{"id":71392,"date":"2022-03-11T10:00:00","date_gmt":"2022-03-10T23:00:00","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=19266"},"modified":"2025-11-26T17:16:27","modified_gmt":"2025-11-26T06:16:27","slug":"how-to-choose-a-website-color-palette-12-top-color-schemes-for-2022","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/how-to-choose-a-website-color-palette-12-top-color-schemes-for-2022","title":{"rendered":"How to Choose a Website Color Palette: 12 Top Color Schemes for 2022"},"content":{"rendered":"\n

From neutral, earthy colors to vibrant and flashy, website color scheme trends<\/a> are now more diverse than ever. While there are several ways to make your website stand out<\/a>, picking the most effective color scheme can be one of the most important ones. <\/p>\n\n\n\n

On a psychological level<\/a>, colors make quite an impact, with 85% of people<\/a> choosing products based on their color. In this article, we\u2019ll cover the importance of choosing a website color scheme, as well as 12 website color scheme trends for 2022.<\/p>\n\n\n\n

What is a Website Color Scheme? <\/h2>\n\n\n\n

A website color scheme is a combination of colors you strategically choose<\/a> to convey the vision of your brand and connect with your audience. As we live in a world where brand success is measured by the amount of attention it gets, leaving a good first impression is crucial. This is highly important when it comes to choosing the right colors, since these are the first thing customers see when they come across your brand.\u00a0There are a variety of things to consider when selecting a website color scheme \u2013 such as brand, tone, accessibility<\/a>, and so much more.<\/p>\n\n\n\n

Every color has a certain meaning or evokes certain emotions, and wrong pairings of colors can cost way more than the time you invested  to choose them. While some colors like red, yellow, and orange serve to grab attention, neutral colors like white, grey, or baby blue evoke a sense of calm, or create contrast and make things pop. By choosing the right colors to display on your website<\/a>, you can strengthen brand awareness and influence how people perceive your brand<\/a>.<\/p>\n\n\n\n

12 Website Color Scheme Trends for 2022<\/h2>\n\n\n\n

1. Neutral and Earthy Colors<\/strong><\/h3>\n\n\n\n

While bright and bol<\/a>d<\/a> colors have been big trends<\/a> of the past few years, the popularity of neutral colors in website design<\/a> is continuing to increase. Neutral colors<\/a> can include everything from brown, beige, and green to black, white, and beige. Inspired by earthy tones and natural materials such as wood and plants, muted colors are popular for brands with a more natural look or organic design \u2013 such as this example from Jen Pierce Photography.<\/a> <\/p>\n\n\n\n

\"Jen<\/a><\/figure>\n\n\n\n

2. Pastel Colors<\/strong><\/h3>\n\n\n\n

In 2022, many brands are turning to soft pastel colors<\/a>. Soothing, calming and aesthetic, pastels make for a stunning website background<\/a>, accent or even just a pop of color.<\/p>\n\n\n\n

Although pastels aren\u2019t the boldest color choice<\/a>, designers are coming up with new ways to bring life to pastel palettes \u2013 combining them with geometric shapes, strong lines, and neon colors<\/a>. For example, this website from Save The Air<\/a> pairs pastel aqua with a vibrant red to add power and energy to the design. \u00a0<\/p>\n\n\n\n

\"Save<\/a><\/figure>\n\n\n\n

3. Bright and Bold<\/strong><\/h3>\n\n\n\n

Using bright colors<\/a> is a great way to stand out from the +200 million websites<\/a> online and draw users\u2019 attention to your brand. Bright colors<\/a> are playful and exuberant, making for a memorable and eye-catching design. Pairing hot pink with bright green, followed by massive typography, 3 Sided Cube<\/a>\u2019s website creates a bold, eye-catching design that communicates the brand\u2019s personality.<\/p>\n\n\n\n

\"3<\/figure>\n\n\n\n

4. Simple and Elegant Colors<\/strong><\/h3>\n\n\n\n

While simplicity might not seem like the most exciting approach for designers, it is definitely key to creating an elegant and sophisticated look. For example, this website design from Valeria Monis<\/a> combines simple blue with porcelain white, creating a perfect balance of two hues.<\/p>\n\n\n\n

