{"id":71590,"date":"2022-07-01T09:00:00","date_gmt":"2022-06-30T23:00:00","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=21522"},"modified":"2025-11-11T17:30:41","modified_gmt":"2025-11-11T06:30:41","slug":"how-to-launch-an-influencer-marketing-campaign","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/how-to-launch-an-influencer-marketing-campaign","title":{"rendered":"How to Sell on Instagram: 8 Steps to Launch a Killer Influencer Marketing Campaign"},"content":{"rendered":"\n<p>With Instagram\u2019s ever-growing user base, now is the perfect time to start an influencer marketing campaign. And with this guide, you can do it yourself \u2013 without breaking the bank. We&#8217;ll explore what influencer marketing is, the benefits of influencer marketing for businesses, and how to set up and execute a successful influencer marketing campaign, from setting goals to the analysis. Let\u2019s go!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is Influencer Marketing?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CVcK2EvDvam\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CVcK2EvDvam\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Influencer marketing is a <a href=\"https:\/\/elements.envato.com\/learn\/marketing-trends\">form of marketing<\/a> that focuses on promoting products or services through people who are able to influence potential customers. It uses content creators to get your message across to your target audience.<\/p>\n\n\n\n<p>There are a few different types of influencers, but the most common are celebrities, bloggers, and social media users with different-sized followings. Generally speaking, the more influence a content creator has, the more effective they\u2019ll be at promoting your product or service.<\/p>\n\n\n\n<p>The key to successful influencer marketing is to choose the right influencer for your brand. It\u2019s essential to find someone who aligns with your values and whose audience would be interested in your product or service. For example, if you\u2019re selling baby clothes, you wouldn\u2019t necessarily want to partner with an influencer who only posts about fitness.<\/p>\n\n\n\n<p>Once you\u2019ve found the right influencer, the next step is to develop a creative and effective campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Are the Advantages of Influencer Marketing?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/Ce2nAJyg8iN\/\n<\/div><\/figure>\n\n\n\n<p>When it comes to marketing, there\u2019s no one-size-fits-all solution, but it offers many advantages to different types of businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influencer marketing can be highly effective in targeting hard-to-reach markets. By its very nature, influencer marketing gives you access to an engaged and connected group of individuals who can help spread your message far and wide.<\/li>\n\n\n\n<li>Since influencer marketing relies on personal relationships and recommendations, it can be an excellent way to <a href=\"https:\/\/elements.envato.com\/learn\/branding-trends\">build trust and credibility for your brand<\/a>.<\/li>\n\n\n\n<li>People are more likely to buy products recommended by relatable influencers and experts, so influencer marketing can be a great way to boost sales and ROI.<\/li>\n<\/ul>\n\n\n\n<p>And <a href=\"https:\/\/www.businesswire.com\/news\/home\/20200526005058\/en\/Matter-Survey-Reveals-Consumers-Find-Influencers-More-Helpful-and-Trustworthy-than-Brands-During-the-Pandemic\" target=\"_blank\" rel=\"noreferrer noopener\">the stats<\/a> don\u2019t lie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>17-22% of people prefer celebrities over influencers<\/li>\n\n\n\n<li>38% of people trust branded content<\/li>\n\n\n\n<li>60-70% of people trust influencers<\/li>\n\n\n\n<li>82% of people have purchased following a loved one or influencer\u2019s recommendation<\/li>\n<\/ul>\n\n\n\n<p>Of course, there are different types of influencers, each with its success rate. No marketing strategy is perfect, and there are a few potential disadvantages to consider with influencer marketing.