{"id":70906,"date":"2021-06-03T13:50:37","date_gmt":"2021-06-03T03:50:37","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=13840"},"modified":"2025-11-11T17:49:57","modified_gmt":"2025-11-11T06:49:57","slug":"email-subject-line-tips","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/email-subject-line-tips","title":{"rendered":"5 Ways to Make Your Email Subject Line More Clickable"},"content":{"rendered":"\n<p>A subject line can make or break an <a href=\"https:\/\/elements.envato.com\/learn\/email-marketing-trends\">email marketing campaign<\/a>. It can motivate readers to open an email, ignore it or delete it straight away. Put simply \u2013 a good email subject line is the best way to make a great first impression, and ensure that your email is as clickable as possible.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email Subject Line Statistics<\/h2>\n\n\n\n<p>After you&#8217;ve set up your your <a rel=\"noreferrer noopener\" href=\"https:\/\/blog.mailtrap.io\/email-deliverability\/\" target=\"_blank\">email delivery<\/a>, the next thing to master is the subject line. Subject lines are the very first thing people see when they check their inboxes. <a href=\"https:\/\/snov.io\/blog\/what-is-a-good-email-open-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email open rates<\/a> drastically depend on the subject line \u2013 its length, degree of personalization, and its relevance. Did you know that <a rel=\"noreferrer noopener\" href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/#:~:text=Did%20you%20know%2047%25%20of,solely%20on%20the%20subject%20line.\" target=\"_blank\">69% of people<\/a> move emails to spam after seeing the subject line, while another 47% read emails only if the subject line seems appealing?<\/p>\n\n\n\n<p>Compelling stuff!<br><br>Depending on the number of words in a subject line, the actual open rate can differ greatly:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>0 &#8211; 5 Words \u2013 16% Open Rate<\/li><li>6 &#8211; 10 Words \u2013 21% Open Rate<\/li><li>11-15 Words \u2013 14% Open Rate<\/li><li>16 &#8211; 20 Words \u2013 12% Open Rate<\/li><li>21 &#8211; 25 Words \u2013 9% Open Rate<\/li><\/ul>\n\n\n\n<p>Additionally, readers tend to click more on emails that are addressed to them directly. According to <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/#:~:text=Did%20you%20know%2047%25%20of,solely%20on%20the%20subject%20line.\" target=\"_blank\" rel=\"noreferrer noopener\">Invespcro<\/a>, emails including a recipient\u2019s name have an open rate of 18.3%, whereas emails without a name have an open rate of just 15.7%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Optimise Email Subject Lines<\/h2>\n\n\n\n<p>So, how do you craft a subject line that is unique, appealing and super clickable? Let\u2019s explore some methods for creating a subject line that actually converts.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Generate Curiosity<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/emaillove.com\/inspiration\/its-all-in-your-head\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"718\" height=\"576\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-02-at-10.15.40-am.png\" alt=\"Generate Curiosity - Recess Email\" class=\"wp-image-81357\"\/><\/a><\/figure>\n\n\n\n<p>People are naturally curious. We are fascinated by interesting facts, trends, and mind-blowing statistics. The right subject line will <a href=\"https:\/\/blog.emailoctopus.com\/5-marketing-psychology-hacks-to-improve-your-emails\/\" target=\"_blank\" rel=\"noopener\">evoke that curiosity,<\/a> and encourage recipients to open the email.<\/p>\n\n\n\n<p>Some good examples of this include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>One skill that is a must for business analysts<\/em><\/li><li><em>The #1 present that all mums want for Mother\u2019s Day<\/em><\/li><li><em>Five money habits that will make you richer<\/em><\/li><\/ul>\n\n\n\n<p>Another option is to use a question to spark curiosity. Whenever choosing a question for an email\u2019s <a rel=\"noreferrer noopener\" href=\"https:\/\/hunter.io\/blog\/cold-email-subject-line\/\" target=\"_blank\">subject line<\/a>, remember to address the question within the email while providing further teasers, prompting them to visit the blog for more details or information. Finally, don\u2019t forget to add a CTA such as \u201cRead More\u201d for readers to click on.&nbsp;&nbsp;<\/p>\n\n\n\n<p>There\u2019s no doubt that evoking curiosity is a great way to increase conversions, open and click-through rates, and earn more website traffic.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Offer a Great Deal<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/www.mailcharts.com\/emails\/3eb5f1ad-d933-d3ba-df55-36830f4767f5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"531\" height=\"416\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-02-at-10.17.08-am.png\" alt=\"Offer a Great Deal - Jetstar Email\" class=\"wp-image-81358\"\/><\/a><\/figure>\n\n\n\n<p>Everyone loves a bargain: two for one, 40% off the second pair, a free coupon for your next purchase. They might not need a second pair of winter boots, but a 40% discount is tempting. Offer a sense of urgency, and you are almost certain to get new customers on board. