{"id":71578,"date":"2022-06-22T10:29:52","date_gmt":"2022-06-22T00:29:52","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=21457"},"modified":"2025-11-11T17:30:39","modified_gmt":"2025-11-11T06:30:39","slug":"how-to-choose-a-font","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/how-to-choose-a-font","title":{"rendered":"How to Choose a Font: 10 Expert Tips for Choosing the Perfect Font"},"content":{"rendered":"\n<p>Any designer knows that choosing the right font can make or break a project. A standout font can help to create an atmosphere, capture an audience&#8217;s attention, and convey the right message. But on the flip side, the wrong font can ruin a design. So, there\u2019s no denying that choosing the right font for your business or project is crucial.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Typography Trends\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/t-s4FwDUevQ?start=186&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Whether you obsess over the latest <a href=\"https:\/\/elements.envato.com\/learn\/font-trends\">latest font trends<\/a>, you\u2019re a <a href=\"https:\/\/elements.envato.com\/learn\/envato-elements-creative-subscription-designers\">designer<\/a> that likes to break the rules, or you have a taste for the finer fonts in life, choosing the right font is key to nailing your visual messaging. But, knowing <em>how<\/em> to choose the right font can take experience \u2013 and a few mistakes along the way.&nbsp;<\/p>\n\n\n\n<p>So, how do you develop the eye for choosing the perfect font? We\u2019ve compiled 10 top tips from some of the best <a href=\"https:\/\/elements.envato.com\/learn\/top-typography-and-font-tutorials\">font design<\/a> experts around for how to choose a font for your creative project.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Determine Your Font\u2019s Purpose<\/h2>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/9440e6ca-5e96-46e0-922d-fa657edc852c?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=9e627a09e758ef6261fb29697c095d30176c9b272c9bfdc3af5d1f12f8e86e94\"\n                            alt=\"Amithen Brush Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/2e7e2dbe-876f-47bd-ad55-61a3d8f4588b?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=8d703dd71a195b6e5f0d720b165c1c2bb5ac0e9b4310234c31b6f3cf13b1c7c7\"\n                            alt=\"Amithen Brush Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/327b2b0d-172e-45ac-8fa8-c6eaf0024932?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=c85f8a27b34ad865d1e2803634ffdf7fc673039dda6442f458f53231c8ec87f7\"\n                            alt=\"Amithen Brush Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/4b9263be-2c54-454e-85b9-2841117ae891?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=38ec5736483aec7cdd2c752fc32adb27bdc852983ed2f5338f065a75e1c27fff\"\n                            alt=\"Amithen Brush Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/4fb04c44-6e31-48f9-bf28-cdfa6943e820?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=74ee2ee0d964615ed33fe5679858d68cd2ecaf5d37025e8b14eb07a3da36f796\"\n                            alt=\"Amithen Brush Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/a98bb9e7-5864-4255-a55a-849d2ee1ba82?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=fd85b0460b552eb6334e914e53861ceadc466a718918af777bada53a4c19ee3a\"\n                            alt=\"Amithen Brush Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/a99c273a-ee29-4554-a525-4b433e012749?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=64104110b7376a123d33af9f8143022dc5d3bf6f8862e761730bdc95cb824f71\"\n                            alt=\"Amithen Brush Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/c6e62323-7c39-4b30-b571-bada4f1b42cd?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=37940cf07e3b77eba15b0e9e59cd304388751f24e0ffd507ade754f4b8d307a0\"\n                            alt=\"Amithen Brush Font\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Amithen Brush Font            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a\n                    class=\"elements-gallery__meta-link elements-gallery__meta-link--author\"\n                    href=\"https:\/\/elements.envato.com\/user\/dhanstudio\"\n                    target=\"_blank\"\n                >\n                    dhanstudio                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a\n                class=\"elements-gallery__more\"\n                href=\"https:\/\/elements.envato.com\/amithen-brush-font-F8T4SL\"\n                target=\"_blank\"\n            >\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Fonts can have many different purposes, from communicating basic information to expressing a complex theme or emotion. That\u2019s why iit&#8217;s important to have a clear understanding of what you want to achieve with your font choice, as well as who you\u2019re trying to appeal to. Whatever your brief, ensure you\u2019re clear on what your font needs to achieve, how it will be used, or what specific problem it needs to solve.&nbsp;<\/p>\n\n\n\n<p>\u201cThe first thing to consider is the intended purpose of the font,\u201d explains Kasper Pyndt, font designer at <a href=\"https:\/\/approxtype.com\" target=\"_blank\" rel=\"noreferrer noopener\">Approximate Type<\/a>. \u201cFor example, a font for a book should be easy to read and fairly conventional. A font for a psych-music poster should probably be organic and expressive. Try to imagine the intended audience or reader and choose your font accordingly.\u201d<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/australia-signature-script-8T24VU\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Australia Signature Script        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            dhanstudio        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/3992c1d7-d815-449b-920e-7a59b2d9a362?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=e6696dad15dbd9491d6e020b2cf789ec26e88eec4d119132b40736bfaa0c5680\"\n            alt=\"Australia Signature Script\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/amithen-brush-font-F8T4SL\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Amithen Brush Font        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            dhanstudio        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/9440e6ca-5e96-46e0-922d-fa657edc852c?