{"id":71691,"date":"2022-08-12T10:00:00","date_gmt":"2022-08-12T00:00:00","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=22600"},"modified":"2026-05-07T05:36:01","modified_gmt":"2026-05-06T19:36:01","slug":"how-to-design-a-great-website","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/how-to-design-a-great-website","title":{"rendered":"How to Design a Great Website: 8 Dos and Don\u2019ts of Web Design"},"content":{"rendered":"\n<p>With so many new <a href=\"https:\/\/elements.envato.com\/learn\/web-design-trends\">web design trends<\/a> popping up daily, it&#8217;s hard to know which to try and which to avoid. If you want to design a winning website that reflects your brand, converts customers, and stands out amongst your competitors, it&#8217;s vital to know what to do, and \u2013 just as importantly \u2013 what not to do. <\/p>\n\n\n\n<p>This guide will cover the most common mistakes web designers make, as well as the must-have features of every great website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Web Design? <\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Web Design Trends\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gyGsPlt06bo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Web design is the overall look and feel of a website. It\u2019s the process of planning, building and creating the elements of your website, from structure and layout to images, <a href=\"https:\/\/elements.envato.com\/learn\/color-trends-graphic-design\">colors<\/a>, <a href=\"https:\/\/elements.envato.com\/fonts\">fonts<\/a> and <a href=\"https:\/\/elements.envato.com\/graphics\">graphics<\/a>.<\/p>\n\n\n\n<p>Many crafts and components work together to form web design, including <a href=\"https:\/\/elements.envato.com\/learn\/graphic-design-trends\">graphic design<\/a>, <a href=\"https:\/\/elements.envato.com\/learn\/ux-tips-from-envatos-design-team\">UX design<\/a>, <a href=\"https:\/\/elements.envato.com\/learn\/how-to-specialize-your-design-skills\">UI design<\/a>, <a href=\"https:\/\/elements.envato.com\/learn\/10-best-wordpress-themes-for-seo\">SEO<\/a>, and content creation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Dos of Web Design<\/h2>\n\n\n\n<p>Let&#8217;s start with the positives! There are a couple of key characteristics you should incorporate into your website. These features will be not only appreciated, but expected by your website visitors.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Seamless Website Navigation<\/h3>\n\n\n\n<p>Site navigation is an integral pillar of excellent web design. Visitors who can&#8217;t easily find the information they need are more likely to click off quickly. In fact, <a href=\"https:\/\/smallbiztrends.com\/2019\/01\/easy-website-navigation-is-important.html#:~:text=Survey%20Results%20Show%20Easy%20Website,at%20more%20than%2010%20hours.\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a> shows that 94% of visitors chose easy navigation as their most valued website quality.&nbsp;<\/p>\n\n\n\n<p>As a rule, designers should ensure visitors can assess any page or CTA in three clicks or less. Your product or service listing, email signup page, pricing, and blog should be accessible from every page on your site.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1600\" height=\"685\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-1.png\" alt=\"Mailchimp's navigation menu, which is simple and easy to understand\" class=\"wp-image-82548\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-1.png 1600w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-1-768x329.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-1-1536x658.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n\n<p>The easier you make it for your visitors and potential customers to find the right content on your site, the better your chances are of converting them.&nbsp;<\/p>\n\n\n\n<p>Remember, not all visitors will follow the same path of starting on your homepage and moving linearly through your site, so ensure your navigation is intuitive, straightforward, and without hurdles.&nbsp;<\/p>\n\n\n\n<p>Here are a few tips for setting up your site navigation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Headers: <\/strong>use your menu navigation for essential links only. For example, it could link to your pricing page, blog, products, or contact page.&nbsp;<\/li>\n\n\n\n<li><strong>Footers: <\/strong>this is where you can list less relevant links. Many sites list less popular pages in the footer, such as Press or About Us pages, in addition to the links in their header.<\/li>\n\n\n\n<li><strong>Mobile optimized: <\/strong>as <a href=\"https:\/\/research.com\/software\/mobile-vs-desktop-usage#:~:text=Another%20major%20difference%20between%20a,to%20allow%20for%20Internet%20access.\" target=\"_blank\" rel=\"noreferrer noopener\">53% of web traffic<\/a> now comes from mobile users, optimizing your site for desktop and mobile versions is essential.&nbsp;<\/li>\n\n\n\n<li><strong>Don&#8217;t reinvent the wheel:<\/strong> use well-established labels for site navigation. Using unfamiliar words and phrases will slow down your visitors and negatively impact their user experience.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create Valuable Content<\/h3>\n\n\n\n<p>While SEO, <a href=\"https:\/\/adwordsnerds.com\/\" data-type=\"URL\" data-id=\"https:\/\/adwordsnerds.