{"id":70441,"date":"2020-04-15T22:53:16","date_gmt":"2020-04-15T12:53:16","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=4618"},"modified":"2025-11-11T17:53:42","modified_gmt":"2025-11-11T06:53:42","slug":"creating-a-podcast-guide","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/creating-a-podcast-guide","title":{"rendered":"Guide: Creating a Podcast"},"content":{"rendered":"\n<p>According to&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.thepodcasthost.com\/listening\/podcast-industry-stats\/\" target=\"_blank\">podcast statistics<\/a>, there are 4,180,000 total podcasts registered around the world. Film reviews and sporting analysis, true-crime tales and business advice\u2014podcast enthusiasts are tuning in to a diverse range of offerings from across the world. To help people who are thinking of starting their own, we\u2019ve spoken to podcast experts <a rel=\"noreferrer noopener\" aria-label=\"Paul Boag (opens in a new tab)\" href=\"https:\/\/boagworld.com\/\" target=\"_blank\">Paul Boag<\/a>, Courtney Carthy from <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.nearly.com.au\/\" target=\"_blank\">Nearly Media<\/a>, and Tommy Jackett and Josh Janssen, the duo behind <a rel=\"noreferrer noopener\" aria-label=\"The Daily Talk Show (opens in a new tab)\" href=\"https:\/\/thedailytalkshow.com\/\" target=\"_blank\">The Daily Talk Show<\/a>. Read on for practical podcasting tips.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#create\">How to create a podcast<\/a><\/li>\n\n\n\n<li><a href=\"#launch\">How to launch a podcast<\/a><\/li>\n\n\n\n<li><a href=\"#promote\">How to promote a podcast<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create\">01. How to Create a Podcast<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"820\" height=\"450\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/04\/Podcast-Guide-How-to-Make-a-Podcast.jpg\" alt=\"How to make a podcast\" class=\"wp-image-80279\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/04\/Podcast-Guide-How-to-Make-a-Podcast.jpg 820w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/04\/Podcast-Guide-How-to-Make-a-Podcast-300x165.jpg 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/04\/Podcast-Guide-How-to-Make-a-Podcast-768x421.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<p>From defining your concept to preparing to press record for the very first time, we look at how to take your initial idea and start turning it into a reality. <\/p>\n\n\n\n<p>Whether you want to kickstart a personal project or are looking to add audio into your company\u2019s marketing mix, it\u2019s essential you have a plan in place. This means answering that all-important question: <a href=\"https:\/\/rss.com\/blog\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">why are you starting a podcast?<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What Do You Want to Achieve?<\/h4>\n\n\n\n<p>A podcast can serve many purposes. Your goal might be to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Position yourself as a thought leader<\/li>\n\n\n\n<li>Talk about something you are passionate about<\/li>\n\n\n\n<li>Entertain and inspire people through long-form content<\/li>\n\n\n\n<li>Build a connection with your audience<\/li>\n\n\n\n<li>Boost awareness of your brand<\/li>\n\n\n\n<li>Generate leads for your business<\/li>\n<\/ul>\n\n\n\n<p>For Paul Boag, the goal was to fill a gap he had identified and create content aimed at designers, developers, and website owners: \u201cBack in 2005, I was shocked to find I could subscribe to a podcast on knitting but there were no podcasts dedicated to web design. I decided to remedy this situation by starting my own.\u201d Now, 15 years later, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/boagworld.com\/show\" target=\"_blank\">Boagworld<\/a> just recorded its 25th season.&nbsp;<\/p>\n\n\n\n<p>Whatever your answer to the question &#8220;Why are you starting a podcast?&#8221; might be, write it down now and refer back to it as you develop your show&#8217;s concept to help keep you focused.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Developing a Podcast Concept<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Select a Podcast Format<\/h4>\n\n\n\n<p>What your podcast will look like?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Podcast Name<\/strong><br>Deciding on a podcast name often represents a balancing act between choosing something that\u2019s memorable, something that instantly conveys what the listener can expect, and something that features keywords and will therefore help your podcast be found. Apple Podcasts makes the following fields searchable: title, author, and description. It\u2019s worth checking for best practice tips around naming and describing your podcast with each listening app you use.