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=9e627a09e758ef6261fb29697c095d30176c9b272c9bfdc3af5d1f12f8e86e94\"\n            alt=\"Amithen Brush Font\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/serrona-script-font-duo-9KDEVL\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Serrona Script Font Duo        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            maulanacreative        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/9879c0ce-a768-461d-aacb-6200b3d3eca4?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=cd18ec380894114bf0d8574ed998505cb4260e45fab3bef0ad2a70df5d6b3954\"\n            alt=\"Serrona Script Font Duo\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">2. Identify Your Project\u2019s Core Elements<\/h2>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/013ebce6-0636-4e56-aa0a-0effc28786ac?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=9cf9cf94dce66bf0391858582562c45680f0fc861f1ae7433e916bf201c85d10\"\n                            alt=\"Leah Gaviota\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/0706706a-8144-41ac-b772-71b3b4e20fd1?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=83909d77a80c04a9b3f8a8b2636149ded86d1bc4eeff981e15edba64e165045b\"\n                            alt=\"Leah Gaviota\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/0ecbc992-8e14-4379-bd3b-254ff5df9c9a?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=f15a9f09dbd78aa771705a373cd3901aeaa3666f4ca8b25a278ff03f9d407e61\"\n                            alt=\"Leah Gaviota\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/3d74a286-682f-4b85-9eb7-8d83843fe2ac?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=e60a508ec3c52182574c29404284cb71425418c206ca71e267aa8ad8903566bc\"\n                            alt=\"Leah Gaviota\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/4184794f-b144-4239-8bcf-22464efb9d35?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=4f36a2011e652252bf246a5672075ed19a6e639d5b4151cee5b8022092667795\"\n                            alt=\"Leah Gaviota\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/41acd09f-20bc-4b5b-b0b6-be639355e51a?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=62fbfaae9000338b4520e1dd28df570b9117e6bf22202c12feed76463630e969\"\n                            alt=\"Leah Gaviota\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/4d86179b-0a2f-40ae-b34d-d5f2e185dbe1?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=5b2c5ebb2d9f91d5e04bf53c052cbefe3c44d21055574ebc1a6efbd5eae45be4\"\n                            alt=\"Leah Gaviota\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/4fbb6775-d134-4529-bc96-a932d6fee9e0?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=35b927b872f72ac0b10eb4359836c43a50de094a145b6f600f2e72f2452dafd6\"\n                            alt=\"Leah Gaviota\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/6112f437-96f2-4aca-a93d-ade11cb9ec08?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=05a8053aa355965f06a14c5c5704e18bf88836f8e26c40d9044678c05d10170a\"\n                            alt=\"Leah Gaviota\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/ace745b4-bd88-4842-9560-1c411767a9f5?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a864cb301c8b56cd02c920b4e5ce164c044dc81b2a7acf62208f9ff95da7ed27\"\n                            alt=\"Leah Gaviota\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/b2864dd6-284e-435d-9a8e-7acb95fa8079?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=30c9cbaf194d559557f72a66e67b330b824f207c7f443e1bda66bbccb948a888\"\n                            alt=\"Leah Gaviota\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/dd46c4b9-aed5-4870-a70f-f7aa3ecc806b?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=ba0d72a50b821cc70f03a6d71d05fc052a61b357a88e99a9ad6a9ca9a426cad4\"\n                            alt=\"Leah Gaviota\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/de535623-b4e0-43e5-9a79-21d0e6610369?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=68a9317359a1aa3121939938958e23908d9ec30ba9d446960ea8eb7168e299ef\"\n                            alt=\"Leah Gaviota\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/fd3e56a6-065a-4b19-906d-e12a6292858c?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=1ab481706f67f7f8fa5d42d254942939f0f993c6d7161e680511ffecaf0d028e\"\n                            alt=\"Leah Gaviota\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Leah Gaviota            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/august10\" target=\"_blank\">\n                    august10                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/leah-gaviota-PRR8DS\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>When choosing a font or typeface for your project, it\u2019s crucial to first identify its core elements. Whether it\u2019s a theme, a visual motif, or an atmosphere or feeling, try to zone in on the core of your project to build your design around. Once you\u2019ve determined the theme, you can then choose a font to either enhance or contrast with it \u2013 depending on what effect you\u2019re trying to achieve.&nbsp;<\/p>\n\n\n\n<p>\u201cI always try to identify the soul of a project,\u201d says Johannes Breyer, font designer at <a href=\"https:\/\/abcdinamo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ABC Dinamo<\/a>. \u201cTry finding a core element to build your design around, and then look for a font which works with or against that. This approach will create something powerful and lasting.\u201d<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/lemon-splash-4DXHPE9\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Lemon Splash        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            august10        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/ccb06f2c-41b8-4b1e-8f6b-b0b928850d0b?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=13c589cbb667ee81f05dcb21358d1083041e6631a68a595a1c441af5b0bcba52\"\n            alt=\"Lemon Splash\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/leah-gaviota-PRR8DS\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Leah Gaviota        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            august10        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/013ebce6-0636-4e56-aa0a-0effc28786ac?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=9cf9cf94dce66bf0391858582562c45680f0fc861f1ae7433e916bf201c85d10\"\n            alt=\"Leah Gaviota\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/jacklyn-cute-QME8Z7R\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Jacklyn Cute        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            Flavortype        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/0ccb2514-bdd4-4798-8df8-c915fd85e290?