{"id":71588,"date":"2022-06-29T09:00:00","date_gmt":"2022-06-28T23:00:00","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=21578"},"modified":"2025-11-11T17:45:15","modified_gmt":"2025-11-11T06:45:15","slug":"create-a-social-media-strategy","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/create-a-social-media-strategy","title":{"rendered":"How to Create a Social Media Strategy: 15+ Expert Social Media Marketing Tips"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With over 4 billion combined active users worldwide, <a href=\"https:\/\/elements.envato.com\/learn\/social-media-trends\">social media<\/a> has become an essential component of any successful <a href=\"https:\/\/elements.envato.com\/learn\/social-media-marketing-guide\">digital marketing strategy<\/a>. While other <a href=\"https:\/\/elements.envato.com\/learn\/video-marketing-trends\">marketing<\/a> channels such as <a data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly9lbGVtZW50cy5lbnZhdG8uY29tL2xlYXJuL2VtYWlsLW1hcmtldGluZy10cmVuZHM=\" href=\"https:\/\/elements.envato.com\/learn\/marketing-trends\">email marketing<\/a> and <a data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly9lbGVtZW50cy5lbnZhdG8uY29tL2xlYXJuL3Nlby10cmVuZHMtMjAyMg==\" href=\"https:\/\/elements.envato.com\/learn\/marketing-trends\">SEO<\/a> play essential roles in acquiring and nurturing customers, social media is one of the most effective ways to <a href=\"https:\/\/elements.envato.com\/learn\/branding-tips\">market your brand<\/a>,\u00a0build an audience, and maintain the loyalty of your existing base.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Social Media Trends\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pj5LRL3nwBg?start=19&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-social-media-marketing\">What is Social Media Marketing?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/elements.envato.com\/learn\/social-media-marketing-guide\">Social media marketing<\/a> is the process of planning, creating, and posting content on social media to achieve a specific marketing goal \u2013 like driving brand engagement, encouraging sign-ups for a service, or motivating users to make a purchase. A social media marketing strategy can help you achieve your business goals \u2013 whether that\u2019s building brand awareness, increasing your reach with specific demographics, or moving potential customers through your marketing funnel. A strong social media marketing strategy can help to track results and ensure your tactics are optimized to achieve maximum ROI.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-do-social-media-marketing\">How to Do Social Media Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you need a little help building your social media strategy, not to fear \u2013 the experts are here! We\u2019ve collected some top tips from a range of industry insiders on how to create a killer social media strategy to connect with your audience, <a href=\"https:\/\/elements.envato.com\/learn\/branding-tips\">grow your brand<\/a>, or <a href=\"https:\/\/elements.envato.com\/learn\/how-to-start-a-small-business\">start promoting your business<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"parul-thakur-social-media-marketer-at-socialpilot\">Parul Thakur \u2013 Social Media Marketer at SocialPilot<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.socialpilot.co\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1.png\" alt=\"Parul Thakur - Social Media Marketer at SocialPilot\n\" class=\"wp-image-82437\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1.png 2400w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-768x432.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-1536x864.png 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-2048x1152.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-define-your-goals\">1. Define Your Goals<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To create a successful social media strategy, it\u2019s important to define your goals. For example, at <a rel=\"noreferrer noopener\" href=\"https:\/\/www.socialpilot.co\/\" target=\"_blank\">SocialPilot<\/a>, our primary goal is generating engagement and creating <a href=\"https:\/\/elements.envato.com\/learn\/brand-awareness-email-marketing\">brand awareness<\/a> for our product. In line with this goal, we regularly research our audience and followers to find out what interests them. It\u2019s also important to understand your competitors and what their social media strategy looks like. Study them to determine what to do and what not to do.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-use-the-right-tools\">2. Use the Right Tools<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">For any social media strategy to be effective, you\u2019ll need the right <a href=\"https:\/\/elements.envato.com\/learn\/best-graphic-design-software-tools\">set of tools<\/a>. At SocialPilot, we use Tweetdeck for social monitoring, Talkwalker Mention for brand notifications, <a href=\"https:\/\/apix-drive.com\/en\/google-analytics\" data-type=\"URL\" data-id=\"https:\/\/apix-drive.com\/en\/google-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics for reporting and tracking<\/a>, and SocialPilot for social media management and streamlining our workflow.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Along with tools, it\u2019s also crucial to pick your platforms wisely. Don\u2019t waste your time and energy keeping up with every platform \u2013 identify the most fruitful channel <a href=\"https:\/\/elements.envato.com\/learn\/small-business-branding-tips\">to grow your business<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-continually-experiment\">3. Continually Experiment&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">There are no hard and fast rules that work for everyone on social media \u2013 all we can do is continue to experiment. Define your goals, analyze your target audience, plan your content and then measure your performance afterward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you know what works and what doesn\u2019t, your future campaigns will be much more likely to succeed. All in all, experimentation is the key to finding what resonates with your audience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mike-bandar-founder-of-hopper-hq\">Mike Bandar \u2013 Founder of Hopper HQ&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hopperhq.