{"id":72814,"date":"2023-12-08T12:49:36","date_gmt":"2023-12-08T01:49:36","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=37931"},"modified":"2025-11-29T14:37:41","modified_gmt":"2025-11-29T03:37:41","slug":"marketing-trends","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/marketing-trends","title":{"rendered":"Marketing Trends Predictions for 2024 \u2013 From Generative AI to the Rising Creator Economy"},"content":{"rendered":"\n<p>It seems like only yesterday we were predicting the upcoming marketing trends for 2023, yet here we are already on the cusp of 2024! As everyone begins mapping out their 2024 marketing plans, it\u2019s the perfect time to dust off our crystal balls and unveil what exciting trends will shape the industry over the coming year. <\/p>\n\n\n\n<p>Featuring everything from cutting-edge technologies to a blurring of lines between the online world and reality, 2024 promises unexplored realms of marketing innovation \u2013 such as the continuing rise of AI, the homogeneity of social media platforms, and the exploding creator economy.&nbsp;<\/p>\n\n\n\n<p>Ready to get a glimpse into the future of marketing? Including generative AI, messaging apps, and algorithmic recommendations, we\u2019re predicting the top marketing trends for 2024. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Marketing Trends 2024\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fU39_3wrtoc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. AI Places More Value on Creatives<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"es\" dir=\"ltr\">Mira los brillantes dise\u00f1os de botes que \u201cNutella Unica\u201d cre\u00f3 en Italia. <a href=\"https:\/\/twitter.com\/hashtag\/Packaging?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Packaging<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Dise%C3%B1oEmpaque?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Dise\u00f1oEmpaque<\/a> <a href=\"https:\/\/t.co\/CqDQuVjTiT\">pic.twitter.com\/CqDQuVjTiT<\/a><\/p>&mdash; Soy Marketing (@soy_marketing) <a href=\"https:\/\/twitter.com\/soy_marketing\/status\/875723667220701186?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">June 16, 2017<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Generative AI is already changing the way companies market to consumers. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.mailmodo.com\/guides\/ai-in-marketing-examples\/\" target=\"_blank\">Nutella<\/a> caught the attention of chocolate lovers in Italy when it used AI to generate unique patterns and create seven million one-of-a-kind labels. And it\u2019s not just about visuals; brands also use AI to create written content \u2013 from website articles to newsletter campaigns.&nbsp;AI enthusiast <a href=\"https:\/\/twitter.com\/cmcky\/status\/1650551277531672576?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1650551277531672576%7Ctwgr%5E71b425548162b59fd8c9fd17e2feb9824f075740%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.mailmodo.com%2Fguides%2Fai-in-marketing-examples%2F\" target=\"_blank\" rel=\"noreferrer noopener\">Chris McKay<\/a> used Midjourney to recreate Delta&#8217;s marketing campaign, and Cyber Inc. is even using AI to <a href=\"https:\/\/youtu.be\/0pWPUEvq3_Y\" target=\"_blank\" rel=\"noreferrer noopener\">create online video courses<\/a>. <\/p>\n\n\n\n<p>\u201cWe are seeing such an interesting shift in the type of marketing that we need from the advancement of AI, and I think <a href=\"https:\/\/www.sap.com\/products\/artificial-intelligence\/what-is-generative-ai.html\" data-type=\"URL\" data-id=\"https:\/\/www.sap.com\/products\/artificial-intelligence\/what-is-generative-ai.html\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a> is going to be huge for marketing,\u201d says HubSpot\u2019s APAC Marketing Director, Kat Warboys. \u201cWe will soon see companies using it more frequently and integrating it into their daily processes. However, what AI cannot do is replace humans&#8217; ability to be creative, bring unique perspectives, and entertain. This is where creatives are going to be extremely important.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Demo video, Cyber Inc.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0pWPUEvq3_Y?start=10&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Even though AI is popping up in daily marketing processes, it\u2019s still no match for humans&#8217; problem-solving, critical thinking, and creative abilities, meaning imaginative and innovative graphic designers, illustrators, and digital artists will remain extremely important. The benefit is that AI speeds up many manual processes, allowing creatives to work more efficiently and freeing up valuable time to experiment and explore new ideas.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">I used <a href=\"https:\/\/twitter.com\/Midjourney_AI?