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=fa9fa18347a0c915ae58f578ccd6645626138688d74089aac7aa6e872932a765\"\n            alt=\"Jacklyn Cute\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">3. Establish Clear Messaging<\/h2>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/ec005a4e-cb82-4048-8221-4b4a9fc1a072?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=9c4fba5e305f676407836420247dac10dc2d63f6c4ccdafcb7eca6f0aafd9e3e\"\n                            alt=\"Zenzero Sans\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/02daa95c-9bc8-4518-9ee6-37b081829fad?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=5fbda2eca2c67ce478ffec4a497075da7b682b154dd8985ae852afbcd896e774\"\n                            alt=\"Zenzero Sans\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/395c0c63-55c7-4858-a44d-a2f8c361d8e7?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=37bc9eac5a246311670d0b816f28c45d8e0de088914c3bbcd366ba497f4184ee\"\n                            alt=\"Zenzero Sans\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/69270543-2603-48f1-b8cd-c7aada16a69c?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=1857d11033d869f2bbfbf74bb612ddb88c2dd31a309d4fab24a8c1811610cacc\"\n                            alt=\"Zenzero Sans\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/884009f1-21be-4976-9dfb-df6418afa8da?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=c6f9dc59cf379e78c6fed56546b88a1650819749ab57757e0523d5716bc6f8b2\"\n                            alt=\"Zenzero Sans\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/f2f09942-0ca9-44c3-beb0-3610bfc0633c?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=5cbf9e5162eeb63e275b1ec6b7883610566c7a46085b63753d5ed796e5d93abd\"\n                            alt=\"Zenzero Sans\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Zenzero Sans            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/hederaedesign\" target=\"_blank\">\n                    hederaedesign                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/zenzero-sans-RCVDBZ\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Choosing the right font can be crucial in communicating a message beyond just words on a screen; typography can have a huge impact on how people perceive your design, <a href=\"https:\/\/elements.envato.com\/learn\/branding-trends\">brand<\/a> or business. So, before choosing a font, ensure you\u2019ve clearly <a href=\"https:\/\/elements.envato.com\/learn\/revamp-your-personal-brand\">established your brand messaging<\/a> and know what you want to get across.&nbsp;<\/p>\n\n\n\n<p>\u201cTypefaces are what give a voice to your message,\u201d explains artist and typeface designer, <a href=\"https:\/\/mborowczyk.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Morganne Borowczyk<\/a>. \u201cYou want to choose fonts that visually support what you\u2019re trying to say.\u201d<\/p>\n\n\n\n<p>Ask yourself: is your brand, business or product playful or serious? Friendly and conversational or professional and formal? Crafty and rustic, or luxury and sleek? What do you want your design to say? Once you\u2019ve clearly defined your messaging, try to choose a font that not only communicates this to your target audience, but encourages them to engage with it too.&nbsp;<\/p>\n\n\n\n<p>\u201cYour font should make people want to engage with the message it\u2019s communicating,\u201d Johannes advises. \u201cIt should be designed in the now, by someone who can look into the future of a brand, business or product and define how it will be perceived.\u201d&nbsp;<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/frunch-J6GG3R7\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Frunch        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            nasir-udin        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/e1e28a5c-22ea-4c45-a9f4-fad7cf2a8678?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=4d309eab631d8b66ad4adfcbd0dbb9940bf3677074f0e5b1e93c2c48ef55e4c3\"\n            alt=\"Frunch\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/zenzero-sans-RCVDBZ\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Zenzero Sans        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            hederaedesign        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/ec005a4e-cb82-4048-8221-4b4a9fc1a072?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=9c4fba5e305f676407836420247dac10dc2d63f6c4ccdafcb7eca6f0aafd9e3e\"\n            alt=\"Zenzero Sans\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/swashington-J3ZY79\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Swashington        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            WalcottFonts        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/79359c89-544a-441e-b36e-75a37c00bf78?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=efaaf9c9264a4fad85978335968fa7ebfad9aee6f95ba3c19279f484d55eee86\"\n            alt=\"Swashington\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">4. Balance Details and Legibility<\/h2>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/eabf49b4-ad42-42ec-8c2b-6627e58efc75?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=fab9f51b4a84ef90f6ffe35d3c7e13fe1d0f2c26fdc12fa731c8c284cd573157\"\n                            alt=\"Viktoria Duo\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/1529e2c1-3f3e-4e4f-8ccb-745eb5f1ebc6?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=95c7a581e62ff7e93e95d62904a9caab67130f59bd41df713b9976bedd66ea25\"\n                            alt=\"Viktoria Duo\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/2a4932ef-813a-4816-8110-245570d47b26?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a76689dbf9aa5af2a4278b639de424aaf5e84f2593385994f696c4dd557552a7\"\n                            alt=\"Viktoria Duo\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/2f872870-32fb-433f-8c0a-9e5b36e47599?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=8200e78b2e9730038132e8656896301fb2e1e74a207379c67f8eab37244edf81\"\n                            alt=\"Viktoria Duo\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/691cf6a0-f47e-4e9d-90a3-0fb04250b180?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=577275abeea6aa27b0a1ab4b872763c50eb8b128c58bb0c798acaf3a8e2ef959\"\n                            alt=\"Viktoria Duo\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/781f41c0-f0e5-4573-93c3-ebfc51ca3116?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a230ef63a316f73731717f569b8bdae08e9e863d699bdf193861d2fef22e8163\"\n                            alt=\"Viktoria Duo\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/793a4e93-ed48-43bd-98d1-01a66a090678?