{"id":73347,"date":"2024-08-29T17:17:15","date_gmt":"2024-08-29T07:17:15","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=47074"},"modified":"2025-11-11T18:54:16","modified_gmt":"2025-11-11T07:54:16","slug":"anti-design-trend","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/anti-design-trend","title":{"rendered":"Why anti-design is making a comeback\u2014from Brat summer to Good Luck, Babe!"},"content":{"rendered":"\n

Call it an aesthetic, a design style, or even a lifestyle\u2014anti-design is back, and it’s taking social media by storm. From Chappell Roan’s phenomenally successful Good Luck, Babe!<\/em> lyrics video<\/a> to Charli XCX\u2019s Brat<\/em> album art\u2014which has spurred on it’s own viral trend, “brat summer”\u2014a new wave of anti-design has officially arrived.<\/p>\n\n\n\n

But anti-design isn’t new\u2014it’s been around for over a century, rising to peak popularity in the <\/a>1960s and again in the 1990s<\/a>. From the “graphic design is my passion” meme to Brat Summer<\/span>, it’s now having another resurgence thanks to the rise of noughties nostalgia in pop culture. <\/p>\n\n\n\n

Want to know why this divisive style is back in vogue? Let’s explore the history of the anti-design aesthetic and why it’s making a resurgence. <\/p>\n\n\n\n

What is anti-design?<\/strong><\/h2>\n\n\n\n
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