{"id":71566,"date":"2022-06-17T09:30:03","date_gmt":"2022-06-16T23:30:03","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=21061"},"modified":"2025-11-11T17:30:37","modified_gmt":"2025-11-11T06:30:37","slug":"website-design-tips","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/website-design-tips","title":{"rendered":"How to Design a Website: 8 Tips For Creating A Successful Business Website"},"content":{"rendered":"\n<p>With the rising popularity of <a href=\"https:\/\/www.envato.com\/blog\/template-kits-wordpress-envato\/\" target=\"_blank\" rel=\"noopener\">self-serve website builders<\/a>, nowadays anyone can put together a website. The easiest way to create a professional website is to use WordPress \u2013 an open-source content management system (CMS) that lets you build a fully-fledged website in no time.<\/p>\n\n\n\n<p>However, there\u2019s more to <a href=\"https:\/\/www.envato.com\/blog\/template-kits-wordpress-envato\/\" target=\"_blank\" rel=\"noopener\">building a website<\/a> than just installing a WordPress theme. There are numerous design factors to consider to provide a good user experience and <a href=\"https:\/\/elements.envato.com\/learn\/generate-small-business-sales\">generate more sales<\/a>.<\/p>\n\n\n\n<p>In this article, we\u2019ll take a closer look at the top <a href=\"https:\/\/elements.envato.com\/learn\/web-design-trends\">web design<\/a> considerations to keep in mind when designing your website, along with best practices to follow when building a website for your business.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"UX\/UI Design Trends\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YRIHdCJqQOg?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#navigation\">Improve Site Navigation<\/a><\/li>\n\n\n\n<li><a href=\"#colorpalette\">Choose the Right Color Palette<\/a><\/li>\n\n\n\n<li><a href=\"#branding\">Maintain Consistent Branding<\/a><\/li>\n\n\n\n<li><a href=\"#scannablecontent\">Create Scannable Content<\/a><\/li>\n\n\n\n<li><a href=\"#CTA\">Use Effective Calls-to-Action<\/a><\/li>\n\n\n\n<li><a href=\"#responsive\" data-type=\"internal\" data-id=\"#responsive\">Make Your Site Responsive<\/a><\/li>\n\n\n\n<li><a href=\"#loadingtimes\">Optimize Loading Times<\/a><\/li>\n\n\n\n<li><a href=\"#credibility\" data-type=\"internal\" data-id=\"#credibility\">Build Credibility<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"navigation\">1. Make Your Site Easy to Navigate<\/h2>\n\n\n\n<p>No design element has a bigger impact on usability than <a href=\"https:\/\/elements.envato.com\/learn\/best-website-navigation-menus\">website navigation<\/a>. If visitors can\u2019t navigate your site, most will simply click out. An intuitive navigation structure will help you create a better user experience.<\/p>\n\n\n\n<p>Put your navigation links where users expect to find them \u2013 typically at the top of the page. According to <a href=\"https:\/\/www.theblogstarter.com\/make-a-website\/\" data-type=\"URL\" data-id=\"https:\/\/www.theblogstarter.com\/make-a-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Blog Starter<\/a>, you should also limit the number of top-level options to seven to avoid overwhelming your visitors.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/elements.envato.com\/learn\/\">Envato Elements<\/a> have included a clearly visible search bar above the main navigation bar, at the top of the page.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/elements.envato.com\/learn\/\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/D3z_xEtm9lcJbXVSgtjbNyZC66D5E2NNxjnk-RbE7V2h6EdjkLcmlDI8WhanBw8KntrbuyGnzI7rbeeqjXrVdQZC_qRR3R-lMv3kwhUq_guHQdDwMyyAhaDwmHOOc8PcUsH3BesWRoRn-F8ZSA\" alt=\"Envato Elements\" \/><\/a><\/figure>\n\n\n\n<p>In general, visitors should be able to find the page they\u2019re looking for within three clicks.&nbsp;<\/p>\n\n\n\n<p>Here are a some best-practice tips for nailing your navigation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use clear and descriptive labels for your menu<\/li>\n\n\n\n<li>Use breadcrumbs on every page to show visitors where they are<\/li>\n\n\n\n<li>Include a search bar to help visitors search for keywords<\/li>\n\n\n\n<li>Include navigation links in your footer<\/li>\n<\/ul>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/navigation-and-hero-website-screen-template-8RKP6D4\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Navigation and Hero &#8211; Website Screen Template        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            TanahAirStudio        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/43a26b12-1024-4da3-9655-da448fa764c3?