{"id":73469,"date":"2024-10-03T10:06:34","date_gmt":"2024-10-03T00:06:34","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=47980"},"modified":"2025-11-29T15:00:07","modified_gmt":"2025-11-29T04:00:07","slug":"best-logo-color-schemes","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/best-logo-color-schemes","title":{"rendered":"10 best logo color schemes to create an eye-catching logo"},"content":{"rendered":"\n

Ever stare at a logo and just feel<\/em> something? That’s the magic of color psychology at work. To determine the best colors to use in your logo design<\/a>, you have to first understand how and why people respond to color and how you can leverage color to affect the way people view your brand<\/span>.<\/p>\n\n\n\n

Color psychology experts have studied how color affects our emotions and behavior for years. What they’ve found is that culture, gender, upbringing, and personal preference all affect our responses to color, but we do all share some commonality in how color influences our choices.<\/p>\n\n\n\n

Discover how to use these insights to create better logo designs<\/a> with effective color schemes. Like so many aspects of design, color isn’t really that complicated if you start from the basics and work your way up. So let’s get started!<\/p>\n\n\n\n

Basic color terms you should know<\/h2>\n\n\n\n

Before we discuss color schemes, let’s clarify the terminology so we’re all on the same page.<\/p>\n\n\n\n

Hue vs. color<\/h3>\n\n\n\n
\n
\n

Color is an umbrella term used to describe hue, tint, tone, or shade, while hue refers to the dominant color family of a specific color on the color wheel. For example, red is a hue, but pink is a tint (see below). Blue is a hue, but twilight is a shade (see below).<\/p>\n<\/div>\n\n\n\n

\n
\"Color<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Primary colors<\/h3>\n\n\n\n
\n
\n

Primary colors are the three colors from which all other colors can be created by mixing. The three primary colors are yellow, red, and blue.<\/p>\n<\/div>\n\n\n\n

\n
\"Primary<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Secondary colors<\/h3>\n\n\n\n
\n
\n

Combining any two primary colors will give you a secondary color.

Yellow + Blue = Green
Red + Yellow = Orange
Red + Blue = Purple<\/p>\n<\/div>\n\n\n\n

\n
\"Secondary<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Tertiary colors<\/h3>\n\n\n\n
\n
\n

A third set of colors called tertiary colors can be created by mixing equal amounts of a primary and a secondary color that are next to each other on the color wheel.

Yellow + Green = Yellow green
Blue + Green = Blue green
Blue + Purple = Blue purple
Red + Violet = Red violet
Red + Orange = Red orange
Yellow + Orange = Yellow orange<\/p>\n<\/div>\n\n\n\n

\n
\"Tertiary<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Warm colors<\/h3>\n\n\n\n
\n
\n

Some colors are called warm colors, while others are cool. Red, yellow, and orange evoke a warm feeling because they remind us of things like the sun or fire.<\/p>\n<\/div>\n\n\n\n

\n
\"Warm<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Cool colors<\/h3>\n\n\n\n
\n
\n

Blue, green, and purple evoke cool feelings because they remind us of cool things like water or grass.<\/p>\n<\/div>\n\n\n\n

\n
\"Cool<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Tints<\/h3>\n\n\n\n
\n
\n

A tint is created when white is added to a hue, making the color lighter. For example, when white is added to red, it creates pink.<\/p>\n<\/div>\n\n\n\n

\n
\"Tints\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Shades<\/h3>\n\n\n\n
\n
\n

A shade is created when black is added to a hue, making the color darker.<\/p>\n<\/div>\n\n\n\n

\n
\"Shades\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Tones<\/h3>\n\n\n\n
\n
\n

A tone is produced by mixing a hue with grey.<\/p>\n<\/div>\n\n\n\n

\n
\"Tones\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

All these terms are covered more comprehensively in our Color Theory for Beginners<\/a> course. If you want to know more about the fundamentals of color theory<\/a>, that’s a great place to start. <\/p>\n\n\n\n

\n