{"id":70276,"date":"2019-04-20T05:06:00","date_gmt":"2019-04-19T19:06:00","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=674"},"modified":"2025-11-11T17:26:08","modified_gmt":"2025-11-11T06:26:08","slug":"how-to-promote-a-blog-with-a-teaser-video","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/how-to-promote-a-blog-with-a-teaser-video","title":{"rendered":"How to Promote a Blog with a Teaser Video"},"content":{"rendered":"\n

Content teaser videos<\/a> are one of the best ways to drive an engaged audience to your blog posts. Without blog promotion, you\u2019re relying on search traffic alone to ensure your message reaches your audience. So, while you could spend hours crafting your blog copy, you may lose out on readers because you didn\u2019t put the same effort into distributing it.<\/p>\n\n\n\n

But there\u2019s a fine line between an informative and engaging teaser video and a promotional video that your viewers mistake for a sales pitch. This how-to includes tips to help you strike the right balance between promotion and creativity.<\/p>\n\n\n\n

If you\u2019re looking for advice on developing a video marketing strategy<\/a> for your business, check out our Video Marketing Guide<\/a>.<\/p>\n\n\n\n

Choose the Right Channel for your Teaser Video<\/h3>\n\n\n\n

Before you start creating your teaser video, you need to think about which channels you\u2019re going to use to promote it, and what your objective is for sharing your content.<\/p>\n\n\n\n

For example, if you have a strong subscriber base for your newsletter, and your goal is to turn subscribers into customers, you may want to embed a teaser video into your newsletter to promote a piece of content, supporting referrals<\/a> from newsletter to website.<\/p>\n\n\n\n

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