{"id":72537,"date":"2023-08-14T20:43:43","date_gmt":"2023-08-14T10:43:43","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=29952"},"modified":"2025-11-11T17:32:55","modified_gmt":"2025-11-11T06:32:55","slug":"twitter-rebrands-to-x","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/twitter-rebrands-to-x","title":{"rendered":"Envato in the Wild: Twitter Rebrands to \u201cX\u201d Using Elements Author&#8217;s Video Template"},"content":{"rendered":"\n<p>Unless you&#8217;ve been living under a rock, you&#8217;ll have heard that <a href=\"https:\/\/www.bbc.com\/news\/business-66284304\" target=\"_blank\" rel=\"noopener\">Twitter has officially rebranded to &#8220;X<\/a>.&#8221; But did you hear that the &#8220;X&#8221; logo promo was made using a <a href=\"https:\/\/elements.envato.com\/glitch-logo-5XZ9LVU\">video template created by an Envato Elements author<\/a>?<\/p>\n\n\n\n<p>Here&#8217;s how Elon Musk&#8217;s controversial rebrand thrust an Envato Elements author into the spotlight overnight.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Twitter to X Corp: When Did Twitter Rebrand to &#8220;X&#8221;? <\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"zxx\" dir=\"ltr\"><a href=\"https:\/\/t.co\/dxbsqwcYv7\">pic.twitter.com\/dxbsqwcYv7<\/a><\/p>&mdash; Elon Musk (@elonmusk) <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1683877911315599360?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 25, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>In late July 2023, Elon Musk announced he was rebranding Twitter, marking the latest major shift since his takeover of the social media platform. The rebrand was more than just a revamp, though \u2013 it was a total overhaul, with the platform changing its brand colors from its signature sky blue to jet black and even replacing its iconic bird logo with an &#8220;X.&#8221;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Amid designers coining the shift &#8220;the worst rebrand of the year,&#8221; Musk posted a short video of a flickering &#8220;X&#8221; on his Twitter account promoting the platform&#8217;s new look. However, Twitter and Envato users quickly pointed out that the video template used in the &#8220;X&#8221; logo video looked a bit familiar \u2014 and they were right.<\/p>\n\n\n\n<p>It didn&#8217;t take long for those in the know to pick up that Twitter \u2013 AKA &#8220;X&#8221; \u2013 had promoted its new branding using a <a href=\"https:\/\/elements.envato.com\/glitch-logo-5XZ9LVU\">video template created by an Envato Elements author<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Oh wow the new &quot;platform logo&quot; animation seems to be a template bought from &quot;Envato Elements&quot; (<a href=\"https:\/\/t.co\/LSpbi1Nq6x\">https:\/\/t.co\/LSpbi1Nq6x<\/a>) <br><br>Was not expecting that.<br><br>On the one hand, I kinda admire it (big company being indie and agile), on the other hand, it is slightly awkward. <a href=\"https:\/\/t.co\/xWVPzoOsnc\">https:\/\/t.co\/xWVPzoOsnc<\/a> <a href=\"https:\/\/t.co\/gbtR1bnl2v\">pic.twitter.com\/gbtR1bnl2v<\/a><\/p>&mdash; Adam Pietrasiak (@pie6k) <a href=\"https:\/\/twitter.com\/pie6k\/status\/1684154000931713024?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 26, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The Author in question \u2013 talented animator <a href=\"https:\/\/elements.envato.com\/user\/Libra_Studio\/video-templates\">Libra_Studio <\/a>aka M. Batuhan \u2013 created the Glitch video template used in the &#8220;X&#8221; rebrand five years ago. Based in Konya, T\u00fcrkiye, 25-year-old Batuhan has been producing items for Elements since 2019 \u2013 but they never expected their work would be featured on such a massive scale.&nbsp;<\/p>\n\n\n\n<p>&#8220;I was very surprised when I saw it on my Twitter homepage, but I was happy that a project I designed five years ago was used in the video shared by Elon Musk,&#8221; said Libra_Studio, Envato Author.&nbsp;<\/p>\n\n\n\n<p>The post has now clocked up over 100M views and counting, creating massive exposure for the Glitch video template featured in the rebrand and the Elements Author behind its creation.&nbsp;<\/p>\n\n\n\n<p>&#8220;That puts it in line with the top viewing numbers for Super Bowl ads,&#8221; said Ben Leong, Envato Community Manager. &#8220;That&#8217;s some quality exposure for the video template created by Libra_Studio \u2013 without the hefty price tag you&#8217;d pay for a Super Bowl ad!&#8221;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We knew it looked familiar&#8230; \ud83d\ude0f<a href=\"https:\/\/t.co\/r1JVI01wIH\">https:\/\/t.co\/r1JVI01wIH<\/a> \u200a<br>Get yourself an Elements subscription for all your quick rebranding needs. <a href=\"https:\/\/t.co\/hNzUtqJLZZ\">https:\/\/t.co\/hNzUtqJLZZ<\/a><\/p>&mdash; Envato (@envato) <a href=\"https:\/\/twitter.com\/envato\/status\/1684003142067970049?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 26, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Elon Musk using an Envato author&#8217;s work to promote one of the world&#8217;s biggest social platforms is a testament to the growing popularity of video templates and the undeniable value of creative marketplaces like Elements. And, for Envato authors, it proves that viral success could be just one rebrand away.&nbsp;<\/p>\n\n\n\n<p>Keen to see some more real-life applications of Envato Elements items? Here are more examples of Envato being spotted &#8220;in the wild.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What David Guetta, Tom Jones, Coca Cola and More Made With Envato | Famous 5 S6 E1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/e6so-5ZKLmo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Get Started with Envato Elements Today!<\/h4>\n\n\n\n<p>And that&#8217;s a wrap! While you&#8217;re here, check out the top Motion Graphics Trends of the year or our interview with video-editing expert and YouTube sensation <a href=\"https:\/\/elements.envato.com\/learn\/benny-productions-photoshop-tips\">Benny Productions<\/a>. Or, find more incredible <a href=\"https:\/\/elements.envato.com\/video-templates\">video templates<\/a> on <a href=\"https:\/\/elements.envato.com\/learn\/\">Envato Elements<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read on to learn how an Envato author&#8217;s work was featured by billionaire Elon Musk to promote Twitter&#8217;s recent rebrand to &#8220;X&#8221;.<\/p>\n","protected":false},"author":30,"featured_media":83469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[161,157,158,149,142,154],"tags":[],"class_list":["post-72537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-design","category-logos","category-motion-design","category-video-filmmaking","category-video-templates"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/72537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=72537"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/72537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/83469"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=72537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=72537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=72537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}