\u00a0<\/li>\n\n\n\n<li><strong>Podcast Host<\/strong><br>Will you present the podcast on your own, will you have a co-host, or will you call on a series of special guests? Will you follow a script, will it be entirely off the cuff, or will you conduct an interview?<\/li>\n\n\n\n<li><strong>Podcast Segments<\/strong><br>Will each episode be one long conversation or story, or will it be divided into segments? Familiarity is often a listener\u2019s friend, so decide on the structure of your podcast from the start and try to stick to it so people know what to expect. It might run something like this: intro, news and updates, interview, review, outro.<\/li>\n\n\n\n<li><strong>Podcast Music<\/strong><br>A great intro can boost the listening experience and add a professional sheen to your podcast. From theme songs to royalty-free <a href=\"https:\/\/elements.envato.com\/sound-effects\">sound effects<\/a>, you can browse and download <a href=\"https:\/\/elements.envato.com\/audio\">audio tracks<\/a> and <a href=\"https:\/\/elements.envato.com\/learn\/top-10-happy-music-tracks\">stock music<\/a> via an Envato Elements subscription, while Mixkit is another great resource when it comes to accessing a range of free <a href=\"https:\/\/mixkit.co\/\" target=\"_blank\" rel=\"noopener\">musical themes and genres<\/a>\u2014from house and electronica to corporate and jazz. We&#8217;ve put together a handy list of <a href=\"https:\/\/elements.envato.com\/learn\/best-royalty-free-music-tracks\">royalty free music<\/a> for you to consider.<\/li>\n\n\n\n<li><strong>Podcast Length and Frequency<\/strong><br>There&#8217;s no ideal length for a podcast, but having an idea of how long you might like each episode to run will help you stay focused during the editing process. Similarly, you can decide on a daily, weekly or monthly publishing schedule; just ensure you are consistent as this will help you (and your listeners) get into a regular habit.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"10 Best Podcast Music Tracks\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Oe0_vabkt7k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Develop Your Podcast Content<\/h4>\n\n\n\n<p>What will your podcast say?<\/p>\n\n\n\n<p>Time to scope out the \u2018competition\u2019, as this will help define your approach further. Executive producer Courtney Carthy, of Melbourne\u2019s Nearly Media, recommends looking at what podcasts are already out there and inhabiting a similar space, before asking yourself the following questions: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What sort of entertainment or information can you produce that\u2019s unique?<\/li>\n\n\n\n<li>How do you hope a listener would describe your show to a friend?<\/li>\n\n\n\n<li> What are some comparable shows, and how do they differ from your idea? <\/li>\n<\/ul>\n\n\n\n<p>This background research will also help when it comes to making decisions on these potential podcast avenues:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have you picked a subject that you will want to talk about for weeks, months, and years to come? Essentially, will your podcast have staying power?<\/li>\n\n\n\n<li>Similarly, will your output be time-sensitive or evergreen? In other words, are you tackling topical issues that might make episodes less relevant the older they are (which is fine) or is your subject matter timeless? Your podcast might well feature a mixture of both. <\/li>\n\n\n\n<li>Standalone or series? Again, there\u2019s no right or wrong answer, but it\u2019s something to think about. Will listeners be able to dip into episodes at random, or will there be a narrative thread running through them?  <\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Write a Podcast Outline<\/h4>\n\n\n\n<p>No one wants to listen to a rambling recording. To keep them on track, Josh Janssen and Tommy Jackett, hosts of Big Media Company\u2019s <a href=\"https:\/\/thedailytalkshow.com\/\" target=\"_blank\" rel=\"noopener\">The Daily Talk Show<\/a> podcast, use Trello to help them organize upcoming topics and define what they are going to talk about each episode:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>What drives most of our conversation and content is curiosity and asking questions. Having an idea of topics that you might want to discuss gives space and flexibility for those impromptu moments to happen while still being able to fall back on genuine curiosities and questions or things to celebrate.