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PPC ads<\/a>, and social media might attract visitors to your site, your content is what keeps them coming back. The importance of content can not be understated.&nbsp;<\/p>\n\n\n\n<p>Ensure your home page content is short and easy to understand \u2013 digestible content will help you move leads through your <a href=\"https:\/\/www.leadsquared.com\/learn\/sales\/sales-pipeline\" target=\"_blank\" rel=\"noreferrer noopener\">sales pipeline<\/a> more efficiently.&nbsp;<\/p>\n\n\n\n<p>On the other hand, blogs and FAQ pages should contain detailed, lengthy content that brings value to your customers and potential clients. Written content makes up <a href=\"https:\/\/ia.net\/topics\/the-web-is-all-about-typography-period\" target=\"_blank\" rel=\"noreferrer noopener\">95% of information<\/a> on the web, so the content you create will play an essential role in keeping your visitors&#8217; attention.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"805\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-2.png\" alt=\"Ben &amp; Jerry's website copy is short, succinct, and easy to understand.\" class=\"wp-image-82540\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-2.png 1600w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-2-768x386.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-2-1536x773.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>When creating content for your website, follow the rule of writing while drunk and editing sober<em>. <\/em>In other words, write your content freely without re-reading, and edit the entirety of your content once it&#8217;s complete.&nbsp;<\/p>\n\n\n\n<p>While editing, keep only relevant content. Remove fluff or sentences that don&#8217;t serve a purpose \u2013 be respectful of your visitor&#8217;s time, and save them from reading large blocks of copy that add no value.&nbsp;<\/p>\n\n\n\n<p>Another tip is to avoid using jargon or complicated words. Your content should be easy to understand, even for readers that aren&#8217;t fluent in your language or familiar with your industry. Consider using a paraphrasing tool to rephrase your content and make it accessible to everyone\u2013regardless of their technical knowledge or vocabulary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Engage Visitors to Scroll&nbsp;<\/h3>\n\n\n\n<p>The concept of scrolling is pretty simple \u2013 the more your visitors scroll, the more time they&#8217;ll spend on your site, and the better chance you&#8217;ll have of converting them. Scrolling increases the likelihood of your visitors investing in your solution.&nbsp;<\/p>\n\n\n\n<p>The more they learn about your products, services, features, benefits, and customer success stories, the more inclined they&#8217;ll be to buy from you.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/basecamp.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1600\" height=\"748\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-3.png\" alt=\"Basecamp's website engages users to scroll\" class=\"wp-image-82541\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-3.png 1600w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-3-768x359.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-3-1536x718.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n\n<p>Utilize a variety of content types throughout your site. Include customer reviews, quotes, how-to videos, links, and more. Your content should encourage visitors to stay on your website and read more about your solution.&nbsp;<\/p>\n\n\n\n<p>Include customer reviews, quotes, how-to videos, links to other pages, and more. You should engage your visitors to click through your pages and read more about your solution.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Make Your Site Responsive<\/h3>\n\n\n\n<p>Responsiveness is a key pillar of website design. Not only do most visitors prefer mobile over desktop, but so does Google. The search engine&#8217;s algorithm prioritizes <a rel=\"noreferrer noopener\" href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing#:~:text=Mobile%2Dfirst%20indexing%20means%20Google,page%20to%20a%20user&#039;s%20query.\" target=\"_blank\">mobile-friendly sites<\/a> first in their indexing and ranking.&nbsp;Your goal should be to provide an amazing customer experience for your visitors across all devices. Your content should look great on all screens and be easy to read and navigate.&nbsp;<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/cedde5ed-dd0b-42fc-bb38-fa32123133f4?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=f1d3ea7d9acabad2edf993c394028a96c1a5591f2c14e5aa6964120fcc698ca6\"\n                            alt=\"Frost - Multipurpose Responsive One Page\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/40a91559-986e-41ac-9bd2-77bcbec4ef8d?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=82eec0217facaf54d19233f8874ff5d8fda370128a46797599d04a50a94d38c1\"\n                            alt=\"Frost - Multipurpose Responsive One Page\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/5b35c698-6253-4b92-a1c7-30303b821722?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=1cbf20d7bfec958a2fa7041c6eff80a31a2068641f28f62e1d1f725c25de6f5d\"\n                            alt=\"Frost - Multipurpose Responsive One Page\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/63292be7-8d57-4bb1-8a61-ce8270ebd7a5?