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Lee jeans with a 30% discount, today only<\/em><\/li><li><em>Antony, enjoy 25% off your winter favorites this weekend<\/em><\/li><li><em>One day of complimentary delivery on all your purchases<\/em><\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/elements.envato.com\/learn\/black-friday-cyber-monday-marketing-templates\">One-time offers<\/a>, regular discounts, and weekly sales work perfectly for subject lines. Use them solely or experiment with the \u201cfear of missing out\u201d (FOMO), giving people a deadline to act on the deal which is soon to expire. Whenever there is a sale, things tend to sell out pretty fast, especially when we&#8217;re talking about a limited-time offer. Readers will be encouraged to act immediately to catch a good deal and avoid scarcity.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Experiment With Personalization<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/should-you-personalize-your-subject-lines\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"743\" height=\"623\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2021\/06\/Personalized-Subject-Line.jpeg\" alt=\"Experiment With Personalization - Converse\" class=\"wp-image-81360\"\/><\/a><\/figure>\n\n\n\n<p>Being personal with people always pays off. You are able to build trust with recipients and create long-term relationships, not to mention increased conversions and CTRs.<br><br>Emails starting with \u201cDear valued customer\u201d don&#8217;t resonate as much as those which address the recipient with their name. It\u2019s the same with subject lines. If you have collected customer\u2019s personal information, including their name and surname, there\u2019s no obvious reason for you not to use them whenever you are creating a newsletter.<br><br><a href=\"https:\/\/elements.envato.com\/learn\/email-marketing-trends#Personalization\">Personalized emails<\/a> make recipients feel more valued, and help them to connect your company to this pleasant experience. But using names is only one way to implement personalization.<br><br>Dates, location, readers\u2019 preferences are all things that make a difference. Send <a href=\"https:\/\/www.smartrmail.com\/blog\/birthday-emails\/\" target=\"_blank\" rel=\"noopener\">emails on readers\u2019 birthdays<\/a>, offer them a discount, or gift an add-on to their next purchase.<br><br>Personalization can also be about what you don\u2019t send. For example, don\u2019t send information about new winter clothes to those experiencing summer in Australia, or offer great deals on swimming suits for readers in the middle of a Canadian winter, and don\u2019t send vegetarians offers with meat, and vice versa.<br><br>Here are some ways you can use customers\u2019 personal details to your benefit:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Alice, choose your perfect summer look<\/em><\/li><li><em>Happy Birthday, John! Enjoy 50% off your summer favorites!<\/em><\/li><li><em>Brian, are you in? Everything you love in one place<\/em><\/li><li><em>We know you love chocolate. New flavors hand-picked for you<\/em><\/li><li><em>How\u2019s the weather in London? New winter collection is already in stock<\/em><\/li><\/ul>\n\n\n\n<p>You may end up even <a rel=\"noreferrer noopener\" href=\"https:\/\/wordable.io\/how-to-grow-an-email-list\/\" target=\"_blank\">growing your email list<\/a> if you consistently delight your email subscribers with such approaches. You can track <a href=\"https:\/\/elements.envato.com\/learn\/what-is-keyword-research\">what people are searching for<\/a>, and offer relevant information and hand-picked deals to create a personal connection between you and your readers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Get Rid of Long Subject Lines<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/www.weidert.com\/blog\/tips-for-the-best-email-length\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"608\" height=\"322\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-02-at-10.21.01-am.png\" alt=\"Get Rid of Long Subject Lines\" class=\"wp-image-81361\"\/><\/a><\/figure>\n\n\n\n<p>Just as a newsletter has a <a href=\"https:\/\/blog.mailtrap.io\/email-size\/\" target=\"_blank\" rel=\"noopener\">maximum email size<\/a>, subject lines have a maximum amount of words to ensure clickability. As we&#8217;ve already seen from the statistics, 6-10 words are proven to deliver better open rates.<br><br>Long subject lines also aren\u2019t <a href=\"https:\/\/elements.envato.com\/learn\/email-marketing-trends#MobileOptimization\">optimized for mobile devices<\/a>. While you might want to evoke curiosity, cut off text can actually evoke irritation: \u201cGreat selection from bespoke brands from all over the world for men\u2019s\u2026\u201d. Men\u2019s what? Shoes? Clothes? Your recipients should be able to clearly understand what it is that you offer and click on the email to act further.<br><br>Whenever you\u2019re struggling to write a concise subject line, get rid of the words that don\u2019t matter. \u201cYour order is packed for delivery\u201d looks far better than \u201cYour order #098765432 is packed for delivery\u201d. Make it short and memorable, for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>\u201cYour weekly books selection\u201d instead of \u201cCheck out your weekly books selection inside\u201d<\/em><\/li><li><em>\u201cEarn a Sustainability and Development Certificate\u201d instead of \u201cStart now! Earn our certificate from the University of Michigan with no application\u201d<\/em><\/li><li><em>\u201cBecome an organizational leader\u201d instead of \u201cGain analytical skills! Become an organizational leader with a certificate from Tufts University\u201d<\/em><\/li><\/ul>\n\n\n\n<p>Another thing to mention is to make use of <a href=\"https:\/\/elements.envato.com\/learn\/experimental-typography-email\">experimental typography<\/a>. As many people are now accessing their inboxes from a number of different devices, selecting <a href=\"https:\/\/elements.envato.com\/fonts\">email-safe fonts<\/a> is crucial to ensure that people can not only read your carefully crafted subject line, but also see it as text and not as unreadable symbols.