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=2eb314dee548e2e37f779e1ca04c198c6bc1a10229e422c7b95769383d06400d\"\n                            alt=\"Viktoria Duo\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/993ec4ad-c8c3-426a-9f6f-45907f5c1b73?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=37ae0e6072e3af2dbe31329acf80af74f5083f6e8531d7d6907e3bbce31c54d7\"\n                            alt=\"Viktoria Duo\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/a397c39b-acdc-4c08-a435-58643eb723b2?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=eea5be31cebb2e61adf506b15b224488f31379f3765ba571a46152c7a42fbe43\"\n                            alt=\"Viktoria Duo\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/c8866704-861c-4ceb-a6f1-c14875a1c26d?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=4f78f2e57035dccdab8635d9c41d950abc9cb6ac3cbcc90914d1af8cdf88f2e5\"\n                            alt=\"Viktoria Duo\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/dde221af-260a-49d4-85c3-18a4f97c2c36?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a9adf7301f0c7293bc62b1290786f7a9ded8123c52da64354b5ac29ecbdb754b\"\n                            alt=\"Viktoria Duo\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/e05d3d63-6286-4639-ac2f-278ccbda97a9?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=b3884f432ba3848811a3a42dffd3efe1057d9c47059ade48cd5a52ebb1ba287e\"\n                            alt=\"Viktoria Duo\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/ff907817-5b65-4561-996d-5e02940b4cd4?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=190a0df9d33e7347c0b76e9c228c7ff32f2205e63f0d443244c656b2db25d345\"\n                            alt=\"Viktoria Duo\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Viktoria Duo            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/figuree\" target=\"_blank\">\n                    figuree                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/viktoria-duo-34TGD7S\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>While there are now <a href=\"https:\/\/elements.envato.com\/fonts\">an unlimited number of gorgeous, creative fonts<\/a> available to designers, when choosing one for your project, it\u2019s important to balance artistic flair with practicality. There\u2019s no point adding a beautiful typeface to your <a href=\"https:\/\/elements.envato.com\/learn\/product-packaging-design-trends\">product<\/a> or <a href=\"https:\/\/elements.envato.com\/learn\/branding-trends\">branding<\/a> if no one can read it!&nbsp;<\/p>\n\n\n\n<p>\u201cMost display typefaces look great on titles, but are very hard to read on paragraphs,\u201d explains Morganne. \u201cGenerally, you want to combine both display and text in a project to balance the details and legibility of your design.\u201d&nbsp;<\/p>\n\n\n\n<p>When hunting down a font for your project, try out a combination of <a href=\"https:\/\/elements.envato.com\/learn\/script-and-handwritten-fonts\">script<\/a>, <a href=\"https:\/\/elements.envato.com\/learn\/classic-serif-fonts\">serif<\/a> and sans serif fonts to create a balanced design. Or, to create a bold sense of contrast, check out these <a href=\"https:\/\/elements.envato.com\/learn\/dynamic-font-duos\">dynamic font duos<\/a>.&nbsp;<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/ripon-font-duo-9VPBDT\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Ripon Font Duo        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            sameehmedia        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/ceb70939-a859-4b72-b166-392bf14c3029?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a8a422df8cc1ca79fc16cf38beba6fb6817dec235608b4f5ddbf8b001297d1e9\"\n            alt=\"Ripon Font Duo\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/aurotheisa-font-duo-2KMYDHX\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Aurotheisa Font Duo!        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            Sizimon-id        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/7fa65c27-c0ca-4636-b662-f0bab25caaa3?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=99120afe475c2832d83d00d18f6548dd16a865f3b8bf9d46fec19922a3effc63\"\n            alt=\"Aurotheisa Font Duo!\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/viktoria-duo-34TGD7S\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Viktoria Duo        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            figuree        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/eabf49b4-ad42-42ec-8c2b-6627e58efc75?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=fab9f51b4a84ef90f6ffe35d3c7e13fe1d0f2c26fdc12fa731c8c284cd573157\"\n            alt=\"Viktoria Duo\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">5. Consider Your Font\u2019s History<\/h2>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/04cfcdb4-069c-4677-9133-3243d167ae12?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=70f7051c3980bc3287e5dfa9d0213604b4b0baafa555a4aadc2ae5f931cc5b77\"\n                            alt=\"Liber retro font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/122bbfa2-c9b3-46e0-933b-b52b8eaad782?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=e4737a813e0568dd1966040d7b506412a6bd00dc501dce335a8f31b83322b99e\"\n                            alt=\"Liber retro font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/1a10ae0e-a94d-4c76-ab4f-cc53e38041fa?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=b2fe7bd9bade24c0a46b7d5261fa37287d1dd19b253f4b39becdd2ec7dfd510c\"\n                            alt=\"Liber retro font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/5b212e91-63f8-4d35-855a-6327fafb7b61?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=99d08e8b1c921abf2227f4635c4578cecf2de6d1381c743d8ff9991f92a54515\"\n                            alt=\"Liber retro font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/a122ad63-ed6f-4f71-89ca-469da36a54e2?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=70c539e30aa275bab615168cc6fea14057b0111720b4442ff710efe7c002e87e\"\n                            alt=\"Liber retro font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/a5cb3312-56cf-47df-9f62-19964fc3619d?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=0e1332901ce6e6c24970f6951676037b3df37381f7705b7858db12d482350b70\"\n                            alt=\"Liber retro font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/e3845c3a-df26-4393-9b47-033c91cadde3?