{"id":72099,"date":"2023-02-03T09:00:00","date_gmt":"2023-02-02T22:00:00","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=26376"},"modified":"2026-03-12T08:21:52","modified_gmt":"2026-03-11T21:21:52","slug":"social-media-branding-tips","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/social-media-branding-tips","title":{"rendered":"Social Media Branding: 9 Tips for Keeping Your Branding Consistent Across Platforms"},"content":{"rendered":"\n<p>Are you a creative professional? Do you work as an artist, photographer, or graphic designer? If so, you likely function as your business&#8217;s branding department. You&#8217;re probably responsible for your <a href=\"https:\/\/elements.envato.com\/learn\/logo-design-tutorials\">logo<\/a>, messaging, ads, web design \u2013 the list goes on. A good brand is vital for attracting customers and furthering your business goals, so it&#8217;s essential to get it right.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Branding?&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Branding Trends 2023\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ty8Y0hCJIYw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Branding involves <a href=\"https:\/\/elements.envato.com\/learn\/visual-identity-marketing-tips\" target=\"_blank\" rel=\"noreferrer noopener\">creating a visual identity<\/a> for yourself or your business. It should establish what you do, who you are, and what problems your business solves. You should also tell a <a href=\"https:\/\/elements.envato.com\/learn\/unique-brand-stories\">compelling brand story<\/a>.<\/p>\n\n\n\n<p>You need to know how your work fits into the bigger picture and make your point of difference evident to your audience. We&#8217;ve put together some tried and tested tips and tricks to help you maintain consistency in your branding approach, but before we get into that, let&#8217;s first discuss the need for consistent branding.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Is It Essential for Creatives to Keep Branding Consistent Across All Platforms?<\/h2>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/75e44754-e132-4d2a-b20a-a016fd8d408a?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=fe1d487bba7e265f78999d4dfff889a84d47d9ce6031ba78164b1af8142203a0\"\n                            alt=\"Latvia Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/24bf9d40-483f-4f50-ac5e-e799180e4438?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=0558b27fa23ea4a940a961b8b41ad7d810e46e57fe447e06b0734909e4fec239\"\n                            alt=\"Latvia Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/4f99ba5c-e028-4cd3-b1b2-aaf7910d1e0b?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=8a6fc6c537084881c2aa6b0e30da656203560d4c7494406f134564cd641300fc\"\n                            alt=\"Latvia Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/503a0175-65cb-46b3-8913-9605dc801109?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=abf7cbb379d7af30e2176e5ce4e35a000d3ac3c949b0327f4072da1dd912ea7e\"\n                            alt=\"Latvia Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/6ad2d3b4-134d-4a87-8fa7-30d2d1dcd7af?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=26236a2d612f1807c2b6a0ddfaa162ec02a3757ae8d310bcd6a8351e30dde833\"\n                            alt=\"Latvia Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/bf7a422a-c1df-4434-945b-666c1e7dec85?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=451121cd391341c0350af4a258824ade5a24d64897312bbee8a8de6d186a97ba\"\n                            alt=\"Latvia Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/c9bf2f1f-7e92-4e04-b5ab-ab3fb201f29e?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=0856529176807645bfe76e6d5270c4128e5360095c72c2fb8ddde8e81f64935f\"\n                            alt=\"Latvia Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/d3e5394e-5cb1-41f2-84dc-231414fa2ac3?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=654cbd2b5ee90f8107295cab047e4a1e841af7220ea0ee0810ef7a362002c6f2\"\n                            alt=\"Latvia Brand Guidelines\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Latvia Brand Guidelines            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/blancalab\" target=\"_blank\">\n                    blancalab                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/graphic-templates\" target=\"_blank\">\n                    Graphic Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a\n                class=\"elements-gallery__more\"\n                href=\"https:\/\/elements.envato.com\/latvia-brand-guidelines-2CW3F8D\"\n                target=\"_blank\"\n            >\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>When you design for different platforms, there are often subtle differences you need to consider, such as size specifications and screen layouts. As a result, your work can look different depending on the platform.<\/p>\n\n\n\n<p>Using different designs, colors, or branding might seem no big deal initially, but it can lead to credibility issues later. For example, people who see differing posts across various platforms might not recognize your brand, which can lead to a lack of trust and <a href=\"https:\/\/blog.powr.io\/8-low-cost-ways-to-boost-ecommerce-brand-awareness\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a>.&nbsp;<\/p>\n\n\n\n<p>By keeping your branding consistent across all platforms \u2013 such as social media, email, your website, and even business cards \u2013 you can build credibility and a loyal audience that will follow you wherever you go online.