{"id":70293,"date":"2019-04-30T14:48:00","date_gmt":"2019-04-30T04:48:00","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=779"},"modified":"2025-11-11T17:26:12","modified_gmt":"2025-11-11T06:26:12","slug":"how-to-design-a-sports-team-logo","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/how-to-design-a-sports-team-logo","title":{"rendered":"How to Design a Sports Team Logo"},"content":{"rendered":"\n

A sports team logo<\/a> is so much more than a pretty picture to stick onto kits. Think of it like a coat of arms or a country\u2019s national flag \u2013 you want it to build a sense of community and for fans and players alike to wear it as a badge of honor. Read on for trends, tips, and information about how to create your own sports team logo, including sports logo design<\/a>.<\/p>\n\n\n\n

Sports Team Logo Trends<\/h2>\n\n\n\n

01. Simplicity<\/h4>\n\n\n\n
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\n Sport Logo Template <\/h3>\n\n
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\n Unlimited creative assets. Access to AI tools. <\/h3>\n <\/div>\n \n
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\n Sport Logo Template <\/h3>\n \n floringheorghe <\/span>\n <\/div>\n\n \"Sport\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

Many teams are opting to tone down their logos so that they work well across multiple platforms (i.e. web, print and social media). Take\u00a0the American Football<\/a> team the Buffalo Bills, for example, whose logo has evolved over the years to feature much cleaner lines. The team\u2019s name has also been removed now that the club is more established, as fans will recognize the logo without the need for text.<\/p>\n\n\n\n

02. Bold Outlines<\/h4>\n\n\n\n
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\n Spartan Sports <\/h3>\n\n
\n By\n \n Suhandi <\/a>\n in\n \n Graphic Templates <\/a>\n <\/div>\n <\/div>\n\n
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\n Unlimited creative assets. Access to AI tools. <\/h3>\n <\/div>\n \n
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\n Spartan Sports <\/h3>\n \n Suhandi <\/span>\n <\/div>\n\n \"Spartan\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

This is nothing new, but it\u2019s still a strong trend today. Basketball team the Indiana Pacers<\/a> use this technique, and its popularity could be explained by the fact that it enables sports team logos to work well against both light and dark backgrounds. It also adds stylistically to the design, even if the main symbols or emblems are not particularly eye-catching.<\/p>\n\n\n\n

03. Heraldry<\/h4>\n\n\n\n
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\n \"99\n <\/div>\n
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\n 99 sports bundle <\/h3>\n\n
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\n Unlimited creative assets. Access to AI tools. <\/h3>\n <\/div>\n \n
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\n 99 sports bundle <\/h3>\n \n shazidesigns <\/span>\n <\/div>\n\n \"99\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

This is another trend that is expected to continue growing over the coming years. By calling on elements from your club\u2019s past or your team\u2019s location, you can help to build a strong bond with fans. Take Liverpool Football Club<\/a>, for example, which features the city\u2019s symbol of the liver bird in its coat of arms. You only have to think of the popular chant \u2018Liverbird Upon My Chest\u2019 to realize how influential logos are to fans.<\/p>\n\n\n\n

Sports Logo Design Ideas<\/h3>\n\n\n\n

The world of sport is diverse, so it\u2019s impossible to have a one-size-fits-all approach when it comes to sports team logo design. Having said that, read on for some commonly used tropes:<\/p>\n\n\n\n

Football<\/h4>\n\n\n\n

Many teams tend to incorporate the iconic ball, like Mexican professional football team Club Le\u00f3n<\/a>. Crests are also very widely used.<\/p>\n\n\n\n

Cricket<\/h4>\n\n\n\n

Characters, animals, or symbols that relate to the team\u2019s name or location are often included. You can see this in action with the UK\u2019s Manchester Stallions<\/a>, where their namesake animal is proudly featured.<\/p>\n\n\n\n

Basketball<\/h4>\n\n\n\n

Many clubs reference the fast-paced nature of the game by including a sense of movement in their logo design. The Los Angeles Lakers<\/a> make the most of this trick within their typography.<\/p>\n\n\n\n

Sport Team Logos<\/h3>\n\n\n\n

Just like the vast array of sports out there, there are loads of different ways you can create your own sports team logo, even if you don\u2019t have any graphic design experience. Read on for some routes that are quick and affordable, without compromising on quality.<\/p>\n\n\n\n

Sports Logo Maker<\/h4>\n\n\n\n

Placeit<\/a> is a great option, especially if you have little or no design experience, as you can scroll through a huge variety of templates that you can edit in a few minutes, before downloading straight to your browser. There are custom sports logo design templates<\/a> for loads of different sports, too, including badminton, lacrosse, martial arts, swimming, and wrestling. It\u2019s a seriously simple sports logo maker \u2013 just follow these 5 steps:<\/p>\n\n\n\n

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  1. Visit\u00a0Placeit<\/a><\/li>\n\n\n\n
  2. Select your chosen sport<\/li>\n\n\n\n
  3. Pick a sports logo template<\/li>\n\n\n\n
  4. Customize the logo, text, colors, and imagery<\/li>\n\n\n\n
  5. Download to your browser<\/li>\n<\/ol>\n\n\n\n

    Sports Logo Templates<\/h4>\n\n\n\n

    This is another sports logo creator option that allows you to download templates and customize them according to the message you want to get across. However, you do need to have access to Adobe\u2019s Photoshop or Illustrator to make changes to the files and, for that reason, Envato Market<\/a> is a better option if you have some prior design experience. If you have a subscription to Envato Elements<\/a> you can download limitless graphics at no additional cost. This is a good option for a sports club if you want to try multiple logos, create sports websites<\/a> or if you need other design assets regularly such as flyers and social media images.<\/p>\n\n\n\n

    We hope you found this how to helpful to bring your sports team brand to life! You can learn more about how to create your own sports logo with our Logo Design<\/a> Guide. <\/p>\n\n\n\n

    Check out more inspirational design-related blogs:<\/p>\n\n\n\n