{"id":70289,"date":"2019-04-27T23:44:00","date_gmt":"2019-04-27T13:44:00","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=771"},"modified":"2025-11-11T17:55:05","modified_gmt":"2025-11-11T06:55:05","slug":"how-to-use-pinterest-to-promote-your-business","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/how-to-use-pinterest-to-promote-your-business","title":{"rendered":"How to Use Pinterest to Promote Your Business"},"content":{"rendered":"\n<p>When you\u2019re developing&nbsp;your <a href=\"https:\/\/elements.envato.com\/learn\/social-media-marketing-guide\">social media strategy<\/a>, you probably consider the Big Three first: Facebook, Instagram and Twitter. But if your business has a presence on these platforms alone, you may be missing out on a highly engaged audience via Pinterest.<\/p>\n\n\n\n<p>If you don\u2019t believe us,&nbsp;<a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1506293\/000119312519083544\/d674330ds1.htm\" target=\"_blank\" rel=\"noreferrer noopener\">check out these numbers<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pinterest boasts more than 250 million active monthly users.<\/li>\n\n\n\n<li>Over two-thirds of those active monthly users are female.<\/li>\n\n\n\n<li>More than 2 billion searches take place on the platform every month.<\/li>\n<\/ul>\n\n\n\n<p>In this how-to, you\u2019ll learn how to use Pinterest for business, from the formats that will help your pins stand out to the easy ways to build content that fits the platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Use Pinterest<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Key Pinterest Terms<\/h4>\n\n\n\n<p>Before you get started, it\u2019s useful to understand the terminology of the Pinterest platform:<\/p>\n\n\n\n<p><strong>Pins \u2013&nbsp;<\/strong>Think of a \u2018pin\u2019 as an individual post on Pinterest. Typically, it\u2019s an image plus a URL. Users will \u2018re-pin\u2019 posts to share them (like Pinterest\u2019s version of a retweet on Twitter).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"760\" height=\"568\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/03\/Barneys-New-York-Pinterest-pin-760x568-1.jpg\" alt=\"Barneys New York Pinterest page\" class=\"wp-image-77778\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/03\/Barneys-New-York-Pinterest-pin-760x568-1.jpg 760w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/03\/Barneys-New-York-Pinterest-pin-760x568-1-300x224.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><figcaption class=\"wp-element-caption\">Example:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.pinterest.co.uk\/pin\/278167714470314943\/\" target=\"_blank\">Barneys New York<\/a><\/figcaption><\/figure>\n\n\n\n<p><strong>Boards<\/strong>&nbsp;\u2013 Pinterest users build \u2018boards\u2019, which are collections of pins. Most users will create multiple boards to showcase different ideas, themes, moods, and styles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"760\" height=\"422\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/03\/Barneys-New-York-dogs-of-Barney-760x422-1.jpg\" alt=\"Barneys New York Pinterest boards\" class=\"wp-image-77779\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/03\/Barneys-New-York-dogs-of-Barney-760x422-1.jpg 760w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/03\/Barneys-New-York-dogs-of-Barney-760x422-1-300x167.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><figcaption class=\"wp-element-caption\">Example:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.pinterest.co.uk\/barneysny\/dogs-of-barneys\/?sender=10203674064193103&amp;invite_code=007444aa1db34c468d8a9e322095eebe\" target=\"_blank\">Barneys New York<\/a><\/figcaption><\/figure>\n\n\n\n<p><strong>Feeds<\/strong>&nbsp;\u2013 The Pinterest feed is what users see when logging in. It\u2019s a collection of recent and popular pins from their follower list.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"760\" height=\"475\" src=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/03\/Pinterest-feed-760x475-1.jpg\" alt=\"Pinterest feeds\" class=\"wp-image-77780\" srcset=\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/03\/Pinterest-feed-760x475-1.jpg 760w, https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/03\/Pinterest-feed-760x475-1-300x188.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p>Your goals on Pinterest may be two-fold:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Get users to click on your pins (following the URL to your website).<\/li>\n\n\n\n<li>Create content that gets re-pinned (shared among a wider audience).<\/li>\n<\/ol>\n\n\n\n<p>You can think of Pinterest as multiple collages of everything that users are interested in. Pinners often jump from one topic to the next\u2013from <a href=\"https:\/\/www.chanty.com\/blog\/vacation-quotes\/\" data-type=\"URL\" data-id=\"https:\/\/www.chanty.com\/blog\/vacation-quotes\/\" target=\"_blank\" rel=\"noreferrer noopener\">planning a vacation<\/a> to choosing what to wear to a wedding. It\u2019s the explorability factor that helps you market to a wide pool of Pinterest users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pinterest for Business<\/h3>\n\n\n\n<p>Pinners expect <a href=\"https:\/\/elements.envato.com\/learn\/top-10-pinterest-image-templates\">high-quality images<\/a> in posts, so visual lifestyle brands are typically the best fit for the platform (think fashion, beauty, and travel). Creatives such as photographers can also do well.<\/p>\n\n\n\n<p>But these aren\u2019t the only brands and products that can win over audiences on Pinterest. With a bit of creativity, many types of content can shine. A perfect example of this is&nbsp;<a href=\"https:\/\/www.pinterest.com\/chobani\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greek Yogurt brand Chobani<\/a>. Their account, on which the company shares recipes and healthy eating tips, has amassed over 100,000 followers and their content is consistently repinned.