<\/p>\n\n\n\n<p>Now we&#8217;ve explored the basics of consistent branding, let&#8217;s dive into our top tips for keeping your branding consistent across all platforms.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 Tips for Creatives to Keep Branding Consistent Across All Platforms&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Decide on a Visual Identity<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/516b5eb2-2164-4ca2-bec3-efd28ee876de?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=e70d710de0f63c6b1075a5d852f5904d950924d4b349876d11c8baba88161621\"\n                            alt=\"Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/0ca8b0a8-6564-4b8d-9126-7f8317981ccd?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=70f4510d48aa1ac223bfeb562129e15e6cdcdedcf4c9c5f509d44097486407b9\"\n                            alt=\"Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/40a1a2fd-9698-4acd-8b55-9333a19565ca?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=bafd3aa738693f1eb1b288e01cc05565ba91b8974efeac375fbeb2e341447dcc\"\n                            alt=\"Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/4ba3525a-beb9-4e0d-abc3-b128fb5af651?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=c66b5f637e5a85ae3461a1351d7c816549031b0d77fe8552bb5d87787ade51aa\"\n                            alt=\"Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/783d5dbb-3893-4495-8c7c-013e66a1ab6c?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=7ed08a6b9c346c2d78197d994de7b911c857ecd7029e715a3396603bbe215984\"\n                            alt=\"Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/8abe166f-49b9-4baf-a5c6-fc6284670104?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=e33d726c3df971eeea1ef358c7b5cdb58897abe1dcecca89219b464c520d1f4b\"\n                            alt=\"Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/92cbafad-342c-4b9f-9231-78ef31f7d4bb?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=dd3152348f0cfa73d8442112714669bc12a7f84564ad93ec64829b97ddde4719\"\n                            alt=\"Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/b9cf762a-9829-442c-abe7-3115b218ef20?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=9e3fd00e30ae9c7d68f11b4262a83b0fbfefb1ac6cc759f0c3ccb773bc808c36\"\n                            alt=\"Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/d5f8f231-0abe-4e1b-919e-c5cafe5148dc?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=d93aadf36ddc8f90062b02478ef247fb13909cb0eccda77d164f41ddc8f01910\"\n                            alt=\"Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/d6aa1c84-2f28-45af-a855-c146a45500c7?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=3cff3cb9f8c1e397a678444f5352e132f1f120f94da38dae42b0f25ac0773210\"\n                            alt=\"Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/dc5edbfc-c902-4e97-8982-52002825fc21?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=8fcac5c1c92366a0d3494f57cf1f5552b7b87159fe795ca904fe3d3ca3cf81fa\"\n                            alt=\"Brand Guidelines\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/f7be4d04-c927-40f5-9e04-d24136ff4bcb?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=c8431f74290db5157216468aedcfac791a7f60903e44cbd9c3fdfb5284ad305e\"\n                            alt=\"Brand Guidelines\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Brand Guidelines            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/occy92\" target=\"_blank\">\n                    occy92                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/graphic-templates\" target=\"_blank\">\n                    Graphic Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/brand-guidelines-FFJ5XQV\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>The first step to achieving branding consistency is choosing a look that&#8217;s true to you. Your branding will set the tone for your entire business. It&#8217;s like the foundation of a house: if it&#8217;s not strong enough, everything else will crumble.<\/p>\n\n\n\n<p>When choosing a <a href=\"https:\/\/elements.envato.com\/learn\/top-10-logo-templates-and-mockups-to-level-up-your-brand\">logo<\/a>, ensure it represents your brand&#8217;s personality. Listen to others&#8217; opinions, and look to other brands in your industry for inspiration. In a world where your brand&#8217;s identity extends far beyond the logo, choosing something that reflects your personality, values, and mission is essential. To gain insights into how competitors use logos in their branding, conduct a competitor analysis. You can enhance this process by using advanced image search techniques and tools to <a href=\"https:\/\/www.duplichecker.com\/reverse-image-search.php\" data-type=\"URL\" data-id=\"https:\/\/www.duplichecker.com\/reverse-image-search.php\" target=\"_blank\" rel=\"noreferrer noopener\">search for similar images<\/a>. This will allow you to explore logo ideas, styles, and concepts used by businesses across various channels.<\/p>\n\n\n\n<p>A strong identity is one that people can recognize from just a single color, letter, or shape \u2014 think of Coca-Cola&#8217;s red script, McDonald&#8217;s golden arches, or Nike&#8217;s iconic swoosh. If you&#8217;re stuck for inspiration, research symbols representing what you do (or want to do), but don&#8217;t be afraid to create something new.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Choose a Brand Name That Fits Your Niche<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/b2839187-c30d-48c2-8b2c-4e02a902fbdb?