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@midjourney_ai<\/a> to recreate <a href=\"https:\/\/twitter.com\/Delta?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@Delta<\/a>&#39;s marketing campaign! \ud83d\udcf8<br><br>Here&#39;s how creative teams can unlock cost savings, rapidly ideate, and create diverse visuals.<a href=\"https:\/\/twitter.com\/hashtag\/AIArtworks?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#AIArtworks<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/midjourney?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#midjourney<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Delta?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Delta<\/a><a href=\"https:\/\/twitter.com\/hashtag\/Marketing?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Marketing<\/a>  <a href=\"https:\/\/t.co\/HeyZgITw7h\">https:\/\/t.co\/HeyZgITw7h<\/a> <a href=\"https:\/\/t.co\/W1Mt2oNrIG\">pic.twitter.com\/W1Mt2oNrIG<\/a><\/p>&mdash; Chris McKay (@cmcky) <a href=\"https:\/\/twitter.com\/cmcky\/status\/1650551277531672576?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">April 24, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>\u201cI think many creatives may be thinking AI is going to replace their role \u2013 I think it&#8217;s going to make us more efficient, especially for generating new ideas for content,\u201d says Kat. It&#8217;s taking away a lot of the ideation, giving us options on title headers, and even helping us fill out the blanks in meta tags from uploading content. AI is just an assistant to help remove manual tasks and allow you to focus on more creative work.\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Messaging Apps Go Mainstream<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/IG-broadcast-1024x576.jpeg\" alt=\"Instagram Broadcast channels\" class=\"wp-image-84523\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/IG-broadcast-1024x576.jpeg 1024w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/IG-broadcast-300x169.jpeg 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/IG-broadcast-768x432.jpeg 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/IG-broadcast-1536x864.jpeg 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/IG-broadcast.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Want to chat to your customers? It\u2019s time to leverage conversational channels like WhatsApp, Facebook Messenger, and SMS for a quick and easy way to connect with the most important people in your business. As part of the \u201cmessaging apps go mainstream\u201d trend, we\u2019ve even seen Instagram introduce broadcast channels, enabling creators to engage with their audience on a deeper level.<\/p>\n\n\n\n<p>\u201cMarketers can leverage conversational channels like WhatsApp or SMS to connect with customers, especially in B2B,\u201d says Kat. \u201cI think messaging is growing in popularity as we recognize how much easier it is than email. Top use cases for messaging include booking appointments or meetings, meeting reminders, and new offers, products, or services.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Conversational Marketing 101: How to Pick the Right App for Your Brand\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hzVlwrrOtps?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.sender.net\/text-messaging\/\" data-type=\"URL\" data-id=\"https:\/\/www.sender.net\/text-messaging\/\" target=\"_blank\">Messaging for marketing<\/a> is becoming an increasingly valuable tool for brands and businesses, big and small. Why? Because these apps offer the opportunity to engage and interact with customers in a more personal way. The <a href=\"https:\/\/msg91.com\/us\/whatsapp\" data-type=\"URL\" data-id=\"https:\/\/msg91.com\/us\/whatsapp\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp Business API<\/a>, in particular, has opened up new possibilities for companies to scale their customer communication efficiently.<\/p>\n\n\n\n<p>\u201cIn early 2023, Instagram introduced <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-broadcast-channels\" target=\"_blank\" rel=\"noreferrer noopener\">broadcast channels<\/a>, enabling creators to engage with their audience on a deeper level,\u201d says Roxana Motoc from <a href=\"https:\/\/socialbee.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SocialBee<\/a>. \u201cSimilarly, WhatsApp API and Messenger have opened up similar opportunities for connection. In the coming year, we will see more brands increasingly incorporate messaging apps into their social media strategies, leading to a more personalized and direct interaction with their audience.