{"id":73188,"date":"2024-07-13T16:39:23","date_gmt":"2024-07-13T06:39:23","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=46556"},"modified":"2025-12-03T20:46:15","modified_gmt":"2025-12-03T09:46:15","slug":"envato-rebrand","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/envato-rebrand","title":{"rendered":"Say hello to a new-look Envato: the story behind our rebrand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At Envato, creativity isn&#8217;t just a buzzword\u2014it\u2019s our heartbeat. In 2006, three entrepreneurs set out to stir up the creative landscape from a small garage in Sydney: fast-forward to 2024, and Envato has evolved into an invaluable resource for millions of creatives worldwide.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From our ever-expanding library of creative assets to the educational content on Envato Tuts+, everything we do is designed to inspire and empower creatives like you.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, we&#8217;re taking another leap forward, unveiling a new look, logo, and website to ignite your creative spark and encapsulate the passion of our community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Bold, vibrant, and reflective of Envato&#8217;s spirit, this rebrand symbolizes our evolution and unwavering commitment to supporting creatives,\u201d says Envato&#8217;s CEO, Hichame Assi. \u201cWe\u2019re excited to continue empowering our creative community and hope the refreshed Envato will inspire them to make their mark on the world.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to say hello to a new-look Envato? Let\u2019s explore how we discovered our &#8216;Creative Spark&#8217; and revamped the Envato brand.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#WhyEnvatoRebranded\" data-type=\"internal\" data-id=\"#WhyEnvatoRebranded\">Why Envato Rebranded<\/a><\/li>\n\n\n\n<li><a href=\"#EnvatosNewLogo\" data-type=\"internal\" data-id=\"#EnvatosNewLogo\">Envato&#8217;s New Logo<\/a><\/li>\n\n\n\n<li><a href=\"#EnvatosNewColorPalette\" data-type=\"internal\" data-id=\"#EnvatosNewColorPalette\">Envato&#8217;s New Color Palette<\/a><\/li>\n\n\n\n<li><a href=\"#EnvatosNewSound\" data-type=\"internal\" data-id=\"#EnvatosNewSound\">Envato&#8217;s New Sound<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"WhyEnvatoRebranded\">First Things First: Why Did Envato Rebrand?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, why the rebrand? Simple. The creative world is ever-changing, and so are we. We wanted our brand to better reflect <em>you<\/em>\u2014our creative community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThose who\u2019ve been part of our journey know how much heart and passion exists in the creative community we have cultivated,\u201d says Envato\u2019s Chief Marketing Officer, Noelle Kim. \u201cWe wanted to evolve our brand to capture the feeling we hope to evoke in our community every time they interact with our brand and product: a sense of energy and a drive to do things differently.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Making the New-Look Envato: How We Found Our &#8216;Creative Spark&#8217;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/07\/announcement-gif-v2.gif\" alt=\"Making the New-Look Envato: How We Found Our \u2018Creative Spark\u2019\" class=\"wp-image-87401\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Envato\u2019s rebrand isn&#8217;t just a new look; it\u2019s about redefining who we are and what we stand for as a brand. So, we\u2019ve designed our new logo, color palette, and visual identity to ignite inspiration, empower creatives, and spark creativity at every turn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a company founded for creatives, by creatives, we\u2019re passionate about motivating creative professionals to be their best. We\u2019re here to inspire those always chasing better\u2014better assets, better workflow, better output, and better ways to bring ideas to life\u2014and it was time our visual identity reflected this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, we\u2019ve talked the talk\u2014now, it\u2019s time to walk the walk.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"EnvatosNewLogo\">Envato\u2019s New Logo<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Envato Rebrand: Introducing Our New Logo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Riz8G9Y4kWQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To inspire creatives to make their mark, we first had to make <em>ours<\/em>\u2014literally! Inspired by the humble marker pen, we set out to develop a fresh new logo that captured both the essence of Envato and our community&#8217;s creativity and passion. But first, we needed to define what we stood for as a brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We wanted our logo to reflect Envato&#8217;s upbeat, vibrant energy and commitment to the community while capturing the moment inspiration strikes\u2014that buzz of bringing a creative idea to life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Twelve sketchbooks, fifteen markers, and countless designs later, we landed on our new logo, comprising our &#8216;Creative Spark&#8217;\u2014a symbol of energy and dynamism to fuel creativity\u2014and our &#8216;Dynamic Dot&#8217;\u2014a representation of each creative individual making their unique mark on the world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Journey to Finding Our \u201cCreative Spark\u201d<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/07\/sketches.gif\" alt=\"Envato's Rebrand: The Journey to Finding Our \u201cCreative Spark\u201d\" class=\"wp-image-87397\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once we set out to make our mark, we quickly discovered that capturing the essence of creativity in one symbol was easier said than done: \u201cWe had several designers sketching out logo directions over many rounds to craft our perfect mark,\u201d says Arlyn Panopio, Envato\u2019s Head of Brand and Creative. \u201cWe wanted our logo to stand the test of time, and finding a design that felt current yet timeless was an iterative process of striking the right balance.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But our rebrand journey wasn&#8217;t just about crafting a new logo\u2014it was also about reaffirming who we are and what we stand for: our commitment to creativity, collaboration, and community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We were passionate about drawing from our community&#8217;s talent and diverse perspectives to develop our new look rather than engaging an external agency. As such, our rebrand was a major collaborative effort between our in-house creative teams and talented authors from our community.