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=bb73dcd78fc8f9aa1b80b6c705c0b140113be273d759d6d0ab802c646bc64dad\"\n                            alt=\"Midnight Creative Logo Template\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/4cafffa5-2b88-4c1a-8157-7a4122815391?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a7b0a7c40e5b0a6f34972cf2c6521d4f595b4dd89ed889a4514f5210ce066337\"\n                            alt=\"Midnight Creative Logo Template\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/5dc9fc4a-ff35-4736-b060-bfb78fb8460f?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=0d4acbe0b2ca7c80cf939c4a229534e26b07cf0d8391b156ea98fd06e431a84e\"\n                            alt=\"Midnight Creative Logo Template\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Midnight Creative Logo Template            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/empativo\" target=\"_blank\">\n                    empativo                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/graphic-templates\" target=\"_blank\">\n                    Graphic Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/midnight-creative-logo-template-6VRBKL\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Your <a href=\"https:\/\/elements.envato.com\/learn\/how-to-create-a-brand-name\">brand name<\/a> should be memorable and recognizable so that people know what you do as soon as they hear it. For example, <a href=\"https:\/\/www.thebrandingjournal.com\/2016\/06\/apple-strengthen-brand-image-new-look-stores\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple&#8217;s brand name <\/a>is instantly recognizable as being associated with technology.<\/p>\n\n\n\n<p>Some brands have become so popular that their names are synonymous with certain products. For example, Kleenex has become synonymous with tissues, Xerox with photocopying, and Band-Aid with bandages. These companies didn&#8217;t just have a catchy slogan or design their logo well; they built their entire business around their brand name so that people would associate it with what they were selling.<\/p>\n\n\n\n<p>If you&#8217;re struggling to create the perfect name for your brand or product, brand-naming expert <a href=\"https:\/\/elements.envato.com\/learn\/how-to-create-a-brand-name\">Margaret Wolfson<\/a> shares her advice for capturing a brand&#8217;s essence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Select the Right Platforms for Your Brand<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/82703be7-d72d-42e9-9b1c-9328281c6f16?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=07e5b9517124eeb0d4e215b347bc7a8ac5477a54963df19988e644be743ba6bc\"\n                            alt=\"CALISTE Instagram Posts\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/0b75271e-404a-43ec-9999-c94c596ae4da?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a80ff74ede22cc553cfedfcd3d5cb370721b7fbee2ab79f77c0759c1d4f6f382\"\n                            alt=\"CALISTE Instagram Posts\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/2083fb8f-7cf6-4ed1-836b-3d79571c8132?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a93e32180cbdad7fde98050f08803d720b05a1b3c32ae841a039b688d5d30225\"\n                            alt=\"CALISTE Instagram Posts\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/72c0d19e-f0ea-4fd7-96b4-ebd5bcde5453?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=2cc3a28955fac31d0bbb5cdd0998e105705f469bfd1a806be22843560f82ac5c\"\n                            alt=\"CALISTE Instagram Posts\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/a82c83cb-49ab-4d1a-bc0e-e888f3f96f58?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=3c325ac8d10f8fb7401fb77a042bcffc496580ca9dcefc7648c22046a8230164\"\n                            alt=\"CALISTE Instagram Posts\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/d59b53a6-d64c-45ca-954f-2980d8fb3dad?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=862cf5aa2042195d96b5c26f4363455f1a83a637f92f303ec24bb80d95a3684d\"\n                            alt=\"CALISTE Instagram Posts\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/f5776e8e-f713-44e3-a58c-e51d043a13c9?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=ea0da95769384495088c5028785b07786395c502e3eb7e7041018f69b1c05d28\"\n                            alt=\"CALISTE Instagram Posts\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                CALISTE Instagram Posts            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/blancalab\" target=\"_blank\">\n                    blancalab                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/graphic-templates\" target=\"_blank\">\n                    Graphic Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/caliste-instagram-posts-6B82DBQ\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Before using any new tool or platform, consider how it fits your overall branding strategy. Social media is an excellent alternative to expensive advertising. However, evaluate how each platform will impact how people perceive your brand and whether it will help or hinder your ability to attract new customers.<\/p>\n\n\n\n<p>It&#8217;s not just about <a href=\"https:\/\/elements.envato.com\/learn\/top-social-media-tools\" data-type=\"URL\" data-id=\"https:\/\/elements.envato.com\/learn\/top-social-media-tools\" target=\"_blank\" rel=\"noreferrer noopener\">choosing the right tools<\/a> but also the right ones for your brand. Think about what you want your brand to say and how this will look to others.