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=09638395f0519dcb93371fc2f88692776c6ce2bfc677eb73d9a59acc76df64b7\"\n            alt=\"Navigation and Hero - Website Screen Template\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/menu-navigation-ui-kits-website-adobe-xd-template-9TEFTWM\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Menu Navigation UI Kits Website Adobe XD Template        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            iDoodle        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/e7d21587-4dd0-4944-8a36-5f8e81dfd909?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=e86e733e355789a0892c1baeba5e6571a810c651b16a636e9344334b3f60719d\"\n            alt=\"Menu Navigation UI Kits Website Adobe XD Template\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/web-navigation-bar-template-9M59DLG\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Web Navigation Bar Template        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            TanahAirStudio        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/db0a0059-b0b9-4551-914e-4bf0f2a387b2?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=b7f2623a87d57cba9dad725f60fa36d165226c3326031e674e252072efd9c4e8\"\n            alt=\"Web Navigation Bar Template\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"colorpalette\">2. Choose the Right Color Palette<\/h2>\n\n\n\n<p><a href=\"https:\/\/elements.envato.com\/learn\/color-trends-graphic-design\">Colors<\/a> are a powerful part of your <a href=\"https:\/\/elements.envato.com\/learn\/revamp-your-personal-brand\">brand identity<\/a>. When you think about McDonald\u2019s, chances are you can picture the golden arches and background.<\/p>\n\n\n\n<p><a href=\"https:\/\/elements.envato.com\/learn\/color-psychology\">Colors can also even evoke different emotions and feelings<\/a>. For instance, the color red is often associated with energy and passion, while the color yellow corresponds with happiness.<\/p>\n\n\n\n<p>The following infographic shows what different colors mean and how brands can use them:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/thelogocompany.net\/psychology-of-color-in-logo-design\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/EDOf29LjM2ydzZS1DyfgTETRCwo-Z3eCblbFUReRw6HNzM3BLORTE3WPd0h4WPYjeklEAAR3EngyRao6qM8TvBKlS6eRxcNIgwg8qjLPjiypvLoG7pVKFB5wfKN0Y9UKTtfo3fCinuOnQl_wxA\" alt=\"The psychology of color in logo design\" \/><\/a><\/figure>\n\n\n\n<p>If you already have a <a href=\"https:\/\/elements.envato.com\/learn\/logo-design-trends\">logo<\/a> for your business, it makes sense to use its colors as the primary color for your website. Then choose secondary colors that pair with your primary colors and reflect your <a href=\"https:\/\/elements.envato.com\/learn\/branding-trends\">brand personality<\/a>.<\/p>\n\n\n\n<p>Here are some best-practice tips for choosing a color palette for your site:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a <a rel=\"noreferrer noopener\" href=\"https:\/\/color.adobe.com\/create\/color-wheel\/\" target=\"_blank\">color wheel<\/a> to create different combinations<\/li>\n\n\n\n<li>Limit your <a href=\"https:\/\/elements.envato.com\/learn\/how-to-choose-a-website-color-palette-12-top-color-schemes-for-2022\">color palette<\/a> to three to four colors<\/li>\n\n\n\n<li>Consider your audience demographics and industry<\/li>\n\n\n\n<li>Maintain the same <a href=\"https:\/\/elements.envato.com\/learn\/how-to-choose-a-website-color-palette-12-top-color-schemes-for-2022\">color scheme<\/a> across your site<\/li>\n<\/ul>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/exist-wonderful-fashion-html-template-STL66L\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Exist &#8211; Wonderful Fashion HTML Template        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            nouthemes        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/9bdcf43d-22b6-4ca9-a5a2-0db66b3956fb?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=55dce3dc291051ae2a9d22371563bf5b1ad7b3deb52a575c2e9a65cc68860ce5\"\n            alt=\"Exist - Wonderful Fashion HTML Template\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/emily-personal-blog-html-template-H83J8S\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Emily \u2014 Personal Blog HTML Template        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            robirurk        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/39f023aa-10be-47bb-83cd-59ba6ec3ff8f?