<\/p><cite>Josh Janssen and Tommy Jackett<\/cite><\/blockquote><\/figure>\n\n\n\n<p>They describe this process as creating a roadmap for where they want the episode to head and what they want to touch on in order to avoid going off on a tangent. <\/p>\n\n\n\n<p>For Paul Boag, this ideation stage focuses on a number of episodes: \u201cThese days we plan seasons lasting between 12 and 15 episodes. Each season has a topic, and we plan content around those seasons. For example, we recently did a season on encouraging conversion with episodes on designing calls to action and writing compelling copy. However, we have a lot of listener content too in the form of questions, guests and even listener-submitted recordings.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Find a Place to Record Your Podcast<\/h4>\n\n\n\n<p>If you don\u2019t have access to a recording studio (and it\u2019s unlikely you will if you&#8217;re just starting out), look for a small space that\u2019s filled with material that can absorb sound and help reduce excessive reverb or echo\u2014think furniture, carpets, and curtains. Look for ways to soundproof the space to keep out unwanted external noises, and remember, the cleaner the audio recording, the easier it will be to manage the technical aspects of editing and mixing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"launch\">02. How to Launch a Podcast<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"820\" height=\"450\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/04\/Podcast-Guide-How-to-Launch-a-Podcast.jpg\" alt=\"How to launch a podcast\" class=\"wp-image-80278\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/04\/Podcast-Guide-How-to-Launch-a-Podcast.jpg 820w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/04\/Podcast-Guide-How-to-Launch-a-Podcast-300x165.jpg 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/04\/Podcast-Guide-How-to-Launch-a-Podcast-768x421.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<p>Time for a few practical considerations, like finding the right tech and uploading your recording to hosting sites and directories. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Podcasting Tools<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Podcast <strong>Recording Tools<\/strong><\/h4>\n\n\n\n<p>\u201cWe place a big emphasis on technology and how it can help us to better communicate with our audience,\u201d say Josh and Tommy. And while they like to keep on top of new protocols, products, and software that can assist them in producing the best possible podcast, it\u2019s certainly not the end of the world if you haven&#8217;t got heaps of technical experience. <\/p>\n\n\n\n<p>With just a few basic online tools, you can get started on your podcast journey. However, if you ever find yourself feeling overwhelmed, remember that people will listen because they love your show and not because they want to analyze the sound quality or your editing skills.<\/p>\n\n\n\n<p>Really, you could start recording your podcast armed only with your phone and a pair of headphones, but to give yourself the best possible start, it\u2019s worth investing in a USB microphone. Once you&#8217;ve plugged this into the port on your computer, go into the settings of your audio recording and editing software and select the microphone as your audio input. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Podcast Editing Tools<\/h4>\n\n\n\n<p>The editing process is where you split your podcast into sections, cut unwanted material, remove audible distractions, and insert intros and outros. When selecting editing software, look out for apps that make life as easy as possible by offering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An uncluttered interface so that you don\u2019t have to deal with a host of unnecessary features getting in the way of the basics.<\/li>\n\n\n\n<li>The ability to handle audio levels for you or carry out one-click repairs in order to remove hissing sounds and pops from your recording.<\/li>\n\n\n\n<li>A multitrack editor, especially if you want to put sound effects or background music underneath your main audio track.<\/li>\n\n\n\n<li>Tools that can repair and enhance your audio, such as an equalizer, which can smooth out recordings that vary in volume and reduce or boost particular frequencies.<\/li>\n<\/ul>\n\n\n\n<p>While Courtney recommends Reaper, the popular editing applications Audacity and Adobe Audition CC also tick all the above boxes. Or, to automate all the boring and technical parts,&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/alitu.com\/\">Alitu<\/a>&nbsp;will help your record, edit and publish your podcast so you can focus on creating fantastic content to grow your show. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Podcast Hosting Tools<\/h4>\n\n\n\n<p>The first thing to be aware of, explains Courtney, is the difference between hosting sites and directories.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>One common misconception when starting out is that Apple Podcasts (previously known as  iTunes) hosts audio, when it is actually just a directory and doesn\u2019t host any audio.