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Apply Segmentation<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-subject-lines-superhero\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"708\" height=\"419\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-02-at-10.23.06-am.png\" alt=\"Apply Segmentation \" class=\"wp-image-81362\"\/><\/a><\/figure>\n\n\n\n<p>When talking about personalization, you might have noticed that it calls for <a rel=\"noreferrer noopener\" href=\"https:\/\/www.liveagent.com\/academy\/customer-segmentation\/\" target=\"_blank\">detailed segmentation<\/a>, by gender, location, preferences, relationship status, etc. Segmentation is, first of all, needed to send out emails that align with customer\u2019s needs and expectations. There is no benefit in causing recipients confusion and making them move all your emails to spam.<br><br>No one wants to receive a list of top-rated steakhouses when they&#8217;re vegetarian, or get frustrated receiving honeymoon recommendations when they\u2019re single. You can select the best <a href=\"https:\/\/elements.envato.com\/learn\/top-20-responsive-newsletter-templates\">newsletter template<\/a> possible for your email, but an irrelevant subject line will spoil the whole experience.<br><br>Use the details you have and segment your subscribers accordingly. Check how they have filled in the forms, consider the industry they work in, or run surveys to find out more about their interests. In <a href=\"https:\/\/learn.g2.com\/email-marketing-audit\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>, segmentation helps to further personalize readers\u2019 experiences, avoid confusion, and craft the right subject lines to get increased click-through rates.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Takeaways<\/h4>\n\n\n\n<p>There are many elements to consider when working on a campaign in <a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>: from selecting <a href=\"https:\/\/elements.envato.com\/web-templates\/email-templates\">email marketing templates<\/a> to ensuring <a rel=\"noreferrer noopener\" href=\"https:\/\/wiza.co\/blog\/verify-an-email-address\/\" target=\"_blank\">newsletter deliverability<\/a>, from <a rel=\"noreferrer noopener\" href=\"https:\/\/www.activecampaign.com\/blog\/welcome-email-series\" target=\"_blank\">crafting a welcome email<\/a> to creating a concise subject line that makes an email stand out in the inbox, from avoiding the spam folder to improving the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.sendpost.io\/blog\/email-sender-reputation\" data-type=\"URL\" data-id=\"https:\/\/www.sendpost.io\/blog\/email-sender-reputation\" target=\"_blank\">email sender reputation<\/a>.<br><\/p>\n\n\n\n<p><br>While choosing a subject line may seem easy, readers won\u2019t <a rel=\"noreferrer noopener\" href=\"https:\/\/www.cliently.com\/blog\/email-subject-lines\" target=\"_blank\">open an email with a subject line<\/a> that isn\u2019t relevant or doesn\u2019t resonate. When crafting your next subject line, remember to evoke curiosity, personalize the copy, and keep it short. And, if you have an offer, don\u2019t forget to include it in the subject line!<\/p>\n\n\n\n<p>While you&#8217;re here, don&#8217;t forget to check out these <a href=\"https:\/\/elements.envato.com\/learn\/top-20-responsive-newsletter-templates\">20 Responsive Newsletter Templates for Your Business<\/a>, or these <a href=\"https:\/\/elements.envato.com\/learn\/email-marketing-trends\">10 Click-Worthy Email Marketing Trends for 2021<\/a>! <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Guest Author: Andriy Zapisotskyi<\/h5>\n\n\n\n<p>Andriy is a Growth Manager at <a rel=\"noreferrer noopener\" href=\"https:\/\/mailtrap.io\/\" target=\"_blank\">Mailtrap<\/a>, a product that helps people inspect and debug emails before sending them to real users. He has over five years of experience in the field of marketing &amp; product. Andriy loves to network with people. Running is his hobby and he enjoys discovering new places. You can connect with Andriy via<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/zapisotskyi\/\" target=\"_blank\"> Linkedin<\/a> or<a href=\"https:\/\/www.facebook.com\/zapisotskyi\" target=\"_blank\" rel=\"noopener\"> Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improve your email open rate with our subject line optimization tips.<\/p>\n","protected":false},"author":39,"featured_media":81364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[206],"tags":[],"class_list":["post-70906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-templates"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/70906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=70906"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/70906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/81364"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=70906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=70906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=70906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}