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=6e78ac9f0b1f06f6c487ca1adb7aebe7603aff783c4a745cc9267bae5d77d8d3\"\n            alt=\"Emily \u2014 Personal Blog HTML Template\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/piroll-minimal-and-modern-portfolio-html-templat-L99P6L\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Piroll \u2014 Minimal and Modern Portfolio HTML Templat        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            robirurk        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/3fa74162-5ef5-4d32-ac38-7e57818aa63e?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=ef16692995c709a57d6c6db664c220717e695328c0423652afe883e62bc68ea5\"\n            alt=\"Piroll \u2014 Minimal and Modern Portfolio HTML Templat\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"branding\">3. Maintain Consistent Branding<\/h2>\n\n\n\n<p><a href=\"https:\/\/elements.envato.com\/learn\/branding-trends\">Branding<\/a> is crucial to ensure customers remember and recognize your brand. If a visitor lands on your homepage, they\u2019ll expect to see familiar branding elements.&nbsp;<\/p>\n\n\n\n<p>Of course, that doesn\u2019t mean every page should look the same \u2013 sometimes it makes sense to use different layouts. However, <a href=\"https:\/\/elements.envato.com\/learn\/logo-design-trends\">logos<\/a>, <a href=\"https:\/\/elements.envato.com\/learn\/how-to-choose-a-website-color-palette-12-top-color-schemes-for-2022\">color palettes<\/a>, <a href=\"https:\/\/elements.envato.com\/learn\/font-trends\">typefaces<\/a>, and even brand voice are all areas that you should keep consistent across your website. But you shouldn&#8217;t stop there! <a rel=\"noreferrer noopener\" href=\"https:\/\/a.sfdcstatic.com\/content\/dam\/www\/ocms\/assets\/pdf\/service-cloud\/state-of-connected-customer.pdf\" target=\"_blank\">75%<\/a> of consumers expect brands to provide a consistent experience wherever they engage with them. Make sure to maintain the same branding across all of your channels, including <a href=\"https:\/\/elements.envato.com\/learn\/social-media-trends\">social media<\/a>.<\/p>\n\n\n\n<p>As an example, take a look at <a href=\"https:\/\/www.hostgator.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HostGator<\/a>\u2019s website:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.hostgator.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/yTBot_O_X6vq3FvI-AwKKbmj0fJrR1RA0ot-QbE3xvUeAPC5nY6HVqeB8JAFptweNEs5ikcvk0p_XEgEdvZFAi9dJOaC8H9O5PL7D0ULkBsVKy3KwwPnJlTIwvjfsctcAvoq0nBu0gg0NCozxA\" alt=\"Host gator's website\" \/><\/a><\/figure>\n\n\n\n<p>And its Facebook page:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.facebook.com\/HostGator\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/lZYAWFh-ZUMlz4F-wUU9tXG8T7wXphHjlop3NSxA2MP2BaRn1uy1CeNlzQLaB-2FwgJ5Rb_WCRFS2JU8zWBW4LTbQ_Q5yvv_gbUl19JTl4Xa6lAyKndyuSjQFMGT7iXZ5Jsfwktlot3_v0lkLA\" alt=\"Host gator's Facebook page\" \/><\/a><\/figure>\n\n\n\n<p>You\u2019ll notice that they use the same branding for both channels. This helps to create a more consistent brand experience for both existing and potential customers.<\/p>\n\n\n\n<p>Here are some tips to help you maintain consistent branding:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establish clear <a href=\"https:\/\/elements.envato.com\/learn\/small-business-branding-tips\">branding guidelines<\/a> for your logo, color palette, and fonts<\/li>\n\n\n\n<li>Use project management templates to keep your team on the same page<\/li>\n\n\n\n<li>Create and organize your <a href=\"https:\/\/elements.envato.com\/learn\/envato-elements-unlimited-creative-subscription-marketing-advertising\">marketing assets<\/a> into one place<\/li>\n<\/ul>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/brand-guideline-K93MA4Z\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Brand Guideline        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            jegtheme        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/4ff70b66-a2c0-465d-91f3-b0ec69d5a093?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=55ab6d0c0b3dd24a8cfd8e695791d04f6f707ef94eb6f5df9a446b3dd133676f\"\n            alt=\"Brand Guideline\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/latvia-brand-guidelines-2CW3F8D\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Latvia Brand Guidelines        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            blancalab        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/75e44754-e132-4d2a-b20a-a016fd8d408a?