{"id":71376,"date":"2022-02-21T09:08:22","date_gmt":"2022-02-20T22:08:22","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=18853"},"modified":"2025-11-11T17:30:08","modified_gmt":"2025-11-11T06:30:08","slug":"shoppable-video-ecommerce","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/shoppable-video-ecommerce","title":{"rendered":"How to make a shoppable video for eCommerce"},"content":{"rendered":"\n<p>If a picture is worth a thousand words, then a video is worth <a href=\"https:\/\/www.forrester.com\/report\/How-video-Will-Take-Over-The-World\/RES44199\" target=\"_blank\" rel=\"noreferrer noopener\">1.8 million<\/a>! <a href=\"https:\/\/elements.envato.com\/learn\/video-marketing-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Video marketing<\/a> has ushered in a whole new era that metamorphosizes \u2018seeing\u2019 a product into \u2018experiencing\u2019 the product. And, as the customer transitions from a mere spectator into a participant, businesses seek new opportunities to upgrade the <a href=\"https:\/\/www.cognism.com\/blog\/ultimate-guide-to-the-b2b-buyers-journey\" data-type=\"URL\" data-id=\"https:\/\/www.cognism.com\/blog\/ultimate-guide-to-the-b2b-buyers-journey\" target=\"_blank\" rel=\"noreferrer noopener\">buyer\u2019s journey<\/a> into its richer and more immersive counterpart.<\/p>\n\n\n\n<p>Shoppable videos are set to become all the rage in eCommerce. But what are shoppable videos and how can you create shoppable videos for eCommerce?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-shoppable-video\"><strong>What is a shoppable video?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Elle Shoppable Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sB2m-NCt8qQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Shoppable video combines the four Ps of marketing \u2013 product, price, place, and promotion \u2013 and presents it in an interactive and entertaining way, containing embedded links that allow viewers to engage with the product in real time.&nbsp;<\/p>\n\n\n\n<p>Typically, these links will. expands into a pop-up that offers a preview of the product specifications and price. And in some cases, they may even facilitate the checkout process without the viewer being redirected from the video!&nbsp;<\/p>\n\n\n\n<p>Shoppable videos are designed to compress the <a href=\"https:\/\/nethunt.com\/blog\/14-strategies-to-shorten-your-sales-cycle-with-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales cycle<\/a> and perform everything, from outreach to nurturing to engagement to sales, over a single medium that expedites action. This seamless, integrated, and convenient buyer\u2019s journey appeals greatly to customers, making it the holy grail of content marketing. In other words, it makes buyers and sellers happy!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-do-shoppable-videos-matter\"><strong>Why do shoppable videos matter?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Pringles | Shoppable Youtube Ad\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MEm26fOYd50?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>As the eCommerce sector becomes saturated, businesses are being pressed to incorporate innovation as a differentiator, and shoppable videos can be a great way to make your brand or business stand out. Here are some of the remarkable benefits associated with shoppable videos:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-richer-shopping-experience\">1. <strong>Richer shopping experience<\/strong><\/h3>\n\n\n\n<p>It is an established fact that the public distaste towards blatant marketing and advertising is at an all-time high. But shoppable video masks these objectives under the guise of entertainment, which means that viewers will be more receptive to your content. Plus, it also helps that about <a href=\"https:\/\/blog.hubspot.com\/marketing\/content-trends-preferences\" target=\"_blank\" rel=\"noreferrer noopener\">54%<\/a> of consumers wish to see more videos from the brands they support. Shoppable videos can be a smart way to soft-sell your products, regardless of which stage of the marketing funnel your customers are at.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-direct-link-to-the-product\">2. <strong>Direct link to the product<\/strong><\/h3>\n\n\n\n<p>More than <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/shopping-video-research-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">50%<\/a> of internet users check out product videos before going ahead with a purchase. As such, videos bear a direct link with the intent to purchase.&nbsp;<\/p>\n\n\n\n<p>With shoppable videos, businesses can take this connection one step further \u2013 audiences can learn about the product, discover more, add products to the cart, or bookmark it for later reference, with zero drop-offs. This straightforward funnel directly correlating with the product makes the <a href=\"https:\/\/callhippo.com\/blog\/sales\/ultimate-guide-to-customer-experience\" target=\"_blank\" rel=\"noopener\">buyer\u2019s expe<\/a><a href=\"https:\/\/callhippo.com\/blog\/sales\/ultimate-guide-to-customer-experience\" target=\"_blank\" rel=\"noreferrer noopener\">r<\/a><a href=\"https:\/\/callhippo.com\/blog\/sales\/ultimate-guide-to-customer-experience\" target=\"_blank\" rel=\"noopener\">ience<\/a> simpler and watertight.