{"id":71434,"date":"2022-04-15T10:00:00","date_gmt":"2022-04-15T00:00:00","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=19925"},"modified":"2025-11-11T17:46:06","modified_gmt":"2025-11-11T06:46:06","slug":"tiktok-marketing-strategy","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/tiktok-marketing-strategy","title":{"rendered":"How to Develop a TikTok Marketing Strategy"},"content":{"rendered":"\n<p>It took less than four years for <a href=\"https:\/\/elements.envato.com\/learn\/tiktok-templates\">TikTok<\/a> to become one of the most popular social media apps on the internet. The platform was introduced to the western world in 2017, and by 2020, it had more than 300 million active users.<\/p>\n\n\n\n<p>TikTok has gone on to influence modern culture to an unprecedented level. From entertainment and fashion to beauty and even education, it\u2019s hard to find an industry that has not been impacted by TikTok. Even tech giants like Google and Meta have had to rethink their social platforms, introducing new features such as <a href=\"https:\/\/elements.envato.com\/learn\/youtube-shorts-video-templates\">YouTube Shorts<\/a> and <a href=\"https:\/\/elements.envato.com\/learn\/instagram-reels-launches-how-to-use-templates\">Instagram Reels<\/a> to rival the new kid on the block.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Use TikTok for Marketing? <\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Video Marketing Trends\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VBIwCb_X9Qg?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Despite attempts by more established brands to mimic TikTok\u2019s video features, none of them have managed to put a brake on TikTok\u2019s rapid growth in popularity.&nbsp; According to a report by <a href=\"https:\/\/www.businessofapps.com\/data\/tiktok-report\/?utm_source=tiktok&amp;utm_medium=click&amp;utm_campaign=infogram\" target=\"_blank\" rel=\"noreferrer noopener\">Business of Apps<\/a>, TikTok hit 1.2 billion active users in Q4 of 2021 \u2013 a figure is projected to hit 1.5 billion by December 2022.<\/p>\n\n\n\n<p>Those numbers will naturally draw the eyes of social media marketers, but you can\u2019t launch a successful marketing campaign without a solid strategy in place \u2013 which is why we\u2019re here to help you put together a TikTok marketing plan.<\/p>\n\n\n\n<p>With the platform\u2019s popularity continually skyrocketing, TikTok should now be an integral part of your digital marketing strategy along with Facebook, Instagram, YouTube, email marketing, and <a href=\"https:\/\/www.lucatagliaferro.com\/post\/seranking-review\/\" target=\"_blank\" rel=\"noopener\">SEO marketing<\/a>. By establishing and maintaining a <a href=\"https:\/\/elements.envato.com\/learn\/grow-social-media-presence\">social media presence<\/a> on TikTok, your brand will reach new audiences and increase its exposure and revenue.<\/p>\n\n\n\n<p>Without further ado, here\u2019s our step-by-step guide on how to develop a winning TikTok marketing strategy for your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Set up a TikTok Business Account<\/h3>\n\n\n\n<p>Like other social media platforms, TikTok provides separate accounts for brands. TikTok\u2019s Business Account comes with features that make it easier for businesses to create and track their campaigns \u2013 such as metrics like impressions, engagements, and follower distribution. TikTok business accounts also make it easier for brands to find influencers.<\/p>\n\n\n\n<p>To set up a TikTok business account, download the TikTok app, log in, or sign up for a new account.<\/p>\n\n\n\n<p>After signing up, click on the profile icon at the bottom right of the home screen. Next, click the menu icon at the top right, then \u201csettings and privacy\u201d in the pop-up menu at the bottom. You\u2019ll see \u201cmanage account\u201d&nbsp; in the next menu, then \u201cSwitch to Business Account\u201d in the next window under Account Control.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"760\" height=\"529\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/04\/tikeok-2.jpeg\" alt=\"How to Set up a TikTok Business Account\" class=\"wp-image-82312\" \/><\/figure>\n\n\n\n<p>Fill out your information and choose the appropriate category for your business. After completing this process, you\u2019ll notice new creator and menu options when clicking the menu.<br><\/p>\n\n\n\n<p>Remember to go back to your profile and add a <a href=\"https:\/\/www.one.com\/en\/email\" data-type=\"link\" data-id=\"https:\/\/www.one.com\/en\/email\" target=\"_blank\" rel=\"noreferrer noopener\">custom business email address<\/a>, business logo, links to your other social media channels, and a bio.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t worry too much about SEO best practices like <a href=\"https:\/\/surferseo.com\/blog\/why-keyword-density-matters\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimal keyword density<\/a> when writing a TikTok bio. Instead, use frequency-inverse document frequency (TF-IDF) optimization, which considers keywords related to the root keyword that you\u2019re targeting. TF-IDF opens up your TikTok account to new audiences who might not yet be aware of your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Identify Your Target Audience<\/h3>\n\n\n\n<p>Before starting your campaign, do some research and identify your target audience. You can use customer personas to analyze your target audience and see whether they\u2019re active on TikTok.