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=fe1d487bba7e265f78999d4dfff889a84d47d9ce6031ba78164b1af8142203a0\"\n            alt=\"Latvia Brand Guidelines\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/brand-guidelines-landscape-WDZ8YHS\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Brand Guidelines &#8211; Landscape        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            corrella        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/c852cc1a-00de-427f-9d4d-4cd7980dadec?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=75f04ac6c4fb9b9ead0e04d3bce57b30f3cc8d75cddd71b334f228ce039982c6\"\n            alt=\"Brand Guidelines - Landscape\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"scannablecontent\">4. Write Scannable Content&nbsp;<\/h2>\n\n\n\n<p>A large part of designing a <a href=\"https:\/\/porch.com\/advice\/helpful-guide-make-website-business-home-professionals\" data-type=\"URL\" data-id=\"https:\/\/porch.com\/advice\/helpful-guide-make-website-business-home-professionals\" target=\"_blank\" rel=\"noreferrer noopener\">functional website<\/a> is its scannability \u2013 the ease with which visitors can quickly read and understand the content on your pages.<\/p>\n\n\n\n<p>Online users rarely read every single word. Eye tracking studies from the <a href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen Norman Group<\/a> found that users tend to scan pages in an F-shaped pattern.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/susaIaokLyXxxnj7M6tz2JnQ0z8D56Q8BNojU1XxK-ZiVwVxSxDuQRgg2j4M66E7Qfr9Zh7u7stMZJ8frJEBYXGyBcAAFLoV9BKmQSbrzCmU-ZN9ohMd4G1vF5zCjojiAeBrX1_DWZgzwkoqJA\" alt=\"Eye tracking studies from the Nielsen Norman Group, finding that users tend to scan pages in an F-shaped pattern.\" \/><\/a><\/figure>\n\n\n\n<p>The pattern shows that users tend to scan web pages left to right, starting from the top of a page. Then they move down the page and scan again from left to right.&nbsp;<\/p>\n\n\n\n<p>The implications are clear here \u2013 you need to <a href=\"https:\/\/aioseo.com\/scannability\/\" data-type=\"URL\" data-id=\"https:\/\/aioseo.com\/scannability\/\" target=\"_blank\" rel=\"noreferrer noopener\">ensure content scannability<\/a>. By making it easy for users to find what they\u2019re looking for, you\u2019ll provide a better user experience for your visitors. To speed up your content output and reduce errors, proofreading tools such as Grammarly or\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/essaywriter.pro\/\" data-type=\"URL\" data-id=\"https:\/\/essaywriter.pro\/\" target=\"_blank\">Essay Writer<\/a>\u00a0can help ensure your text is easy to read and more scannable for users.<\/p>\n\n\n\n<p>Here\u2019s how you can make your content more scannable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follow a logical visual hierarchy and arrange elements in order of importance<\/li>\n\n\n\n<li>Use headings and subheadings throughout your content<\/li>\n\n\n\n<li>Break up large blocks of text into smaller paragraphs<\/li>\n\n\n\n<li>Make ample use of white space to improve readability<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"CTA\">5. Make Your Calls-to-Action Stand Out<\/h2>\n\n\n\n<p>Another key design consideration when creating your website is the call to action (CTA) \u2013 a prompt that tells visitors what to do next.&nbsp;<\/p>\n\n\n\n<p>CTAs typically take the form of a button or hyperlink that takes visitors to a page where they can make a purchase, download a free trial, or sign up for a newsletter. Including a CTA is crucial to generate conversions and sales, not just empty visits.&nbsp;<\/p>\n\n\n\n<p>If a visitor lands on a <a href=\"https:\/\/www.activecampaign.com\/glossary\/landing-page\" data-type=\"URL\" data-id=\"https:\/\/www.activecampaign.com\/glossary\/landing-page\" target=\"_blank\" rel=\"noreferrer noopener\">landing page<\/a> without a clear prompt, chances are they\u2019ll leave without taking further action. However, a clear CTA can encourage visitors to continue engaging with your site and even drive them into your <a rel=\"noreferrer noopener\" href=\"https:\/\/www.leadsquared.com\/sales-funnel-management\/\" data-type=\"URL\" data-id=\"https:\/\/www.leadsquared.com\/sales-funnel-management\/\" target=\"_blank\">sales funnel<\/a>.<\/p>\n\n\n\n<p>Here\u2019s an example of an effective CTA from the <a href=\"https:\/\/www.tailorbrands.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tailor Brands<\/a> homepage:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.tailorbrands.