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=104e4a1d03dd8ca05d8ab96a2b0fb3b75ae49ef5ed08c90f0ce786ed53f8bfda\"\n                            alt=\"Frost - Multipurpose Responsive One Page\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Frost &#8211; Multipurpose Responsive One Page            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/elemis\" target=\"_blank\">\n                    elemis                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/web-templates\" target=\"_blank\">\n                    Web Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/frost-multipurpose-responsive-one-page-KEAQSJ\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Don&#8217;t just assume that the user journey will be consistent across all devices without testing it first. Make sure to test your <a href=\"https:\/\/betterproposals.io\/blog\/design-proposal-writing-101-how-to-win-great-design-clients-easily\/\" target=\"_blank\" rel=\"noreferrer noopener\">design<\/a> across all relevant devices to ensure it&#8217;s responsive \u2013 the more devices you try it out on, the better. <a href=\"https:\/\/elements.envato.com\/learn\/\">Envato Elements<\/a> has plenty of responsive website templates to ensure a seamless user experience across devices.&nbsp;<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/frost-multipurpose-responsive-one-page-KEAQSJ\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Frost &#8211; Multipurpose Responsive One Page        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            elemis        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/cedde5ed-dd0b-42fc-bb38-fa32123133f4?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=f1d3ea7d9acabad2edf993c394028a96c1a5591f2c14e5aa6964120fcc698ca6\"\n            alt=\"Frost - Multipurpose Responsive One Page\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/waxom-clean-and-universal-responsive-joomla-MRF53G\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Waxom \u2014 Clean and Universal Responsive Joomla        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            torbara        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/d4c13781-024b-4cf0-b8d4-eddc8f19255a?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=d56e6893147c736bfd85b5441be00ee2ffabee10fb82a12d3cb320cbcaeceb3d\"\n            alt=\"Waxom \u2014 Clean and Universal Responsive Joomla\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/oxelar-multipurpose-responsive-magento-theme-284PKC\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Oxelar &#8211; Multipurpose Responsive Magento Theme        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            Plaza-Themes        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/a6d8e999-e8e9-402a-8e4d-93072a1f4fb5?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a541c2963c38ec7e3bbc0576fa6cef835ff2cbdec60bace2bc222f7c59a1588d\"\n            alt=\"Oxelar - Multipurpose Responsive Magento Theme\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">The Don\u2019ts of Web Design<\/h2>\n\n\n\n<p>Now that we&#8217;ve covered everything you <em>should<\/em> do when designing your website let&#8217;s look over the things to avoid. Here are some of the most common mistakes made in web design.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Don\u2019t Go Overboard with Colors and Fonts<\/h3>\n\n\n\n<p>The cleaner your design is, the better. Your design should work with your site goals, not against them \u2013 while necessary, your site design should always come secondary to its function. If you go overboard with colors and <a href=\"https:\/\/elements.envato.com\/learn\/font-trends\">fonts<\/a>, you&#8217;ll create a site that is hard to look at and complicated to navigate. Visitors should be able to navigate around your site and follow CTAs without jumping through hoops.&nbsp;<\/p>\n\n\n\n<p>Choose a typeface and <a href=\"https:\/\/elements.envato.com\/learn\/how-to-choose-a-website-color-palette-12-top-color-schemes-for-2022\">color scheme<\/a> and stick to it. Once you&#8217;ve decided on your <a href=\"https:\/\/elements.envato.com\/learn\/revamp-your-personal-brand\">brand guidelines<\/a>, utilize them in your web design, social media, brochures, email marketing, or wherever your <a href=\"https:\/\/elements.envato.com\/learn\/branding-tips\">brand<\/a> is visible to generate recognition.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/azurodigital.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-4.png\" alt=\"An example of an overcomplicated, busy website design\" class=\"wp-image-82542\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-4.png 1200w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-4-768x384.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p>Regarding website fonts, try to avoid capital letters and use the rule of threes \u2013 choose no more than three fonts for your website to keep it looking simple and clean. Also, invest in high-quality photos of your products and team to enhance your authenticity and professionalism.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Don&#8217;t Overuse Pop-Ups<\/h3>\n\n\n\n<p>Pop-ups can be a valuable marketing tool for your website. You can use pop-ups to inform your website visitors of a sale or discount or prompt them to subscribe to your newsletter. Pop-ups can help to engage your audience, but if you overdo them, they can be annoying or disruptive.