{"id":73291,"date":"2024-08-13T13:26:05","date_gmt":"2024-08-13T03:26:05","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=47316"},"modified":"2025-11-11T18:54:24","modified_gmt":"2025-11-11T07:54:24","slug":"the-rom-com-effect","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/the-rom-com-effect","title":{"rendered":"What makes the best rom-coms so popular? How to leverage the &#8220;rom-com effect&#8221; in your creative work"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It&#8217;s official: romantic comedies (rom-coms) are back and better than ever. From hit films like <em>The Idea of You<\/em> and <em>Anyone But You<\/em> to TV series like <em>One Day<\/em> and <em>Emily in Paris<\/em> and even viral trends on TikTok, everyone is currently obsessed with their charm and feel-good nature. But this resurgence isn\u2019t just confined to our screens; it offers a treasure trove of inspiration for freelance creatives (me included).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, for months now, I&#8217;ve been subtly infusing my work with the same charm and emotional pull that makes the best rom-coms so irresistible, even for clients you wouldn\u2019t suspect\u2014and it\u2019s working. By channeling the essence of rom-coms, I\u2019m creating content that both entertains and connects on an emotional level, making my work more impactful and memorable. Plus, I get to consume many great rom-coms for \u201cresearch,\u201d which is undoubtedly the best part.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why does the rom-com formula work?<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Vodafone - The Kiss\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SkYkp34yw5E?start=39&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">This Vodafone ad, with 1.3 million YouTube views, beautifully encapsulates love.\u00a0<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Rom-coms are masters at tugging heartstrings, making us laugh, cry, and, ultimately, feel deeply connected. This emotional appeal is a secret weapon for engaging audiences. By sprinkling a bit of rom-com magic into your freelance creative projects, you can create experiences that are not only memorable but also emotionally resonant. In a crowded marketplace, this personal touch can be the magic ingredient that makes your work stand out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of how rom-coms build anticipation and deliver a satisfying resolution through humor and heartfelt moments. Your marketing campaigns, website designs, or content can mirror this dynamic, creating an emotional journey for your audience. A product launch can build suspense (think of it as the will-they-won\u2019t-they) and then deliver a delightful payoff with a humorous twist, leaving your audience charmed and engaged.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Designing or writing something around positive emotions and memorable experiences can lead customers to associate those sentiments with the brand you\u2019re creating. By focusing on themes of love and connection, you can deepen the bond between your customers and your brand, ultimately fostering greater loyalty and engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How I use romantic comedies to inspire my creative work<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CeQi6cJLfix\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CeQi6cJLfix\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As <a href=\"https:\/\/elements.envato.com\/learn\/book-cover-design-guide\">the author of three bestselling romantic-comedy novels<\/a>\u2014<em>The Book Ninja<\/em> (2018), <em>While You Were Reading<\/em> (2019), and <em>Fancy Meeting You Here<\/em> (2021)\u2014I\u2019ve honed the art of blending humor, romance, and heartfelt storytelling. My journey as an author and freelance copywriter has given me valuable insights and practical tips for weaving rom-com magic into various creative projects.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create relatable characters and scenarios<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@moviesaretherapy\/video\/7358980260274228522\" data-video-id=\"7358980260274228522\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@moviesaretherapy\" href=\"https:\/\/www.tiktok.com\/@moviesaretherapy?refer=embed\" rel=\"noopener\">@moviesaretherapy<\/a> <p>The best romantic comedy of the year @CeraVe <a title=\"ceravepartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ceravepartner?refer=embed\" rel=\"noopener\">#ceravepartner<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Kit Lazer\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7358980387546139434?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Kit Lazer<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When writing my novels, I focus on developing relatable characters and humorous and emotionally engaging scenarios. This approach resonated with readers and even attracted film producers. Translating this into my freelance work, I create personas and customer journeys that are deeply relatable. For example, in a marketing campaign for a skincare brand, I might craft a narrative around a character navigating the ups and downs of their skincare routine, complete with humorous mishaps and triumphant results. This storytelling technique makes the product more relatable and memorable to the audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Emotional connection in storytelling<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The power of emotional connection in storytelling is a lesson I carry into all my freelance projects. When writing blog posts, website content, or social media copy, I aim to evoke emotions that resonate with the audience. For instance, in a blog post for a wedding planning service, I might write about the emotional journey of planning a wedding, using a warm and engaging tone. This creates a deeper connection with readers, making them more likely to trust and engage with the brand.