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/kCck6QWmxfojm2nPvDfuX3VxG6n2hwemFx4oeIOLopmx5T33eturW2qnTTC1wjHEEbgy53lLAposklQnL0tbTGB-kn7t8IQk9ZjomHNy81l-fwgGRIB36biCNS3fbrUrL9KfmIXEwtzm9tU8uw\" alt=\"An example of an effective CTA from the Tailor Brands homepage\" \/><\/a><\/figure>\n\n\n\n<p>The webpage is clean, and the placement of the <a href=\"https:\/\/elements.envato.com\/learn\/gradient-colors\">gradient design<\/a> draws the attention toward the center of the page. The call to action is the main focus: enter your business name and get started. Tailor Brands is a full service business building company and they convey that message concisely with a simple slogan: \u201cLaunch your business in just a few clicks\u201d. <\/p>\n\n\n\n<p>Here\u2019s how to create effective CTAs for your website:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use action-oriented words (e.g., Sign up for a free trial, get started, download a copy today, etc.)<\/li>\n\n\n\n<li>Make your CTA button stand out with contrasting colors<\/li>\n\n\n\n<li>Use an A\/B testing platform to test your CTAs<\/li>\n\n\n\n<li>Place your CTAs in prominent locations<\/li>\n<\/ul>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/call-to-action-multi-format-ui-kit-RAXS6TU\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Call to Action \u2013 Multi-format UI Kit        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            merkulove        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/c97e0f7a-c020-4940-be46-0e529e321946?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=2b58062457371c58f7cd31ead5997488b9041a38cba64e1f5cf507e15792c40b\"\n            alt=\"Call to Action \u2013 Multi-format UI Kit\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/23-call-to-action-widgets-for-web-ui-kit-ver-02-VC856SQ\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            23 Call To Action Widgets for Web UI Kit Ver-02        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            DigitalHeaps        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/45d8f199-97c6-4aa3-a2f6-e4be6db57199?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=c5dda22bf18b1eba62f61ab53ca3ecc6689ccec09d4eb5c9b39ee987077551f5\"\n            alt=\"23 Call To Action Widgets for Web UI Kit Ver-02\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/web-call-to-action-template-G3HT5HW\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Web Call To Action Template        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            TanahAirStudio        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/6c71cd54-bdc5-471b-b130-a3f9f6b1cf3f?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=a34a09415c07072ec2c2a31b66e89fe652649c67a91e51b5db82b0d091ecdfe9\"\n            alt=\"Web Call To Action Template\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"responsive\">6. Ensure Your Theme is Responsive<\/h2>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/2e0ce0c4-8c4f-4ac4-9a11-b8d4a9640333?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=b1c2574ffd9d447764efbd1508b80c9b465dbf38c5697dd4fe64446d3dcd1e71\"\n                            alt=\"Multi Responsive Devices Mockup\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/391ba5ca-2b91-4283-a6ac-943c54b43fb0?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=b833684eada30b016e47f8257a5f32566670cad9f117641cb16a37dfbe30800c\"\n                            alt=\"Multi Responsive Devices Mockup\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/437a0973-4fd3-45f2-bb5b-abb23b8858d0?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=b828b733a0cdc90c6498f155bf0ecd8306adb889f6c6a2c4fdc1f2069328cba0\"\n                            alt=\"Multi Responsive Devices Mockup\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/e5e9cdf2-c66f-4d65-aa68-c38827513c56?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=053c944a8e684bce49550d9862f57cb33d96b9217e89a5ff242b8d4898b07f4d\"\n                            alt=\"Multi Responsive Devices Mockup\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Multi Responsive Devices Mockup            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/GraphicMonday\" target=\"_blank\">\n                    GraphicMonday                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/graphic-templates\" target=\"_blank\">\n                    Graphic Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/multi-responsive-devices-mockup-5PVEKVX\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>More people are browsing the web through mobile