<\/p>\n\n\n\n<p>First, it can be tough to <a href=\"https:\/\/www.insg.co\/en\/influencer-marketing-software\/\" data-type=\"URL\" data-id=\"https:\/\/www.insg.co\/en\/influencer-marketing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">identify the right influencers<\/a> for your brand. Second, even when you\u2019ve found the<strong> <\/strong>right<strong> <\/strong>content creators, you\u2019ll need to spend time developing relationships with them. But, if you\u2019re willing to put in the effort, influencer marketing can be a powerful tool for <a href=\"https:\/\/elements.envato.com\/learn\/how-to-start-a-small-business\">growing your business<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Create a Killer Influencer Marketing Campaign&nbsp;<\/strong><\/h2>\n\n\n\n<p>Now we&#8217;ve covered what influencer marketing is and its advantages it&#8217;s time to learn how to create a foolproof <a href=\"https:\/\/nealschaffer.com\/influencer-marketing-strategy\/\" data-type=\"URL\" data-id=\"https:\/\/nealschaffer.com\/influencer-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing strategy<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Set Your Budget<\/strong><\/h3>\n\n\n\n<p>Any good marketing campaign starts with a budget. You need to know <em>how much<\/em> you\u2019re willing to spend before you can start planning <em>where<\/em> to spend it \u2013 and that\u2019s especially true when it comes to influencer marketing.<\/p>\n\n\n\n<p>Working with influencers can be a great way to reach new audiences and <a href=\"https:\/\/elements.envato.com\/learn\/branding-tips\">build your brand<\/a>, but it\u2019s not free. You\u2019ll need to factor in the cost of hiring influencers and any associated fees, like commissions or paid promotions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How Much Do Influencers Cost?<\/strong><\/h4>\n\n\n\n<p>The price per post depends the influencer\u2019s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Following size<\/li>\n\n\n\n<li>Engagement rate<\/li>\n\n\n\n<li>Expertise<\/li>\n\n\n\n<li>Your campaign duration<\/li>\n\n\n\n<li>Content-type<\/li>\n\n\n\n<li>Platform<\/li>\n\n\n\n<li>Copyright agreement<\/li>\n<\/ul>\n\n\n\n<p>A celebrity\u2019s post can reach the four or five-figure range, but chances are you\u2019ll hire a micro or nano-influencer. The fee for a micro or nano-influencer varies from $20 to $500.<\/p>\n\n\n\n<p>Statistics show that these smaller-scale content creators have <a href=\"https:\/\/www.statista.com\/statistics\/862249\/average-engagements-per-instagram-post-influencer\/\" target=\"_blank\" rel=\"noreferrer noopener\">higher engagement rates<\/a>. For example, a short 15-second <a href=\"https:\/\/elements.envato.com\/learn\/instagram-reels-launches-how-to-use-templates\">Instagram Reel<\/a> with a 3% engagement rate can be more costly than a 20-minute <a href=\"https:\/\/elements.envato.com\/learn\/youtube-trends\">YouTube video<\/a> with a 0.5% engagement rate. However, a fin-tech sponsored post is likely more expensive than one about gym clothes.<\/p>\n\n\n\n<p>But, if you don\u2019t get copyright from your influencer, the end price can be lower. It\u2019s all just a matter of variables. If your goal is increasing awareness or click-through rate, you\u2019ll want to partner with multiple influencers that cover a larger audience.<\/p>\n\n\n\n<p>Many influencers prefer moral rewards like recognition or feeling they support a specific cause. So, when you start negotiating with different content creators, use this as leverage. Once you\u2019ve set a budget, you can start reaching out to influencers and negotiating deals. And that\u2019s when the real fun begins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Set Your Goals<\/strong><\/h3>\n\n\n\n<p>Like <a href=\"https:\/\/www.statista.com\/statistics\/1255386\/goals-influence-marketing-europe\/\" target=\"_blank\" rel=\"noopener\">most marketers<\/a>, you&#8217;re probably looking to drive sales as well as <a href=\"https:\/\/elements.envato.com\/learn\/brand-awareness-email-marketing\">increase brand awareness<\/a>, and because influencer marketing is based on relationships and trust, it can often improve marketing ROI. Micro-influencers have <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ana.net\/blogs\/show\/id\/mm-blog-2020-02-micro-influencers-better-content\" target=\"_blank\">22.2 times more direct conversations<\/a> about selling products. That\u2019s why they\u2019re so persuasive.