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-1.png\" alt=\"Mike Bandar - Founder of Hopper HQ \" class=\"wp-image-82438\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-1.png 2400w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-1-768x432.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-1-1536x864.png 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-1-2048x1152.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-consistency-is-key\">4. Consistency is Key<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When crafting your social media strategy, always keep your audience in mind, and don&#8217;t get stuck on vanity metrics (e.g. likes), says Mike Bandar from <a href=\"https:\/\/www.hopperhq.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.hopperhq.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hopper HQ<\/a>. Post when your audience is online, and use a mixture of formats (such as images, <a href=\"https:\/\/elements.envato.com\/learn\/create-a-video-marketing-strategy\">social media videos<\/a>, carousels, etc.) Avoid bots at all costs, and preserve authentic authority \u2013 it\u2019s a slow burn, but it always wins in the end.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5-don-t-be-afraid-to-use-humor\">5. Don\u2019t Be Afraid to Use Humor<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Parody posts are brilliant! Gently mocking standardized <a href=\"https:\/\/elements.envato.com\/learn\/social-media-trends\">social trends<\/a> appeals to both people who are following the trend, and those who are already getting bored of them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bronte-cresswell-founder-of-dash-of-milk-agency\">Bronte Cresswell \u2013&nbsp;Founder of Dash of Milk Agency&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.dashofmilk.com.au\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-4.png\" alt=\"Bronte Cresswell - Founder of Dash of Milk Agency \n\" class=\"wp-image-82439\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-4.png 2400w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-4-768x432.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-4-1536x864.png 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-4-2048x1152.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6-focus-on-your-foundations\">6. Focus on Your Foundations<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The secret to creating on-point, on-brand social media content is knowing exactly what \u2018on-brand\u2019 means for you. Defining this will transform your business. It\u2019s important to make sure you represent who you are, while also appealing to your audience \u2013 both of these are crucial for a successful social campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When crafting a social media strategy, first focus on your brand\u2019s foundations. They may not be the sexiest part, but they are by far the most important. Next, find the most effective and engaging way to communicate those messages and connect with your audience.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"7-know-the-purpose-of-your-content\">7. Know the Purpose of Your Content<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/elements.envato.com\/learn\/instagram-video-guide\">Instagram Reels<\/a> and <a href=\"https:\/\/elements.envato.com\/learn\/tiktok-marketing-strategy\">TikTok<\/a> videos have become a huge part of our strategy this year, but it\u2019s important to know <em>why<\/em> you\u2019re creating content. We ensure the content we produce and share is authentic to our clients&#8217; brands and always focus on the \u2018purpose\u2019 behind the content rather than just jumping on a trend to check it off the to-do list.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bilal-khan-sr-content-marketing-specialist-at-postbeyond\">Bilal Khan \u2013 Sr. Content Marketing Specialist at PostBeyond&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.postbeyond.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-2.png\" alt=\"Bilal Khan, Sr. Content Marketing Specialist at PostBeyond \" class=\"wp-image-82440\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-2.png 2400w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-2-768x432.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-2-1536x864.png 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-2-2048x1152.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"8-generate-word-of-mouth\">8. Generate Word of Mouth<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no magic tool for mastering social media. No two companies will have the same strategy, however, every company should think in terms of people, processes, and tools. Today\u2019s social media audiences are more discerning \u2013 they don\u2019t respond as well to ads and they have access to a lot of competing content. However, we do know what audiences value most: authenticity and trust. So, think about how you can be authentic, relatable, and trustworthy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key to trust and authenticity is leveraging other people to speak for your brand. Ultimately, if you want to <a href=\"https:\/\/www.activenoon.com\/social-media-marketing-strategy\/3505\/\" data-type=\"URL\" data-id=\"https:\/\/www.activenoon.com\/social-media-marketing-strategy\/3505\/\" target=\"_blank\" rel=\"noreferrer noopener\">develop a thriving social media presence<\/a> you need to get other people talking about you (e.g. sharing your content, engaging with your posts, etc). People trust the recommendations of their friends and family more than anyone else, so look at ways to leverage your employees, customers, partners, and advocates to generate word of mouth for your brand.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"9-leverage-user-generated-content-ugc\">9. Leverage User-Generated Content (UGC)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">These days, people are looking to their community and peers online for guidance on everything \u2013 from skill-building to industry forecasting. Be it <a href=\"https:\/\/madgicx.com\/blog\/facebook-ads-cost\" data-type=\"URL\" data-id=\"https:\/\/madgicx.com\/blog\/facebook-ads-cost\" target=\"_blank\" rel=\"noreferrer noopener\">because of cookies or costlier ads<\/a>, it\u2019s becoming harder for brands to speak directly to audiences. This is why enlisting other people \u2013 such as users or customers \u2013 to create content for your brand, is critical.