{"id":72279,"date":"2023-05-19T09:00:00","date_gmt":"2023-05-18T23:00:00","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=28580"},"modified":"2025-12-03T21:09:48","modified_gmt":"2025-12-03T10:09:48","slug":"elevate-social-media-presence","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/elevate-social-media-presence","title":{"rendered":"How to Refine Your Content Distribution Strategy: From Vertical Video to User-Generated Content"},"content":{"rendered":"\n<p>Social media platforms are now an essential part of our daily lives, and there\u2019s never been a better time to use social media to grow your business. Globally, over <a rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" target=\"_blank\">4.26 billion individuals used social media<\/a> last year \u2013 a number that\u2019s anticipated to rise to approximately 6 billion by 2027.<\/p>\n\n\n\n<p>Whether you\u2019re just starting on social media or looking to grow your online presence, here\u2019s how to nail your social media marketing strategy in 2023.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Do You Develop an Effective Content Distribution Strategy? <\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Digital Marketing Trends 2023\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CkSt9ly093o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The dynamic landscape of social media is teeming with possibilities. With a well-crafted content strategy, you can skyrocket your visibility and reach new audiences wanting to learn more about you or your business. The benefits of having a social media strategy are limitless, but here are just a few to consider:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Developing a Positive Brand Image<\/h3>\n\n\n\n<p>What&#8217;s the first thing that comes to mind when you think of a business? Is it the reputation or image of the brand? Setting up a <a href=\"https:\/\/elements.envato.com\/learn\/social-media-strategy-small-business\">social media strategy<\/a> is a crucial first step to successfully developing a positive brand image, as it allows you to establish your brand&#8217;s story and differentiate yourself from competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building Strong Relationships with Customers<\/h3>\n\n\n\n<p>Social media gives you a platform to showcase your business to the world and build customer relationships through personalization, often boosting sales and visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Boosts Sales and Website Traffic<\/h3>\n\n\n\n<p>Although social media marketing initiatives can appear costly in the early stages, the return on investment is unquestionably high. You can easily share and promote content that redirects your followers to your website or landing page to boost traffic, aid conversions, and ultimately generate more revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jumping on Influencer Marketing&nbsp;<\/h3>\n\n\n\n<p>Although it\u2019s not a new concept, influencer marketing is here to stay. Influencer Marketing Hub conducted a survey that showed <a href=\"https:\/\/influencermarketinghub.com\/ebooks\/influencer_marketing_benchmark_report_2021.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">90% of marketers believed in the success of influencer marketing.<\/a><\/p>\n\n\n\n<p>Customers will be more open to discussing your business or services as you gain popularity on social media. This may lead to partnerships with social media influencers that can talk about your business, increasing lead generation, boosting customer interaction, and encouraging <a rel=\"noreferrer noopener\" href=\"https:\/\/www.nicereply.com\/blog\/the-importance-of-customer-loyalty\/\" data-type=\"URL\" data-id=\"https:\/\/www.nicereply.com\/blog\/the-importance-of-customer-loyalty\/\" target=\"_blank\">customer loyalty<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Staying Relevant in the Industry&nbsp;<\/h3>\n\n\n\n<p>In today\u2019s ever-changing digital landscape, predicting which social media strategy or trend will become the next big thing can be difficult.&nbsp;<\/p>\n\n\n\n<p>That being said, keeping an eye on major trends may be beneficial. This can help you reach a larger audience by proactively leveraging memes or pop culture events that align with your brand.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Grow Your Online Presence &amp; Refine Your Content Strategy in 10 Steps<\/h2>\n\n\n\n<p>So, how can you make the most of your social media marketing this year? Let\u2019s find out!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Identify Your Target Audience<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Create Content that Resonates with Your Audience\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XTdXa78bhos?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Having a clear understanding of your target audience will allow you to develop targeted content and advertising that specifically meets the needs of your ideal customer.<\/p>\n\n\n\n<p>For instance, one of <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/envato\/status\/1617613143185784832?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1617613143185784832%7Ctwgr%5Efb9e50248ca53216431b01550dbf86079301775e%7Ctwcon%5Es1_c10&amp;ref_url=https%3A%2F%2Fpublish.twitter.com%2F%3Fquery%3Dhttps3A2F2Ftwitter.com2Fenvato2Fstatus2F1617613143185784832widget%3DTweet\" target=\"_blank\">Envato<\/a>\u2019s tweets was directed at e-commerce entrepreneurs and business owners looking to set up an online store and how <a href=\"https:\/\/www.envato.com\/products\/\" target=\"_blank\" rel=\"noopener\">Envato Elements<\/a> can assist them. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/twitter.com\/envato\/status\/1617613143185784832?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1617613143185784832%7Ctwgr%5Efb9e50248ca53216431b01550dbf86079301775e%7Ctwcon%5Es1_c10&amp;ref_url=https%3A%2F%2Fpublish.twitter.com%2F%3Fquery%3Dhttps3A2F2Ftwitter.com2Fenvato2Fstatus2F1617613143185784832widget%3DTweet\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1066\" height=\"1044\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.16.02-pm.png\" alt=\"Tweet from Envato\" class=\"wp-image-83213\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.16.02-pm.png 1066w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.16.02-pm-768x752.png 768w\" sizes=\"(max-width: 1066px) 100vw, 1066px\" \/><\/a><\/figure>\n\n\n\n<p>Here are a few things to consider while identifying your <a href=\"https:\/\/www.sender.net\/blog\/target-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">target audience<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create and record your buyer personas. Start by identifying the main demographics of the audience you&#8217;re attempting to attract.<\/li>\n\n\n\n<li>Perform market research and uncover industry trends by listening to your audience.<\/li>\n\n\n\n<li>Evaluate your competitors.<strong>&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Develop a Content Calendar<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Content calendar | monday.com tutorials\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZIRbvW-50XE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A content calendar can be beneficial for streamlining your social media schedule. It allows you to post content regularly and consistently while keeping track of your team\u2019s activities. Create a realistic content calendar that you and your team can follow, and set goals for how frequently you will publish and engage with others.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/monday.com\/templates\/template\/65396\/content-calendar\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"2370\" height=\"1134\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.12.27-pm.png\" alt=\"Content calendar template from Monday.com\" class=\"wp-image-83212\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.12.27-pm.png 2370w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.12.27-pm-768x367.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.12.27-pm-1536x735.png 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.12.27-pm-2048x980.png 2048w\" sizes=\"(max-width: 2370px) 100vw, 2370px\" \/><\/a><\/figure>\n\n\n\n<p>You can use third-party software to assist you with developing your content calendar, such as <a href=\"https:\/\/softwarefinder.com\/project-management-software\/monday\" data-type=\"URL\" data-id=\"https:\/\/softwarefinder.com\/project-management-software\/monday\" target=\"_blank\" rel=\"noreferrer noopener\">Monday Software<\/a>. Envato Elements also has many templates to help you create visuals, plan your content, and set up a posting schedule.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Implement Vertical Video<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@envato\/video\/7232156466986192136\" data-video-id=\"7232156466986192136\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@envato\" href=\"https:\/\/www.tiktok.com\/@envato?refer=embed\" rel=\"noopener\">@envato<\/a> <p>Unlimited downloads you say? \ud83e\udee6 <a title=\"fonts\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fonts?refer=embed\" rel=\"noopener\">#Fonts<\/a> <a title=\"envatoelements\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/envatoelements?refer=embed\" rel=\"noopener\">#EnvatoElements<\/a> <a title=\"font\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/font?refer=embed\" rel=\"noopener\">#Font<\/a> <a title=\"favefonts\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/favefonts?refer=embed\" rel=\"noopener\">#FaveFonts<\/a> <a title=\"madewithenvato\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/madewithenvato?refer=embed\" rel=\"noopener\">#MadeWithEnvato<\/a> Idea credit: @Juachi <\/p> <a target=\"_blank\" title=\"\u266c sonido original - Juachi\" href=\"https:\/\/www.tiktok.com\/music\/sonido-original-7230816533144898310?refer=embed\" rel=\"noopener\">\u266c sonido original &#8211; Juachi<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/elements.envato.com\/learn\/vertical-video-guide\">Vertical video <\/a>is continuing to dominate the digital world. Whether Stories, <a href=\"https:\/\/elements.envato.com\/learn\/tiktok-trends\">TikTok<\/a>, or Instagram and Facebook Reels, vertical video is still undeniably a top <a href=\"https:\/\/elements.envato.com\/learn\/creative-trend-predictions-envato\">creative marketing <\/a>trend for 2023.&nbsp;<\/p>\n\n\n\n<p>From a customer experience standpoint, vertical videos are just more ergonomically efficient. In a recent survey, <a href=\"https:\/\/www.yansmedia.com\/blog\/vertical-video-statistics\" target=\"_blank\" rel=\"noopener\">90% of vertical videos<\/a> have a higher completion rate than horizontal ones.