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create A Pinterest For Business Account<\/h4>\n\n\n\n<p>If you\u2019re a brand and want to use Pinterest, it\u2019s best to create a\u00a0<a href=\"https:\/\/business.pinterest.com\/en\/creating-your-account\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest Business<\/a>\u00a0account. Having a <a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/course\/create-a-pinterest-business-account\" data-type=\"link\" data-id=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/course\/create-a-pinterest-business-account\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest Business account<\/a> unlocks features like analytics, which will help you understand what works and adapt your content. Pinterest for Business also enables the use of Pinterest\u2019s advertising features, including Promoted Pins, which can help you boost your content into the feeds of non-followers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Use Pinterest for Marketing<\/h3>\n\n\n\n<p>Once you\u2019ve decided to market on Pinterest, it helps to know how to build pins that are likely to be re-pinned and shared. Here are some tips to help grow your Pinterest account:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">01. Post Visually<\/h4>\n\n\n\n<p>Your&nbsp;Pinterest images&nbsp;should align with the type of content that Pinterest users are accustomed to consuming. That means that every post you produce should be led by strong visuals.<\/p>\n\n\n\n<p>One of the biggest challenges of running a social account is the need to consistently create fresh content. Instead of designing new pins from scratch, try using Pinterest templates to produce more content in less time. Pin templates are built with Pinterest in mind, catering to the&nbsp;<a href=\"https:\/\/placeit.net\/free-image-resizer-cropper\" target=\"_blank\" rel=\"noreferrer noopener\">vertical image format<\/a>.<\/p>\n\n\n\n<p>If you aren\u2019t a graphic designer, try a browser-based&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/placeit.net\/pinterest-templates\" target=\"_blank\">Pinterest post maker<\/a>, like&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/placeit.net\/?search=pinterest\" target=\"_blank\">Placeit<\/a>. Or, if you\u2019re more comfortable with Adobe Photoshop or Adobe Illustrator, download a Pinterest template from&nbsp;<a href=\"https:\/\/elements.envato.com\/graphic-templates\/pinterest\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Envato Elements<\/a>&nbsp;(with a monthly or annual subscription) or&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/graphicriver.net\/pinterest+template-in-graphics\" target=\"_blank\">Envato Market<\/a>.<\/p>\n\n\n\n<p>For a curated selection, check out our roundup of&nbsp;<a href=\"https:\/\/elements.envato.com\/learn\/top-10-pinterest-image-templates\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Pinterest Image Templates<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">02. Post Consistently<\/h4>\n\n\n\n<p>This might seem like basic advice, but too many brands treat social media marketing as an ad hoc pursuit. If you don\u2019t see immediate traction, it\u2019s tempting to walk away from the platform and re-dedicate your efforts elsewhere. But if you post consistently, your followers are more likely to engage with your content.<\/p>\n\n\n\n<p>As always, you can use analytics as a feedback loop to improve your strategy. Review what\u2019s working, then tailor your future posts to match.<\/p>\n\n\n\n<p>You can also schedule posts in advance and in batches to take the pressure off on a daily basis. Using a <a href=\"https:\/\/planable.io\/blog\/pinterest-scheduler\/\" data-type=\"URL\" data-id=\"https:\/\/planable.io\/blog\/pinterest-scheduler\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest scheduler<\/a> like Planable would make the process easier so you&#8217;d have time for anything else.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">03. Build Searchable Content<\/h4>\n\n\n\n<p>Pins include three key elements: an image or video, a URL, and a text description. Ensure your pins are searchable by including keywords that pinners are likely to use when looking for inspiration relating to your category. But don\u2019t stuff your pins with keywords, or use keywords that don\u2019t match the content that you\u2019re posting.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">04. Use Promoted Pins<\/h4>\n\n\n\n<p>Not many marketers are taking advantage of Promoted Pins. Take it directly from Pinterest\u2019s&nbsp;<a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1506293\/000119312519083544\/d674330ds1.htm\" target=\"_blank\" rel=\"noreferrer noopener\">recent filing to be publicly traded<\/a>: \u201cWe\u2019re still in the early stages of our monetization efforts.\u201d<\/p>\n\n\n\n<p>These ambitions mean that Pinterest\u2019s platform will only grow in time, and using Promoted Pins now will make you an early adopter, giving you a chance to master advertising on the channel before everyone else jumps on board.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Get Started On Pinterest Now<\/h4>\n\n\n\n<p>Don\u2019t miss out on the audience and opportunity Pinterest offers. Make an account,&nbsp;<a href=\"https:\/\/elements.envato.com\/learn\/top-10-pinterest-image-templates\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">design pins using the smart templates<\/a>, and start sharing them with pinners on the platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to use Pinterest for business, from the formats that will help your pins stand out to the easy ways to build content that fits the platform.<\/p>\n","protected":false},"author":21,"featured_media":77777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[187,205],"tags":[],"class_list":["post-70289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotion","category-social-media-templates"],"acf":[],"_links":{"self":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/70289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/comments?post=70289"}],"version-history":[{"count":0,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/posts\/70289\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media\/77777"}],"wp:attachment":[{"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/media?parent=70289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/categories?post=70289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elements.envato.com\/learn\/wp-json\/wp\/v2\/tags?post=70289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}