\u201d\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Platform Specificity Fades<\/h3>\n\n\n\n<p>Gone are the days when we went to a particular platform to post certain content. Nowadays, social media platforms are becoming more similar by the day. For instance, we\u2019ve seen Instagram launch <a href=\"https:\/\/www.instagram.com\/reel\/CysXrzrhStl\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noreferrer noopener\">Reels<\/a> to compete with TikTok and grab audiences&#8217; attention through short-form video content \u2013 like <a href=\"https:\/\/www.instagram.com\/p\/CysXrzrhStl\/\" target=\"_blank\" rel=\"noreferrer noopener\">this short and sweet lifestyle video<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CysXrzrhStl\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CysXrzrhStl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>\u201cWith social media platforms sharing similar features and becoming increasingly alike, the era of platform-specificity is fading away,\u201d says Roxana. \u201cTake, for instance, Instagram, TikTok, and YouTube, all vying for audiences&#8217; attention through short-form video content and doing so successfully. Another case is LinkedIn; it&#8217;s gradually transitioning from its traditionally formal and professional tone to something more personal.\u201d&nbsp;<\/p>\n\n\n\n<p>Another popular example of this trend is <a href=\"https:\/\/www.instagram.com\/p\/CxyGsCWOl1c\/\" target=\"_blank\" rel=\"noreferrer noopener\">Threads<\/a> from Instagram, an app centered around posting text updates. Sound familiar? It should do, as it offers a Twitter-style microblogging experience with the option to engage by liking, reposting, replying, or quoting a thread.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/www.instagram.com\/p\/Cyn7ATkuEEj\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"1022\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.04.39-am-1024x1022.png\" alt=\"\" class=\"wp-image-84524\" style=\"width:512px;height:511px\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.04.39-am-1024x1022.png 1024w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.04.39-am-300x300.png 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.04.39-am-150x150.png 150w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.04.39-am-768x767.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.04.39-am.png 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Typical audiences have also shifted, with older generations embracing platforms like TikTok, which initially attracted a Gen Z following. These changes have nudged social media managers to reconsider their strategies, and \u2013 as a result of this marketing trend \u2013 repurposing content from one platform to another makes more sense than ever.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Brands Prioritize Creator-Style Videos<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cv4ScM3AFx2\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cv4ScM3AFx2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Next, who wants to see something real-life and relatable? According to this marketing trend, we all see brands prioritizing user-generated video content. This taps into a broader video trend, which sees this content format continue to dominate the digital space.&nbsp;<\/p>\n\n\n\n<p>\u201cVideo continues to be a growing and high-performing channel for marketers,\u201d says Kat. \u201cIn HubSpot\u2019s 2023 state of marketing report, it was the number 1 channel for highest ROI. Short-form social media video allows companies to show off a more casual, entertaining side of their business, their team, and their mission at work.\u201d&nbsp;<\/p>\n\n\n\n<p>For example, this <a href=\"https:\/\/www.instagram.com\/p\/Cv4ScM3AFx2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adidas<\/a> partnership with personal fitness coach Britt Cutts captures every kilometer of her City2Surf run in Sydney. It\u2019s honest and unfiltered, enabling the sports brand to show off its more laidback and entertaining side.<\/p>\n\n\n\n<p>Even luxury brands now opt for content-creator-style videos <a href=\"https:\/\/mediaboom.com\/news\/luxury-marketing\/\" data-type=\"URL\" data-id=\"https:\/\/mediaboom.com\/news\/luxury-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">for their luxury marketing campaigns<\/a> rather than high-end, polished video content to demonstrate their authenticity to audiences. From global campaigns to behind-the-scenes sneak peeks, we expect to enjoy more creator-style video content in 2024.