<\/p>\n\n\n\n<p>But TikTok isn&#8217;t just for dancing teens \u2013 many big brands, like <a href=\"https:\/\/techcrunch.com\/2023\/02\/22\/tiktok-is-coming-to-cars-starting-with-mercedes-benz\/\" target=\"_blank\" rel=\"noopener\">Mercedes Benz<\/a>, now use TikTok to produce <a href=\"https:\/\/elements.envato.com\/learn\/vertical-video-guide\">vertical videos<\/a> showcasing their high-end vehicles.&nbsp;Other well-known companies, like <a href=\"https:\/\/www.tiktok.com\/@adidas?lang=en\" target=\"_blank\" rel=\"noopener\">Adidas Originals<\/a>, produce interesting vertical video content for their social media platforms by combining animated text, dynamic split screens, and a mix of steady live-action images.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.tiktok.com\/@adidas\/video\/7224508472929373466?lang=en\n<\/div><\/figure>\n\n\n\n<p>Incorporating TikTok videos, YouTube Shorts, or Instagram Stories and Reels in your marketing strategy can be significantly profitable as they reach a vast audience. You can even utilize video and motion graphics tools such as <a href=\"https:\/\/elements.envato.com\/learn\/how-to-make-a-lyric-video\">Envato Elements<\/a> if you\u2019re short on time.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Leverage User-Generated Content<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/Cr5cYHytSSL\/\n<\/div><\/figure>\n\n\n\n<p>Since <a href=\"https:\/\/everyonesocial.com\/blog\/user-generated-content-statistics\/#:~:text=UGC%2Dbased%20ads%20get%204x,campaigns%20or%20websites%20without%20it.\" target=\"_blank\" rel=\"noopener\">90% of customers value authenticity<\/a> when choosing which brands they support, user-generated content (UGC) can be a very effective social media marketing strategy. UGC humanizes your business and gives it a personal touch, helping potential and existing customers relate to your brand.&nbsp;<\/p>\n\n\n\n<p>For instance, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/pulse\/clif-bar-meetthemoment-campaign-case-study-kayci-brough\/\" target=\"_blank\">Clif Bar<\/a> encouraged customers to take photos of their travel or hiking destinations and share them online using the hashtag #MeetTheMoment. The brand then created a visual travelog of its clients&#8217; international trips, creating a bank of aspirational content.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CrYnDTEgaSj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CrYnDTEgaSj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Once your community starts to grow, you can encourage them to create content of them enjoying your products or services, which you can repurpose across your channels.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Engage with Your Audience&nbsp;<\/h3>\n\n\n\n<p>As social media algorithms get smarter and organic reach gets harder, engaging with your audience is crucial.&nbsp;Fostering relationships with your followers on social media is essential for developing your business, as social media is the first place many potential customers will go to vet your brand.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1864\" height=\"1262\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.30.31-pm.png\" alt=\"Starbucks' response to customers on social media\" class=\"wp-image-83214\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.30.31-pm.png 1864w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.30.31-pm-768x520.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.30.31-pm-1536x1040.png 1536w\" sizes=\"(max-width: 1864px) 100vw, 1864px\" \/><\/figure>\n\n\n\n<p>Here are some ways to increase engagement with your audience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don\u2019t just talk about your brand. Shout out other people\u2019s content, and share relevant yet valuable information.&nbsp;<\/li>\n\n\n\n<li>Interact with users, as well as <a href=\"https:\/\/billo.app\/find-ugc-creators\/\" data-type=\"URL\" data-id=\"https:\/\/billo.app\/find-ugc-creators\/\" target=\"_blank\" rel=\"noreferrer noopener\">content creators<\/a> and social media influencers.&nbsp;<\/li>\n\n\n\n<li>Engage your audience with&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.involve.me\/blog\/how-to-create-your-own-personality-quiz\" target=\"_blank\">personality quizzes<\/a>, polls, and giveaways.<\/li>\n\n\n\n<li>Make your customers feel valued and engaged by actively replying to their comments and queries.<\/li>\n\n\n\n<li>Leverage&nbsp;<a href=\"https:\/\/www.uniqode.com\/linkpage\/social-media-qr-code\" data-type=\"URL\" data-id=\"https:\/\/www.uniqode.com\/linkpage\/social-media-qr-code\" target=\"_blank\" rel=\"noreferrer noopener\">QR codes for social media<\/a>, allowing your audience to easily access exclusive content or promotions by scanning the codes with their smartphones.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Utilize Social Media Ads<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How To Master Paid Social Media Advertising Like A Pro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ol0v779BlAA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Driving sales is the ultimate goal of a social media strategy, so to achieve that, you must strategically advertise your products or services. Luckily, spending money on social media ads can be significantly more cost-effective than traditional media, print, or outdoor advertising campaigns.