{"id":71388,"date":"2022-02-25T10:00:00","date_gmt":"2022-02-24T23:00:00","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=19053"},"modified":"2025-11-26T17:16:39","modified_gmt":"2025-11-26T06:16:39","slug":"email-design-color-theory","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/email-design-color-theory","title":{"rendered":"Should Color and Design be Used in Emails? How to use Color Theory for Email Design"},"content":{"rendered":"\n

Despite being one of the most lucrative marketing tools on the market \u2013 with an average ROI of $36 for every $1 spent<\/a> \u2013 email marketing can be significantly lacking when it comes to color and design. <\/p>\n\n\n\n

What many businesses don’t realize is that their customers buy with their eyes first. When the presentation is attractive, it sets you apart from the competition and enhances the customer experience.<\/p>\n\n\n\n

Why Use Color and Design in Your Emails?<\/h2>\n\n\n\n
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Worldwide, more than 319 billion emails<\/a> find their way into people’s inboxes every day. This inevitably leads to digital fatigue \u2013 there are only so many bland marketing messages the brain can pay attention to. <\/p>\n\n\n\n

By serving up your customers something aesthetically pleasing, beautifully designed, and informed by the principles of color theory<\/a>, you can rise above the rabble. The result? More engagement with your marketing materials. <\/p>\n\n\n\n

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Advantages To Using Color and Design in Your Emails<\/h3>\n\n\n\n

Most established brands already have a color scheme strategy, but not many are using it effectively in their email campaigns to the detriment of their email marketing ROI.<\/p>\n\n\n\n

The advantages of utilizing color and design in your emails far outweigh the extra time spent creating them. In fact, color and design can be used to:<\/p>\n\n\n\n