{"id":71912,"date":"2022-11-18T10:00:00","date_gmt":"2022-11-17T23:00:00","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=24561"},"modified":"2025-11-11T17:43:07","modified_gmt":"2025-11-11T06:43:07","slug":"tiktok-ads-vs-instagram-reels-which-platform-is-best-to-advertise-your-business","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/tiktok-ads-vs-instagram-reels-which-platform-is-best-to-advertise-your-business","title":{"rendered":"TikTok Ads vs. Instagram Reels: Which Platform is Best to Advertise Your Business?"},"content":{"rendered":"\n

TikTok and Instagram Reels<\/a> have been battling it out for a while now. TikTok skyrocketed in popularity at the beginning of 2020, reaching 1 billion<\/a> monthly active users by the end of September. As the collective love for TikTok grew among the public, Instagram introduced Instagram Reels in August, then Instagram Reels ads<\/a> in 2021. <\/p>\n\n\n\n

While Instagram has enough to brag about \u2013 such as its 1 billion MAU<\/a>, which reached in 2018, and the 500 million<\/a> daily active users \u2013 it’s safe to say that the platform is taking notes from TikTok. This became even clearer at the beginning of 2022. In a post detailing Instagram’s 2022 priorities<\/a>, CEO Adam Mosseri announced that the platform will focus more on video and “consolidate all their video formats into Reels.”<\/p>\n\n\n\n

Instagram may be learning from TikTok, but is it working? Can Instagram outperform TikTok when it comes to ads? More specifically, do Instagram Reels ads stand a chance against TikTok ads? Creatopy performed two experiments to find out. <\/p>\n\n\n\n

Why is TikTok so popular?<\/h2>\n\n\n\n
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TikTok is so popular because it mastered two crucial things: short-form video content and trends.<\/p>\n\n\n\n

TikTok is the go-to platform for short-form videos. You can watch 2 or 3 videos tailored to your interests in a single minute thanks to TikTok’s impressive algorithm, giving you a quick bite of entertainment while leaving you hungry for more.<\/p>\n\n\n\n

Not only that, but these short-form videos<\/a> are super straightforward to make. Thanks to TikTok’s massive audio library and easy-to-use editing tool, anyone can make a TikTok and possibly go viral. <\/p>\n\n\n\n

Because these videos are so short and easy to make, trends thrive on TikTok.<\/a> Anyone can join in on a dance challenge or post a video using a popular song. <\/p>\n\n\n\n

How do TikTok ads work?<\/h2>\n\n\n\n
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\n \"TikTok\n <\/div>\n <\/div>\n\n
\n \n <\n <\/a>\n \n >\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n
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\n TikTok Elements <\/h3>\n\n
\n By\n \n Typo-land <\/a>\n in\n \n Video Templates <\/a>\n <\/div>\n <\/div>\n\n
\n \n View more\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

Most ads on the platform are in-feed video ads that show up on your FYP just like any regular TikTok, labeled ‘sponsored’ with a CTA button leading to the product’s landing page. <\/p>\n\n\n\n

TikTok also allows you to upload TopView ads; the first videos users see right when they open the app. You use TikTok Ads Manager to choose your campaign objectives, set your budget, and target your audience. If you want to keep a record of your campaigns, you can easily save TikTok ads<\/a> for future reference.<\/p>\n\n\n\n

What is Instagram Reels?<\/h2>\n\n\n\n
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