&nbsp;<\/p>\n\n\n\n<p>A buyer persona shows key traits about your ideal customers. It can include their age, location and social media channels among other details.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blog.alexa.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"760\" height=\"571\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/04\/Buyer-Persona.jpeg\" alt=\"Buyer Persona\" class=\"wp-image-82313\" \/><\/a><\/figure>\n\n\n\n<p>You can use the data from your existing customer base to create your personas, or conduct surveys via email and social media to gather more data.<\/p>\n\n\n\n<p>You can then cross-check the persona with <a href=\"https:\/\/www.tweetbinder.com\/blog\/tiktok-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok analytics<\/a> to look for audience overlaps. For example, you can use the age or location of your ideal customers to check how many TikTok users are in that region.<\/p>\n\n\n\n<p>TikTok is extremely popular among <a href=\"https:\/\/blog.powr.io\/how-ecommerce-brands-can-sell-more-to-gen-z\" target=\"_blank\" rel=\"noreferrer noopener\">gen Z<\/a>. But TikTok isn\u2019t just for teens \u2013 millennials and older groups are also jumping on the TikTok train. For example, research by <a href=\"https:\/\/Statista\">Statista<\/a> shows that over 40% of the TikTok users in the US are above 30 years old.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Reach Out to Influencers<\/h3>\n\n\n\n<p>One of the easiest ways to get fast results on TikTok is to <a href=\"https:\/\/www.mentionlytics.com\/blog\/everything-you-need-to-know-about-tiktok-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">collaborate with influencers<\/a>. Influencers already have an established fanbase of followers who consume their content religiously. They also know their way around the TikTok algorithm, so partnering with strategic influencers can help you achieve your goals faster.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t just consider follower count \u2013 look for influencers whose audience overlaps with your own. After all, the goal of an influencer collaboration is to get your content or brand exposed to your target audience. The influencers you pick should also align with your brand values. If you\u2019re doing a long-term collaboration, people may start relating your brand to specific personalities, and you don\u2019t want your brand associated with the wrong people.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/creatormarketplace.tiktok.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"2718\" height=\"1424\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-14-at-3.21.30-pm.png\" alt=\"TikTok Creator Marketplace\" class=\"wp-image-82315\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-14-at-3.21.30-pm.png 2718w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-14-at-3.21.30-pm-768x402.png 768w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-14-at-3.21.30-pm-1536x805.png 1536w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-14-at-3.21.30-pm-2048x1073.png 2048w\" sizes=\"(max-width: 2718px) 100vw, 2718px\" \/><\/a><\/figure>\n\n\n\n<p>You can find potential influencers for your brand working with a <a rel=\"noreferrer noopener\" href=\"https:\/\/inbeat.agency\/tiktok-marketing-agency\/\" data-type=\"URL\" data-id=\"https:\/\/inbeat.agency\/tiktok-marketing-agency\/\" target=\"_blank\">TikTok influencer agency<\/a> or using TikTok\u2019s Creator Marketplace, with an influencer marketing platform like <a rel=\"noreferrer noopener\" href=\"https:\/\/collabstr.com\/\" data-type=\"URL\" data-id=\"https:\/\/collabstr.com\/\" target=\"_blank\">Collabstr<\/a>, Hypeauditor, Grin, CreatorIQ, or with <a rel=\"noreferrer noopener\" href=\"https:\/\/www.modash.io\/blog\/hypeauditor-alternatives\" target=\"_blank\">similar alternative tools<\/a>. Or, simply use Google to search for influencers in your niche \u2013 \u201ctop beauty influencers on TikTok\u201d, for example.&nbsp;<\/p>\n\n\n\n<p>When searching for influencers, engagement rate is paramount. In fact, a <a href=\"https:\/\/influencermarketinghub.com\/ebooks\/influencer_marketing_benchmark_report_2021.pdf\" target=\"_blank\" rel=\"noopener\">2021 report<\/a> by the Influencer Marketing Hub shows micro-influencers (influencers with less than 15k followers) have higher engagement rates (17.96%) on TikTok than macro-influencers \u2013 which is also the case for other social networks, including Instagram and YouTube.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Explore Your Competitors\u2019 Content<\/h3>\n\n\n\n<p>Competitor analysis helps identify what strategies are working for your competitors. You can then take those strategies, refine them, and blow the competition out of the water.