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/fitsmallbusiness.com\/branding-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/dqovD8ayXBHEdhg4mANaLAnaEyKRIB1IXf-oJ1h5tyr2ELhWheWiPlUYQa5lRpoPxkWIFx2TYra9JBdVjOv1K39ZYAOYaHwZkSyhxCY_uPkwxJKZbVV9bIk0vPg-v5h0N0piW4Tz5GQ7hTb2uZLg9rk\" alt=\"graph showing top channels for building brand recognition\"\/><\/a><\/figure>\n\n\n\n<p>For example, if you&#8217;re a musician, SoundCloud is a platform that&#8217;s easy to use and can help you share your work online. In contrast, if you&#8217;re a photographer who wants to share photos with friends and family, then Instagram would be a better choice because of its photo-sharing features and user base.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Take Time to Perfect Your Branding<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/39c9b150-6881-48c4-b7f8-d91c7e2f5b1e?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=191ebdf1f0afbe34a328b4f9362e81d2935b7ba6203ddc4c9c480d04bedafd88\"\n                            alt=\"The Helena - Brand Kit Template\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/740be16c-4cbb-4792-8e30-3ccba831535d?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a154eb6a05e57053c327f072470d5c2807ebf3aabadb0650328f4437d6a541aa\"\n                            alt=\"The Helena - Brand Kit Template\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/871fd096-f88f-4512-8964-f106536e7d38?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=fdb5241912ed04631fbc9c5308e78d72625e33d8691b9fcfcc47e82e3f2e1bb2\"\n                            alt=\"The Helena - Brand Kit Template\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/dcd1ed81-18f3-4779-aaba-d4b623210e1b?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=602355ceebe8e1b2d8a7bb30bc80bbb307718059ef4d97fe564bca163c9f9a9a\"\n                            alt=\"The Helena - Brand Kit Template\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/e19c17ae-612f-4c9a-b766-1bee24dcb5a8?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=fcef4292c979df14cf6a5d1e53e787842a768ba1e1d8ac42976f83a3ce3db585\"\n                            alt=\"The Helena - Brand Kit Template\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/e8671f1a-a800-40da-8ecc-e00e101c0972?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=776871de285e1a319ba3edfcb3aa45abad398165b54a1862f585c82e5a121007\"\n                            alt=\"The Helena - Brand Kit Template\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                The Helena &#8211; Brand Kit Template            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/2sideswork\" target=\"_blank\">\n                    2sideswork                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/graphic-templates\" target=\"_blank\">\n                    Graphic Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/the-helena-brand-kit-template-NW3UP7T\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Take your time and ensure that every piece of content is high quality and reflects your brand values and personality. If you are a creative professional, you might be working on two or more projects at a time, meaning that you can&#8217;t afford to spend too much time on branding.&nbsp;<\/p>\n\n\n\n<p>But, if you want to maintain consistency across all your platforms and stay relevant in your field, you need to take time to do it right. Avoid inconsistent branding, as this will only confuse your customers and muddy your business goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Prioritize Quality &amp; Legibility<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/885c6842-d443-4d48-b780-ede75ceeb16d?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=2244c2b3c64545ba44c43b44a01f8c893beb7498e7efa7e5635ae35f0edfe58f\"\n                            alt=\"9 Gradient Brand Instagram Post\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/6680dcd5-f83d-46ac-b268-fd44c463bc3c?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a25c5060022ec51716584e32ea3e1da973f3ba94e91c58fb5f3188043ea1646b\"\n                            alt=\"9 Gradient Brand Instagram Post\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/72f30fb9-d935-452a-bd66-d1535b998128?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=e0175c8dbd92289f7edc4c121123c676bb822e31cc46582107ba78fb87385b93\"\n                            alt=\"9 Gradient Brand Instagram Post\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/e9ff4894-fe9f-4b2e-86a9-00ae02071e42?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=1f5bae742306f846415bcc98f1c678c299f3fc65247dda2c3c179a696d9309f8\"\n                            alt=\"9 Gradient Brand Instagram Post\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                9 Gradient Brand Instagram Post            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/Holismjd\" target=\"_blank\">\n                    Holismjd                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/graphic-templates\" target=\"_blank\">\n                    Graphic Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/9-gradient-brand-instagram-post-8KLC9Q7\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Quality over quantity is a good rule of thumb for any platform. One particular instance is Facebook, where it&#8217;s easy to get carried away with tools and end up with something that looks unprofessional. If you use text overlays or filters, ensure they feature essential creative elements, like your logo.&nbsp;<\/p>\n\n\n\n<p>An excellent example is the <a href=\"https:\/\/cats.com\/\" data-type=\"URL\" data-id=\"https:\/\/cats.