Marketing Your Etsy Shop<\/h2>\n\n\n\nEtsy Banner and Shop Icon Sizes<\/h4>\n\n\n\n
First up, here\u2019s an Etsy size guide for quick reference (all in pixels):<\/p>\n\n\n\n
- Etsy shop icon: 500 x 500<\/li>
- Etsy banner<\/a>: 3360 x 840<\/li>
- Etsy small banner: 760 x 100<\/li>
- Etsy profile picture: 400 x 400<\/li>
- Etsy thumbnail: 570 x 456<\/li>
- Etsy item listing: 800 x 1000<\/li><\/ul>\n\n\n\n
How to Market Yourself on Etsy<\/h3>\n\n\n\n
Having a great product is one thing, but you\u2019ve then got to set up your Etsy Store<\/a>, create strong branding, and promote it\u2026 Phew! We\u2019re exhausted just thinking about it. But we know you\u2019ve got this and we hope this short guide will help you get going.<\/p>\n\n\n\n
Who are you as a brand and who is your audience? It seems obvious, but it\u2019s often the thing people forget to take into consideration. The answers to these two questions should be heavily reflected in your branding.<\/p>\n\n\n\n
Try to be known for, or specialize in, something, and convey this unique attribute across all of your branding. For example, Etsy shop \u2018The Baby Galaxy<\/a>\u2019, by designer Jen Galaxy, does just what you\u2019d expect\u2013it sells items for babies. This is then reflected in the shop\u2019s banner, logo (or shop icon) and name.<\/p>\n\n\n\n
![\"Etsy](\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/03\/Etsy-Store-760x483-1.jpg\")
<\/figure><\/div>\n\n\n\nUsing a template to create your banner is a time-saving way to get your branding looking great. If you don’t have design software, try an in-browser Etsy banner maker<\/a> from Placeit<\/a>.<\/p>\n\n\n\n
Taking Product Photos for Etsy<\/h3>\n\n\n\n
Bad photographs are too often the downfall of a great product. Make sure your Etsy product photos are the best quality possible\u2013and that means thinking about things like lighting<\/a>, composition, and sharpness. You can achieve great results by using your mobile phone<\/a>.<\/p>\n\n\n\n
More than this, though, your Etsy product photos should reflect your brand in the same way as your other images. Is your brand serious and sophisticated? Then you should try to aim for the same values with your photographs. Likewise, if your brand is fun and playful. Designer Hannah Boulter<\/a> sells all things cute and handmade on her store, and her product images<\/a> reflect that, while still showing off her creations at their best.<\/p>\n\n\n\n
![\"Etsy](\"https:\/\/elements.envato.com\/learn\/wp-content\/uploads\/2020\/03\/Hannah-Boulter-Etsy-760x655-1.jpg\")
<\/figure>\n\n\n\nProduct mockups can be hard to get right\u2013here are some templates from Envato Elements<\/a> to help, and you can download as many as you like once you\u2019ve subscribed.<\/p>\n\n\n\n
Etsy Social Media Strategy<\/h3>\n\n\n\n
Getting your Etsy shop right is essential, but it\u2019s just the first step\u2013how will people get to know about it? Making good use of popular social media channels<\/a> like Facebook and Twitter is something that all savvy shop owners are doing right now.<\/p>\n\n\n\n
Remember, which channels you use and how you use them should be directly informed by who your audience is and which platforms they exist on. With that in mind, here are some of the best ways to make use of those platforms:<\/p>\n\n\n\n
- Facebook<\/strong> \u2013 If you have the time and patience to give your brand personality and heart, then you can really reap the rewards of that on Facebook by engaging in conversations with your audience, as well as testing giveaways and special offers. Check out our roundup of Facebook post templates<\/a>.<\/li>
- Twitter<\/strong> \u2013 If you\u2019re a person of few words, then Twitter\u2019s strict character limit might be for you. Proactively connect with relevant influencers to get your brand seen by their followers.<\/li>
- Instagram<\/strong> \u2013 Home of all things visual, Instagram is perfect if your image game is strong. Make good use of hashtags for a better chance of being discovered, and try posting Instagram Stories<\/a> for personal and engaging behind-the-scenes content.<\/li>
- Pinterest<\/strong> \u2013 Another visual platform, Pinterest is great for you if the type of product you sell already has a solid fanbase. Choose a Pinterest post template <\/a>from our roundup.<\/li><\/ul>\n\n\n\n
- Twitter<\/strong> \u2013 If you\u2019re a person of few words, then Twitter\u2019s strict character limit might be for you. Proactively connect with relevant influencers to get your brand seen by their followers.<\/li>