<\/p>\n\n\n\n<p>Before you establish your goals, first analyze your:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company history<\/li>\n\n\n\n<li>Previous campaigns<\/li>\n\n\n\n<li>Competition<\/li>\n\n\n\n<li>Current landscape<\/li>\n\n\n\n<li>Available budget<\/li>\n<\/ul>\n\n\n\n<p>Remember that influencer marketing is just a cog in the machinery that helps you achieve these goals; it\u2019s not a magic wand or panacea. Here are some mistakes you can make in goal setting:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Wanting to grow your customer number directly<\/strong><\/h4>\n\n\n\n<p>For example, you can assume that you simply tap into that content creator\u2019s market once you partner with an <a href=\"https:\/\/www.activecampaign.com\/glossary\/influencer\" data-type=\"URL\" data-id=\"https:\/\/www.activecampaign.com\/glossary\/influencer\" target=\"_blank\" rel=\"noreferrer noopener\">influencer<\/a>. Then, the audience <em>has<\/em> to listen to you. Wrong.<\/p>\n\n\n\n<p>The number of customers you have is calculated by multiplying the number of leads with the conversion rate. To increase that number, you have to tweak these two elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Get more high-quality leads:<\/strong> First, ensure you partner with the right influencer.<\/li>\n\n\n\n<li><strong>Increase conversion rate: <\/strong>Offer these leads something valuable (e.g. a product, advice).<\/li>\n<\/ul>\n\n\n\n<p>For example, <a href=\"https:\/\/www.instagram.com\/dr.noc\/\" target=\"_blank\" rel=\"noopener\">Dr. Noc<\/a> is a Ph.D. immunologist with 220k followers on Instagram \u2013 a number that puts him in the mid-tier range. His videos and memes are funny, relatable, and, at the same time, very informative.<\/p>\n\n\n\n<p>Dr. Noc has a few videos sponsored by <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/yesprotectkids\/\" target=\"_blank\">@yesprotectkids<\/a>, which fights against candy-flavored tobacco. Its goal is to convince people to vote against this type of tobacco so that children are less tempted to start smoking.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CdYdxFEA6wU\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CdYdxFEA6wU\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Dr. Noc\u2019s sponsored videos are successful because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>He\u2019s addressing the right audience<\/strong> \u2013 mainly Millennials who are wary about the products their children are exposed to.<\/li>\n\n\n\n<li><strong>He\u2019s built a reputation as an expert<\/strong> through his slew of previous posts that offer his followers value (aka knowledge).<\/li>\n\n\n\n<li><strong>He\u2019s funny. <\/strong>Humor is a rhetorical tool that <a rel=\"noreferrer noopener\" href=\"https:\/\/www.oxfordhandbooks.com\/view\/10.1093\/oxfordhb\/9780199793471.001.0001\/oxfordhb-9780199793471-e-29\" target=\"_blank\">suspends argument scrutiny<\/a>; you can notice it at work in stand-up or late-night political comedy. Using humor helps you prove a point because people who are amused are less likely to question the original statement. Even if his sponsored posts aren\u2019t funny like the others, Dr. Noc has already achieved this stage of suspended argument scrutiny.<\/li>\n\n\n\n<li><strong>He starts with a hook.<\/strong> \u201cTobacco companies DO NOT want you to see this video\u2026,\u201d which attracts attention and raises curiosity.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Focusing on increasing sales directly<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/service\/customer-retention\" target=\"_blank\" rel=\"noreferrer noopener\">Studies show<\/a> that getting new customers is riskier and more expensive than focusing on <a href=\"https:\/\/www.jotform.com\/blog\/reduce-churn\/\" target=\"_blank\" rel=\"noreferrer noopener\">your loyal ones<\/a>. That means your goal can be selling more to your existing customers or selling the same product at a higher value.<\/p>\n\n\n\n<p>Remember that your ROI = number of customers x number of orders x price\/order. Focusing on simply growing your sales is frustrating and tiresome because ROI is a result, not a variable. To get the result you want, you have to tweak the factors of the above multiplication.<\/p>\n\n\n\n<p>If you want more sales, try to get your <a href=\"https:\/\/blog.xoxoday.com\/loyalty-programs-for-small-businesses\/\" data-type=\"URL\" data-id=\"https:\/\/blog.xoxoday.com\/loyalty-programs-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">loyal customers<\/a> to buy more, or sell them more expensive packages.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/faceyoga_monna\/\" target=\"_blank\" rel=\"noreferrer noopener\">FaceYogaMonna<\/a> is an excellent example because she represents her brand, but she\u2019s also an influencer. As a certified face yoga coach &amp; cosmetologist, she certainly has the right expertise.