<\/p><cite>Courtney Carthy from <a rel=\"noreferrer noopener\" href=\"https:\/\/www.nearly.com.au\/\" target=\"_blank\">Nearly Media<\/a><\/cite><\/blockquote><\/figure>\n\n\n\n<p>So remember:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hosting site: a <a href=\"https:\/\/www.podcasts.com\/\" target=\"_blank\" rel=\"noopener\">podcast host<\/a> where you can upload your podcast.<\/li>\n\n\n\n<li>Directory or listening apps: where you can list your podcast to help people find it.<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019ve finished recording and editing your podcast, export the audio as an MP3 file and upload it <a href=\"https:\/\/castos.com\/podcast-hosting-platform\/\" target=\"_blank\" rel=\"noopener\">to a hosting site<\/a> such as Acast, Anchor, Libsyn, Luminary, or Transistor. They will generate what\u2019s known as an RSS feed, which is what you can then submit to directories like Apple Podcasts, Google Podcasts, Spotify, and TuneIn.<\/p>\n\n\n\n<p>The directory will pull your podcast\u2019s feed details (things like the title, author, artwork, and description), so it\u2019s important to ensure you have filled in these fields correctly. The time it takes for a directory to review, approve, and list a podcast varies between platforms, so familiarize yourself with how the one you are submitting your podcast to operates.<\/p>\n\n\n\n<p>Whether you plan to mark your launch date with a fanfare or minimal fuss, many experienced podcasters recommend having at least three episodes recorded and ready to go before your release. As Courtney notes, you want to avoid falling victim to the dreaded \u2018podfade\u2019 at all costs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>There are thousands of podcasts with only one episode and plenty suffer from \u2018podfade\u2019. People start out enthusiastic then lose interest after a few episodes.<\/p><cite>COURTNEY CARTHY FROM <a rel=\"noreferrer noopener\" href=\"https:\/\/www.nearly.com.au\/\" target=\"_blank\">NEARLY MEDIA<\/a><\/cite><\/blockquote><\/figure>\n\n\n\n<p>By releasing a few episodes from the outset, you not only give listeners the opportunity to become invested in your audio offering, you begin to get into a recording and publishing routine that you can commit to.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re looking for a platform where you can do all of the above in one place, try out&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/podcastle.ai\/tools\/podcast-maker\" target=\"_blank\">Podcastle<\/a>&nbsp;\u2013 a comprehensive solution allowing you to record, edit and host your podcast using the same software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building a Podcast Website<\/h3>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/db988bcb-1302-4a07-9ded-535dd3ce0ebd?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=fc3d0095c0e6bb07dbf1e95fc65f6ce4f5745293231536e24e31dff4250240ee\"\n                            alt=\"Rekod Ajaxify Music Events - Podcasts Multipurpose\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/986a0d7c-33af-486b-853f-f99a9145ca10?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=681303b31b00175d03106f3afdda2142e0ad6680e13f710285a4cf6f7c408aee\"\n                            alt=\"Rekod Ajaxify Music Events - Podcasts Multipurpose\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/246a2bed-2de2-45d5-adf3-1327fef94544?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=472f0cf7c6bcff4e2a998adbe5598361847a102a42dfd35b8488e608a9a238f4\"\n                            alt=\"Rekod Ajaxify Music Events - Podcasts Multipurpose\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/2c1a8a7b-fe53-488b-92af-20f3f3068ac5?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=dc4c529af5e842687109093b81a9776bf4495592651cd4d52860b6350db52e1d\"\n                            alt=\"Rekod Ajaxify Music Events - Podcasts Multipurpose\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/56ee0c66-6e55-4ddd-b16b-559b484f55bb?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=fb4961e5ea7d39fa88176832aa020f3b119ba5ee6ea9a72a2d6e7e4e649dbbae\"\n                            alt=\"Rekod Ajaxify Music Events - Podcasts Multipurpose\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Rekod Ajaxify Music Events &#8211; Podcasts Multipurpose            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/xvelopers\" target=\"_blank\">\n                    xvelopers                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/wordpress\" target=\"_blank\">\n                    WordPress                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/rekod-ajaxify-music-events-podcasts-multipurpose-RZXHL7D\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--grid elements-product-embed--has-info elements-product-embed--count-1\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"elements-product-embed__grid-wrap\">\n            <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/rekod-ajaxify-music-events-podcasts-multipurpose-RZXHL7D\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Rekod Ajaxify Music Events &#8211; Podcasts Multipurpose        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            xvelopers        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/db988bcb-1302-4a07-9ded-535dd3ce0ebd?