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">All About Cats<\/a> website, which features many high-quality images with crystal-clear text.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/cats.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ghJMmZMhUVqQqzaIpwdN0NLWPpPL5Z1egmFuHfKiTmRbj0x4Chkty-yIFNHgJD9qV8CdwDrEt2bzzNO585iEXguCEw5mSTkyF0ioS2OgdnG2AYQ7NMuXC_hbOtGJLGbDAl7tAQChfCor0R8ahKHetO0\" alt=\"all about cats website\"\/><\/a><\/figure>\n\n\n\n<p>If you&#8217;re using an image as your logo or icon, avoid placing it over the text. The same goes for logos with <a href=\"https:\/\/elements.envato.com\/learn\/color-trends\">multiple colors<\/a> or <a href=\"https:\/\/elements.envato.com\/learn\/gradient-colors\">gradients<\/a> \u2014 ensure they&#8217;re still readable when layered with another color or pattern. Test your designs in different browsers and devices before publishing them elsewhere to ensure they&#8217;re clear and legible.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Consider Your Brand Strategy<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/a5337b39-a99e-4e59-9a04-8fcde7c4998d?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=ad8e23d556fdf19eb6dbed2ff0fe473d91ee4c13e3c65e7d5811f9fd34660967\"\n                            alt=\"Latvia Brand Strategy\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/0312b4bc-8e93-4307-945e-1ae56429ca3e?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=02b1901d89064b5bcd62b49e0545e32059aeb5be6d292a715a92b058b0269875\"\n                            alt=\"Latvia Brand Strategy\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/090fe9b6-afaa-4793-8817-ee6594c01c25?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=b1bfa82eab679763de71118f8f7d627397e3e2dc4ce108859ce73501ab1944b6\"\n                            alt=\"Latvia Brand Strategy\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/51c009d0-c8fc-44fd-9d9f-80926660f435?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=850728b75a2aaeeea78a5d00120805c4b1233d194f802cd5e09675ac173db146\"\n                            alt=\"Latvia Brand Strategy\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/5b81c409-ebe1-446f-8299-077999061845?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=ed0227c9c4fb02fa240d91962c5cdb6d37f8f2dcea5f8e6f4bf98148aeae6ddc\"\n                            alt=\"Latvia Brand Strategy\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/ab00e0a8-82b5-4959-9108-ffa63f31feaf?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=247c6cdc1f95eddfbcefb40e6e867b489deab3ef3d220f6cb2388c5169330f76\"\n                            alt=\"Latvia Brand Strategy\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/c6f9c683-ebb4-4158-936b-04691199a173?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=b9498aa51d23388afa01a2cefa0a75d13d1ac17886c19ec148226de92defb532\"\n                            alt=\"Latvia Brand Strategy\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/d0f0ec33-c8d1-406d-b8b9-5229bc712b28?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=bb63de13aaeb7b7d5319bb2060d0204c543bc8b6d8b7492ccfa66bc7ea64b6cd\"\n                            alt=\"Latvia Brand Strategy\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Latvia Brand Strategy            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/blancalab\" target=\"_blank\">\n                    blancalab                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/graphic-templates\" target=\"_blank\">\n                    Graphic Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/latvia-brand-strategy-DZYGJ8H\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>As a creative, ideas and inspiration are your bread and butter. Your unique style sets you apart from competitors and allows people to connect with your brand, so you should stick to your guns regarding style and design elements.<\/p>\n\n\n\n<p>However, branding is about more than just a logo. It&#8217;s also the values, mission, and voice you project through every touchpoint. You can have the <a href=\"https:\/\/elements.envato.com\/learn\/logo-design-trends\">best-designed logo<\/a> in the world, but if it&#8217;s not reflective of your brand values and mission, it won&#8217;t resonate with your audience.<\/p>\n\n\n\n<p>While design is an essential part of branding, it&#8217;s important to understand that design is just as much about strategy as aesthetics.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/1000logos.net\/starbucks-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/aTkk5uQchZzBdbmczxB_H3F4DaoIGOWb-XgvUTqtGSNBhJAHTRC0q1IfJyC_nuGoJ9f4Qr_6ZhnABfC1v9kmzMn2l7FlkvWRMjul22iNoXcfThwLGVDH5bceUlyDmJaz2O9RHbntQd3ZVnuctElYshE\" alt=\"starbucks logo evolution\"\/><\/a><\/figure>\n\n\n\n<p>An excellent example of this is <a href=\"https:\/\/1000logos.net\/starbucks-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Starbucks&#8217; logo redesign<\/a> timeline, which was not focused on aesthetics but rather on improving the user experience and making it easier for customers to connect with the brand identity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Use Consistent Colors, Fonts, and Graphics<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/804ea585-c795-45b3-9697-06d55b8101fa?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=1c0953c07977506f302cffe1accd4fc4d93bc95d7cc1794c96f0df6e5d013a6b\"\n                            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/0735e9e6-4413-4ac2-bb1c-7a8a4a8f00b3?