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=ac11650e83ce66f736cd4a515895a1b47cda7117a90a32da0caa07ee5dfaa8fc\"\n                            alt=\"Liber retro font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/e4814748-8bbd-41fb-b1d7-74e158fdef17?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=c5199632caf4c506cfea5dfec79380d8a73dd2a92f40e7abb2b5d3db4fa4985f\"\n                            alt=\"Liber retro font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/e7284130-7230-4087-b0de-e01049a60e54?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=5f6512a7ce209463124b41f0dfc71c671d3e6061198031a99bc8e4bfccab601b\"\n                            alt=\"Liber retro font\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Liber retro font            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/elvinova\" target=\"_blank\">\n                    elvinova                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/liber-retro-font-8T59LMN\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>If your project is based around a specific topic or complex concept, it can pay to put some extra time into researching the history behind the typeface you choose to use. Considering a font\u2019s history before selecting it can add an extra layer of depth and creativity to your design.&nbsp;<\/p>\n\n\n\n<p>\u201cI like to go a little deeper when I pick fonts,\u201d says Kasper. \u201cIf I&#8217;m doing a project about, say, Danish architecture, you can bet that I\u2019m going to find a font that\u2019s designed by a historical Danish type designer. Considering the font\u2019s inherent history can add a conceptual sturdiness to a design.\u201d<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/ligature-rich-font-EQFF7DN\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Ligature rich font        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            elvinova        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/5b3d98aa-c1ea-4d54-abdb-e3df54970313?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=ded7be95b160dc86c351832569ab346a8466af848c8446a3ad3896ce7a57ab17\"\n            alt=\"Ligature rich font\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/liber-retro-font-8T59LMN\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Liber retro font        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            elvinova        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/04cfcdb4-069c-4677-9133-3243d167ae12?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=70f7051c3980bc3287e5dfa9d0213604b4b0baafa555a4aadc2ae5f931cc5b77\"\n            alt=\"Liber retro font\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/desert-dreams-sans-serif-S338X4T\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Desert Dreams | Sans Serif        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            elvinova        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/e08d3061-8422-4cf8-b960-8e72b4ee0fcd?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=2df666edbb627b45ac57a62afcb36122b8543707a585ca03dd3b308c7e6beb7c\"\n            alt=\"Desert Dreams | Sans Serif\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">6. Think Outside of the Box<\/h2>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/b6a076b2-6ffb-45e0-b4ef-b7475d252552?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=c80023daa4521252739a6c9267e3f60871c209ceb3371a74b4b541f79529933f\"\n                            alt=\"Fake Empire Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/0109552f-e146-4575-90e4-c979f099c41e?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=e5a86333ff8a5c526316e9f82e120561ac81183b61d7956c01d34d5385ed91e0\"\n                            alt=\"Fake Empire Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/189d56fa-8fb2-471c-a8b6-db85efca2275?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=2c545b5fc46671c336c9b44f17947ff8367161344d845cb87a2acd05c00b954c\"\n                            alt=\"Fake Empire Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/57c97bda-4eb4-49d5-a29a-163d19e05abe?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=576c1b7c7075b2a6ce0c588d54dcfe7bd8d396cbca3c6bdd299fdbb5b41c8107\"\n                            alt=\"Fake Empire Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/7d520f44-5e9b-4652-be26-bc3e41c97f83?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=228cf4bbc68bbda288f16a66d242ed8ed0bad500c0d37da2d402be44524bc1ea\"\n                            alt=\"Fake Empire Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/b171ab3a-1cdc-4f6d-ac1d-77afc5c4f900?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=2c862b06d41d7c122963b55340843f80cb5f5147e999ce6a372cdab65e60abbc\"\n                            alt=\"Fake Empire Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/cfbe7321-5aa4-44c5-b6e7-4d2b5a5ee42d?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=05562f6aff10250848b5e95847d040a9aa3572986e84f7d01fea5796de30a850\"\n                            alt=\"Fake Empire Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/d21c3353-4b99-4da2-a97a-4156ed9357be?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=2cdb74612f8cc95ef440a9f9dbf5c1e4b1a0b68cfff45ac40964b94bd968f47b\"\n                            alt=\"Fake Empire Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/dbac7da0-ce8b-49ba-a085-28f8dae37e10?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=fd7d6aaa3dfb08b723d9d90dbf4b7f0924d3ee2eae1aecf52abcf2b16a592a3b\"\n                            alt=\"Fake Empire Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/e7698af6-c5d8-429e-881d-d0d8f564d91f?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=810b11fdd80f9720e53c8b799912f712702c5153152f240408a3f5c7a6e63cd8\"\n                            alt=\"Fake Empire Font\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Fake Empire Font            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/simonok\" target=\"_blank\">\n                    simonok                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/fake-empire-font-U4B2A4\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>While the traditional standards of \u2018good\u2019 design have stood the test of time for a reason, if you want to stand out, it can pay to do things a little differently. Don\u2019t be afraid to experiment with fonts and typefaces that might not typically fit, or that actively go against, <a href=\"https:\/\/elements.envato.com\/learn\/graphic-design-trends-2021#Organized-Chaos\">common design rules<\/a>. For example, exaggerated lettering, distorted text, clashing colors or size, and <a href=\"https:\/\/elements.envato.com\/learn\/3d-illustration-design\">3D type<\/a> can have an incredible impact \u2013 it\u2019s all about how you use them.