Customer testimonials are a must for building trust in your product and brand. Consumers look to their peers to endorse brands and products, so when your potential customers are making a choice, they\u2019re going to want genuine opinions that vouch for what you offer.<\/p>\n\n\n\n
So, what do you do? You build a customer testimonial video<\/a>. You record your customers and patrons talking about their positive experience with you, and then you share it with your audience.<\/p>\n\n\n\n That\u2019s why it\u2019s so important to learn how to make a testimonial video. In this roundup, we\u2019ll show you some different ways to create compelling customer testimonial videos.<\/p>\n\n\n\n More than ever, consumers research before buying. According to Bazaarvoice<\/a>, more than half of all consumers read reviews<\/a> and research purchases online before buying. So when someone comes looking for your service or product, it\u2019s important to build trust.<\/p>\n\n\n\n Potential customers want to hear from past customers. They want to hear about your service or app, directly from others who have used it. It\u2019s one thing for you to tell everyone how great your product is, but it\u2019s more organic and relatable when your customers are talking about it.<\/p>\n\n\n\n Here\u2019s a great example of a testimonial video for the team collaboration tool, Slack. From this video, you not only understand what the product does, but also how it transformed how a team worked. You hear the passion for the product directly from its users.<\/p>\n\n\n\nWhat is a Testimonial Video?<\/h3>\n\n\n\n