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a00c53f9effd53e834ec2c125edd0b47c24f5cbf9d42c4eee34ad1d6dc9cb4f1\"\n                            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/0dfdfed5-b8d9-4340-a7f3-0ac55fe1b7c8?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a574b3f88a4d91ad364d7d118652a36dbe04e6b9737756715d358a65d3f1b35c\"\n                            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/19baf6a7-fb10-4440-b855-ce503d1a8706?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=e95dad77f7358d9ac7a0c82f5ba39b7a0df959dc8bc137c409d1dce5d1b04444\"\n                            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/420c29f7-459f-42d8-83cf-64c717d615e3?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a4b412e255350d9eda51e215339dbee4fed9fbe322217dc4a7328171cda3640d\"\n                            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/4914b31d-808d-48a5-b7aa-2140c8218b14?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=834ad17c138bdb84d94762140baa00ad1ceb6e7a1c4c8dff590f7ed354f3be9b\"\n                            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/4c032d56-196f-4d62-8823-0d8a65921849?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=84290376620f438a3c5bea2ac55fb08489bcdd35948f4ca8cf3bb6d73c2842dd\"\n                            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/5f53d7c8-3bf5-4356-b85d-e00bdb165cb9?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=49c7bcac6aa1dfc0d90fd554c94d5091908ac510a811e6ebbe7e93e36fb73432\"\n                            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/82d8afbf-cc1a-4ae7-9a3e-633cf098d2f1?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=448f9e94bf1bcd29034b5fca88b07476540d0f7af00926df0f269c446b9ddcbf\"\n                            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/8a911757-a451-45da-bb31-2268068372f4?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=885c50e6c84049671aaf53254ab698f49ce16f26435f2e0a955af8a637634244\"\n                            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/8fb0ce88-0f4f-4abb-a34e-7f3e634428b9?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=7a3913f44732bba7a074ccc701c502efb315629c1f73dbfeb7f93f8fa0aa433b\"\n                            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/d62f6631-764f-440a-8ad3-97bf803b9e9d?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=1d6e0ca752f230262ffe2686d0f088e6900bca4bf3a3accb841253960d536f7a\"\n                            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/d9203b58-5729-452f-ba20-f8f71d806f49?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=911f6ebedb14286708859e0cc10aad47daa801cafdffc324f98a2b32b2fb8037\"\n                            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/f0d7e488-f11f-47e8-8b8b-beec6f5c9ec0?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a3323454be066ff91014035cea41bc8a9bc173574a5f6581647d70dce72e0eb0\"\n                            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/fb8a1f33-96d2-4b7f-9559-63658b84afad?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=342ff0d55896304cb39305be704c14431e3b3ea8be909deec5c348a1867301e0\"\n                            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                JUST Sans\u00ae Clean Modern Minimal Geometric Typeface            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/JustCreativeDesign\" target=\"_blank\">\n                    JustCreativeDesign                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/just-sans-clean-modern-minimal-geometric-typeface-ZW4QBZ9\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Your visual branding elements should have a specific purpose and work together effectively. For example, using red text on one website but blue on another will lead to brand identity confusion.<\/p>\n\n\n\n<p>The best way to achieve brand consistency is by sticking to two or three primary colors consistent across all channels and using the same fonts, branded graphics, and messaging.&nbsp;<\/p>\n\n\n\n<p>For example, if you use Helvetica on Facebook Ads Manager, then use Helvetica on Instagram and Twitter, too. A consistent font will make each advertisement recognizable as part of a cohesive campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Create a Content Calendar<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/d874ae05-1612-4ce3-ad16-8bbdb1ea085b?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=2fa93864fd0e69511d0cb22ad8abba4e37d8c649966d4c5ffca96ece7af96585\"\n                            alt=\"Daily Planner\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/39aefff3-94c2-4fa7-a68c-c947b6297fdd?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=125d29ebd550f3f4a52d07c66455825f1d34ddf556fb7ace96cef06f07e02a48\"\n                            alt=\"Daily Planner\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/55695034-48bc-4feb-a8bc-004a5ad05ad5?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=129300444256b91c0bc63b44f02febb0251e0aea19b2b8becc7414d9a2bfb1ca\"\n                            alt=\"Daily Planner\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/6e7b9748-5b97-4b94-81b7-8980c6f2eb23?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=e9b8ac74326c8d2b0193246d7af4aae250b82585e14dd02b0e02ea40f3745021\"\n                            alt=\"Daily Planner\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/786f2bb3-7ac3-4a51-bc19-083bb82efe86?