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=fc3d0095c0e6bb07dbf1e95fc65f6ce4f5745293231536e24e31dff4250240ee\"\n            alt=\"Rekod Ajaxify Music Events - Podcasts Multipurpose\"\n        >\n    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>As you prepare to launch your podcast, now\u2019s the time to complement it by creating a well-crafted website. Here&#8217;s why:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>It makes it easier for potential listeners to find your content via a search engine.<\/li>\n\n\n\n<li>It can serve as a podcast archive that showcases all of your past episodes and seasons.<\/li>\n\n\n\n<li>It adds value by giving you the opportunity to share extra content, whether that\u2019s images from an interview, a blog post that follows up on a topic you discussed in a previous episode, or resources like ebooks and how-to guides.<\/li>\n\n\n\n<li>It gives you ownership and therefore full control of your podcast, so if you were to change your hosting site or directory, people would always be able to find you.<\/li>\n<\/ol>\n\n\n\n<p>Start building yours now by searching for <a href=\"https:\/\/themeforest.net\/search\/podcast\" target=\"_blank\" rel=\"noopener\">podcast website templates online<\/a>, and take a look at <a href=\"https:\/\/codecanyon.net\/search\/podcast\" target=\"_blank\" rel=\"noopener\">podcast hosting and management tools<\/a>, where you will find players and plugins that can be embedded in your website or blog.&nbsp;<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/93ba119d-c33e-4023-8462-c9b237eafea4?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=ac998647fd5deb60259dde88e7d70bde1b8ad436bd3eac18a125364359b0840e\"\n                            alt=\"Hue\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Hue            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/aspirethemes\" target=\"_blank\">\n                    aspirethemes                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/cms-templates\" target=\"_blank\">\n                    CMS Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/hue-RT9KXDM\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--grid elements-product-embed--has-info elements-product-embed--count-1\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"elements-product-embed__grid-wrap\">\n            <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/hue-RT9KXDM\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Hue        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            aspirethemes        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/93ba119d-c33e-4023-8462-c9b237eafea4?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=ac998647fd5deb60259dde88e7d70bde1b8ad436bd3eac18a125364359b0840e\"\n            alt=\"Hue\"\n        >\n    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Other useful online tools you might want to consider using, according to Courtney, are <a rel=\"noreferrer noopener\" aria-label=\"Chartable (opens in a new tab)\" href=\"https:\/\/chartable.com\/\" target=\"_blank\">Chartable<\/a> to track your podcast\u2019s analytics on an easy-to-use dashboard (which can help you understand who is downloading your content and when) and <a rel=\"noreferrer noopener\" aria-label=\"PodLink (opens in a new tab)\" href=\"https:\/\/pod.link\/\" target=\"_blank\">PodLink<\/a> (which does what the name suggests\u2014generating a link you can send to people that allows them to listen and subscribe straightaway).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"promote\">03. How to Promote a Podcast<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"820\" height=\"450\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/04\/Podcast-Guide-How-to-Promote-a-Podcast.jpg\" alt=\"How to promote a podcast\" class=\"wp-image-80280\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/04\/Podcast-Guide-How-to-Promote-a-Podcast.jpg 820w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/04\/Podcast-Guide-How-to-Promote-a-Podcast-300x165.jpg 300w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/04\/Podcast-Guide-How-to-Promote-a-Podcast-768x421.