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- Today, Envato, the one-stop destination for creative assets, unveiled its new visual brand identity, reflecting a commitment to inspiring and empowering creatives worldwide.
- The new brand identity will be rolled out across Envato, with a focus on enhancing and further strengthening its creative subscription product.
- The rebrand coincides with the successful completion of its acquisition by Shutterstock, Inc. (NYSE: SSTK), a leading creative platform.
Melbourne, Australia – 24 July, 2024 – Envato, the global destination for digital creative assets and templates, is excited to unveil a fresh new look, logo, and website. The new brand identity is not just a visual update but signifies the strategic transformation of the Envato brand and product experience—all poised to redefine its creative presence in the market.
“Bold, vibrant, and reflective of Envato’s spirit, this rebrand symbolizes our evolution and unwavering commitment to supporting creatives,” says Envato CEO Hichame Assi. “We’re excited to continue empowering our creative community and hope the refreshed Envato will inspire them to make their mark on the world.”
Passionate about drawing from the community’s talent and diverse perspectives, the rebrand was a major collaborative effort between in-house creative teams and authors from within the contributor community. The new logo embodies the spirit of Envato and their community’s creativity. It features the ‘Creative Spark’—a symbol of dynamism and energy—and the ‘Dynamic Dot’—a representation of each creative individual making their unique mark. Additionally, a brighter and bolder color palette helps to reinvigorate the brand, bringing a fresh and vibrant energy to the visual identity.
“Those who’ve been part of our journey know how much heart and passion exists in the creative community we have cultivated,” says Envato’s Chief Marketing Officer, Noelle Kim. “We wanted to evolve our brand to capture the feeling we hope to evoke in our community every time they interact with our brand and product: a sense of energy and a drive to do things differently. And we collaborated with our platform contributors Milos Mitrovic for the logo design and K. Sparks for our sonic branding to bring this to life.”
As part of the rebrand, Envato has also launched a new website that looks and functions better, with modernized UI and enhanced UX to create a cohesive creative journey—from sparking ideas to finding the perfect creative assets.
Coinciding with the recent completion of Envato’s acquisition by Shutterstock, Inc. (NYSE: SSTK), this rebrand marks a monumental phase of growth. The timing is symbolic, representing not just a fresh start, but a significant milestone in the brand’s ongoing evolution.
Read more about the rebrand here. Find out more about Shutterstock’s acquisition of Envato.
For media inquiries or further information, please contact:
Media Relations
Email: [email protected]
Website: www.envato.com
About Envato
Envato is the global leader in digital creative assets and templates. Serving customers worldwide, Envato’s creative subscription is a game-changer—a one-stop asset destination with unlimited access to download from the broadest range of content.
With 19+ million top-tier assets made by a global community of talented artists, Envato is dedicated to fueling creative projects with ready-to-use Video, Audio, Graphics, Photos, and more.
Committed to driving positive change and providing genuine opportunities for creatives to thrive, Envato is a certified B Corp, balancing profit with purpose. With one simple subscription, they are elevating the future of sourcing creative assets—making the experience more intelligent and usable and empowering creatives to get projects done faster and more effectively. Envato really does have creativity covered!