&nbsp;<\/p>\n\n\n\n<p>But how do you conduct competitor analysis? Start by analyzing the type of content your competitors create, and the results they see. Look at their TikToks with the most impressions and engagements, and identify what elements may have contributed to their success. Here are some questions to ask when conducting competitor analysis:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What kind of hashtags did they use on TikTok?&nbsp;<\/li>\n\n\n\n<li>What time was the TikTok posted?&nbsp;<\/li>\n\n\n\n<li>Was anyone tagged in the TikTok?&nbsp;<\/li>\n\n\n\n<li>Was it user-generated content?&nbsp;<\/li>\n\n\n\n<li>Did the brand reply to comments?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t ignore the TikTok videos that failed, either \u2013 it can be just as valuable to learn from the mistakes of your competitors.<\/p>\n\n\n\n<p>You can also analyze the collaborations your competitors are making. For example, which TikTok personalities are they using? And how do they create the sponsored content?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Track Your Performance<\/h3>\n\n\n\n<p>Finally, you need to track your performance and adjust your TikTok strategy accordingly. The TikTok analytics tool makes it easy to track the performance of your posts and account. The tool shows various metrics, like the number of shares, likes, and comments. You will also see total views, total playtime, average watch time, profile views, and so on.<\/p>\n\n\n\n<p>You can also track your followers\u2019 activities from the Followers tab. This tab shows the following information about your followers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Location<\/li>\n\n\n\n<li>Gender Distribution<\/li>\n\n\n\n<li>Times &amp; Days Your Followers Are Most Active<\/li>\n\n\n\n<li>Other Videos They Watch<\/li>\n\n\n\n<li>The Sounds they listen to.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>You can use these metrics to adjust your content strategy for better <a href=\"https:\/\/www.privyr.com\/blog\/a-beginners-guide-to-generating-leads-on-tiktok\/\" data-type=\"link\" data-id=\"https:\/\/www.privyr.com\/blog\/a-beginners-guide-to-generating-leads-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation<\/a> results. For instance, if you see most followers are listening to a specific sound, you can create a TikTok video incorporating that sound.<\/p>\n\n\n\n<p>In addition to the free TikTok analytics tool, you can also use third-party platforms like Social Insider and SocialPilot. The platforms generate insightful <a href=\"https:\/\/supermetrics.com\/blog\/social-media-report-templates\" target=\"_blank\" rel=\"noreferrer noopener\">social media reports<\/a>, but they can be pretty expensive for <a href=\"https:\/\/elements.envato.com\/learn\/how-to-start-a-small-business\">starting small businesses<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Create A TikTok Marketing Video<\/h2>\n\n\n\n<p>Given that TikTok is also a video-sharing platform, <a href=\"https:\/\/elements.envato.com\/learn\/video-advertising-tips\">creating engaging video content<\/a> is another super important element in your TikTok marketing strategy. The above guide won\u2019t work unless your TikTok videos are spot on. So, here are some top tips for how to create a successful TikTok marketing video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Use Short Videos<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/321646371\/Preview+PR.png?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=17e0dd7872523be12d44128946ab8031c82845206faad8ecf59e83b001f97d55\"\n                            alt=\"TikTok Intro - Premiere Pro\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                TikTok Intro &#8211; Premiere Pro            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/kalinichev\" target=\"_blank\">\n                    kalinichev                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/video-templates\" target=\"_blank\">\n                    Video Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/tiktok-intro-premiere-pro-TZF4WQR\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Until recently, TikTok users could only post videos that were 60 seconds long or less, branding TikTok as a <a href=\"https:\/\/elements.envato.com\/learn\/video-marketing-trends\">short-form video<\/a> platform. While developers are working on introducing longer videos, users still seem to prefer short, snappy video content.&nbsp;<\/p>\n\n\n\n<p>Focus on creating shorter, highly <a href=\"https:\/\/elements.envato.com\/learn\/video-advertising-tips\">engaging videos<\/a>. You should pay particular attention to the first 3 to 5 seconds of your videos \u2013 where you\u2019re most likely to grasp the viewers&#8217; attention and stop them from scrolling to the next video.<\/p>\n\n\n\n<p>Take this TikTok video by Levi\u2019s, for example. Just 5 seconds in, the viewer&#8217;s curiosity is immediately peaked. While you can experiment with longer videos as you become more familiar with the platform, short-form video will always be the hero of TikTok.