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. The Line Between Online &amp; Reality Blurs<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/about.fb.com\/news\/2023\/09\/introducing-ai-powered-assistants-characters-and-creative-tools\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"960\" height=\"721\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Meta-AI_Inline.gif\" alt=\"Meta's AI chatbot\" class=\"wp-image-84525\" \/><\/a><\/figure>\n\n\n\n<p>As the gap between our online and offline lives closes, we see many futuristic, fantastical, and sometimes freaky marketing possibilities opening up. Like <a href=\"https:\/\/variety.com\/2023\/digital\/news\/meta-ai-chatbots-snoop-dogg-mrbeast-tom-brady-kendall-jenner-charli-damelio-1235737740\" target=\"_blank\" rel=\"noreferrer noopener\">Meta<\/a>\u2019s recent AI Chatbots launch \u2013 a partnership with \u2018cultural icons and influencers\u2019 that enables users to interact with AI versions of Snoop Dogg, Kendall Jenner, and Paris Hilton \u2013 to name just a few. But whether they\u2019re A-listers or your average Joe, AI-generated avatars are revolutionizing customer interactions, taking <a href=\"https:\/\/www.omniconvert.com\/blog\/personalization-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing personalization<\/a> to a different dimension.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/AI-bots-1024x576.jpeg\" alt=\"Celebrity AI chatbots\" class=\"wp-image-84526\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/AI-bots-1024x576.jpeg 1024w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/AI-bots-300x169.jpeg 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/AI-bots-768x432.jpeg 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/AI-bots-1536x864.jpeg 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/AI-bots-2048x1152.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cWe will soon start to see the blurred lines between online life and real life \u2013 a social media dystopia,\u201d says Hannah Copeland, Social Media Specialist at Envato. For example, <a href=\"https:\/\/variety.com\/2023\/digital\/news\/meta-ai-chatbots-snoop-dogg-mrbeast-tom-brady-kendall-jenner-charli-damelio-1235737740\" target=\"_blank\" rel=\"noreferrer noopener\">Meta launched AI Chatbots<\/a> based on celebrities and influencers. Other AI tools in a similar vein have begun popping up where celebrities or influencers are signing themselves up, like <a href=\"https:\/\/forevercompanion.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forever Companion<\/a>. However, using talent in digital AI raises the question of perpetuity, which relates to the <a href=\"https:\/\/www.cbsnews.com\/news\/actors-strike-digital-replicas-artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hollywood actors\u2019 strike<\/a>.<\/p>\n\n\n\n<p>\u201cWe can expect to see a deeper understanding of AI concerns in a more mainstream sense, especially as brands continue working and partnering with digital creators.\u201d<\/p>\n\n\n\n<p>This trend also sees brands partnering with digital creators making waves in the real world, like <a href=\"https:\/\/www.tiktok.com\/@sabrinabahsoon\/video\/7283624830975446290?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">TubeGirl<\/a> \u2013 or \u200dSabrina Bahsoon \u2013 who posts TikToks of herself lip-syncing and dancing like no one\u2019s watching on London\u2019s underground rail network. Her single-video collaboration with MAC Cosmetics achieved 160,000 views on the make-up brand\u2019s TikTok channel.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@sabrinabahsoon\/video\/7283624830975446290\" data-video-id=\"7283624830975446290\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@sabrinabahsoon\" href=\"https:\/\/www.tiktok.com\/@sabrinabahsoon?refer=embed\" rel=\"noopener\">@sabrinabahsoon<\/a> <p>@christiancowan dripping me out for the metro before the runway \ud83e\udd29<\/p> <a target=\"_blank\" title=\"\u266c original sound - edit audios for u\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7235335497843837723?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; edit audios for u<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Her unapologetic self-expression has inspired people worldwide, and several brands have seized the opportunity to post their own take on the trend \u2013 from <a href=\"https:\/\/www.tiktok.com\/@uniqlosg\/video\/7286765224277888258\" target=\"_blank\" rel=\"noreferrer noopener\">Uniqlo Singapore<\/a> to a <a href=\"https:\/\/www.tiktok.com\/@berwickmitsubishi\/video\/7281102006473772289?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">local Mitsubishi car dealership<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u201cThe <a href=\"https:\/\/www.tiktok.com\/@sabrinabahsoon\/video\/7283624830975446290?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">#TubeGirl<\/a> <a href=\"https:\/\/elements.envato.com\/learn\/tiktok-trends#September2023\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok trend<\/a> is indicative of a future where people are more comfortable behaving more eccentrically in public for the benefit of their social media presence,\u201d says Hannah. \u201cPerhaps valuing their online life over their reality \u2013 Black Mirror who?