devices than ever before. With over <a rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/topics\/779\/mobile-internet\/#dossierKeyfigures\" target=\"_blank\">4.28 billion<\/a> mobile internet users, you must ensure that your site is responsive. This means that it uses a grid-like design that dynamically adjusts to fit any screen size. A <a href=\"https:\/\/www.webcitz.com\/blog\/tips-to-create-the-best-responsive-design\/\" data-type=\"URL\" data-id=\"https:\/\/www.webcitz.com\/blog\/tips-to-create-the-best-responsive-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">responsive design<\/a> lets users easily browse your site, whether they\u2019re on a desktop or smartphone.<\/p>\n\n\n\n<p>The good news is there are plenty of <a href=\"https:\/\/elements.envato.com\/learn\/wordpress\/Responsive\">responsive WordPress themes<\/a> you can install. These themes are already mobile-friendly, however you\u2019ll want to test your website on different devices and browsers to ensure you\u2019re providing the best browsing experience.<\/p>\n\n\n\n<p>Here are additional best practices for creating a mobile-friendly website:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limit the number of form fields on your pages<\/li>\n\n\n\n<li>Ensure your buttons and links are tappable&nbsp;<\/li>\n\n\n\n<li>Use clear and legible text<\/li>\n<\/ul>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/multi-responsive-devices-mockup-5PVEKVX\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Multi Responsive Devices Mockup        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            GraphicMonday        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/2e0ce0c4-8c4f-4ac4-9a11-b8d4a9640333?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=b1c2574ffd9d447764efbd1508b80c9b465dbf38c5697dd4fe64446d3dcd1e71\"\n            alt=\"Multi Responsive Devices Mockup\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/mobile-responsive-landing-page-HDESC5W\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Mobile Responsive Landing Page        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            laaqiq        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/00f8035e-450b-47c4-b311-670eecb4ca1d?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=612638c81d575cd013e854710347150fbaa24542b5a8caac5b8c1c2d0ded2e84\"\n            alt=\"Mobile Responsive Landing Page\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/interior-responsive-landing-page-QF8T769\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Interior Responsive Landing Page        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            laaqiq        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/aa3badaa-87af-455e-abac-541fc522d7b9?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=816db424285264ce186232968bb63c5e9a216fb2e9db34cd39e4197501a5ba92\"\n            alt=\"Interior Responsive Landing Page\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"loadingtimes\">7. Optimize Loading Times<\/h2>\n\n\n\n<p>Few things are as frustrating as waiting for a page to load. Online users won\u2019t hesitate to click off if your site fails to deliver a fast browsing experience. In fact, data shows that <a href=\"https:\/\/unbounce.com\/page-speed-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">73.1%<\/a> of people bounce after just three seconds.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/unbounce.com\/page-speed-report\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/TXSXcKvNfeIs28Lrv9x_T8a6jkOCc0b_gY2-v-sbcFV9uahZxRMifl11Hz_i58i8IRYU7RjWZHMurH51_q72zwp0NuNW9kVnU8sm_tELcKQyn2Yk2ZQOP8TJAR_Efx6a-7LZ1DFz-jBIUpGHMw\" alt=\"Web page loading time statistics\" \/><\/a><\/figure>\n\n\n\n<p>What\u2019s more, <a href=\"https:\/\/unbounce.com\/page-speed-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">45.4%<\/a> of consumers say they\u2019re less likely to make a purchase when loading times are slower than expected. While you still want to design a professional-looking website, you don\u2019t want to overlook performance either.<\/p>\n\n\n\n<p>Here are a few tips to improve your loading times:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enable browser caching<\/li>\n\n\n\n<li>Compress and optimize your images<\/li>\n\n\n\n<li>Use a Content Delivery Network (CDN)<\/li>\n\n\n\n<li>Minify your CSS, JavaScript, and HTML code<\/li>\n\n\n\n<li>Eliminate any unnecessary plugins<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"credibility\">8. Build Credibility<\/h2>\n\n\n\n<p>Your website is often the first point of contact for potential customers. When visitors interact with your brand for the first time, they want to know they\u2019re dealing with a trustworthy company.