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<p>If you record it, they will listen. Well, not quite. In this chapter, we explore how you can market your podcast to ensure it\u2019s ringing in as many people\u2019s ears as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Getting Your Podcast Branding Right<\/h3>\n\n\n\n<p>Aside from your intro music and theme song, there are several visual cues that will help aid recognition of your podcast\u2014like your <a href=\"https:\/\/elements.envato.com\/news-logo-template-78ETY5\">artwork<\/a>. Make sure it stands out by:<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/bed8bed4-039a-4635-b1a0-9e0de9e36a99?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=737b7ddddb5033959cf64e10d26536702643c258fe2cadcc50bdc19dc8779ea0\"\n                            alt=\"News Logo Template\"\n                        >\n                    <\/div>\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-preview-images\/fdf22303-398d-4087-aafb-3232dd3e3352?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=c62dc6bc84afcb7dc8ccd904987b4173d0ce533d71e33ef81d478d3e9a352822\"\n                            alt=\"News Logo Template\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                News Logo Template            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/floringheorghe\" target=\"_blank\">\n                    floringheorghe                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/graphic-templates\" target=\"_blank\">\n                    Graphic Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/news-logo-template-78ETY5\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--grid elements-product-embed--has-info elements-product-embed--count-1\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"elements-product-embed__grid-wrap\">\n            <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/news-logo-template-78ETY5\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            News Logo Template        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            floringheorghe        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/bed8bed4-039a-4635-b1a0-9e0de9e36a99?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=737b7ddddb5033959cf64e10d26536702643c258fe2cadcc50bdc19dc8779ea0\"\n            alt=\"News Logo Template\"\n        >\n    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Picking a Podcast Logo<\/strong><br>Pick a logo, graphic, or image that visually communicates your podcast\u2019s subject\u2014you want potential listeners to instantly understand what your podcast is about.<\/li>\n\n\n\n<li><strong>Designing Podcast Artwork<\/strong><br>Before listeners hear what you have to say, chances are they will see your artwork, so it needs to be enticing and engaging. Our <a href=\"https:\/\/elements.envato.com\/learn\/templates-to-overhaul-your-personal-branding\">guide to personal branding<\/a> contains tips and templates that can ensure your imagery packs a punch.<\/li>\n\n\n\n<li><strong>Adapting by Podcast Platform<\/strong><br>Design for a variety of sizes\u2014check the technical specifications of where you are uploading to or where your podcast is being hosted, and ensure your artwork works across several social media channels and platforms.<\/li>\n\n\n\n<li><strong>Optimizing Your Podcast Descriptions<\/strong><br>Don&#8217;t include too many words as the title and whatever text you include needs to be easy to read, even at small sizes.<\/li>\n\n\n\n<li><strong>Striving for Consistency<\/strong><br>Your artwork is a key part of your branding and should tie in with everything else associated with your podcast\u2014like your website and social media accounts.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Podcast Marketing<\/h3>\n\n\n\n<p>Don\u2019t let all your hard work go to waste. Here are some tactics and strategies that can help put your podcast on people\u2019s radar and guarantee it stays there:<\/p>\n\n\n\n<p><strong>Sharing is caring: <\/strong><br>During the intro and outro of every episode, ask listeners to subscribe, share, rate, and review your podcast. It doesn\u2019t have to sound like a sales pitch\u2014simply explain that if they like what they hear, they can support the podcast and help it grow by doing one or all of these things.&nbsp;<\/p>\n\n\n\n<p><strong>Get social: <\/strong><br>Social media is a great way to interact with and grow your audience, so think about which channels the people you want to connect with are using, and start posting. We aren\u2019t talking about whole episodes\u2014instead, share audio clips and video teasers, and add value with \u2018behind-the-scenes\u2019 insights and information that\u2019s relevant to your followers. Make it a two-way conversation by asking followers what topics or guests they would like to see featured in future episodes.