<\/p>\n\n\n\n<p><a href=\"https:\/\/elements.envato.com\/learn\/tiktok-marketing-strategy\">Advertising on TikTok<\/a> is a good example. As one of the most well-known social media platforms with over a <a href=\"https:\/\/influencermarketinghub.com\/tiktok-stats\/#toc-1\" target=\"_blank\" rel=\"noopener\">billion monthly active members<\/a> globally, this platform allows you to quickly create sponsored videos that look like organic content, leading to better engagement.&nbsp;<\/p>\n\n\n\n<p>Sponsored posts and Stories on Instagram and Facebook can also be very effective, offering a range of targeting options and insights capabilities to improve future campaigns.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1170\" height=\"1744\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/IMG_8540.jpg\" alt=\"sponsored post by Frame.io on Instagram\" class=\"wp-image-83215\" style=\"width:500px\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/IMG_8540.jpg 1170w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/IMG_8540-768x1145.jpg 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/IMG_8540-1030x1536.jpg 1030w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/figure>\n\n\n\n<p>Here are some things to consider for social media advertising:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure that your advertising aligns with your company\u2019s values and identity.<\/li>\n\n\n\n<li>Create videos and stories by targeting the right audience and platforms.<\/li>\n\n\n\n<li>Ensure that the ad is engaging, visually appealing, and professional.<\/li>\n\n\n\n<li>Remember to include a call to action.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Optimize Your Social Profiles<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/f285285a-bad1-4fba-9f40-ff327cf6c807?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=c34b83b7359600715b56f55666ae7016af4992ecc234825b982d97f9e3f7ac52\"\n                            alt=\"Corporate Social Media Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            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src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/6a14c249-a263-4a60-8313-81801f8e14fd?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=b5ffd88e5c9f3ec7e391b8358b4ae3c2e2e921d5ac59e7be5a01dbdbb9e9af67\"\n                            alt=\"Corporate Social Media Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/7d09aa2e-0e08-46d6-bb68-e64226753dfa?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=6b1c8b91613d70c7b44f25cefb7450396da901967ef87f34066f0811f5a64dbe\"\n                            alt=\"Corporate Social Media Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n 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                 >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/b84ea1ec-4e1a-49da-8265-c851faa97073?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=d456846ea80597c69f807ab247d478ac37a7cb4a1ba3d295c99e055d7bc29b54\"\n                            alt=\"Corporate Social Media Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/c9274524-fff8-4fde-8ece-7107992b2326?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=19b4abdc0f56cf18634a90b7651debd10406b61395c6f6aa8d37c7511a690bf8\"\n                            alt=\"Corporate Social Media Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/ebda3150-8f0e-4e75-b10d-7c3e2204913c?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=85864b45a607837f695285be8d0fdd1364326e5cda77c68c418352b559a7e2c2\"\n                            alt=\"Corporate Social Media Kit\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Corporate Social Media Kit            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/Formatika\" target=\"_blank\">\n                    Formatika                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/graphic-templates\" target=\"_blank\">\n                    Graphic Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/corporate-social-media-kit-HP2Q6BD\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Optimizing your social media profiles is critical for establishing credibility, building trust, and getting in front of your target audience. One of the easiest ways to increase reach is to consider SEO and ensure your profiles are consistent across channels.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1226\" height=\"434\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.35.52-pm.png\" alt=\"Nike Instagram profile\n\" class=\"wp-image-83216\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.35.52-pm.png 1226w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.35.52-pm-768x272.png 768w\" sizes=\"(max-width: 1226px) 100vw, 1226px\" \/><\/figure>\n\n\n\n<p>Here\u2019s a checklist for optimizing your social media profiles.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use consistent branding materials, such as your brand colors, logo, and tone of voice.&nbsp;<\/li>\n\n\n\n<li>Link out to your other social media profiles and your main website.<\/li>\n\n\n\n<li>Incorporate relevant keywords and hashtags in your content.