<\/p>\n\n\n\n<p>But she\u2019s also worked very hard to fill her Instagram account with valuable, informative posts.<\/p>\n\n\n\n<p>Monna explains different face yoga poses and massages on a daily basis. She also talks about the importance of exercise and staying happy, using her personal experience. This free advice is used to upsell her programs and products.<\/p>\n\n\n\n<p>So instead of targeting new markets and getting new customers, Monna diversifies her product range (6-week course, Gua Sha, ice rollers, etc.) and her price range.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CeyGbr8jMuc\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CeyGbr8jMuc\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Determine Your Audience<\/strong><\/h3>\n\n\n\n<p>Who you target is just as important as what you say when it comes to influencer marketing. After all, there\u2019s no point in trying to sell sandals to someone who lives in the Arctic. (Unless, of course, you\u2019re selling snowshoes. But we digress.)<\/p>\n\n\n\n<p>The point is that if you want your influencer marketing campaign to be successful, you need to make sure you\u2019re targeting the right audience. Not only will this ensure that your message is heard by interested people (aka high-quality leads), but it will also avoid any awkward situations (like getting called out by an influencer for trying to sell them the wrong product).<\/p>\n\n\n\n<p>So before you launch your next campaign, take a moment to think about who your target audience is and make sure your influencers are reaching them. Sometimes, your influencers can help you (re)define your audience.<\/p>\n\n\n\n<p>For example, a fitness influencer can help you sell baby clothes to parents who take their kids to baby-and-me workout groups. Look at <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/CdvipF8jToo\/\" target=\"_blank\">this post<\/a>, for example. It\u2019s not a sponsored one, but it <em>could<\/em> be.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/CdvipF8jToo\/\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Find the Right Channels<\/strong><\/h3>\n\n\n\n<p>One fundamental question must be answered when it comes to influencer marketing: which channels should you use to reach the target audience?<\/p>\n\n\n\n<p>That might seem like a no-brainer but believe it or not, many brands mistakenly use the wrong channels and waste a lot of time and money in the process.<\/p>\n\n\n\n<p>So how can you avoid this mistake? The first step is to understand your audience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who are they?<\/li>\n\n\n\n<li>What do they like?<\/li>\n\n\n\n<li>What platforms do they use most?<\/li>\n<\/ul>\n\n\n\n<p>Once you have a good understanding of your target audience, you can narrow down which channels will be most effective for reaching them.<\/p>\n\n\n\n<p>For example, if you\u2019re trying to reach teenagers, using Snapchat, TikTok or Instagram would be more effective than Facebook or Twitter. By taking the time to determine the proper channels for your campaign, you can ensure that your influencer marketing efforts are successful.<\/p>\n\n\n\n<p>This article is about Instagram, but your Instagram audience can also be on TikTok, YouTube, or Twitter.<\/p>\n\n\n\n<p>That said, Instagram is one of the best channels to be on because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Intuitive shoppability functions are used by<a rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/1255832\/social-commerce-functions-influencer-marketing-usa\/\" target=\"_blank\"> 86% of marketers<\/a>. Hint: you should leverage them, too.<\/li>\n\n\n\n<li>The<a rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/1241723\/platforms-influencer-marketing\/\" target=\"_blank\"> most important platform<\/a> for influencer marketing, according to current statistics<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Find the Right Influencers<\/strong><\/h3>\n\n\n\n<p>In the world of marketing, influencers are the new black. Everybody wants them, but not everybody knows how to use them effectively. Finding the right influencer is essential to a successful influencer marketing campaign \u2013 and it\u2019s not always easy.<\/p>\n\n\n\n<p>The first step is to identify your <a href=\"https:\/\/trendhero.io\/blog\/instagram-target-audience\/\" data-type=\"URL\" data-id=\"https:\/\/trendhero.io\/blog\/instagram-target-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">target audience for Instagram<\/a>. Once you know who you\u2019re trying to reach, you can narrow down your list of potential influencers. Look for people who have a genuine interest in your brand and an engaged following. It\u2019s also essential to ensure that your values align with the influencers you work with.