&nbsp;<\/p>\n\n\n\n<p><strong>Go the extra mile: <\/strong><br>Make a bigger splash on social by putting some marketing budget behind posts that link to your podcast\u2019s <a href=\"https:\/\/elements.envato.com\/best-podcast-landing-page-Q2BB7M\">landing page<\/a> and to individual episodes. Paid ads are a great way of targeting specific audiences and ensuring your podcast pops up in their feeds. However, if you want to keep costs to a minimum, leverage other people\u2019s social media accounts\u2014for example, create a podcast press kit for guests to easily share the episode.&nbsp;<\/p>\n\n\n\n<section class=\"elements-gallery\">\n    <div class=\"elements-gallery__slider\">\n        <div class=\"slider\">\n            <div class=\"slider__items swiper-wrapper\">\n                                    <div class=\"slider__item swiper-slide\">\n                        <img decoding=\"async\"\n                            class=\"slider__image\"\n                            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/7d6b8ca4-b561-4a4c-8141-69b49517297b?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=6f781e2507f2ea1d58804c4fc07fefcf93ddf5366ec817bfc7c2977f4ca4b882\"\n                            alt=\"Best Podcast - Landing Page\"\n                        >\n                    <\/div>\n                            <\/div>\n\n            <div class=\"slider__controls\">\n                <a class=\"slider__control slider__control--prev\" href=\"#\">\n                    &lt;\n                <\/a>\n                <a class=\"slider__control slider__control--next\" href=\"#\">\n                    &gt;\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"elements-gallery__info\">\n        <div class=\"elements-gallery__info-left\">\n            <h3 class=\"elements-gallery__title\">\n                Best Podcast &#8211; Landing Page            <\/h3>\n\n            <div class=\"elements-gallery__meta\">\n                By\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--author\" href=\"https:\/\/elements.envato.com\/user\/inipagi\" target=\"_blank\">\n                    inipagi                <\/a>\n                in\n                <a class=\"elements-gallery__meta-link elements-gallery__meta-link--category\" href=\"https:\/\/elements.envato.com\/graphic-templates\" target=\"_blank\">\n                    Graphic Templates                <\/a>\n            <\/div>\n        <\/div>\n\n        <div class=\"elements-gallery__info-right\">\n            <a class=\"elements-gallery__more\" href=\"https:\/\/elements.envato.com\/best-podcast-landing-page-Q2BB7M\" target=\"_blank\">\n                View more\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"elements-product-embed elements-product-embed--grid elements-product-embed--has-info elements-product-embed--count-1\">\n            <div class=\"elements-product-embed__info\">\n                            <div class=\"elements-product-embed__info-left\">\n                    <h3 class=\"elements-product-embed__title\">\n                        Unlimited creative assets. Access to AI tools.                    <\/h3>\n                <\/div>\n            \n                            <div class=\"elements-product-embed__info-right\">\n                    <a class=\"elements-product-embed__more\" href=\"https:\/\/elements.envato.com\/\" target=\"_blank\">View all<\/a>\n                <\/div>\n                    <\/div>\n    \n    <div class=\"elements-product-embed__grid-wrap\">\n            <div class=\"elements-product-embed__item\">\n    <a class=\"elements-product-embed__link\" href=\"https:\/\/elements.envato.com\/best-podcast-landing-page-Q2BB7M\" target=\"_blank\"><\/a>\n\n    <div class=\"elements-product-embed__meta\">\n        <h3 class=\"elements-product-embed__meta-item elements-product-embed__meta-item--title\">\n            Best Podcast &#8211; Landing Page        <\/h3>\n        <span class=\"elements-product-embed__meta-item elements-product-embed__meta-item--author\">\n            inipagi        <\/span>\n    <\/div>\n\n            <img decoding=\"async\"\n            class=\"elements-product-embed__image\"\n            src=\"https:\/\/elements-resized.envatousercontent.com\/elements-cover-images\/7d6b8ca4-b561-4a4c-8141-69b49517297b?format=auto&#038;cf_fit=contain&#038;w=900&#038;s=6f781e2507f2ea1d58804c4fc07fefcf93ddf5366ec817bfc7c2977f4ca4b882\"\n            alt=\"Best Podcast - Landing Page\"\n        >\n    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><strong>Find your audience: <\/strong><br>A podcast is nothing without its audience, but there\u2019s no guaranteed formula for finding them, as Josh and Tommy know: \u201cThere\u2019s no easy way to find an audience, there\u2019s no hack, we&#8217;re still finding ours. You just need to show up consistently, and if you do that in a way that\u2019s true to who you are, and celebrate those doing fantastic stuff around you, you\u2019ll find your tribe.