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=9144c6cbc304061d6999455e66cba02d622df8d4a3f01a5111a6076405ba63bb\"\n                            alt=\"Daily Planner\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Daily Planner            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/TMint\" target=\"_blank\">\n                    TMint                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/graphic-templates\" target=\"_blank\">\n                    Graphic Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/daily-planner-57CZMSG\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>A content calendar guides how you create, share, and promote your content consistently across all platforms. It helps you plan your creative output, arrange what to post on what platforms, and allows you to put your best foot forward.<\/p>\n\n\n\n<p>A content calendar will keep your vision organized and ensure your content flows naturally rather than being scattered across multiple platforms. It also helps you prepare, so you&#8217;re not scrambling when an event comes up unexpectedly (because they always do).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Pay Attention to Your Online Presence<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/942ca38d-af91-4cd7-8463-20d464ae1a80?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=56c4ebe04262916672f29e70da3bb5c773def1d6b55b850fa7b78c42658e28e4\"\n                            alt=\"KAVKA - Social Media Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/20741379-7200-4af7-b67b-22b71ea1733a?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=3dede6953cd458ac8d1e6f7f02e8e783c2b8a184cec012fb1c2e7c568794ede1\"\n                            alt=\"KAVKA - Social Media Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/4be46826-d9b0-4355-a103-7691d57b5de8?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=f7b8615aa22c7c903686d97f4fb13eb3ee6d4066e698953654b1cd40e9221013\"\n                            alt=\"KAVKA - Social Media Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/e296f739-d086-42b5-a8b6-cb953569f1be?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=2d8cbafde07112e0a42f4bc080f2736916207c80a888fde0a0d14b2b2366b0a5\"\n                            alt=\"KAVKA - Social Media Kit\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                KAVKA &#8211; Social Media Kit            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/CreativeZeune\" target=\"_blank\">\n                    CreativeZeune                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/graphic-templates\" target=\"_blank\">\n                    Graphic Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/kavka-social-media-kit-ZK4355N\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>This might seem like a no-brainer, but it&#8217;s important to remember that consumers will look for you everywhere. One of the most common mistakes <a href=\"https:\/\/elements.envato.com\/learn\/how-to-start-a-creative-side-hustle\">creative businesses<\/a> make is spending all their time and energy focusing on their website, blog, and social media accounts while neglecting other areas where they can build their brand.&nbsp;<\/p>\n\n\n\n<p>For example, if you&#8217;re an illustrator with a website and an Etsy shop, ensure you include links to these sites in your email signature \u2014 not just your contact info.&nbsp;If you&#8217;re a photographer with a website and Instagram account, ensure you include links to these sites in your Facebook page about section. If you&#8217;re a designer with a website and Behance <a href=\"https:\/\/elements.envato.com\/learn\/how-to-create-a-portfolio\" target=\"_blank\" rel=\"noreferrer noopener\">portfolio<\/a>, post images from both sources onto Instagram and Twitter regularly, and vice versa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">To Wrap Up&nbsp;<\/h4>\n\n\n\n<p>Your business needs a cohesive brand identity that you can implement consistently across all platforms, from print to the web. If you want to save time and money, templates are a great way to maintain a consistent brand identity for your small business.&nbsp;<\/p>\n\n\n\n<p>Offering everything from business cards and social media templates to branding guidelines and mockups, Envato Elements offers a range of customizable templates to <a href=\"https:\/\/elements.envato.com\/learn\/branding-trends\" target=\"_blank\" rel=\"noreferrer noopener\">take your branding to the next level<\/a>. Check out all the templates featured in this article below!<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/awesome-social-media-mockup-P6U6B4W\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Awesome Social Media Mockup        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            arisgaucho        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/116828af-7807-46bf-aa00-b1d5e1297ceb?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=e61d0237ac17f54383d4e40f8ce3ab9ce9ffe609d81b3eaf4f5ae02ab373de9d\"\n            alt=\"Awesome Social Media Mockup\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/just-sans-clean-modern-minimal-geometric-typeface-ZW4QBZ9\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            JUST Sans\u00ae Clean Modern Minimal Geometric Typeface        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            JustCreativeDesign        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/804ea585-c795-45b3-9697-06d55b8101fa?