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"wordstream.com\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"764\" height=\"532\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-5.png\" alt=\"Limit your pop-ups so to not annoy visitors\" class=\"wp-image-82543\"\/><\/a><\/figure>\n\n\n\n<p>First, ask for only a small amount of information. The less hassle it is to subscribe to your newsletter, the more likely visitors will sign up. Also, limit the number of pop-ups on your site. If you have a pop-up on every landing page, you&#8217;ll experience a high bounce rate, so be selective with where and when you use them to make them less distracting.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Don&#8217;t prioritize design over function<\/h3>\n\n\n\n<p>There&#8217;s no doubt that creating a beautifully designed website is important. However, your design shouldn&#8217;t interfere with the user experience. If your website is confusing or hindering your visitors&#8217; ability to engage with your site, it&#8217;s time to make a change.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ecomm.design\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"760\" height=\"1000\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/08\/web-6.png\" alt=\"This simple, straightforward design from Function of Beauty prioritizes function\" class=\"wp-image-82544\"\/><\/a><\/figure>\n\n\n\n<p>Here are a few things to look out for:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid text colors that are hard to read, and choose shades that are accessible for sight-impaired people.&nbsp;<\/li>\n\n\n\n<li>Create simple, clean backgrounds that aren&#8217;t too busy<\/li>\n\n\n\n<li>Make CTAs easy to find<\/li>\n\n\n\n<li>Utilize a vertical scroll rather than horizontal<\/li>\n\n\n\n<li>Limit the number of ads featured on your site<\/li>\n<\/ul>\n\n\n\n<p>Also, while SEO is important, integrations like Google Tag Manager can slow down your website. Always prioritize your visitor&#8217;s experience over design choices or marketing needs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Don&#8217;t follow every trend<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-template-kits-cover-images\/files\/313654682\/startor_cover.jpg?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=6490426d13239fd14f0af2af0f86401c4ff3a8b7278414bb2b9d6e99aef89b0a\"\n                            alt=\"STARTOR - Agency &amp; Company Elementor Template Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-template-kits-preview-images\/files\/313654895\/pages\/screenshot-pages-10single-blog.jpg?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=86322c12317cd5e193a5b308263873e2e25683f9fb4c1fe157800a5775c40547\"\n                            alt=\"STARTOR - Agency &amp; Company Elementor Template Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-template-kits-preview-images\/files\/313654895\/pages\/screenshot-pages-05testimonials.jpg?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=300654b860deb0caed5f6f059b865b088c856099307f9716007d159423c7ebb4\"\n                            alt=\"STARTOR - Agency &amp; Company Elementor Template Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-template-kits-preview-images\/files\/313654895\/pages\/screenshot-pages-09single-project.jpg?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=3b42315f96791696bb96776fbc7c024755380f150d999694a4d89f268f630610\"\n                            alt=\"STARTOR - Agency &amp; Company Elementor Template Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-template-kits-preview-images\/files\/313654895\/pages\/screenshot-pages-02about.jpg?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=78cf180c31faf56351ce0cde8a1fd38d27cf8b3621232016a416dd5c05ff3699\"\n                            alt=\"STARTOR - Agency &amp; Company Elementor Template Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-template-kits-preview-images\/files\/313654895\/pages\/screenshot-pages-03services.jpg?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=dd7d87a2ad50e49f4ece8fd75b83e149c3121632beb6c5d6afc921aacaecce8c\"\n                            alt=\"STARTOR - Agency &amp; Company Elementor Template Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-template-kits-preview-images\/files\/313654895\/pages\/screenshot-pages-06blogs.jpg?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=8a97cf642a1e76bfac01878ef9d02dcdfd2e70abb9cfc112644a30d33198b9a3\"\n                            alt=\"STARTOR - Agency &amp; Company Elementor Template Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-template-kits-preview-images\/files\/313654895\/pages\/screenshot-pages-04projects.jpg?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=9f9043c3d97b5d70d3040ee777fb99d056b528bb3387df8b485805dcbaa2b52e\"\n                            alt=\"STARTOR - Agency &amp; Company Elementor Template Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-template-kits-preview-images\/files\/313654895\/pages\/screenshot-pages-01homepage.jpg?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=7b68e46ae401409232e60e316a942eeb7195cf473bf3320f2ff30b54c0992708\"\n                            alt=\"STARTOR - Agency &amp; Company Elementor Template Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-template-kits-preview-images\/files\/313654895\/pages\/screenshot-pages-08single-member.jpg?