\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. SEO and Social Media Merge<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/TikTok-search-1024x478.png\" alt=\"TikTok search\" class=\"wp-image-84527\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/TikTok-search-1024x478.png 1024w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/TikTok-search-300x140.png 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/TikTok-search-768x359.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/TikTok-search-1536x717.png 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/TikTok-search.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Did you think TikTok was all reaction videos and outfit reveals? News flash \u2013 it\u2019s also a compelling platform for online search. In fact, many social media platforms now serve as search engines in their own right. Posts from LinkedIn, Pinterest, YouTube, and TikTok are increasingly showing up at the top of search engine results pages \u2013 and marketers are noticing.&nbsp;<\/p>\n\n\n\n<p>\u201cOne trend taking off in 2024 is social media mixing with SEO,\u201d says Roxana. \u201cPlatforms like TikTok now serve as search engines in their own right, and social media posts from platforms such as LinkedIn, Pinterest, YouTube, and TikTok are increasingly showing up among the top results in SERP. This indicates that keyword research won&#8217;t be limited to content and digital marketing teams anymore, as it will play a pivotal role in optimizing social media content for search engines.\u201d<\/p>\n\n\n\n<p>When people use <a href=\"https:\/\/www.tiktok.com\/search?q=brunch%20places%20london&amp;t=1697793884385\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> as a search engine, they receive up-to-date information delivered in a quick-to-understand and visually appealing format, via videos that are usually less than a minute long. And because the platforms\u2019 ever-evolving algorithm knows its users very well, brands can be sure their posts will reach the right people.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. The Creator Economy Explodes<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/s23.q4cdn.com\/979560357\/files\/Adobe-&#039;Future-of-Creativity&#039;-Study_Creators-in-the-Creator-Economy.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"695\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.24.55-am-1024x695.png\" alt=\"Adobe \u201cFuture of Creativity\u201d Study.\" class=\"wp-image-84529\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.24.55-am-1024x695.png 1024w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.24.55-am-300x204.png 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.24.55-am-768x521.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.24.55-am.png 1362w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>This next trend celebrates a movement that\u2019s been several years in the making. Since 2020, more than 165 million people have <a href=\"https:\/\/news.adobe.com\/news\/news-details\/2022\/Adobe-Future-of-Creativity-Study-165M-Creators-Joined-Creator-Economy-Since-2020\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">joined the creator economy<\/a>. This rapid expansion was one of the main focuses of this year\u2019s Adobe MAX \u2013 Adobe\u2019s annual creativity conference \u2013 and the company has even released a brand-new podcast called <a href=\"https:\/\/blog.adobe.com\/en\/publish\/2023\/07\/24\/introducing-in-the-making-adobes-new-podcast-for-about-creator-economy\" target=\"_blank\" rel=\"noreferrer noopener\">In the Making<\/a>. It celebrates the intersection of creativity, community, and business, featuring conversations with content creators, solopreneurs, entrepreneurs, and small business owners; it\u2019s intended to inform and inspire people in \u2013 or hoping to join \u2013 the creator economy.&nbsp;<\/p>\n\n\n\n<p>\u201cThe volume of creative output expected in the coming years is astounding. Some studies say it will grow five times in the next two years,\u201d says Noelle Kim, Chief Marketing Officer at Envato. \u201cMarketers used to be able to produce one high-investment TV ad, and it would be guaranteed to be watched millions of times over. Now you need to produce 20 times that content across various digital channels, and you\u2019re lucky if people watch it more than once. However, with the right creative like a viral social post, you get a far greater reach. So we need lots of ideas, quality ideas, and fast creative execution and iteration.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/s23.q4cdn.com\/979560357\/files\/Adobe-&#039;Future-of-Creativity&#039;-Study_Creators-in-the-Creator-Economy.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.23.26-am-1024x687.png\" alt=\"Adobe \u201cFuture of Creativity\u201d Study.\" class=\"wp-image-84530\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.23.26-am-1024x687.png 1024w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.23.26-am-300x201.png 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.23.26-am-768x515.