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=1c0953c07977506f302cffe1accd4fc4d93bc95d7cc1794c96f0df6e5d013a6b\"\n            alt=\"JUST Sans\u00ae Clean Modern Minimal Geometric Typeface\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/9-gradient-brand-instagram-post-8KLC9Q7\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            9 Gradient Brand Instagram Post        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            Holismjd        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/885c6842-d443-4d48-b780-ede75ceeb16d?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=2244c2b3c64545ba44c43b44a01f8c893beb7498e7efa7e5635ae35f0edfe58f\"\n            alt=\"9 Gradient Brand Instagram Post\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/brand-guidelines-FFJ5XQV\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Brand Guidelines        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            occy92        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/516b5eb2-2164-4ca2-bec3-efd28ee876de?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=e70d710de0f63c6b1075a5d852f5904d950924d4b349876d11c8baba88161621\"\n            alt=\"Brand Guidelines\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/midnight-creative-logo-template-6VRBKL\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Midnight Creative Logo Template        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            empativo        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/b2839187-c30d-48c2-8b2c-4e02a902fbdb?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=bb73dcd78fc8f9aa1b80b6c705c0b140113be273d759d6d0ab802c646bc64dad\"\n            alt=\"Midnight Creative Logo Template\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/latvia-brand-guidelines-2CW3F8D\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Latvia Brand Guidelines        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            blancalab        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/75e44754-e132-4d2a-b20a-a016fd8d408a?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=fe1d487bba7e265f78999d4dfff889a84d47d9ce6031ba78164b1af8142203a0\"\n            alt=\"Latvia Brand Guidelines\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/caliste-instagram-posts-6B82DBQ\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            CALISTE Instagram Posts        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            blancalab        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/82703be7-d72d-42e9-9b1c-9328281c6f16?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=07e5b9517124eeb0d4e215b347bc7a8ac5477a54963df19988e644be743ba6bc\"\n            alt=\"CALISTE Instagram Posts\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/the-helena-brand-kit-template-NW3UP7T\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            The Helena &#8211; Brand Kit Template        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            2sideswork        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/39c9b150-6881-48c4-b7f8-d91c7e2f5b1e?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=191ebdf1f0afbe34a328b4f9362e81d2935b7ba6203ddc4c9c480d04bedafd88\"\n            alt=\"The Helena - Brand Kit Template\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/latvia-brand-strategy-DZYGJ8H\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Latvia Brand Strategy        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            blancalab        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/a5337b39-a99e-4e59-9a04-8fcde7c4998d?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=ad8e23d556fdf19eb6dbed2ff0fe473d91ee4c13e3c65e7d5811f9fd34660967\"\n            alt=\"Latvia Brand Strategy\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/daily-planner-57CZMSG\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Daily Planner        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            TMint        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/d874ae05-1612-4ce3-ad16-8bbdb1ea085b?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=2fa93864fd0e69511d0cb22ad8abba4e37d8c649966d4c5ffca96ece7af96585\"\n            alt=\"Daily Planner\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/kavka-social-media-kit-ZK4355N\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            KAVKA &#8211; Social Media Kit        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            CreativeZeune        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/942ca38d-af91-4cd7-8463-20d464ae1a80?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=56c4ebe04262916672f29e70da3bb5c773def1d6b55b850fa7b78c42658e28e4\"\n            alt=\"KAVKA - Social Media Kit\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Want to brand out from the crowd? Here&#8217;s how to keep your branding consistent online.<\/p>\n","protected":false},"author":43,"featured_media":82951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[157,197,205],"tags":[],"class_list":["post-72099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-instagram","category-social-media-templates"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/72099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=72099"}],"version-history":[{"count":2,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/72099\/revisions"}],"predecessor-version":[{"id":97394,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/72099\/revisions\/97394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/82951"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=72099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=72099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=72099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}