\u201d<\/p>\n\n\n\n<p>As for the channels and platforms, their aim is to be anywhere that can serve their audience.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>At the moment, podcasting, YouTube and platforms like Instagram and Facebook Groups excite us as they\u2019re a great way to share what we\u2019re doing, tell stories, and be able to facilitate conversations.<\/p><cite>JOSH JANSSEN AND TOMMY JACKETT<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Contact the administrators of Facebook Groups and the owners of blogs that resonate most with your audience, and ask them to share your podcast.&nbsp;<\/p>\n\n\n\n<p><strong>Network with other podcasters:<\/strong><br>Working with other podcasters and engaging in cross-promotional activities can be a great way of getting your name out there, as Courtney suggests:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Be a Guest on Another Podcast<\/strong><br>Not the easiest but it can pay off. Find suitable shows in online groups, your networks, and sites like <a rel=\"noreferrer noopener\" aria-label=\"PodcastGuests.com (opens in a new tab)\" href=\"https:\/\/podcastguests.com\/\" target=\"_blank\">PodcastGuests.com<\/a>.<\/li>\n\n\n\n<li><strong>Get Featured on a Podcast App<\/strong><br>Contact podcast apps to see if you can get your show featured. But be prepared when they ask why they should and how you\u2019ll return the favor.<\/li>\n\n\n\n<li><strong>Get Coverage in Other Media<\/strong><br>When you\u2019ve got a story or information that another media outlet would cover, let them know. If they quote you in the article, ask them to credit your show and include a link.<\/li>\n<\/ol>\n\n\n\n<p>Start by reaching out to shows that have a similar size audience to yours and are within your podcast\u2019s niche, industry, or genre.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Podcast Marketing Channels<\/h4>\n\n\n\n<p>When it comes to distributing your podcast, here are a few promotional channels you could consider: <\/p>\n\n\n\n<p><strong>Twitter <\/strong><br>Upload the MP3 file to SoundCloud, and people will be able to play the audio from their Twitter feed. In fact, you could use SoundCloud as a platform in its own right.<\/p>\n\n\n\n<p><strong>YouTube <\/strong><br>Convert your podcast into a YouTube video by either:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Converting the MP3 audio file into an MP4 format and adding your branding to appear for the duration of the video.<\/li>\n\n\n\n<li>Filming your podcast episode. Yes, recording both video and audio content requires more equipment, but it means you\u2019ll have the opportunity to replace a static image with you talking to a co-host and interviewing guests.<\/li>\n<\/ol>\n\n\n\n<p>Remember to add links to your podcast website and social channels, as well as details outlining how people can subscribe to your podcast, in the description. And because YouTube\u2019s algorithm will suggest your other videos, it\u2019s easy for users to find and watch more of your content.<\/p>\n\n\n\n<p><strong>Instagram and Facebook <\/strong><br>If you have made a video, then create a few short clips and share these soundbites on Instagram and Facebook. They should only be a couple of minutes each, and they should encourage the viewer to watch or listen to the whole episode and share the snippet with friends on social media. <\/p>\n\n\n\n<p>So there you have it. Thanks to Courtney, Paul, and Tommy and Josh for all their insights. We hope that this gives you some tips and inspiration to get started with your podcast. For more podcast marketing ideas, check out our <a href=\"https:\/\/elements.envato.com\/learn\/social-media-marketing-guide\">social media marketing guide<\/a>, and for unlimited creative and digital assets to create, launch, and promote your podcast, sign up for <a href=\"https:\/\/elements.envato.com\/all-items\/podcast\">Envato Elements<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>As the popularity of audio entertainment shows no sign of slowing down, we take a look at how to create, launch and promote your podcast.<\/p>\n","protected":false},"author":12,"featured_media":80277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[147,187,142],"tags":[],"class_list":["post-70441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasting","category-promotion","category-video-filmmaking"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/70441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=70441"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/70441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/80277"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=70441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=70441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=70441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}