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-10.23.26-am.png 1362w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>With an Adobe survey finding that 48% of creators are motivated by the same goal \u2013 freedom of expression \u2013 we expect to see more and more tips, tricks, and hacks emerging to streamline and support their output.&nbsp;<\/p>\n\n\n\n<p>For example, content batching \u2013 or creating a large volume of content in a single session \u2013 is becoming popular. This approach gained traction in 2023 for freeing up time, energy, and headspace for other essential activities.<\/p>\n\n\n\n<p>\u201cWith the creator economy increasing, another trend we expect to keep seeing is bulk preparation,\u201d says Roxana. \u201c<a href=\"https:\/\/www.instagram.com\/reel\/Cyl5VrGKguW\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creating content in bulk<\/a> is similar to preparing meals for the week ahead. It allows you to complete tasks in a single, hyperfocused session and will remain a significant trend in 2024.\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Algorithmic Recommendations Overtake User-Curated Content<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"489\" height=\"1024\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-11.07.51-am-489x1024.png\" alt=\"\" class=\"wp-image-84534\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-11.07.51-am-489x1024.png 489w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-11.07.51-am-143x300.png 143w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-15-at-11.07.51-am.png 658w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"502\" height=\"1024\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/IMG_0531-502x1024.jpg\" alt=\"\" class=\"wp-image-84533\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/IMG_0531-502x1024.jpg 502w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/IMG_0531-147x300.jpg 147w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/IMG_0531-768x1566.jpg 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/IMG_0531-753x1536.jpg 753w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/IMG_0531-1005x2048.jpg 1005w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/11\/IMG_0531.jpg 1169w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Our final trend is all about how we decide what we consume online. Rather than asking friends, family, and followers for suggestions, we\u2019re using the \u2018for you\u2019 function now ubiquitous on social media and streaming services \u2013 <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/how-tiktok-recommends-videos-for-you\" target=\"_blank\" rel=\"noopener\">TikTok\u2019s For You Page<\/a>, for example.&nbsp;<\/p>\n\n\n\n<p>\u201cOver the coming year, social media users will rely more heavily on their algorithmic recommendations rather than seeking and selecting content they want to consume,\u201d says Hannah. \u201cWe&#8217;ve experienced a shift from Friend\/Follower use of the internet to For You\/Recommended internet, essentially surrendering our agency online.\u201d<\/p>\n\n\n\n<p>In the face of less user-selected content and more algorithm-centric consumption models, it will be essential for brands and marketers to build strong communities and include keyword-heavy copy moving forward. This will make your content appear on a curated recommendations page that will resonate with the viewer as it aligns with their interests.<\/p>\n\n\n\n<p>And that\u2019s a wrap on our Marketing Trends predictions for 2024! While you\u2019re here, take a look at our top <a href=\"https:\/\/elements.envato.com\/learn\/graphic-design-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Graphic Design Trends Predictions for 2024<\/a>, or head to <a href=\"https:\/\/elements.envato.com\/learn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Envato Elements<\/a> to find everything from marketing assets to social media templates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore the top marketing trends predicted for 2024.<\/p>\n","protected":false},"author":30,"featured_media":85017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[262,272,197,198],"tags":[],"class_list":["post-72814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-creativity","category-ai-marketing","category-instagram","category-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/72814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=72814"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/72814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/85017"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=72814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=72814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=72814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}