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use humor and wit<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"780\" height=\"648\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/macbook-ad.png\" alt=\"Macbook ad copy sparks an emotional reaction\" class=\"wp-image-87575\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/macbook-ad.png 780w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/macbook-ad-300x249.png 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/macbook-ad-768x638.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Romantic comedies are known for their sharp wit and humor, which I incorporate into my freelance copy. In a product description for a fashion brand, I might use playful language and humorous anecdotes to bring the product to life. Instead of a straightforward description of a summer dress, I might write,<em> &#8220;<\/em><em>This dress isn&#8217;t just fabric and stitches; it&#8217;s the leading lady of your wardrobe, ready to steal the scene with its effortless charm and undeniable style. Slip it on, and suddenly every sidewalk becomes your runway, every glance a double take.\u2019&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple\u2019s product descriptions are simple and still very much in line with their tone of voice, but they still tell a story and evoke emotion: \u201c<em>It\u2019s razor thin, feather-light, and even faster and more powerful than before. It has the brightest, most colorful Mac notebook display ever. And it features the Touch Bar\u2014a Multi-Touch enabled strip of glass built into the keyboard for instant access to the tools you want, right when you want them. MacBook Pro is built on groundbreaking ideas. And it\u2019s ready for yours.\u201d<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Craft engaging narratives<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.vinomofo.com\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/vinomofo-1024x683.png\" alt=\"Vinomofo's About Us Page\" class=\"wp-image-87577\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/vinomofo-1024x683.png 1024w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/vinomofo-300x200.png 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/vinomofo-768x512.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/vinomofo-1536x1024.png 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/vinomofo.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In my novels, I build engaging narratives that keep readers hooked. I apply the same technique to freelance work by crafting compelling brand stories. For instance, when working on a content strategy for a tech startup, I might create a narrative highlighting the founders&#8217; journey, challenges, and ultimate triumph. This humanizes the brand and makes the content more engaging and relatable. Check out <a href=\"https:\/\/www.vinomofo.com\/about\/\" target=\"_blank\" rel=\"noopener\">Vinomofo\u2019s About Us page<\/a>. They warn you that it\u2019s a long one, going into detail about their story. It\u2019s a captivating read and humanizes their brand, making you want to join their journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rom-coms in social media: the TikTok phenomenon<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@edjonesuk\/video\/7365440547672034592\" data-video-id=\"7365440547672034592\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@edjonesuk\" href=\"https:\/\/www.tiktok.com\/@edjonesuk?refer=embed\" rel=\"noopener\">@edjonesuk<\/a> <p>Straight to DVD \/ the ocean <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a> <a title=\"comedy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/comedy?refer=embed\" rel=\"noopener\">#comedy<\/a> <a title=\"romcom\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/romcom?refer=embed\" rel=\"noopener\">#romcom<\/a> <a title=\"trailer\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/trailer?refer=embed\" rel=\"noopener\">#trailer<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Unwritten - Natasha Bedingfield\" href=\"https:\/\/www.tiktok.com\/music\/Unwritten-6927704121047549953?refer=embed\" rel=\"noopener\">\u266c Unwritten &#8211; Natasha Bedingfield<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok has become the epicenter for reviving rom-com content. From users reposting old rom-com clips to reenacting their favorite scenes, the platform is a goldmine of inspiration. For freelance creatives, TikTok offers a unique opportunity to draw inspiration from these trends and incorporate them into client work, making your projects both current and relatable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider how TikTok users create short, engaging stories using popular rom-com tropes. These bite-sized narratives capture attention and evoke emotions quickly. As a freelancer, you can leverage this approach by jumping on TikTok trends or creating short, impactful content for social media campaigns or promotional videos that tell a story and evoke emotions in just a few seconds.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@seblqk\/video\/7209906478709263643\" data-video-id=\"7209906478709263643\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@seblqk\" href=\"https:\/\/www.tiktok.com\/@seblqk?refer=embed\" rel=\"noopener\">@seblqk<\/a> <p>kats poem <a title=\"10thingsihateaboutyou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/10thingsihateaboutyou?refer=embed\" rel=\"noopener\">#10thingsihateaboutyou<\/a> <\/p> <a target=\"_blank\" title=\"\u266c cry - .\" href=\"https:\/\/www.tiktok.com\/music\/cry-7117437273053907754?refer=embed\" rel=\"noopener\">\u266c cry &#8211; .<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Analysing audience preferences for feel-good content<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In times of societal challenges and uncertainties, audiences crave feel-good content more than ever. rom-coms provide an escape, offering hope and joy through their uplifting narratives. Understanding this preference can help freelance creatives tailor their work to meet the emotional needs of their audience, resulting in more engaged and satisfied clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the COVID pandemic, there was a noticeable spike in the consumption of feel-good content. People turned to rom-coms and other uplifting genres as a form of escapism. As freelancers, recognizing these patterns allows us to create content that aligns with the current emotional landscape, ensuring our work resonates with the audience\u2019s desires for positivity and hope.