{"id":70304,"date":"2019-05-19T19:33:00","date_gmt":"2019-05-19T09:33:00","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=325"},"modified":"2025-11-11T17:26:16","modified_gmt":"2025-11-11T06:26:16","slug":"instagram-tips-social-media-strategist","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/instagram-tips-social-media-strategist","title":{"rendered":"Instagram Tips from Later\u2019s Social Media Strategist"},"content":{"rendered":"\n

Want to be successful at Instagram marketing? Focus on quality, not quantity of followers. This is just one of the great Instagram tips that Mel Brittner, Social Media Strategist at Later<\/a>, shared with us in a recent interview.<\/p>\n\n\n\n

Formerly known as Latergramme, Later is currently a top-ranked Instagram marketing<\/a> and scheduling platform, with over 2 million users globally. It keeps its members well-informed with a first class blog that offers important Instagram tips and tricks, such as \u2018How to Design Instagram Stories That Captivate Your Audience<\/a>\u2019 and ‘The Secret Trick to Increase Your Engagement<\/a>\u2019.<\/p>\n\n\n\n

To learn about their insights into mastering Instagram, we sat down with Mel, who\u2019s been involved in the social media strategy space for six years and can claim such accolades as having helped @lululemon<\/a> achieve their first million followers.<\/p>\n\n\n\n

Hey Mel, naturally Later\u2019s Instagram account is outstanding! What Instagram tips would you give to other businesses on the platform?\u200b<\/h4>\n\n\n\n

MEL:<\/strong> First, identify why you have an Instagram account in the first place. Your answer to this will depend on what your brand or business does. Once you can clearly identify your Instagram goals, your social media strategy<\/a> will become clearer. I also think it\u2019s easy to become overly focused on quantity<\/em> of followers when, for most businesses, quality engagement is what will help you meet your goals.<\/p>\n\n\n\n

Next, once you\u2019ve identified your \u2018why\u2019, you\u2019ll want to create an identity for your brand on Instagram. Having a curated Instagram aesthetic is one of the best ways to do this. It also helps you grow your account by showing off your brand\u2019s unique style and tone. Remember, more and more people are turning to Instagram to search<\/em> for their favorite businesses. That means your Instagram profile is now just as important as your website\u2019s homepage. You want it to look great<\/em>. Start with mood boards, or other accounts that inspire you with their look and feel. Think about the colors and the mood you want to achieve with the overall look of your profile.<\/p>\n\n\n\n

Schedule your content in advance. Sitting down when your creative juices are flowing and batch scheduling your content will save you time and streamline your processes.<\/p>Mel Brittner<\/cite><\/blockquote><\/figure>\n\n\n\n

How do you use user generated content on instagram?<\/h4>\n\n\n\n

MEL: <\/strong>User generated content (UGC) is huge for us and usually our top performing content. Using UGC saves us time and gives us an opportunity to highlight some incredible creators. We always ensure that we ask for permission ahead of time and clearly provide credit by tagging the images, as well as adding their Instagram handle in the caption. In doing this, our followers\u2019 feeds are enhanced because they are introduced to and then follow some brilliant photographers, designers and artists. From there, we\u2019re also able to drive traffic to our blog, without having to spend a ton of time on our own photoshoots and creating original content. Instead, we spend time finding incredible people to highlight, whose photos and videos match our aesthetic so that it all fits seamlessly.<\/p>\n\n\n\n

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