<\/p>\n\n\n\n<p>After all, you don\u2019t want to be associated with someone who doesn\u2019t share your brand\u2019s core principles. Once you\u2019ve found the right influencers, it\u2019s time to start building relationships. Do your research to ensure your chosen influencers are legit. Using an <a rel=\"noreferrer noopener\" href=\"https:\/\/www.inbeat.co\/engagement-rate-calculator-instagram\/\" target=\"_blank\">engagement rate calculator<\/a> is an excellent idea because it will tell you if those content creators:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have fake followings, and:<\/li>\n\n\n\n<li>If they fit your requirements<\/li>\n<\/ul>\n\n\n\n<p>Fitness Blender is an excellent example. The home-workout fitness company frequently uses its trainers as approachable, relatable influencers. Tasha is one of them.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cd8td6vpKaT\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cd8td6vpKaT\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/Cd8td6vpKaT\/\" target=\"_blank\" rel=\"noreferrer noopener\">This video<\/a>, for example, shows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tasha wears no makeup in perfectly natural light and run-of-the-mill room.<\/li>\n\n\n\n<li>A behind-the-scenes clip that makes Tasha even more approachable. The fitness instructor shares that drinking water from a mug during her workouts makes her feel like she has superpowers.<\/li>\n\n\n\n<li>An engaging question, \u201cHave any weird workout habits?\u201d that keeps the conversation going.<\/li>\n<\/ul>\n\n\n\n<p>Why does this strategy work? Because Fitness Blender has always aimed to create a family. Thus, people working out on this website aren\u2019t just users; they\u2019re part of a larger movement that promotes healthy living over strict beauty standards or rigid diets. The people inside this community are loyal to Fitness Blender, and the brand always makes them feel included <em>and<\/em> part of something bigger.<\/p>\n\n\n\n<p>Fitness Blender also leveraged this community to upsell its services. As such, the company went from offering free workout videos to launching FitnessBlender Plus, a paid membership program offering exclusive workouts and privileges.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to Find Influencers<\/h4>\n\n\n\n<p>Depending on your goals, business size, and budget, there are different types of influencers you can choose from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you\u2019re looking to increase brand awareness or build a community around your product, you\u2019ll want to focus on micro-influencers. These are everyday people with a modest following who can generate genuine engagement with their audience.<\/li>\n\n\n\n<li>Nano-influencers are even smaller, with fewer followers, but they\u2019re often more relatable and trustworthy than more prominent influencers.<\/li>\n\n\n\n<li>If you\u2019re aiming for high-impact, quick reach, then celebrities or macro-influencers are the way to go. However, keep in mind that they come with a hefty price tag and may not provide the same level of personal engagement as micro and nano-influencers.<\/li>\n<\/ul>\n\n\n\n<p>Ultimately, the right type of influencer depends on your specific goals and objectives. Whatever you choose, remember to make sure these content creators are legit.<\/p>\n\n\n\n<p>That said, here\u2019s how to <a href=\"https:\/\/www.modash.io\/blog\/how-to-find-instagram-influencers\" data-type=\"URL\" data-id=\"https:\/\/www.modash.io\/blog\/how-to-find-instagram-influencers\" target=\"_blank\" rel=\"noreferrer noopener\">find influencers on Instagram<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Browse relevant hashtags such as those that:\n<ul class=\"wp-block-list\">\n<li>Your audience searches for<\/li>\n\n\n\n<li>Your ideal influencers use<\/li>\n\n\n\n<li>Your competition is using<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Browse by location using the <a rel=\"noreferrer noopener\" href=\"https:\/\/displaypurposes.com\/map\" target=\"_blank\">Map Tool<\/a><\/li>\n\n\n\n<li>Browse hashtag feeds to see different influencer profiles<\/li>\n\n\n\n<li>Browse influencer marketplaces on Instagram because they list a slew of relevant profiles<\/li>\n\n\n\n<li>You can also use custom Google searches or specialized search engines.