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Meet Milos: The Making of Envato\u2019s New Logo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YSiXkXJcqkg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Our clean, contemporary custom wordmark was designed by&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/elements.envato.com\/user\/MindburgerStudio\" target=\"_blank\">Envato author<\/a>&nbsp;and Norwegian-based designer&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.wearegradient.net\/\" target=\"_blank\">Milos Mitrovic<\/a>\u2014also the mastermind behind our new brand typeface, Poly Sans. Milos collaborated with our in-house team across continents to transform our vision into reality and represent one of the most essential elements of the Envato brand\u2014our community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCreating Envato\u2019s new logo and wordmark was one of the most successful and memorable collaborations I\u2019ve had in my career,\u201d says Milos. \u201cThis project was a collaborative effort between Envato\u2019s creative team and I, and after exchanging many ideas, we landed on the creative spark\u2014a mark representing the energy that Envato brings to inspire creativity.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"EnvatosNewColorPalette\">Envato\u2019s New Color Palette<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2024\/07\/Colour-GIF_800x450px.gif\" alt=\"Envato\u2019s New Color Palette\" class=\"wp-image-87404\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Next, it was time to show the world our true colors! We\u2019ve traded our old green for a striking new shade: say hello to the reimagined Envato Green.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While we\u2019ve always been known for our green, we wanted it to be bolder and brighter\u2014just like us. Vibrant, effervescent, and energetic, our new hue is a breath of fresh air to reinvigorate our brand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the new Envato green, we\u2019re also welcoming these colorful characters to our revamped color palette:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jalapeno, a dark green for depth.<\/li>\n\n\n\n<li>Soft Serve, a subtle cream for warmth.<\/li>\n\n\n\n<li>Dark Bubble Gum, an energetic purple for that extra pop!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"EnvatosNewSound\">Envato\u2019s New Sound<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Meet K. Sparks: Producing Envato&#039;s Sonic Branding\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZuFQGsw5pBc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Do you hear that? That\u2019s the sound of the new Envato! In addition to our logo and color palette, we wanted to craft the perfect sound to bring our brand to life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At its core, we wanted our sonic branding to capture the spirit of the Envato brand: authentic, passionate, dynamic, and, of course, creative.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We partnered with K. Sparks, an NYC-based composer and contributor to popular Envato Author <a href=\"https:\/\/elements.envato.com\/user\/SyncHits\">SyncHits<\/a>, to create a sonic identity that would elevate our rebrand\u2014and he delivered.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While capturing the essence of a whole brand in one sound wasn\u2019t easy, K\u2019s infectious positivity combined with Envato\u2019s vibrant new brand resulted in a sonic identity that\u2019s as energetic as it is unexpected.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI wanted Envato\u2019s sonic branding to empower creatives to be bold, daring, and unique,\u201d says K. Sparks. \u201cA few initial sonic sketches were great but not bold enough, so we revisited, iterated, and challenged ourselves to push the boundaries, ultimately creating the perfect sonic representation of Envato\u2019s brand.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So, What\u2019s Next for Envato?&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Say Hello to the New Look Envato\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TfU0qjuZkJ4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s time to roll out the green carpet! We\u2019re revamping Envato with a brand-new website that looks better and functions better. We&#8217;ve modernized our UI and enhanced our UX to create a cohesive, creative journey\u2014from sparking ideas to finding the perfect creative assets, we\u2019re here to inspire you every step of the way.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While our look may be new, we\u2019re still the same creative subscription you know and love\u2014now with the style to match. With the new-and-improved Envato in your toolkit, we\u2019ve got creativity covered so you can focus on making your mark and producing high-quality designs every time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re excited to evolve both the Envato brand and product to level us up to play in today\u2019s dynamic world,\u201d says Envato&#8217;s CEO Hichame Assi. \u201cThis rebrand is not just about a new look\u2014it\u2019s about living and breathing our brand values into everything we do and supporting our creative community to do the same.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A massive virtual fist bump to our creative community for your unwavering support and energy over the last 18 years. Here\u2019s to the next 18!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore how we revamped the Envato brand\u2014from our new logo to our reimagined color palette.<\/p>\n","protected":false},"author":30,"featured_media":87403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[228,229],"tags":[],"class_list":["post-73188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-product-updates"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/73188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=73188"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/73188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/87403"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=73188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=73188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=73188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}