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"roxana-motoc-head-of-marketing-at-socialbee-io\">Roxana Motoc \u2013 Head of Marketing at SocialBee.io<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/socialbee.io\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-6.png\" alt=\"Roxana Motoc - Head of Marketing at SocialBee.io\" class=\"wp-image-82441\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-6.png 2400w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-6-768x432.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-6-1536x864.png 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-6-2048x1152.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"10-create-an-editorial-calendar\">10. Create an Editorial Calendar<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A strong social media strategy is all about staying active and consistent over time, and the best way to do that is by using a calendar to brainstorm, plan, and automate your content schedule. Start by collating all your content ideas, then assess them through these filters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cWill this resonate with my audience?\u201d&nbsp;<\/em><\/li>\n\n\n\n<li><em>\u201cDo I have the resources to build this type of content?\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cCan I repurpose\/reshare this post?\u201d&nbsp;&nbsp;<\/em><\/li>\n\n\n\n<li><em>\u201cWill I be able to share the content across multiple channels?\u201d&nbsp;<\/em><\/li>\n\n\n\n<li><em>\u201cIs the content on brand?\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Next, plan out a balanced mix of content and use a <a href=\"https:\/\/socialbee.io\/best-social-media-management-tools\/\" target=\"_blank\" rel=\"noopener\">social media management tool<\/a> to automate your content to be published across multiple channels. Combining social media management tools with others such as <a rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" data-type=\"URL\" data-id=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\">social listening<\/a>, analytics and <a href=\"https:\/\/mediatool.com\/media-planning\" data-type=\"URL\" data-id=\"https:\/\/mediatool.com\/media-planning\" target=\"_blank\" rel=\"noopener\">media planning tools<\/a> is a surefire way to power up your strategy.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"11-create-and-curate-engaging-content\">11. Create and Curate Engaging Content<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You have two equally simple solutions to generate engaging content: create or curate. If you choose to create your visuals, you can rely on <a href=\"https:\/\/elements.envato.com\/learn\/top-free-and-premium-social-media-templates\">social media templates<\/a> or even enlist a <a href=\"https:\/\/elements.envato.com\/learn\/freelance-graphic-design-guide\">freelance designer<\/a>. On the other hand \u2013 with so much content being created daily \u2013 curating has never been easier. For example, about 456K tweets are sent on Twitter every minute \u2013 plenty of which will be engaging and relevant for your audience. Following relevant accounts and hashtags across multiple platforms will give you access to an endless library of content for curation purposes.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"12-join-micro-communities\">12. Join Micro-Communities<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Smaller communities within large social networks are revolutionizing the way we engage on social media. Search for relevant groups, channels, or chats and join in the conversation! <a rel=\"noreferrer noopener\" href=\"https:\/\/www.uscreen.tv\/blog\/online-community-platforms\/\" data-type=\"URL\" data-id=\"https:\/\/www.uscreen.tv\/blog\/online-community-platforms\/\" target=\"_blank\">Using an online community platform<\/a> gives you the unique opportunity to meet like-minded people and network on a grassroots level. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s Facebook and LinkedIn Groups or <a href=\"https:\/\/blog.wishpond.com\/post\/115675438349\/twitter-for-professionals-what-is-it-and-how-to-create-an-account\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter for professionals<\/a>, ensure you\u2019re bringing value to the table. By establishing yourself as an industry specialist or thought leader in small communities, you can engage with potential leads and expand your network. A group&#8217;s admin might notice your contribution and recommend you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"andrew-barlos-director-of-marketing-at-loomly\">Andrew Barlos&nbsp;\u2013 Director of Marketing at Loomly<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.loomly.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-3.png\" alt=\"Andrew Barlos - Director of Marketing at Loomly\" class=\"wp-image-82442\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-3.png 2400w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-3-768x432.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-3-1536x864.png 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-3-2048x1152.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"13-understand-your-target-audience\">13. Understand Your Target Audience<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To create a <a href=\"https:\/\/www.loomly.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.loomly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media strategy<\/a>, you have to first set realistic expectations depending on your resources. If you\u2019re starting from scratch without a built-out <a href=\"https:\/\/elements.envato.com\/learn\/marketing-trends\">marketing<\/a> department or <a href=\"https:\/\/elements.envato.com\/learn\/pink-pony-creative-branding-tips\">agency<\/a>, biting off more than you can chew is likely to waste your time and leave you discouraged.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every minute spent getting to know your target audience and customers will save you hours on wasted campaigns. Aim to deeply understand your audience\u2019s needs, pain points, and interests, and learn how to provide them with what they want.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"14-value-over-virality\">14. Value Over Virality<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t have \u201cgoing viral\u201d as any part of your strategy. That\u2019s like saying your savings plan is to win the lottery! Instead, focus on delivering value to your customers and aim to achieve incremental growth. Run frequent tests of new content formats and platforms between core campaigns to get a better understanding of what works and what doesn\u2019t.