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@levis\/video\/7071695379083005230\" data-video-id=\"7071695379083005230\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@levis\" href=\"https:\/\/www.tiktok.com\/@levis?refer=embed\" rel=\"noopener\">@levis<\/a> <p>@wandythemaker making this thrift flip look easy \ud83d\udcaf denimupcycle buybetterwearlonger liveinlevis<\/p> <a target=\"_blank\" title=\"\u266c original sound - Levi\u2019s\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7071695348997147435?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Levi\u2019s<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/tiktok-intro-premiere-pro-TZF4WQR\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            TikTok Intro &#8211; Premiere Pro        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            kalinichev        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/321646371\/Preview+PR.png?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=17e0dd7872523be12d44128946ab8031c82845206faad8ecf59e83b001f97d55\"\n            alt=\"TikTok Intro - Premiere Pro\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/tiktok-pack-collections-LBWEA2F\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Tiktok Pack Collections        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            MotionTrooper        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/379506180\/Preview.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=4a7b7e9425c13d76a9950de33fd2201fd8a5ec4e5caba661fc3ec7b48bf3f11e\"\n            alt=\"Tiktok Pack Collections\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/tiktok-instagram-elements-P9VBVAS\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            TikTok&amp;Instagram Elements        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            JustaMotion        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/356836682\/Sequence+13.00_00_00_00.Still001.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=7f4c9723506b6a35359d98f99f3774d041122f9243caa5a4ee2bf224a3933674\"\n            alt=\"TikTok&amp;Instagram Elements\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h3 class=\"wp-block-heading\">2. Utilize Video Features and Effects<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/348546188\/1920x1080_00000.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=e2a18ac14aeef5ec960e6ddfa422843199a3f767aabae3e3c43bf526128ca258\"\n                            alt=\"TikTok Elements\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                TikTok Elements            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/Typo-land\" target=\"_blank\">\n                    Typo-land                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/video-templates\" target=\"_blank\">\n                    Video Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/tiktok-elements-VK6LKE4\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>TikTok provides tons of features to help you <a href=\"https:\/\/elements.envato.com\/learn\/social-video-trends\">make entertaining videos<\/a> for your followers. First, they offer a pretty decent in-app camera. Creating TikToks using this camera can give your videos a bit more personality.<\/p>\n\n\n\n<p>You can also create videos using professional gear and even edit them with a premium <a href=\"https:\/\/www.lucatagliaferro.com\/best-video-editing-software\" target=\"_blank\" rel=\"noopener\">video editing software<\/a> solution to make your content stand out.<\/p>\n\n\n\n<p>The other exciting feature you shouldn&#8217;t overlook is Duets. Duets help users produce split-screen videos, featuring the original video on one side and the user\u2019s video on the other. This is the feature you want to go for when creating collaboration videos.<\/p>\n\n\n\n<p>For example, Nandos UK partnered with Jamie Raine for this duet \u2013 generating over 2 million views and over 400k likes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@nandosuk\/video\/6941432439260663045\" data-video-id=\"6941432439260663045\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@nandosuk\" href=\"https:\/\/www.tiktok.com\/@nandosuk?refer=embed\" rel=\"noopener\">@nandosuk<\/a> <p><a title=\"duet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/duet?refer=embed\" rel=\"noopener\">#duet<\/a> with @jamieraine_ You know we know, right? \ud83d\udc40 <a title=\"nandos\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nandos?refer=embed\" rel=\"noopener\">#nandos<\/a> <a title=\"thatsnotwater\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/thatsnotwater?refer=embed\" rel=\"noopener\">#thatsnotwater<\/a><\/p> <a target=\"_blank\" title=\"\u266c Three Little Birds - Kyle\" href=\"https:\/\/www.tiktok.com\/music\/Three-Little-Birds-6933612374028995333?refer=embed\" rel=\"noopener\">\u266c Three Little Birds &#8211; Kyle<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>TikTok effects are another handy tool. These effects will help make your videos more fun, and go a long way to humanize your brand. <\/p>\n\n\n\n<p>Levi\u2019s is one of the few brands that understand this all too well. The account uses simple effects in short snappy clips to get their point across. These videos are eye-catching, hook in viewers, and stop them from scrolling to the next video.