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Define Your Relationship<\/h4>\n\n\n\n<p>Any successful relationship requires communication, mutual respect, and a clear understanding of expectations. These principles also apply when working with social media influencers.<\/p>\n\n\n\n<p>Before beginning any partnership, it\u2019s essential to sit down and define the terms of the relationship:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the purpose of working together?<\/li>\n\n\n\n<li>What are your expectations for the influencer?<\/li>\n\n\n\n<li>What kind of creative freedom do they have?<\/li>\n\n\n\n<li>How will they be compensated?<\/li>\n<\/ul>\n\n\n\n<p>By taking the time to establish a clear relationship from the start, you can avoid misunderstandings and set the stage for a productive partnership.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cultivate Your Relationship<\/h4>\n\n\n\n<p>No one is an island, as the saying goes. In today\u2019s <a href=\"https:\/\/elements.envato.com\/learn\/social-media-trends\" target=\"_blank\" rel=\"noreferrer noopener\">social media-driven world<\/a>, that could not be more true.<\/p>\n\n\n\n<p>We are constantly connected to others, and our relationships can significantly impact our lives. That is why it is important to cultivate strong relationships with our influencers.<\/p>\n\n\n\n<p>Here are some tips for doing just that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be genuine in your interactions with them.<\/strong> People can see through false flattery and insincerity. If you genuinely admire and respect someone, let them know.<\/li>\n\n\n\n<li><strong>Make an effort to stay in touch.<\/strong> Send a text message, give them a call using a <a href=\"https:\/\/www.nextiva.com\/products\/voip-phone-system.html\" target=\"_blank\" rel=\"noreferrer noopener\">VoIP phone system<\/a>, or drop by their office to say hello. Small gestures like this can make a big difference in maintaining a relationship.<\/li>\n\n\n\n<li><strong>Support them in their endeavors.<\/strong> Whether they are pursuing a new career goal or embarking on a personal project, show your support. This shows that you care about them as people, not as tools in your strategy.<\/li>\n<\/ul>\n\n\n\n<p>To keep track of everything, you\u2019ll need to use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google spreadsheets to monitor everything<\/li>\n\n\n\n<li>A tool to create engaging pools (e.g. TypeForm)<\/li>\n\n\n\n<li>A cold email automation system<\/li>\n\n\n\n<li>A messaging software or platform (e.g., social media groups, Slack, etc.)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Find the Right Messages<\/strong><\/h3>\n\n\n\n<p>Anyone who\u2019s ever scrolled through Instagram knows that there\u2019s no shortage of people happy to promote a product \u2013 but that doesn\u2019t mean they\u2019re all equally effective at influencer marketing.<\/p>\n\n\n\n<p>The key to finding the right message for your campaign is to consider the product you\u2019re promoting and the audience you\u2019re trying to reach. After all, there\u2019s no point in paying someone to post about your product if their followers aren\u2019t interested in what you\u2019re selling. Let your influencers help craft the message because they know your audience intimately. Leverage these insights to improve your creative efforts.<\/p>\n\n\n\n<p>Also, remember that <a href=\"https:\/\/www.socialmediatoday.com\/news\/5-branded-posts-from-influencers-required-to-spur-a-purchase\/558471\/\" target=\"_blank\" rel=\"noreferrer noopener\">studies show<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People are three times more likely to follow an influencer on social media than your brand.<\/li>\n\n\n\n<li>74% of those people will tell their loved ones about the brands and products they saw an influencer promote.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/mottaskin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eddie<\/a> is an excellent example. As an Asian man with some skin problems of his own, he\u2019s more credible when discussing Korean beauty products.<\/p>\n\n\n\n<p>His posts are convincing because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>He\u2019s genuine.<\/strong> Eddie doesn\u2019t use filters that make his skin look better or cleaner.<\/li>\n\n\n\n<li><strong>He\u2019s informative. <\/strong>Eddie tests these products and then provides unique insights on how they work.