In the fast-paced world of digital marketing, Kat Warboys has truly mastered the art of strategic creativity. With over ten years of experience in marketing automation and CRM platforms \u2013 and seven years working as marketing giant HubSpot\u2019s APAC marketing director \u2013 it\u2019s safe to say that Kat has an impressive wealth of marketing knowledge, experience, and expertise to share. <\/p>\n\n\n\n
When she\u2019s not kicking goals at HubSpot \u2013 managing everything from sales enablement to customer advocacy \u2013 it\u2019s Kat\u2019s personal mission to help marketers and creators alike realize the importance of their role in the customer experience. <\/p>\n\n\n\n
\u201cIt’s an inspiring time to be in marketing,\u201d says Kat. \u201cWe have a huge opportunity to impact the customer experience \u2013 now more than ever. Marketers and content creators are becoming synonymous, and they\u2019re thinking about the entire customer journey, from becoming aware of a brand to hopefully driving them to become loyal customers and advocates.\u201d <\/p>\n\n\n\n
But how is marketing relevant to creatives? How can content creators, freelancers, and creative professionals navigate the current marketing landscape and use it to their advantage? <\/p>\n\n\n\n