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@levis\/video\/7073246966674640174\" data-video-id=\"7073246966674640174\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@levis\" href=\"https:\/\/www.tiktok.com\/@levis?refer=embed\" rel=\"noopener\">@levis<\/a> <p>POV the jeans when we use your suggestions for stain videos<\/p> <a target=\"_blank\" title=\"\u266c original sound - Schitt\u2019s Creek\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7038355856580217605?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Schitt\u2019s Creek<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/tiktok-elements-VK6LKE4\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            TikTok Elements        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            Typo-land        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/348546188\/1920x1080_00000.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=e2a18ac14aeef5ec960e6ddfa422843199a3f767aabae3e3c43bf526128ca258\"\n            alt=\"TikTok Elements\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/tiktok-stories-pack-GUK5M9G\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            TikTok | Stories Pack        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            MotionMediaGroup        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/324580024\/Preview_Image.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=da8f68e3514a96e14e3a0b1f65965dcf77800bf88644878b6b58586a15e99c6b\"\n            alt=\"TikTok | Stories Pack\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/tiktok-instagram-elements-P9VBVAS\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            TikTok&amp;Instagram Elements        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            JustaMotion        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/356836682\/Sequence+13.00_00_00_00.Still001.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=7f4c9723506b6a35359d98f99f3774d041122f9243caa5a4ee2bf224a3933674\"\n            alt=\"TikTok&amp;Instagram Elements\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h3 class=\"wp-block-heading\">3. Add Relevant Hashtags<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/288920480\/TikTok-Promo-Preview-Image-Ae.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=7c12c48bbca62a9fc8f2db99a1758c3a7bc33442c4ecbf1149001c633078f1c8\"\n                            alt=\"TikTok Promo\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                TikTok Promo            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/soundeleon\" target=\"_blank\">\n                    soundeleon                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/video-templates\" target=\"_blank\">\n                    Video Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/tiktok-promo-QC8QA6U\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Hashtags are a great way to increase the reach of your TikTok videos. Look at the <a href=\"https:\/\/elements.envato.com\/learn\/social-video-trends\">trending topics<\/a> or hashtags, create content around them, and remember to include the hashtag in your captions to ensure the clip is shown to the people following that hashtag.<\/p>\n\n\n\n<p>With that said, don\u2019t fall into the trap of jumping on every hashtag trend you come across. While it may help you increase impressions, it can actually do more harm than good to your <a href=\"https:\/\/elements.envato.com\/learn\/branding-trends\">brand<\/a>.&nbsp;<\/p>\n\n\n\n<p>Choose your hashtags wisely, make sure the trending topic you choose aligns with your marketing goals and overall brand values, and consider developing a unique hashtag for your brand.<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/tiktok-promo-QC8QA6U\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            TikTok Promo        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            soundeleon        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/288920480\/TikTok-Promo-Preview-Image-Ae.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=7c12c48bbca62a9fc8f2db99a1758c3a7bc33442c4ecbf1149001c633078f1c8\"\n            alt=\"TikTok Promo\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/tiktok-pack-FWVVAN8\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            TikTok Pack        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            yura_fresh        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/308051383\/TikTok+Image.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=4d8f815375d58b084785cfe9eb891c2420b0b5db68b38380664aa83f28ee822a\"\n            alt=\"TikTok Pack\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/tiktok-promo-8QCSSNP\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            TikTok Promo        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            Ryan_Asakusa        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/317796538\/preview.