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. Measure Your Performance<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Understanding Instagram Insights: Your Growth Plan\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ha_FwWxUgmM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>To ensure the success of future campaigns, measuring your performance is crucial. Most social platforms offer analytics, insights, and metrics tools \u2013 such as Facebook&#8217;s Page Insights, Instagram&#8217;s Account Insights, and LinkedIn&#8217;s Visitor Analytics \u2013 to evaluate your content performance. This could be anything from the number of people who view your content to the ROI or click-through rate on your sponsored posts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/support.monday.com\/hc\/en-us\/articles\/360013939400-Advanced-reporting-with-monday-com\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1536\" height=\"1000\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.43.25-pm.png\" alt=\"Monday.com's advanced reporting\" class=\"wp-image-83217\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.43.25-pm.png 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-12.43.25-pm-768x500.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a><\/figure>\n\n\n\n<p>Some important metrics to note include reach, impressions, audience growth rate, engagement rate, video view, video completion rate, click-through rate, conversion rate, and cost per click.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Partner with Influencers<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cr_PK1OujTh\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Cr_PK1OujTh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Influencers are replacing traditional celebrities, with 70% of teens trusting influencers more than traditional celebrities and 86% of women turning to social media for purchasing advice.&nbsp; Influencer marketing campaigns can include sponsored posts, \u2018shoutouts,\u2019 and <a href=\"https:\/\/blog.powr.io\/what-is-user-generated-content-and-how-it-can-support-your-growth-strategy\" target=\"_blank\" rel=\"noopener\">user-generated content<\/a> (UGC).&nbsp;<\/p>\n\n\n\n<p>Partnering with influencers can greatly increase brand awareness and reach, build credibility and trust, enrich your content strategy, form long-term win-win partnerships, and boost SEO and ROI. The key to a successful influencer marketing campaign lies in its relevance, reach, and resonance. Influencer advertising works because influencers have built trust with their followers in ways that brands can\u2019t replicate. Therefore, finding the right influencer for your brand is essential.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CI3ZqArpnkb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CI3ZqArpnkb\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>For example, When Michelle Wie West qualified for the LPGA Tour at the age of just 15, she gained notoriety as the sport&#8217;s youngest golfer. She was able to secure a deal with Nike quite quickly. Since 2005, she has continued that relationship and promotes Nike content frequently.<\/p>\n\n\n\n<p>Similarly, Google collaborated with Zach King, an illusionist. King advertised Google Meet in the YouTube video by pulling the camera into a conference call using a gimmick. Close to the 4-minute mark, he then includes a clever advertisement for Google Password Manager.<\/p>\n\n\n\n<p>You can collaborate with influencers on TikTok, YouTube, and <a href=\"https:\/\/elements.envato.com\/learn\/how-to-design-your-instagram-feed\">Instagram<\/a>, which continues to be the <a href=\"https:\/\/www.insiderintelligence.com\/chart\/253414\/social-platforms-used-by-us-marketers-influencer-marketing-2020-2025-of-total-marketers\" target=\"_blank\" rel=\"noopener\">preferred channel<\/a> of social media influencers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Stay Up-to-date with the Latest Trends and Features&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Social Media Trends\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pj5LRL3nwBg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Social media marketing strategies and trends evolve on almost a daily basis. Staying on top of these trends is a great way to ensure your brand is relevant, relatable, and reaching new customers.<\/p>\n\n\n\n<p>This is how to stay up-to-date with the latest trends.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follow pages that resonate with your audience\u2019s interests.<\/li>\n\n\n\n<li>Sign up for newsletters.<\/li>\n\n\n\n<li>Use news aggregators.<\/li>\n\n\n\n<li>Set up Google Alerts.<\/li>\n\n\n\n<li>Keep an eye on competitors.<\/li>\n\n\n\n<li>Tune in to podcasts.<\/li>\n<\/ul>\n\n\n\n<p>You can also explore trendy tools and features such as <a href=\"https:\/\/www.uniqode.com\/blog\/linkpage\/instagram-qr-codes\/\" data-type=\"URL\" data-id=\"https:\/\/www.uniqode.com\/blog\/linkpage\/instagram-qr-codes\/\" target=\"_blank\" rel=\"noreferrer noopener\">QR codes for Instagram<\/a>, auto-generated captions, alt text, <a href=\"https:\/\/elements.envato.com\/learn\/graphic-design-trends\">graphic design<\/a> templates, and more.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Bottom Line<\/h4>\n\n\n\n<p>When it comes to building a strong social media presence, a good social media marketing strategy will enhance your content and its impact. Regardless of your chosen strategy, focus on building brand awareness, creating an engaged community, and turning those followers into paying customers.&nbsp;<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. 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