{"id":73286,"date":"2024-08-10T22:53:00","date_gmt":"2024-08-10T12:53:00","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=46464"},"modified":"2026-02-24T10:32:38","modified_gmt":"2026-02-23T23:32:38","slug":"the-seo-consulting-process-explained-a-creatives-guide-to-seo-management-consulting","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/the-seo-consulting-process-explained-a-creatives-guide-to-seo-management-consulting","title":{"rendered":"The SEO consulting process explained\u2014a creative\u2019s guide to SEO management consulting"},"content":{"rendered":"\n

You’ve created great content and shared it online. The problem? No one’s seeing it. You review analytics every day, but your traffic is flatlining. What’s next? Well, it might be time to bring in a search engine optimization (SEO) consultant.<\/p>\n\n\n\n

SEO is complicated and often feels impossible to navigate. Search algorithms constantly change, and Google doesn’t exactly tell us how it prioritizes sites. It all feels like a bit of a black box, and as a small creative brand, you probably don’t have the time or budget to spend on SEO.<\/p>\n\n\n\n

SEO consultants can guide you through this ever-changing landscape\u2014it’s their job to stay up-to-date with the latest buzz around what works with search engines. Let’s learn more about SEO consulting and give you some tips you can use to boost your business. <\/p>\n\n\n\n

SEO consulting: what is SEO and why do I need to know about it? <\/h2>\n\n\n\n

Before we learn about the role of an SEO consultant, it helps to have some background on exactly what SEO is and isn’t. You can learn more in our SEO tips for graphic designers<\/a>, but here’s a quick refresher.<\/p>\n\n\n\n

SEO basics: The importance of being on the first page<\/h3>\n\n\n\n

Think about the last time you did a Google search. Did you find what you wanted on the first page of search results or the twelfth? It was on the first, wasn\u2019t it? Odds are, the link you clicked was well-optimized.<\/p>\n\n\n\n

SEO techniques give you a chance to be seen on the search engine results page or <\/strong>SERP. Top-ranking results typically use a combination of on-page and off-page techniques to help search engines prioritize the listing. For example, if you’re a videographer in London, of course, you want to appear in these results. An SEO consultant can help you get there.<\/p>\n\n\n\n

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How to boost your rankings: on-page vs. off-page SEO<\/h3>\n\n\n\n

To better understand these techniques, here’s a real-life example. If you’re selling your house, I’ll bet you do two things: stage the property and advertise the listing. Think of that staging as on-page SEO: you’re making the property itself look great so that when people show up, they love what they see. Advertising the property is similar to off-page SEO. It helps more people find <\/em>your property.<\/p>\n\n\n\n

On-page SEO tactics focus on the website itself. This consists of several factors. The best-known category is keyword usage, <\/strong>which includes using the key terms you want to be found for. Another is tagging and structuring your content in a way search engines understand. That includes header tags, text that describes images (called “alt text”), and properly organizing your site structure.<\/p>\n\n\n\n

Off-page SEO happens away from your website. It includes actions you take on other sites to boost your site’s search ranking. These tactics help improve your site’s visibility in search results.<\/p>\n\n\n\n

Search engines heavily prioritize backlinks, <\/strong>which are links to <\/em>your site on other websites. It’s a sort of “social proof” that search engines use to know who to trust. Needless to say, it’s important to build relevant links so that you’re a trusted domain.<\/p>\n\n\n\n

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