e\"\n            alt=\"Merry Christmas Sale Instagram Ad B199\"\n        >\n    <\/div>\n            <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/beautiful-christmas-tale-CZBE2KV\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Beautiful Christmas Tale        <\/h3>\n                    <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n                MusicalSmile            <\/span>\n            <\/div>\n\n            <svg class=\"elements-product-embed__image\" width=\"90\" height=\"60\" viewBox=\"0 0 90 60\" fill=\"none\" preserveAspectRatio=\"xMidYMid slice\">\n            <rect width=\"90\" height=\"60\" fill=\"#BFE8E9\" \/>\n            <rect x=\"29\" y=\"10\" width=\"32\" height=\"40\" rx=\"2\" fill=\"#E7E7E8\" \/>\n            <rect x=\"29\" y=\"10\" width=\"32\" height=\"39\" rx=\"2\" fill=\"#fff\" \/>\n            <path d=\"M45 21v9.28a4.39 4.39 0 00-1.5-.28c-2.49 0-4.5 2.01-4.5 4.5s2.01 4.5 4.5 4.5c2.31 0 4.2-1.75 4.45-4H48V24h4v-3h-7z\" fill=\"#000\" \/>\n        <\/svg>\n    <\/div>\n            <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/silver-christmas-tree-2JQCHLG\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Silver Christmas Tree        <\/h3>\n                    <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n                3D_Background            <\/span>\n            <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/a81e84d9-04a2-4152-aa38-e32825c67a87\/video_preview\/video_preview_0000.jpg?w=900&#038;h=506&#038;cf_fit=cover&#038;q=85&#038;format=auto&#038;s=57934c9c74f9e01b4a83acb8467b9784f194b5fff15ad5303ea34e28a277f074\"\n            alt=\"Silver Christmas Tree\"\n        >\n    <\/div>\n    \n    <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Seamlessly integrate the brand<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest challenges in Christmas advertising is including the brand or product into the story without it being too obvious or feeling forced. Remember, the brand doesn\u2019t have to be plastered everywhere to make an effective Christmas campaign, it can be in the character, or a subtle product placement.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Be flexible<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trends can change <span style=\"margin: 0px; padding: 0px;\">quickly, and what lands with audiences one year might not work the next, so it\u2019s essential to stay on top of\u00a0<a href=\"https:\/\/elements.envato.com\/learn\/graphic-design-trends\" target=\"_blank\" rel=\"noopener\">current trends<\/a>\u00a0and be open to\u00a0<\/span>adjustments.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social media\u2019s influence on Christmas ad campaigns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As <a href=\"https:\/\/elements.envato.com\/learn\/social-media-marketing-guide\">social media platforms<\/a> have grown, they\u2019ve become a great way to get Christmas ad campaigns out to more significant audiences. This has included brands leveraging influencers to boost them by creating sponsored posts, giveaways, or hosting events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the late 2010s, <a href=\"https:\/\/elements.envato.com\/learn\/how-to-use-influencer-marketing-to-boost-your-brand\">beauty and fashion influencers<\/a> started creating \u201cChristmas gift guides\u201d and festive content featuring sponsored products. These give personal recommendations and showcase products in real-life Christmas-like settings to make them feel more genuine and relatable. Some of these seem soulless compared to the more narrative Christmas ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"margin: 0px; padding: 0px;\">Check out&nbsp;<a href=\"https:\/\/www.thecourieronline.co.uk\/sleigh-or-nay-do-we-really-need-celebrity-christmas-gift-guides\/\" target=\"_blank\" rel=\"noopener\">Sleigh or Nay: Do we need celebrity Christmas gift guides?<\/a>&nbsp;To learn more!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2018tis the season!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For video creators, designers, and marketers, Christmas ad campaigns can be a challenge and an opportunity.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Christmas ad campaigns have <span style=\"margin: 0px; padding: 0px;\">evolved from simple product promotions to more complicated, narrative narratives that capture the&nbsp;<em>feeling<\/em>&nbsp;of the ho-ho holiday<\/span> season. By focusing on emotional connection, consistency, and quality, brands can create something audiences will love.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more inspiration and to get you started, check out the <a href=\"https:\/\/elements.envato.com\/learn\/christmas-design-templates\">best Christmas templates &amp; holiday season designs<\/a>, the coolest <a href=\"https:\/\/elements.envato.com\/learn\/christmas-design-trends-templates\">Christmas design trends<\/a>, and <a href=\"https:\/\/elements.envato.com\/stock-video\/motion-graphics\/christmas\">Christmas motion graphics<\/a> for holiday projects.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s unwrap the secrets of successful festive advertising.<\/p>\n","protected":false},"author":243,"featured_media":89851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[144,142,150],"tags":[],"class_list":["post-73766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-video-filmmaking","category-video-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/73766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/243"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=73766"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/73766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/89851"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=73766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=73766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=73766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}