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-higher-conversion-rate\">3. <strong>Higher conversion rate<\/strong><\/h3>\n\n\n\n<p>An eCommerce website&#8217;s average <a href=\"https:\/\/novocall.co\/blog\/conversion-rate\/\" data-type=\"URL\" data-id=\"https:\/\/novocall.co\/blog\/conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversion rate<\/a> stands at <a rel=\"noreferrer noopener\" href=\"https:\/\/www.invespcro.com\/blog\/the-average-website-conversion-rate-by-industry\/\" target=\"_blank\">2.86%<\/a>. However, it is believed that merchants that use shoppable videos witness a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.thedrum.com\/opinion\/2020\/07\/07\/how-shoppable-video-can-unlock-additional-revenue-advertisers\" target=\"_blank\">30%<\/a> uplift in conversion rates! This trend makes sense, as shoppable videos educate the user on the product&#8217;s usability. Moreover, it allows them to view the product in action or observe it in its natural setting. As a result, shoppable videos inspire purchases rather than forcing them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-accurate-data-driven-insights\">4. <strong>Accurate data-driven insights<\/strong><\/h3>\n\n\n\n<p>Like every form of content, shoppable videos are highly transparent when it comes to performance measurement and tracking. Businesses can <a rel=\"noreferrer noopener\" href=\"https:\/\/www.clicdata.com\/blog\/video-marketing-kpis\/\" data-type=\"URL\" data-id=\"https:\/\/www.clicdata.com\/blog\/video-marketing-kpis\/\" target=\"_blank\">track video marketing KPIs<\/a> such as the number of views, impressions, and other outreach parameters while monitoring engagement metrics such as clicks on embedded links, sales parameters, and <a href=\"https:\/\/dashthis.com\/blog\/10-essential-ecommerce-metrics-for-your-reporting-dashboard\/\" data-type=\"URL\" data-id=\"https:\/\/dashthis.com\/blog\/10-essential-ecommerce-metrics-for-your-reporting-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce metrics<\/a> such as cart value, ROI, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-heightened-customer-engagement\">5. <strong>Heightened customer engagement<\/strong><\/h3>\n\n\n\n<p>The interactive element of shoppable video makes it more effective and engaging than its passive counterpart, which simply requires the viewer to consume content. It\u2019s almost like comparing a book with a scripted plot versus one that allows you to choose your own adventure. This active audience involvement makes shoppable videos more engaging, whether you place them on your eCommerce store\u2019s landing page or your <a rel=\"noreferrer noopener\" href=\"https:\/\/www.bigcommerce.com.au\/blog\/social-media-video\/?en-us\" data-type=\"URL\" data-id=\"https:\/\/www.bigcommerce.com.au\/blog\/social-media-video\/?en-us\" target=\"_blank\">social media platforms<\/a>.&nbsp;<\/p>\n\n\n\n<p>Enhancing the details and features of your products can significantly improve audience engagement. Introducing&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/lovo.ai\/auto-subtitle-generator\" data-type=\"URL\" data-id=\"https:\/\/lovo.ai\/auto-subtitle-generator\" target=\"_blank\">auto subtitles<\/a>&nbsp;for shoppable videos not only bridges the communication gap with global audiences but also leverages SEO benefits, expanding your reach further.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-leading-shoppable-video-platforms\"><strong>What are the leading shoppable video platforms?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Amazon Live Selling - WHAT YOU NEED TO KNOW\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Y72-t6FC4fY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>While regular videos are compatible with almost all websites, shoppable videos are restricted to a few channels. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"amazon-live\"><strong>Amazon Live<\/strong><\/h3>\n\n\n\n<p>Amazon Live is the live streaming limb of <a href=\"https:\/\/litcommerce.com\/blog\/ecommerce-vs-online-marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">the eCommerce giant<\/a>, which allows brands to engage with customers through shoppable videos. The built-in live creator app empowers businesses to create and manage interactive live streams that educate viewers about the product. Further, businesses can leverage it as a platform to amplify the reach of their products \u2013 after all, it\u2019s Amazon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tiktok\"><strong>TikTok<\/strong><\/h3>\n\n\n\n<p>TikTok has been one of the fastest-growing video-based social media platforms since 2019, and the fact that it allows shoppable videos has further incentivized this growth. To generate more conversions and engagement, you need to know the <a href=\"https:\/\/recurpost.com\/blog\/best-time-to-post-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">best time to post on TikTok<\/a>. Buyers can click on the shoppable video\u2019s product pin to directly add an item to their cart and then proceed to the checkout.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"youtube\"><strong>YouTube<\/strong><\/h3>\n\n\n\n<p>2020 marked an exciting time for YouTube as it embraced the trend of shoppable videos. Such videos display browsable images of the featured products right below the advertisement. However, to harness this feature, your business has to be synced with the Google Merchant Center feed to allow viewers to redirect to your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-create-shoppable-videos-for-ecommerce\"><strong>How to create shoppable videos for ecommerce<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/c6XOW1LqD20?si=GfMQK3qZxfhqNfFt\n<\/div><\/figure>\n\n\n\n<p>The following is a step-by-step breakdown of how to create shoppable videos for eCommerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-shoot-the-video\"><strong>Step 1: Shoot the video<\/strong><\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/691cab14-3f0c-40a2-8af5-011f4c83530d\/inline_image_preview.