\"valeria<\/figure>\n\n\n\n

5. Retro Design<\/strong><\/h3>\n\n\n\n

Retro<\/a> has been a huge trend over the past few years. While some seek a sleek, modern design, others crave the comfort of the past. Going for retro pink combined with green, yellow, and orange, With Smoothie<\/a>\u2019s website utilizes a retro color scheme to create an energetic and fun design.<\/p>\n\n\n\n

\"With<\/figure>\n\n\n\n

6. Inspired by Nature<\/strong><\/h3>\n\n\n\n

Inspired by environmental changes brought about by the pandemic and global warming, many brands are shifting their focus towards more organic and natural shades<\/a>. Carefully selecting colors that resemble the environment around us, Body Butters<\/a> pairs shades of green and brown to evoke a natural feel.<\/p>\n\n\n\n

\"Body<\/figure>\n\n\n\n

7. Futuristic Dark Mode<\/strong><\/h3>\n\n\n\n

Creating an eye-catching visual effect, combining dark colors<\/a> with bright blues and purples is perfect for creating a mystical and futuristic atmosphere. Contrasting these colors can help establish a hierarchy on your website, shifting attention to the essential parts \u2013 such as this example from Blueyard<\/a>.<\/p>\n\n\n\n

\"Blueyard<\/figure>\n\n\n\n

8. Bright and Experimental<\/strong><\/h3>\n\n\n\n

It\u2019s hard to go wrong with bright, cheerful colors<\/a> \u2013 which create a fun, vibrant atmosphere. Bright colors trigger positive emotions and leave a positive impression on your users. Using vivid colors like supernova and pomegranate combined with shades of blue create an impactful yet balanced effect \u2013 like in this website design from Gucci Burst<\/a>.<\/p>\n\n\n\n

\"Gucci<\/figure>\n\n\n\n

9. Metallic Colors<\/strong><\/h3>\n\n\n\n

Using metallic colors<\/a> in your web design<\/a> is an excellent way to create contrast and draw attention to essential elements. Using metallic colors like Hanai World<\/a> is not something you see every day, so it can help you stand out from the crowd.<\/p>\n\n\n\n

\"Hanai<\/figure>\n\n\n\n

10. Primary Colors<\/strong><\/h3>\n\n\n\n

While some brands can go overboard with their color choices, it can be beneficial to opt for simple, primary colors<\/a>. When appropriately combined, these colors can be great for evoking certain emotions. For example, blue represents trust and stability, while red stands for power and excitement<\/a>. When combined, they can be an effective tool to build trust and create a call to action.<\/p>\n\n\n\n

\"Primary<\/a><\/figure>\n\n\n\n

11. Yellow and Black<\/strong><\/h3>\n\n\n\n

If you want to grab users\u2019 attention, a yellow and black color scheme<\/a> is an excellent design choice. In this design by Alts Digital<\/a>, black stands for simplicity and elegance, while yellow adds a sense of energy and creativity to the design.<\/p>\n\n\n\n

\"Alts<\/figure>\n\n\n\n

12. Minimalist<\/strong><\/h3>\n\n\n\n

As the world slowly recovers from the pandemic, people are starting to realize that less is more. Minimalist web design<\/a> is a great way to emphasize the simple things in life, and in your website. Including natural colors, simple lines, and refined typography, a minimalist design can create a unique and long-lasting user experience \u2013 like this website design by Executive Agency<\/a>. <\/p>\n\n\n\n

\"Executive<\/figure>\n\n\n\n

You don\u2019t need a web design degree to choose an effective color scheme for your website. Understanding the basics of\u00a0color psychology<\/a>, combined with various online tools will help you discover the perfect color scheme in no time. When choosing a color palette<\/a> for your website, think about your brand vision and the message you\u2019re trying to send the world.<\/p>\n\n\n\n

Guest Author – Andrej Fedek<\/h4>\n\n\n\n

Andrej Fedek is the creator and owner of the InterCoolStudio<\/a>. As an experienced marketer, he is driven by turning leads into customers. His goals always include White Hat SEO. <\/p>\n","protected":false},"excerpt":{"rendered":"

Choose the perfect color scheme for your website with these trending color palettes<\/p>\n","protected":false},"author":68,"featured_media":82210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[161,240,157],"tags":[],"class_list":["post-71392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-color","category-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=71392"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/82210"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=71392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=71392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=71392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}