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, these Wilkinson Sword razor billboards are causing quite a stir online, grabbing attention all across London with their vibrant colors and playful language. They embody the kind of uplifting content often inspired by comedic films.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Lines I don\u2019t reckon AI could write <a href=\"https:\/\/twitter.com\/hashtag\/CopywritersUnite?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#CopywritersUnite<\/a> <br><br>More here: <a href=\"https:\/\/t.co\/1sIcXnHxce\">https:\/\/t.co\/1sIcXnHxce<\/a> <a href=\"https:\/\/t.co\/pE3f3oY1x2\">pic.twitter.com\/pE3f3oY1x2<\/a><\/p>&mdash; Vikki Ross (@VikkiRossWrites) <a href=\"https:\/\/twitter.com\/VikkiRossWrites\/status\/1793330519448383521?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">May 22, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Practical tips for infusing rom-com charm into your creative work<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. Leverage rom-com tropes for creative inspiration<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Rom-com tropes like the \u201cmeet-cute\u201d or \u201cenemies-to-lovers\u201d are goldmines for creative inspiration. For example, a branding campaign might revolve around an unexpected but perfect partnership, much like a classic rom-com meet-cute. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By drawing parallels between rom-com narratives and branding strategies, you can craft compelling and relatable stories for your clients. Similarly, I might use the &#8220;enemies-to-lovers&#8221; trope for a customer service campaign to narrate how a skeptical customer became a loyal advocate after experiencing exceptional service.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Use vibrant colors and playful typography to evoke emotion<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CYt0JJTrqtd\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CYt0JJTrqtd\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/elements.envato.com\/learn\/color-psychology\">Color psychology<\/a> and <a href=\"https:\/\/elements.envato.com\/learn\/font-trends\">typography<\/a> are critical players in evoking the feelings of romance and humor central to rom-coms. Opt for vibrant color palettes that evoke warmth and joy, and choose playful fonts that convey a sense of fun and lightheartedness.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Craft uplifting copy &amp; find your rom-com voice<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/friend\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/Adworld-1024x724.png\" alt=\"Rom-com inspired ad campaign\" class=\"wp-image-87578\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/Adworld-1024x724.png 1024w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/Adworld-300x212.png 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/Adworld-768x543.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/Adworld-1536x1086.png 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/08\/Adworld.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The tone and voice in rom-coms are crucial\u2014light, witty, and optimistic. If appropriate, aim to infuse your copy with humor and warmth. This will resonate with your audience and hopefully cut through the clutter.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Create memorable visuals<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C7OMZF8vchf\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C7OMZF8vchf\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Visual storytelling is vital in rom-coms and can be just as effective in design projects. Use illustrations, graphics, and photography to convey uplifting themes in your projects.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, <a href=\"https:\/\/www.instagram.com\/p\/C7OMZF8vchf\/?hl=en\" target=\"_blank\" rel=\"noopener\">Cardigang<\/a> uses bright illustrations and happy photography to engage their audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Embrace the rom-com effect to elevate your freelance work<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Incorporating the charm and appeal of rom-coms into your freelance work can create a powerful emotional connection with your audience. From using vibrant visuals and playful typography to crafting uplifting copy and engaging narratives, the strategies I\u2019ve discussed can help you stand out in a competitive market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embrace the rom-com resurgence as a source of creative inspiration. By tapping into the themes and aesthetics that make rom-coms so beloved, you can elevate your work and create memorable experiences for your clients. Whether you\u2019re a writer, designer, or illustrator, the rom-com effect can be your secret weapon in making your clients fall in love with your work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have fun channeling your inner Nora Ephron!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to make clients fall in love with your work with the &#8220;rom-com effect.&#8221;<\/p>\n","protected":false},"author":19,"featured_media":87579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[157,168,197,198,142],"tags":[],"class_list":["post-73291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-trends","category-instagram","category-tiktok","category-video-filmmaking"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/73291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=73291"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/73291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/87579"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=73291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=73291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=73291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}