&nbsp;<\/p>\n\n\n\n<p>\u201cDon\u2019t be afraid to use \u201cugly\u201d type or large type, and think of contrasting font-sizes,\u201d Kasper says. \u201cCreate as many different layouts as possible before making a decision. Don\u2019t be scared to use type as illustration. Don\u2019t over-design, but always think outside the box.\u201d<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/raitor-futuristic-display-fonts-8UWMAQL\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Raitor &#8211; Futuristic Display Fonts        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            irwanwismoyo        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/2cb77a20-3de4-49c9-b42d-2424b3f904bd?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=02073e4858dc9c4bb65980bc73a1a8f83ff8e4ebc2a0f042db60a64ec5cecb19\"\n            alt=\"Raitor - Futuristic Display Fonts\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/fake-empire-font-U4B2A4\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Fake Empire Font        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            simonok        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/b6a076b2-6ffb-45e0-b4ef-b7475d252552?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=c80023daa4521252739a6c9267e3f60871c209ceb3371a74b4b541f79529933f\"\n            alt=\"Fake Empire Font\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/acid-goth-font-family-HEUZJ46\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Acid Goth &#8211; Font Family        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            CkyBe        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/3ea4c1e6-6273-4f7f-9458-3fa062f6062b?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=0ce36236abb6b805094f3d21ac489f87e16b0a0e8eb99954f6e880a966098995\"\n            alt=\"Acid Goth - Font Family\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">7. Break Design Rules with Intention<\/h2>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/a32ac215-8c25-482c-8bbd-8ef5d156794f?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=284e9ad0b0b6ece6c9060bf4e64d4f4fe7c1fb9aead37f3eb6fb1879dc7437f1\"\n                            alt=\"Moai Variable\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/00dd9b38-ec8f-4362-b090-c74c5f00b11d?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=7a278e4c0b85189b3a06c399dad69aa5c17fc396fa9f69401ca675ebaa31a8b3\"\n                            alt=\"Moai Variable\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/367de208-98de-4293-a7d3-45d7229d17ca?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=3d967e910885e8630f1e65a97bbecf75c5c5941d88764c2407b0ba50d28d5e8b\"\n                            alt=\"Moai Variable\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/37fe9069-bbf9-4494-921b-62de9a26decd?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=08a9d7cda02fd3d677fa1f0c646477600efc901108cadaefa9ab3b9df8a6c45e\"\n                            alt=\"Moai Variable\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/c26f7ab8-6017-47fd-b3f6-60db903b151a?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=d10ced386f3eeb021026d492bc748aa0acc4c0891ba4612ee8797daef997c586\"\n                            alt=\"Moai Variable\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/ce3cd349-1e73-4e7a-9522-b617035c3590?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=5b51035d565ae3583a88247785b11b820d89d1fa6b59a96998359604d328145b\"\n                            alt=\"Moai Variable\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/e99e1fbe-4627-4ace-90f9-051126305182?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=7c51cb7e06f18d4c6e7e760551930fa077bfa764c849f59700f19108f5b559ee\"\n                            alt=\"Moai Variable\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/f2cb3eb1-5b06-4f77-be65-ea0fa70f0e61?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=cc5db3b7233d3f2d1fdcf1737c77cd21bff7133c377f61479d85d7fd5f0910c6\"\n                            alt=\"Moai Variable\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/f3036f15-f93e-4a56-8ed4-33ce6b2baec2?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=e9cd39fc287e8509ca6dd6671880beb3e14bd9dd638d493be4407320b3a312ca\"\n                            alt=\"Moai Variable\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Moai Variable            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/UnioCS\" target=\"_blank\">\n                    UnioCS                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/moai-variable-VPRCSRT\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>While breaking design rules can result in some incredibly creative outcomes, it\u2019s important to do so with intention. Knowing the <a href=\"https:\/\/www.youtube.com\/watch?v=xic_5zduz1A\" target=\"_blank\" rel=\"noopener\">fundamentals of classic typography<\/a> is a must-have skill for any <a href=\"https:\/\/elements.envato.com\/learn\/how-to-become-freelance-graphic-designer\">graphic designer<\/a>. By brushing up on typographic rules and mastering design conventions, you can create experimental, eccentric designs which push boundaries, but are still grounded in technique.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What Is Typography?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xic_5zduz1A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cLearn about typographic rules and then break them with intention,\u201d says Morganne. \u201cKnowing about white space, hierarchy, leading, tracking, and kerning will result in solid and structured designs. In my opinion, doing everything by the rules is playing it too safe. So you want to break the rules occasionally to make things that stand out. Experiment and play with type \u2013 you know you\u2019re onto something once it starts to feel fun!\u201d&nbsp;<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/tumb-ink-trap-display-font-3FB2G8S\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Tumb Ink Trap Display Font        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            ThatThatCreative        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/b724d430-0cf8-428b-87f5-0b2ff3bd4025?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=6242fb97d2707bdbe973664453a7167fd01c8ba5dc360392c8c9de7400a9038d\"\n            alt=\"Tumb Ink Trap Display Font\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/moai-variable-VPRCSRT\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Moai Variable        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            UnioCS        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/a32ac215-8c25-482c-8bbd-8ef5d156794f?