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"alexandra-papp-copywriter-digital-marketer-brandmentions\">Alexandra Papp&nbsp;\u2013 Copywriter &amp; Digital Marketer BrandMentions<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/brandmentions.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-5.png\" alt=\"Alexandra Papp - Copywriter &amp; Digital Marketer BrandMentions\" class=\"wp-image-82443\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-5.png 2400w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-5-768x432.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-5-1536x864.png 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/06\/Expert-Roundup-Headshot1-5-2048x1152.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"15-regularly-refine-your-objectives\">15. Regularly Refine your Objectives<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Without objectives, you can\u2019t define your strategy or implement steps to hit your goals \u2013 you can\u2019t score a goal if you can\u2019t find the goalpost! Make a habit out of regularly re-visiting and refining your objectives to clarify your focus.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"16-dive-into-demographics\">16. Dive into Demographics<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Diving into your audience demographics and psychographics will pave the way to a <a href=\"https:\/\/brandmentions.com\/blog\/future-of-social-media\/\" data-type=\"URL\" data-id=\"https:\/\/brandmentions.com\/blog\/future-of-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">powerful social media strategy<\/a>. It\u2019s easier to create content when you know what your audience wants. Using social media listening tools to stay aware of social mentions, comments, or reposts provides powerful engagement opportunities.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"darryl-praill-chief-marketing-officer-at-agorapulse\">Darryl Praill \u2013 Chief Marketing Officer at Agorapulse<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.agorapulse.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/07\/Expert-Roundup-Headshot1-7.png\" alt=\"Darryl Praill \u2013 Chief Marketing Officer at Agorapulse\" class=\"wp-image-82469\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/07\/Expert-Roundup-Headshot1-7.png 2400w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/07\/Expert-Roundup-Headshot1-7-768x432.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/07\/Expert-Roundup-Headshot1-7-1536x864.png 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/07\/Expert-Roundup-Headshot1-7-2048x1152.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"17-conduct-a-content-audit\">17. Conduct a Content Audit<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When creating your social media strategy, start by conducting a thorough audit of your existing social media profiles and channels, as well as your existing content (blog posts, articles, eBooks, white papers, podcasts, and videos, including YouTube as well as other videos you may or may not have published).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also make note of personnel and other resources you have access to. Who can help build and execute your social media marketing? What <a href=\"https:\/\/narrato.io\/blog\/7-best-ai-social-media-tools-in-2024\/\" data-type=\"URL\" data-id=\"https:\/\/narrato.io\/blog\/7-best-ai-social-media-tools-in-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media tools<\/a> do you have subscriptions to? What communities are you a part of?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And then consider any campaigns you\u2019ve run previously. Why did you run them? What worked, and what didn\u2019t? What did you learn from them?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"18-build-a-video-first-strategy\">18. Build a Video-First Strategy<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The best advice I can give is, regardless of the platform, build a video-first strategy. Live video offers the highest levels of audience interaction and engagement, while pre-recorded video does give you the opportunity for more structure, so consider utilizing both.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If these are new mediums for you, and if resources are scarce, start with just one video per month. That could be a live video interview where you bring on a guest expert from your industry to talk about a trending topic, or someone else from your team to chat about a new feature or product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to leverage the power of video on social media, your brand also needs to be able to <em>repurpose<\/em> video content. If you&#8217;ve been creating long-form videos and are looking for a way to repurpose that content for shorter, more digestible pieces, then you need to check out <a rel=\"noreferrer noopener\" href=\"https:\/\/lightscamera.live\/descript\" target=\"_blank\">Descript<\/a>. This easy-to-use video editing software makes it a breeze to edit your videos like you would a text document.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And there you have it! The top expert tips for creating a killer social media strategy. For more on leveraging social media for your brand, check out our <a href=\"https:\/\/elements.envato.com\/learn\/social-media-marketing-guide\">Social Media Marketing Guide<\/a> and <a href=\"https:\/\/elements.envato.com\/learn\/social-media-trends\">Social Media Trends<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need some help standing out on social media? Here&#8217;s how to create a killer social media strategy.<\/p>\n","protected":false},"author":30,"featured_media":82444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[197,205,198],"tags":[],"class_list":["post-71588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-templates","category-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=71588"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/82444"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=71588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=71588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=71588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}