<\/p>\n\n\n\n<p>One way to communicate trustworthiness is to invest in <a href=\"https:\/\/elements.envato.com\/learn\/10-best-wordpress-themes-for-seo\">premium WordPress themes<\/a>. These are optimized for search engines and offer a great degree of flexibility in terms of design. Another way to build credibility with your visitors is to publish relevant content.<\/p>\n\n\n\n<p>A good example is <a rel=\"noreferrer noopener\" href=\"https:\/\/betternurse.org\/bsn-degree-program-guide\/\" target=\"_blank\">this website for nursing careers<\/a>. It publishes a lot of informative articles to help visitors learn more about nursing as a profession.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Sy98FMSV8_FIEf6b5Po_msJk0EgQeD9s0qAQuzSFAqOmfhDA0ys37lwbfKbJ5exwDa8o0rQC_xLEQ7VbqYM4van_2j4MCVxN4zbYxq43UNvXyU2j26OqwVVfN8l-Ns4tYFHKFNQ7XZW39n7z_g\" alt=\" this website for nursing careers is an example of building authority and credibility\" \/><\/figure>\n\n\n\n<p>Think about the questions that your audience is asking and create content that answers those queries. You can also use keyword research tools like <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keyword Planner<\/a> to find keywords that you can target.<\/p>\n\n\n\n<p>Here\u2019s how you can build credibility with your content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <a href=\"https:\/\/elements.envato.com\/graphics\">images and graphics<\/a> to illustrate a concept<\/li>\n\n\n\n<li>Research and cite your sources to back up your claims<\/li>\n\n\n\n<li>Check for any spelling or grammar mistakes<\/li>\n\n\n\n<li>Get straight to the point and avoid fluff<\/li>\n<\/ul>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/seo-isometric-illustration-MHA83G\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            SEO Isometric Illustration        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            angelbi88        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/36a93a91-07f0-4c38-afd8-b06c6ef3afce?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=96f850023a8fcce61ceda9da615f897398b88457bb02e5b6cadce630d0eb083e\"\n            alt=\"SEO Isometric Illustration\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/hand-drawn-sale-shopping-doodle-D35WCY3\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Hand Drawn Sale Shopping Doodle        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            GoDoodle        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/148b78fe-32fd-4c57-a2e7-d8f1ef8934a8?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=b79e74d3ced14477b97cabdaa36fcc88861d2beacdb98c90c56bea1768e77991\"\n            alt=\"Hand Drawn Sale Shopping Doodle\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/isometric-words-9ETTKP\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Isometric words        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            wowomnom        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/eea128c2-9796-4d98-9e12-dbd39f6b4431?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=d9f9d5f0fbc2a10f026dd9b217ca8b21884a6f8346d26b9655fa15f04b0a3532\"\n            alt=\"Isometric words\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">To Wrap Up<\/h2>\n\n\n\n<p>A well-designed website is a must \u2013 it helps you leave a positive impression on your visitors, delivers a good user experience, and drives more conversions. Follow the tips as laid out here to design a website that drives measurable results for your business.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Guest Author: Sarang Padhye<\/strong><\/h4>\n\n\n\n<p>Sarang is a passionate content marketer and loves creating content for his blog.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s how to design a successful business website.<\/p>\n","protected":false},"author":79,"featured_media":82406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[207,219],"tags":[],"class_list":["post-71566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design","category-wordpress"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=71566"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/82406"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=71566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=71566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=71566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}