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=284e9ad0b0b6ece6c9060bf4e64d4f4fe7c1fb9aead37f3eb6fb1879dc7437f1\"\n            alt=\"Moai Variable\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/brutalism-font-TSNRUNZ\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Brutalism Font        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            BekeenCo        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/5c2d3cb5-faf2-412c-a1be-4b28b6384c15?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=313713b5f5940ee57aaffd97ee413ac6f9602c327a3f45bbabc831817ce5d3be\"\n            alt=\"Brutalism Font\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">8. Don\u2019t Disregard the Classics<\/h2>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/a59459b1-1e8e-4438-92a8-f5c5a2d4cf6c?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=df0ae938e27c219f2fe6056fe066004ea0b4362f1a6c4553c136aed7c2318a97\"\n                            alt=\"Exensa Grotesk - Sans Serif Typeface &amp; Web Fonts\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/159b2c30-71c0-48e4-855e-47b5e398003d?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=572bcb8eb1674f7f8456cdab8d828cab0c6b9a856fbbdcdfc8cf74c2d88d9d48\"\n                            alt=\"Exensa Grotesk - Sans Serif Typeface &amp; Web Fonts\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/93b9d3e2-4213-466d-9186-ce8ca84cb6c8?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=8ede8bbc3e0bb5db28c0f351117edfc31b10822ecd65137a85ac9cb9329ab232\"\n                            alt=\"Exensa Grotesk - Sans Serif Typeface &amp; Web Fonts\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/e2fd5e1e-8c07-4808-93a4-0fe79fffe0c2?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=2ae634bbb860f4ae06608ab0bd080f362bd8f8ae3f9b8d498379d75a4ff9a104\"\n                            alt=\"Exensa Grotesk - Sans Serif Typeface &amp; Web Fonts\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/fdb7d9d9-6aee-4800-b3c5-dc072d5a82a3?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=26a4612e1fdab922d1de81193fc952de875a2f55c487c671535863333874d8d9\"\n                            alt=\"Exensa Grotesk - Sans Serif Typeface &amp; Web Fonts\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Exensa Grotesk &#8211; Sans Serif Typeface &amp; Web Fonts            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/designova\" target=\"_blank\">\n                    designova                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/exensa-grotesk-sans-serif-typeface-web-fonts-HS7V5D\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>From Baskerville and Rockwell to Futura and Helvetica, there are plenty of timeless typefaces that always look right at home in any project \u2013 no matter what century we\u2019re in. While it can be fun to experiment with new styles and dabble in the exciting trends of the moment, don\u2019t disregard those fonts that have stood the test of time. After all, they\u2019re called classics for a reason!<\/p>\n\n\n\n<p>\u201cAt the moment, we\u2019re seeing a lot of type designers creating neo-grotesque typefaces similar to Univers and Helvetica,\u201d says Kasper. \u201cThose timeless typefaces seem to never go out of style (at the very least, they haven\u2019t since the 1950s).\u201d<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/visia-pro-elegant-geometric-typeface-web-fonts-V6N6VU\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            VISIA Pro &#8211; Elegant Geometric Typeface + Web Fonts        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            designova        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/3fd95423-c971-4a35-96cd-e2e47c9c1c3f?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=5418618f51dc5aefc26d7ade290f3bc68a415a2507fbe5fed06132fd6e788546\"\n            alt=\"VISIA Pro - Elegant Geometric Typeface + Web Fonts\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/exensa-grotesk-sans-serif-typeface-web-fonts-HS7V5D\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Exensa Grotesk &#8211; Sans Serif Typeface &amp; Web Fonts        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            designova        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/a59459b1-1e8e-4438-92a8-f5c5a2d4cf6c?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=df0ae938e27c219f2fe6056fe066004ea0b4362f1a6c4553c136aed7c2318a97\"\n            alt=\"Exensa Grotesk - Sans Serif Typeface &amp; Web Fonts\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/lorin-modern-geometric-typeface-web-fonts-X7668N\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            LORIN &#8211; Modern Geometric Typeface + Web Fonts        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            designova        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/50ac40c4-b939-4b18-be39-0dd5020ce189?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=49d42bab1be7506b35a1e0b5548d98eccab617ae2943ba5014fa1aed2eddb5eb\"\n            alt=\"LORIN - Modern Geometric Typeface + Web Fonts\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">9. Learn About Licensing<\/h2>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/c34664e0-229e-46c0-a40b-e0ef83433c6c?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=903d614e54b9ad3cd0be5b7a91efa34b8d576064d31f74a5233d75010a48e70a\"\n                            alt=\"Maildore Soft Round Sans Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/0cd9855c-9b41-4434-9f8f-88e9c3a478f7?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=4e478837e295925175033ca7ff73352e4bfbbabab6402e29d3732d5b5c156fbd\"\n                            alt=\"Maildore Soft Round Sans Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/10ac74a5-af2d-4a8d-8b11-390a277050a0?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=79318d2214fca93f183cfe9e4f2ee2fb9e888cd7b63fae8ff10d52e7305bc56c\"\n                            alt=\"Maildore Soft Round Sans Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/3720b7d3-8e6f-4d9b-93f1-076da0a46bb0?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=541f679696918d38a32e96f44bc429dd0824be2d355a3c0fa0061d7bcf6733e3\"\n                            alt=\"Maildore Soft Round Sans Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/39930f31-8d09-416b-83ce-e9e9583af909?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=f95b9a3f51203803ea39a2a3e60c5e6a6b3cda0a6cf4147a5397141d5dbccf82\"\n                            alt=\"Maildore Soft Round Sans Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/4fc147b7-86c0-4cc9-876d-1cc6361b356a?