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=b1d8c677724cd6c3f0422c62f3910703eb3289b10326d4accff2f994353a9b95\"\n            alt=\"TikTok Promo\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h3 class=\"wp-block-heading\">4. Make Collaborative Videos<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/324081714\/Preview+image.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=e81ad4f6d3655dfa7828ed1b08b28b0b2b9833eb93bf82165242e391a45e4485\"\n                            alt=\"TikTok Promo\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                TikTok Promo            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/MotionMediaGroup\" target=\"_blank\">\n                    MotionMediaGroup                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/video-templates\" target=\"_blank\">\n                    Video Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/tiktok-promo-YDCJ4D6\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Finally, it\u2019s a great move to team up with strategic partners to create multiple TikTok videos. You can start by approaching influencers. For example, GymShark partnered with Vikkstar, a YouTuber and one member of the Sidemen, for this home gym tour TikTok.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.tiktok.com\/@gymshark\/video\/7070951867966131461?is_from_webapp=1&#038;sender_device=pc&#038;web_id6950948204432147969\n<\/div><\/figure>\n\n\n\n<p>You can also partner with other brands to create a TikTok campaign. This could work just like any other social media brand partnership. You just need to approach the right brand, agree on a campaign then start creating the content.&nbsp;<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/tiktok-promo-YDCJ4D6\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            TikTok Promo        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            MotionMediaGroup        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/324081714\/Preview+image.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=e81ad4f6d3655dfa7828ed1b08b28b0b2b9833eb93bf82165242e391a45e4485\"\n            alt=\"TikTok Promo\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/tiktok-stories-pack-3WVBBZV\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            TikTok Stories Pack        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            MotionMediaGroup        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/375597090\/02.Image_Preview.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=ef5e0081906189359c45adeaac78a282415bc289e87b2c83065457f5da9ff961\"\n            alt=\"TikTok Stories Pack\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/tiktok-pack-collections-LBWEA2F\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Tiktok Pack Collections        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            MotionTrooper        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/379506180\/Preview.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=4a7b7e9425c13d76a9950de33fd2201fd8a5ec4e5caba661fc3ec7b48bf3f11e\"\n            alt=\"Tiktok Pack Collections\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h3 class=\"wp-block-heading\">To Wrap Up&#8230;<\/h3>\n\n\n\n<p>With more than 2.6 billion downloads and 1.2 billion active users, TikTok is a social media platform you cannot afford to sleep on. Stats also show that this is no longer the \u201cTeens app\u201d it used to be. Sure, Gen Z are still the biggest users globally, but other age groups are also catching on.<\/p>\n\n\n\n<p>Unless you want your competitors to push you out of the market, a TikTok marketing strategy is crucial for your brand. Follow this guide and don\u2019t be afraid to experiment with new video ideas. Most TikTok trends go viral by accident, after all. So, who knows? You might come up with the next viral trend!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Guest Author: Luca Tagliaferro<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.lucatagliaferro.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Luca Tagliaferro<\/a> is a highly experienced Digital Marketing Consultant with a background in SEO and strong experience in CRO for fast-growing SaaS and B2C companies in the UK. He helps companies research, attract, understand and convert their audience better from organic traffic. His advice is regularly featured on SEMRush, SearchEngineLand, CrazyEgg, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s our step-by-step guide for developing a winning TikTok marketing strategy for your brand.<\/p>\n","protected":false},"author":74,"featured_media":82316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[187,198,142],"tags":[],"class_list":["post-71434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotion","category-tiktok","category-video-filmmaking"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=71434"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/82316"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=71434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=71434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=71434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}