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=7518b94ac3d56b42bb3c78a1d110bb62de8cd649b88bc6bbc05a5a9ef6a54135\"\n                            alt=\"STARTOR - Agency &amp; Company Elementor Template Kit\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-template-kits-preview-images\/files\/313654895\/pages\/screenshot-pages-07contact.jpg?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=162e0d4b0d0b0f875e1e6cf2cfb99d2ff311f1bc99b7d22ee791b6463d469c4f\"\n                            alt=\"STARTOR - Agency &amp; Company Elementor Template Kit\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                STARTOR &#8211; Agency &amp; Company Elementor Template Kit            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/ideadriven\" target=\"_blank\">\n                    ideadriven                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/wordpress\" target=\"_blank\">\n                    WordPress                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/startor-agency-company-elementor-template-kit-9CJ9LW3\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>While it can be great to keep up with the latest trends, try not to jump on every web design fad. If you&#8217;re looking to build a sustainable brand, basing your whole website or visual identity around a passing trend can be a big mistake. Consider current trends, but create a site design that&#8217;s still authentic to you and your audience.&nbsp;<\/p>\n\n\n\n<p>Most of the time, people don&#8217;t know what they want from a site&#8217;s design \u2013but they <em>do<\/em> know what information they want to find. While new and trendy website features can be fun to experiment with, always prioritize practicality and user experience.&nbsp;<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/startor-agency-company-elementor-template-kit-9CJ9LW3\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            STARTOR &#8211; Agency &amp; Company Elementor Template Kit        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            ideadriven        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-template-kits-cover-images\/files\/313654682\/startor_cover.jpg?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=6490426d13239fd14f0af2af0f86401c4ff3a8b7278414bb2b9d6e99aef89b0a\"\n            alt=\"STARTOR - Agency &amp; Company Elementor Template Kit\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/intense-creative-digital-agency-services-elementor-PCD9JCX\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Intense &#8211; Creative Digital Agency Services Elementor Template Kit        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            Design_8        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-template-kits-cover-images\/files\/394011191\/intense_cover.jpg?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=d0b67ed879f2d114e16545b34b2371dbbf01d572a0df12aba6f242c70ceeaaaf\"\n            alt=\"Intense - Creative Digital Agency Services Elementor Template Kit\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/adhira-creative-agency-portfolio-wordpress-theme-PR4V6WN\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Adhira &#8211; Creative Agency Portfolio WordPress Theme        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            WordPressRiver        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/7549bc3f-65d5-4bf9-8cdf-ff41331292cb?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=dd22213b2de19f9043c24b3d96fac17d98c537fa24a6004c95a5e7f9df1f962f\"\n            alt=\"Adhira - Creative Agency Portfolio WordPress Theme\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h4 class=\"wp-block-heading\">To wrap up&#8230;&nbsp;<\/h4>\n\n\n\n<p>We hope this article has given you a good understanding of the dos and don&#8217;ts of custom web design. Avoid going overboard with your design, and keep your focus on the customer.&nbsp;<\/p>\n\n\n\n<p>Design your site with your audience in mind, create content that&#8217;s easy to understand, and make your website easy to navigate, and you&#8217;ll have a winning website in no time.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Guest Author: Vanja Maganji\u0107<\/h4>\n\n\n\n<p>Vanja Maganji\u0107 is an experienced writer at <a href=\"https:\/\/betterproposals.io\/\" target=\"_blank\" rel=\"noopener\">Better Proposals<\/a>. She believes in brands that stand up to the man and thinks that storytelling is an essential part of what makes us human. Her long term goal is to become the cool auntie that gives out family-sized Kit Kats on Halloween.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to know how to design a winning website? Here are the key dos and don&#8217;ts of web design.<\/p>\n","protected":false},"author":88,"featured_media":82545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[207],"tags":[],"class_list":["post-71691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=71691"}],"version-history":[{"count":1,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71691\/revisions"}],"predecessor-version":[{"id":99949,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71691\/revisions\/99949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/82545"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=71691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=71691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=71691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}