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=2e622c8c117d211bed078dd29598f1505fa4eb36d15404b654622e9b2162a35d\"\n                            alt=\"Rear view of woman with shopping bags in shopping mall\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Rear view of woman with shopping bags in shopping mall            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/gpointstudio\" target=\"_blank\">\n                    gpointstudio                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/stock-video\" target=\"_blank\">\n                    Stock Video                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/rear-view-of-woman-with-shopping-bags-in-shopping--N4YB53S\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>At the crux of it all, a shoppable video is essentially a regular video with interactive elements superimposed over it. As such, the first stage of creating a shoppable video requires \u2013 you guessed it \u2013 creating a video.&nbsp;<\/p>\n\n\n\n<p>Needless to say, this video needs to be <a href=\"https:\/\/elements.envato.com\/learn\/creative-trends\" target=\"_blank\" rel=\"noreferrer noopener\">creative<\/a> and engaging. It should weave in the storytelling component with the featured product, and allow the product shots to linger in order to incorporate the shoppable elements. Also, make sure to focus on only a select few products rather than overwhelming your audience with more elements than what they can process. Follow such <a href=\"https:\/\/www.twine.net\/blog\/types-of-video-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">best practices of developing video content<\/a>, and you will be starting off on the right foot. If you don&#8217;t have time to shoot all the footage yourself, <a href=\"https:\/\/elements.envato.com\/learn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Envato<\/a> has a tonne of <a href=\"https:\/\/elements.envato.com\/stock-video\">stock <\/a><a href=\"https:\/\/elements.envato.com\/stock-video\" target=\"_blank\" rel=\"noreferrer noopener\">footage<\/a> to choose from.<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/rear-view-of-woman-with-shopping-bags-in-shopping--N4YB53S\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Rear view of woman with shopping bags in shopping mall        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            gpointstudio        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/691cab14-3f0c-40a2-8af5-011f4c83530d\/inline_image_preview.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=2e622c8c117d211bed078dd29598f1505fa4eb36d15404b654622e9b2162a35d\"\n            alt=\"Rear view of woman with shopping bags in shopping mall\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/shopping-cart-bags-UTBL8AY\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Shopping Cart Bags        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            3dreflection        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/143630817\/Cart_bags_Preview.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=d9462e390896bcbf22129fb1228351ac3889b532ab69161329049ffbef234261\"\n            alt=\"Shopping Cart Bags\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/brunette-shopaholic-walking-along-stores-in-shoppi-MY9BUER\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Brunette Shopaholic Walking Along Stores in Shopping Mall        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            Igor_Kardasov        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/82839cff-64bb-4b40-933a-79f99f2b5920\/inline_image_preview.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=a5ce92a41b895f70f80427d95d20561c1b6de40a31651e03fb6f8117aa915e30\"\n            alt=\"Brunette Shopaholic Walking Along Stores in Shopping Mall\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-upload-it-on-a-shoppable-video-platform\"><strong>Step 2: Upload it on a shoppable video platform<\/strong><\/h3>\n\n\n\n<p>The next stage requires uploading the video on a shoppable video platform. Ensure you make an informed decision using the guidance above to select the most suitable one for your eCommerce website.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-identify-the-hotspots\"><strong>Step 3: Identify the hotspots<\/strong><\/h3>\n\n\n\n<p>Here is where the magic of interaction comes in. Once your video is uploaded on the shoppable video platform, identify the focus areas in which to add the hotspots. These hotspot elements will serve as the clickable component and inform the viewer that they can interact with the video. The hotspot buttons can feature your brand logo or classic CTAs like \u2018Click to Shop\u2019 or \u2018Click to Know More.\u2019&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-build-an-overlay\"><strong>Step 4: Build an overlay<\/strong><\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/251892276\/Preview.+Image.