Each generation comes with unique characteristics and quirks that present both challenges and opportunities to marketers. While millennials have held the lion’s share of business attention in recent years, Gen Z is the new kid on the block \u2013 meaning that many businesses are striving to improve their Gen Z marketing game. <\/p>\n\n\n\n
Gen Z-ers are tech-savvy, easily bored, and notoriously difficult to market to \u2013 which is why digital marketers are continually adapting their marketing strategies to engage the Gen Z crowd. <\/p>\n\n\n\n
Want to know how to catch Gen Z\u2019s eye? From keeping up with trends to adapting to new technologies, here’s how to tailor your marketing to Generation Z. <\/p>\n\n\n\n
Generation Z covers anyone born from 1997 onwards<\/a>. This demographic comprises up to 26% of the population<\/a>, meaning that Generation Z consists of around 2 billion people worldwide. <\/p>\n\n\n\n Gen Z grew up with mobiles and digital devices, so \u2013 unlike previous generations \u2013 they\u2019ve never experienced a time before the internet. Their attention spans are smaller, and first impressions are crucial. At first glance, millennials and Gen Z might appear similar. However, if you dig deeper, there are some subtle yet noticeable differences and significant distinguishing factors for marketers.<\/p>\n\n\n\nHow is Marketing to Gen Z Different?<\/strong><\/h2>\n\n\n\n