<\/li>\n\n\n\n<li><strong>He\u2019s fair.<\/strong> You won\u2019t find just one paid partnership in Eddie\u2019s feed, and that\u2019s essential because people with skin issues don\u2019t use just one product either. While usually, you need your influencers to stay loyal to your brand, sometimes it\u2019s best to choose an unbiased, expert partner who recommends multiple products.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cd9fcHYpqal\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cd9fcHYpqal\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/Cd9fcHYpqal\/\" target=\"_blank\" rel=\"noreferrer noopener\">This sponsored video<\/a> showing how the Hero Cosmetics patch works is an excellent example. Besides seeing up-close what they can expect, people also receive a 15% discount code.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Monitor Your Campaign<\/strong><\/h3>\n\n\n\n<p>Many marketers don\u2019t monitor their influencer marketing campaigns, but that doesn\u2019t mean you shouldn\u2019t. So, set your Key Performance Indicators (KPIs) first, according to your goals.<\/p>\n\n\n\n<p>Next, use these tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The paid partnership Instagram hashtag to monitor each influencer\u2019s performance<\/li>\n\n\n\n<li>Trackable links to centralize posts<\/li>\n\n\n\n<li>Promo discount codes to keep track of conversions for each influencer<\/li>\n\n\n\n<li>Google Analytics to follow traffic increase to your website<\/li>\n\n\n\n<li>UTM codes to assess the traffic that each post generates, particularly if you\u2019re selling more expensive products that people don\u2019t buy the first time they see them<\/li>\n\n\n\n<li><a href=\"https:\/\/www.inbeat.co\/influencer-tracking-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tracking software<\/a> to automatically monitor influencers\u2019 performances and get all the essential metrics in real-time reports<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Campaign Analysis<\/strong><\/h3>\n\n\n\n<p>Any good influencer marketing campaign is bound to have its share of successes and failures. The key is to learn from both to improve your campaigns going forward.<\/p>\n\n\n\n<p>Here\u2019s a quick rundown of how to analyze the results of your influencer marketing campaign:<\/p>\n\n\n\n<p><strong>1. Gauge input vs. output:<\/strong> Keep track of how much you\u2019re spending on influencer marketing, and compare it to your results. Are you getting a good return on investment? If not, try to pinpoint where the problem lies. Is your targeting off? Are your influencers not delivering quality traffic?<\/p>\n\n\n\n<p><strong>2. Write a report:<\/strong> A good report should include an overview of the campaign, a summary of the results, and any lessons learned. Include metrics such as reach, engagement, and conversions so that you can show your clients exactly what they\u2019re getting for their money.<\/p>\n\n\n\n<p>With a thorough analysis, you can ensure that your next influencer marketing campaign is even more successful than the last.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>To Wrap Up&#8230;<\/strong><\/h2>\n\n\n\n<p>Running an effective influencer marketing campaign takes a lot of hard work, but the payoff can be huge. By monitoring your campaign closely and analyzing the results, you can improve your campaigns for even better results next time around.<\/p>\n\n\n\n<p>So what are you waiting for? Get started on your next influencer marketing campaign today!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Guest Author: David Morneau<\/h4>\n\n\n\n<p>David Morneau is the co-founder and CEO of inBeat, a hybrid <a href=\"https:\/\/inbeat.agency\" target=\"_blank\" rel=\"noreferrer noopener\">micro-influencer marketing agency<\/a> that helps brands scale their marketing efforts. He has helped over 200 DTC brands to date.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This guide will teach you everything you need to know about influencer marketing.<\/p>\n","protected":false},"author":81,"featured_media":82434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[197],"tags":[],"class_list":["post-71590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=71590"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/82434"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=71590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=71590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=71590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}