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=59e6b605e48022bf947ad06a9164520ea6c3d9cef6de71e4a8dcb6fa96cefe81\"\n                            alt=\"Overlays Generator\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Overlays Generator            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/_lexel_\" target=\"_blank\">\n                    _lexel_                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/video-templates\" target=\"_blank\">\n                    Video Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/overlays-generator-X3AFWEU\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Once the hotspots are in place, you need to create the <a href=\"https:\/\/elements.envato.com\/learn\/30-premium-after-effects-overlays-for-motion-graphics\" target=\"_blank\" rel=\"noreferrer noopener\">overlay<\/a>. Depending on the shoppable video objectives, these overlays can display product information, allow shoppers to add the item to the cart, proceed to checkout, redirect to store, bookmark the item, or more. Edit, review, and refine the shoppable video to the best of your abilities, and only proceed to the next stage once you are truly satisfied with the outcome.<\/p>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--carousel elements-product-embed--has-info\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"slider\">\n    <div class=\"slider__items\">\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/overlays-generator-X3AFWEU\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Overlays Generator        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            _lexel_        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/251892276\/Preview.+Image.jpg?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=59e6b605e48022bf947ad06a9164520ea6c3d9cef6de71e4a8dcb6fa96cefe81\"\n            alt=\"Overlays Generator\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/quiz-overlays-BNZR7FM\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Quiz Overlays        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            Gokul_Ramkul        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/375430951\/Preview+Image.png?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=879c8c25acbc6ad7a59f16d60d901b80e9cc451ab1fb74df1b9471c8dee614e3\"\n            alt=\"Quiz Overlays\"\n        >\n    <\/div>\n            <\/div>\n                    <div class=\"slider__item\">\n                <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/stream-overlays-elements-bundle-M4UFHNN\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Stream Overlays Elements Bundle        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            nixstudioedition        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-video-cover-images\/files\/369919717\/Stream+Overlays+Elements+Bundle+Image.png?format=auto&#038;cf_fit=crop&#038;h=506&#038;w=900&#038;s=bd017de2f6072925ce004724790c1e936b6c44cc78debe101bbc3c52a97f583d\"\n            alt=\"Stream Overlays Elements Bundle\"\n        >\n    <\/div>\n            <\/div>\n            <\/div>\n\n    <div class=\"slider__controls\">\n        <a class=\"slider__control slider__control--prev\" href=\"#\">\n            &lt;\n        <\/a>\n        <a class=\"slider__control slider__control--next\" href=\"#\">\n            &gt;\n        <\/a>\n    <\/div>\n<\/div><\/section>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5-market-promote-and-distribute\"><strong>Step 5: Market, promote, and distribute<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Video Marketing Trends\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VBIwCb_X9Qg?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Now that the shoppable video is fresh off the press, it\u2019s time to let the world view your amazing creation! As with any shoppable video, start with the obvious places \u2013 your eCommerce website, the product landing page, social media, and more. You can even <a href=\"https:\/\/planable.io\/blog\/youtube-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">schedule the video on YouTube<\/a> or other platforms mentioned above to save time. Once the video is published, find other ways to distribute it across different channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"closing-thoughts\"><strong>Closing thoughts<\/strong>&#8230;<\/h3>\n\n\n\n<p>Shoppable videos are essentially product videos on marketing steroids. From Ted Baker to United Colors of Benetton, various retail brands are hopping aboard this <a href=\"https:\/\/elements.envato.com\/learn\/marketing-trends\">latest marketing trend<\/a> to a bouquet of benefits. And given their success with this format, every eCommerce brand should follow suit. So, are you ready to make shoppable video an integral part of your strategy? Better get a movie on!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are shoppable videos and how can you create them for eCommerce?<\/p>\n","protected":false},"author":63,"featured_media":82136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[197,144,198,142,143],"tags":[],"class_list":["post-71376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media","category-tiktok","category-video-filmmaking","category-youtube"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=71376"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/71376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/82136"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=71376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=71376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=71376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}