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=cbc3271fadbf8e391e7eb92a4af2d7d735f8e7a97d517becffef61b29a4b863e\"\n                            alt=\"Maildore Soft Round Sans Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/ae952d6c-563d-4236-a65a-6d265ee414a1?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=333cf943fbd491aaeeb744d65cc362691f8db5efa6820ca20f0ee8f8cb93470e\"\n                            alt=\"Maildore Soft Round Sans Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/bba2f829-4621-4336-be43-05d9dade56fa?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=7a6e42297ea791003ea1fd2d239352d34bd2df887fee3089efc2d902f611f3a0\"\n                            alt=\"Maildore Soft Round Sans Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/c369841e-706d-4543-b446-0b753200d2e1?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=f3458a8c32014e8ac9107dadd35fccbc9f57efa1725512ce39fba6a95feecd08\"\n                            alt=\"Maildore Soft Round Sans Serif Font\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/fca30dbc-25f0-4dc0-a6d3-2533ffae08d8?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a356948678cf25ea24848a656a5325987c5a0c8073797a951b8b0a397ce15088\"\n                            alt=\"Maildore Soft Round Sans Serif Font\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Maildore Soft Round Sans Serif Font            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/maulanacreative\" target=\"_blank\">\n                    maulanacreative                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\">\n                    Fonts                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/maildore-soft-round-sans-serif-font-TJB572D\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Font licensing is a vital part of typography. While you may have found the perfect font for your project, it\u2019s absolutely crucial to check that your fonts are fully licensed for the intended use. If they aren&#8217;t, you and your client could be sued. It&#8217;s also vital you check every type of license you encounter, and ensure you understand the font licensing terms.<\/p>\n\n\n\n<p>\u201cThis is often overlooked but buying the proper font license for your project can save you from a lot of trouble,\u201d says Morganne. \u201cOne thing I also like to ask myself before investing in a typeface is \u2018is the type designer still alive?\u2019. Whenever I can, I would rather support a living designer or an independent foundry.\u201d<\/p>\n\n\n\n<p>Luckily, <a href=\"https:\/\/elements.envato.com\/fonts\">all the fonts available on Envato Elements<\/a> are covered by a\u200b\u200b lifetime commercial license \u2013 ensuring you can use any font \u2013 anywhere, anytime \u2013 with no strings attached.Don\u2019t get caught up on trends<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/milesheart-decorative-display-font-3F65NUP\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Milesheart Decorative Display Font        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            maulanacreative        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/75ee5fc8-872c-42fd-b66d-001757ae91f8?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=492507c9e751b44b665c61e6baea6f352343bc9a0224b55d24c4379b1b3db4cc\"\n            alt=\"Milesheart Decorative Display Font\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/maildore-soft-round-sans-serif-font-TJB572D\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Maildore Soft Round Sans Serif Font        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            maulanacreative        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/c34664e0-229e-46c0-a40b-e0ef83433c6c?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=903d614e54b9ad3cd0be5b7a91efa34b8d576064d31f74a5233d75010a48e70a\"\n            alt=\"Maildore Soft Round Sans Serif Font\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/jenki-all-caps-display-font-625UQNT\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Jenki All Caps Display Font        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            maulanacreative        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/618bccf7-618e-4b2f-9343-68eb3a1ea813?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=97691a3e34355f41d847e522cee9190a66d2f27bbd0d887c488c153e42c83d79\"\n            alt=\"Jenki All Caps Display Font\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">10. Don\u2019t Get Caught up on Trends<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Typography Trends\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/t-s4FwDUevQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/elements.envato.com\/learn\/font-trends\">Font design trends<\/a> are constantly changing and evolving. While paying close attention to the hottest type of the moment may ensure your designs stay current and relevant, don\u2019tget swept up in every typography trend or font fad that comes along. Try to incorporate what\u2019s popular without compromising on the creative integrity of your project to ensure your designs remain unique and timeless.&nbsp;<\/p>\n\n\n\n<p>\u201cI think designs that age less are the ones that actually don\u2019t follow trends,\u201d says Morganne. \u201cIf you do everything like everyone else, there\u2019s a higher chance that your designs will look dated in a few years.\u201d&nbsp;<\/p>\n\n\n\n<p>And that does it for our expert font design tips! While you\u2019re here, learn how to make a font with these <a href=\"https:\/\/elements.envato.com\/learn\/top-typography-and-font-tutorials\">10+ Typography and Font Tutorials for Beginners<\/a>, or check out these <a href=\"https:\/\/elements.envato.com\/learn\/font-trends\">8 Font Trends for 2022: From Retro Fonts to Animated Typography<\/a>.&nbsp;<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Here are 10 expert tips for choosing the perfect font for your project.<\/p>\n","protected":false},"author":30,"featured_media":82436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[157,176,163],"tags":[],"class_list":["post-71578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-fonts","category-typography"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=71578"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/82436"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=71578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=71578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=71578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}