{"id":70447,"date":"2020-04-30T09:34:08","date_gmt":"2020-04-29T23:34:08","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=6671"},"modified":"2025-11-11T17:27:02","modified_gmt":"2025-11-11T06:27:02","slug":"esports-branding","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/esports-branding","title":{"rendered":"Branding the Esports Generation"},"content":{"rendered":"\n

Charades might not be the first game that comes to mind when you think of esports, but for French streamer and multimedia artist Gael Level<\/a>, the guessing game has a special place in his heart.<\/p>\n\n\n\n

\u201cMy favourite moment on stream was actually when I first played Act It Out XL<\/em>. It\u2019s a game of charades so it was awesome feeling like a game show host, while my chat would guess answers and get really competitive. It was so much fun\u201d<\/p>\n\n\n\n

Gael is one of the millions of content creators who now earn a living streaming games and publishing related content online, and if you thought that was a career open only to a select few, think again. The shift from bedroom hobby to major league<\/a> has happened rapidly, with many professional esports teams now worth hundreds of millions of dollars<\/a>. Experts believe it\u2019s a matter of if, not when, we see them hit the billion dollar valuation<\/a>. <\/p>\n\n\n\n

There are now dedicated esports arenas<\/a> popping up all over the world, with major competitions like the Overwatch League running \u2018homestands\u2019 for popular teams in major cities, drawing thousands of passionate fans<\/a>. And in the surest sign yet that things are serious, major advertisers are getting involved <\/a>as the major esports leagues move to start providing TV-like ratings for their events<\/a>. It’s a timely evolution too: while most professional sporting leagues are shut down due to the coronavirus pandemic, esports is taking centre stage.<\/a><\/p>\n\n\n\n

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